or


[06/21/10 - 06:12 AM]
Pedigree(R) Food for Dogs and Hallmark Channel Team Up to Help Raise Awareness for Homeless Pets
Said push is tied to the original movie "You Lucky Dog," premiering June 26 on the network.

[via press release from The Hallmark Channel]

PEDIGREE(R) FOOD FOR DOGS AND HALLMARK CHANNEL TEAM UP TO HELP RAISE AWARENESS FOR HOMELESS PETS

Hallmark Channel's Premiere of You Lucky Dog Joins Forces with the sixth annual PEDIGREE(R) Adoption Drive to Encourage Adoption

Nashville, Tenn. and Los Angeles, CA (June 21, 2010) - Hallmark Channel and the makers of PEDIGREE(R) Food for Dogs have shaken paws over a new partnership to help raise awareness of the issue of homeless pets in conjunction with Hallmark Channel's original movie You Lucky Dog. The movie, starring Harry Hamlin, Natasha Henstridge and a border collie named Lucky, premieres on Hallmark Channel June 26th with a hopeful and heart-tugging message about rescuing pets and making them a celebrated part of the family.

The PEDIGREE(R) Brand seemed the perfect partner for Hallmark Channel on this endeavor given their outstanding advocacy for homeless dogs that's best illustrated through the annual PEDIGREE(R) Adoption Drive. A national awareness and fundraising campaign that began in 2005, The PEDIGREE(R) Adoption Drive has generated millions of dollars for dogs in shelters and breed rescue organizations.

"The PEDIGREE(R) Brand is committed to the cause of dog adoption and we've made it our mission to lend a helping hand to the four million dogs that end up homeless each year," said John Anton, marketing director for PEDIGREE(R) Food for Dogs. "The opportunity to partner with Hallmark on this film was one we didn't want to pass up, as it gives us an additional - and high-profile - platform to help raise awareness for our four-legged friends in need and encourage dog lovers everywhere to adopt, volunteer or donate."

From on-air Public Service Announcements and advertising as well as program tie-ins including celebrities involved in You Lucky Dog targeted media and publicity efforts, all involved in the effort will help bring attention to the pet adoption message through the premiere of the movie and beyond.

"Hallmark Channel embraces pets as part of the family, and with the story told in You Lucky Dog, it was natural to extend our love of pets beyond the television screen to make a difference for adopted animals and families who bring them into their lives," said Bill Abbott, President and CEO of Hallmark Channel. "Working with PEDIGREE(R) Food for Dogs has helped ensure the message behind our movie rings true, and we're proud to be a part of such an effort."

It's important to note that adopting a pet is a decision that should not be taken lightly. Caring for a pet is a big responsibility, but most dog lovers will tell you that adding a dog to your family will bring a great deal of joy and happiness. For a wealth of information from how the adoption process works, to guidelines for everyday care and nutrition, to finding a local shelter near you, log onto www.pedigree.com.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the highest-rated cable networks and is the nation's leading network in providing quality family programming. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the greatest family movies of all time. For more information, please visit www.hallmarkchannelpress.com.

About PEDIGREE(R) Brand

PEDIGREE(R) Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE(R) Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. (R)/� Trademarks � Mars, Incorporated 2010





  [june 2010]  
S
M
T
W
T
F
S
  


· YOU LUCKY DOG (HALLMARK)









[12/17/14 - 02:44 PM]
Join Us Saturday, February 28 8/7c for the Two-Hour World Premiere Event of "Good Witch" A Hallmark Channel Original Primetime Series
Catherine Bell, Bailee Madison and James Denton star in the project, based on the series of TV movies of the same name.

[12/17/14 - 01:59 PM]
Nickelodeon Premieres a New Live-Action Comedy Series That Follows One Girl's Dream from the Sideline to the Gridiron in "Bella and the Bulldogs," Saturday, Jan. 17, at 8 P.M. (ET/PT)
In the special two-part series premiere, head cheerleader Bella earns a chance to try out to be quarterback of her middle school football team.

[12/17/14 - 12:51 PM]
Two Lucky Fans Will Win Trip to Super Bowl XLIX by Entering NBC Sports Super Bowl Fan Challenge
Fans can complete weekly challenges for a chance to win the grand prize - VIP access and two tickets to Super Bowl XLIX, as well as hotel and airfare accommodations.

[12/17/14 - 12:00 PM]
"Beautiful & Twisted" Starring Rob Lowe, Paz Vega and Emmy(R) and Golden Globe(R) Winner Candice Bergen, To Premiere January 31
The film is the true story of a couple's obsession, jealousy and greed, which ends in one of the most notorious cold-blooded murders in recent history.

[12/17/14 - 11:48 AM]
NASA's Curiosity Rover Finds Organics on Mars and Discovery Channel Gets Unprecedented Access Every Step of the Way
"Red Planet Rover" premieres this Thursday, December 18 at 10:00/9:00c.

[12/17/14 - 11:44 AM]
Channing Tatum Returns to Launch "Team Oscar(R)"
Winners will deliver Oscar statuettes to celebrity presenters at the 87th Academy Awards(R) on Oscar Sunday, February 22, live on ABC.

[12/17/14 - 11:22 AM]
Decorate the Tree and Ring in the New Year with Some of Your Favorite "Ink Master" Alumni on "Merry Ink" and "New Year's Ink" Specials
Every drop of ink counts, there are no flash challenges on these episodes and after every round, one artist is eliminated from their chance at "Ink Master" redemption.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:59 AM]
Emmy(R)-Winning Comedy Series "Girls," Created By and Starring Lena Dunham, Returns for Fourth Season Jan. 11, Exclusively on HBO
New guest stars this season include Ana Gasteyer, Anthony Edwards, Natasha Lyonne, Gillian Jacobs, Marc Maron, Zachary Quinto, Jason Ritter, Maude Apatow and Spike Jonze.

[12/17/14 - 10:52 AM]
HGTV's Stars to Celebrate New Year's Day with Fans During Live All-Day Twitter Party
The viewing and Twitter party begins with Drew Scott and Jonathan Scott as they co-host HGTV's Rose Parade 2015 with Josh Temple, who will be on the ground offering unique street-side perspectives and spectator interviews.

[12/17/14 - 10:51 AM]
SEC Network Warms Up Christmas Morning with Yule Log and Fight Songs
On Christmas morning, SEC Network will warm up any living room with a fireplace featuring a burning blaze, accompanied by a playlist of Southeastern Conference college fight songs and holiday music.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 10:32 AM]
"The Biggest Loser: Glory Days" Kicks Off the New Year with 4 Must-See Episodes Leading Up to the Exciting Season 16 Live Finale January 29
In a special two-hour, live finale from 8-10 p.m. ET, all of the former athletes who made up the season 16 cast return to weigh-in one last time.

[12/17/14 - 10:17 AM]
The Battle of the Bulbs Will Continue as "The Great Christmas Light Fight" Returns for Season Three in 2015
"The Great Christmas Light Fight" first debuted on ABC in December 2013 and continued in 2014, increasing the field from 20 to 24 participating families.

[12/17/14 - 10:01 AM]
FXX Gets Animated - New One-Hour Late Night Animation Block Kicks Off on January 22 With Special Sneak Preview
The block will feature all-new episodes of "Lucas Bros. Moving Co." and "Stone Quackers."