or


[06/21/10 - 06:12 AM]
Pedigree(R) Food for Dogs and Hallmark Channel Team Up to Help Raise Awareness for Homeless Pets
Said push is tied to the original movie "You Lucky Dog," premiering June 26 on the network.

[via press release from The Hallmark Channel]

PEDIGREE(R) FOOD FOR DOGS AND HALLMARK CHANNEL TEAM UP TO HELP RAISE AWARENESS FOR HOMELESS PETS

Hallmark Channel's Premiere of You Lucky Dog Joins Forces with the sixth annual PEDIGREE(R) Adoption Drive to Encourage Adoption

Nashville, Tenn. and Los Angeles, CA (June 21, 2010) - Hallmark Channel and the makers of PEDIGREE(R) Food for Dogs have shaken paws over a new partnership to help raise awareness of the issue of homeless pets in conjunction with Hallmark Channel's original movie You Lucky Dog. The movie, starring Harry Hamlin, Natasha Henstridge and a border collie named Lucky, premieres on Hallmark Channel June 26th with a hopeful and heart-tugging message about rescuing pets and making them a celebrated part of the family.

The PEDIGREE(R) Brand seemed the perfect partner for Hallmark Channel on this endeavor given their outstanding advocacy for homeless dogs that's best illustrated through the annual PEDIGREE(R) Adoption Drive. A national awareness and fundraising campaign that began in 2005, The PEDIGREE(R) Adoption Drive has generated millions of dollars for dogs in shelters and breed rescue organizations.

"The PEDIGREE(R) Brand is committed to the cause of dog adoption and we've made it our mission to lend a helping hand to the four million dogs that end up homeless each year," said John Anton, marketing director for PEDIGREE(R) Food for Dogs. "The opportunity to partner with Hallmark on this film was one we didn't want to pass up, as it gives us an additional - and high-profile - platform to help raise awareness for our four-legged friends in need and encourage dog lovers everywhere to adopt, volunteer or donate."

From on-air Public Service Announcements and advertising as well as program tie-ins including celebrities involved in You Lucky Dog targeted media and publicity efforts, all involved in the effort will help bring attention to the pet adoption message through the premiere of the movie and beyond.

"Hallmark Channel embraces pets as part of the family, and with the story told in You Lucky Dog, it was natural to extend our love of pets beyond the television screen to make a difference for adopted animals and families who bring them into their lives," said Bill Abbott, President and CEO of Hallmark Channel. "Working with PEDIGREE(R) Food for Dogs has helped ensure the message behind our movie rings true, and we're proud to be a part of such an effort."

It's important to note that adopting a pet is a decision that should not be taken lightly. Caring for a pet is a big responsibility, but most dog lovers will tell you that adding a dog to your family will bring a great deal of joy and happiness. For a wealth of information from how the adoption process works, to guidelines for everyday care and nutrition, to finding a local shelter near you, log onto www.pedigree.com.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the highest-rated cable networks and is the nation's leading network in providing quality family programming. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the greatest family movies of all time. For more information, please visit www.hallmarkchannelpress.com.

About PEDIGREE(R) Brand

PEDIGREE(R) Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE(R) Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. (R)/� Trademarks � Mars, Incorporated 2010





  [june 2010]  
S
M
T
W
T
F
S
  


· YOU LUCKY DOG (HALLMARK)





[04/16/21 - 03:30 PM]
93rd Oscars(R) Performers Kick Off Oscar(R) Sunday
Celeste, H.E.R., Leslie Odom Jr., Laura Pausini, Daniel Pemberton, Molly Sandén and Diane Warren will perform the five nominated original songs in their entirety for "Oscars(R): Into the Spotlight," the lead-in to the 93rd Oscars.

[04/16/21 - 02:26 PM]
FOX to Shuffle Thursday Lineup Starting April 29
Repeats of "Name That Tune" will inherit the "Hell's Kitchen" slot at 8:00/7:00c, followed by "Last Man Standing" at 9:00/8:00c and newcomer "Let's Be Real" at 9:30/8:30c (replacing "The Moodys").

[04/16/21 - 02:00 PM]
discovery+ True Crime Highlights - Weeks of April 26 and May 3
"When Philip Met Missy" and "Queen of Meth" are among the latest additions in the coming weeks.

[04/16/21 - 12:02 PM]
FX Sets Date for Renowned Artist David Choe's TV Canvas "The Choe Show"
FX will air all five episodes of the series on Friday, June 25 beginning at 10:00/9:00c.

[04/16/21 - 10:01 AM]
Ballroom Competition Series "Legendary" Returns May 6 on HBO Max
This season features 10 new houses igniting the catwalk to battle for the legendary trophy and the $100,000 cash prize.

[04/16/21 - 10:00 AM]
Thursday's Broadcast Ratings: ABC Leads Night in Viewers, Demos
"Grey's Anatomy" tops the charts for the Alphabet among adults 18-49.

[04/16/21 - 09:02 AM]
This Is Where It All Started - The Final Season of "Castlevania" Arrives May 13
Netflix confirmed the news on social media today.

[04/16/21 - 08:20 AM]
New Blood Ignites Flames on Season Six of "Growing Up Hip Hop" Premiering Thursday, May 13 at 9 PM ET on WE tv
Grammy Award-winning producer Stevie J, daughter Savannah and son Stevie Jr., as well as famed industry vet Luther "Uncle Luke" Campbell and daughter Cree, join the stacked cast this year.

[04/16/21 - 07:59 AM]
Starz Picks Up "Shining Vale" Horror Comedy Series Starring Courteney Cox, Greg Kinnear and Mira Sorvino
Merrin Dungey, Gus Birney and Dylan Gage also star in the project, from Jeff Astrof and Sharon Horgan.

[04/16/21 - 07:00 AM]
Danish Drama "Blinded - Those Who Kill" Debuts Exclusively on Acorn TV on Monday, May 10
The series revolves around an unsolved case in which three young men were killed within a few months.

[04/16/21 - 05:30 AM]
U.S. Special Presidential Envoy for Climate John Kerry Guests on Nickelodeon's Brand-New Earth Day Special, "Nick News: Kids and the Impact of Climate Change"
The hour-long special will tackle environmental issues, educate kids on the importance of protecting the planet and empower action through stories of kids and families across the country who are working to address the effects of climate change in their communities.

[04/15/21 - 11:39 PM]
Development Update: Thursday, April 15
Updates include: Gabriel Luna tapped for "The Last of Us" at HBO; Anika Noni Rose to star in Showtime's "Let the Right One In"; and Fabien Frankel boards HBO's "House of the Dragon."

[04/15/21 - 06:01 PM]
Video: "Resident Evil: Infinite Darkness" - Character Trailer - Netflix
The world of Resident Evil that intertwines horror, action and suspense is presented with beautiful and realistic visuals in this brand-new entertainment epic on a unprecedented scale.

[04/15/21 - 02:45 PM]
YouTube Originals Reveals Artist and Creator Zach "ZHC" Hsieh as New Host for Second Season of Hit Competition Series "Instant Influencer"
The next iteration of the eight-part series will follow a new format where 10 up-and-coming artists will compete for the coveted title and a $100,000 prize.

[04/15/21 - 01:37 PM]
Lori Arnold Exposes Her Life as a Drug-Dealing Queenpin in the Exclusive discovery+ Docuseries "Queen of Meth"
The explosive three-hour docuseries begins streaming on discovery+ on Friday, May 7.