[06/21/10 - 06:12 AM]
Pedigree(R) Food for Dogs and Hallmark Channel Team Up to Help Raise Awareness for Homeless Pets
Said push is tied to the original movie "You Lucky Dog," premiering June 26 on the network.

[via press release from The Hallmark Channel]


Hallmark Channel's Premiere of You Lucky Dog Joins Forces with the sixth annual PEDIGREE(R) Adoption Drive to Encourage Adoption

Nashville, Tenn. and Los Angeles, CA (June 21, 2010) - Hallmark Channel and the makers of PEDIGREE(R) Food for Dogs have shaken paws over a new partnership to help raise awareness of the issue of homeless pets in conjunction with Hallmark Channel's original movie You Lucky Dog. The movie, starring Harry Hamlin, Natasha Henstridge and a border collie named Lucky, premieres on Hallmark Channel June 26th with a hopeful and heart-tugging message about rescuing pets and making them a celebrated part of the family.

The PEDIGREE(R) Brand seemed the perfect partner for Hallmark Channel on this endeavor given their outstanding advocacy for homeless dogs that's best illustrated through the annual PEDIGREE(R) Adoption Drive. A national awareness and fundraising campaign that began in 2005, The PEDIGREE(R) Adoption Drive has generated millions of dollars for dogs in shelters and breed rescue organizations.

"The PEDIGREE(R) Brand is committed to the cause of dog adoption and we've made it our mission to lend a helping hand to the four million dogs that end up homeless each year," said John Anton, marketing director for PEDIGREE(R) Food for Dogs. "The opportunity to partner with Hallmark on this film was one we didn't want to pass up, as it gives us an additional - and high-profile - platform to help raise awareness for our four-legged friends in need and encourage dog lovers everywhere to adopt, volunteer or donate."

From on-air Public Service Announcements and advertising as well as program tie-ins including celebrities involved in You Lucky Dog targeted media and publicity efforts, all involved in the effort will help bring attention to the pet adoption message through the premiere of the movie and beyond.

"Hallmark Channel embraces pets as part of the family, and with the story told in You Lucky Dog, it was natural to extend our love of pets beyond the television screen to make a difference for adopted animals and families who bring them into their lives," said Bill Abbott, President and CEO of Hallmark Channel. "Working with PEDIGREE(R) Food for Dogs has helped ensure the message behind our movie rings true, and we're proud to be a part of such an effort."

It's important to note that adopting a pet is a decision that should not be taken lightly. Caring for a pet is a big responsibility, but most dog lovers will tell you that adding a dog to your family will bring a great deal of joy and happiness. For a wealth of information from how the adoption process works, to guidelines for everyday care and nutrition, to finding a local shelter near you, log onto www.pedigree.com.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the highest-rated cable networks and is the nation's leading network in providing quality family programming. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the greatest family movies of all time. For more information, please visit www.hallmarkchannelpress.com.

About PEDIGREE(R) Brand

PEDIGREE(R) Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE(R) Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. (R)/� Trademarks � Mars, Incorporated 2010

  [june 2010]  


[10/13/15 - 02:42 PM]
"The Wiz Live" Key Art
Get your first look at David Alan Grier as the Cowardly Lion, Shanice Williams as Dorothy, Ne-Yo as the Tin Man and Elijah Kelley as the Scarecrow.

[10/13/15 - 02:38 PM]
Katie Nolan's Takedown of Greg Hardy Sets "Garbage Time" Digital Viewership Record
FOX Sports spins the digital numbers from Wednesday, October 7 to date.

[10/13/15 - 02:15 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, October 12.

[10/13/15 - 01:16 PM]
National Geographic Channel and Bill Nye Tackle Climate Change with a Little Muscle from Arnold Schwarzenegger
"Explorer: Bill Nye's Global Meltdown" premieres Sunday, November 1 at 8:00/7:00c.

[10/13/15 - 01:01 PM]
New Daytime Show Hosted by Harry Connick, Jr. Sold to FOX Television Stations
"Harry" will be hosted by multi-award winning musician, singer, composer, actor and legendary live performer Harry Connick, Jr. and will air on the Fox owned TV stations in 17 markets.

[10/13/15 - 12:55 PM]
MLB ALDS Comes Down to the Wire with Two Deciding Game 5s Tomorrow on FS1 & FOX Deportes
Kevin Burkhardt, Eric Karros, Frank Thomas and C.J. Nitkowski kick things off with a pre-game show at 3:00 PM ET.

[10/13/15 - 12:34 PM]
"48 Hours: Shadow of Death" Is Saturday's #1 Non-Sports Program with Viewers
CBS spins the numbers for Saturday, October 10.

[10/13/15 - 12:26 PM]
The Simpsons "Treehouse of Horror" Marathon to Air October 25 - October 31 on FXX
Said stunt features all 25 spooktacular "Treehouse of Horror" episodes airing in consecutive order.

[10/13/15 - 11:28 AM]
Video: WGN America Unveils Provocative First Trailer for the Highly Anticipated New Drama "Outsiders"
David Morse, Thomas M. Wright and Ryan Hurst co-star in the series, premiering in early 2016.

[10/13/15 - 11:27 AM]
DIY Network Premieres "Miami Flip" on October 21
In the series, licensed contractor and fearless renovator Carolina Sullivan showcases her keen eye for buying low and selling high as she and her team gut outdated Miami properties and renovate them into gorgeous modern homes to sell.

[10/13/15 - 11:22 AM]
Hallmark Channel Reaps Top Ratings with Premiere of Latest Original Movie, "Harvest Moon"
The Hallmark Channel spins the numbers for Saturday, October 10.

[10/13/15 - 11:08 AM]
ABC Television Network Gives Hit New Drama Series "Quantico" a Full Season Order
Season to date, "Quantico" ranks as Sunday's No. 1 scripted broadcast show in Adults 18-49, improving the 10 o'clock hour for ABC by 44%.

[10/13/15 - 10:41 AM]
Starz Shocks Fans with a Surprise Screening of "Ash vs Evil Dead" at New York Comic-Con 2015
Nearly 2,400 fans were treated to the surprise screening at the Hammerstein Ballroom in New York City.

[10/13/15 - 10:26 AM]
FX to Air Special Halloween Marathon of the Hit FOX Show "Scream Queens"
Spend Halloween night with FX, catching up on the first six episodes of the new FOX horror comedy.

[10/13/15 - 10:07 AM]
Gear Up for a Genre-Busting Month of October on El Rey Network
Highlights include the "From Dusk Till Dawn: The Series" season finale on Tuesday, October 27.