or


[07/29/10 - 03:25 PM]
The CW at TCA: Ostroff Touts Online Viewership
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Tapping into all the different media platforms isn't just part of our strategy, it's actually in our DNA," Dawn Ostroff said in her opening statement during The CW's executive session at the TCA Summer Press Tour.

Said aspect was the focus of several ensuing discussions, where Ostroff touted that "we were the first network to use Twitter and Facebook to connect with our audience and talk about our shows. And what's interesting is that now Facebook and Google meet with their clients and asked if they could use us as an example as to how they should be using the technology."

Also getting a lot of tubthumping: the netlet's new online sales initiative, which "could potentially be a blueprint for the entire industry... we're putting full commercial loads within our full episode streams on CWTV.com. And it's the only place you can legally get full episodes for free."

She would later add, as a result of their online efforts, "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

The proposed digital penny-to-digital dollar conversion however wasn't the only topic of discussion:

-- The upcoming 15th cycle of "America's Next Top Model" will focus on high fashion with the winner ultimately gracing the cover of Italian Vogue.

-- With "Smallville" entering its final season, the network is open to another DC Comics property but nothing has been put into development yet. "We would love to see something on the air," she added.

-- Still no half-hours in the works aside from Canadian acquisition "18 to Life," which only came after viewing "over 80 hours" of internationally produced programs.

-- "HMS" is still being considered for midseason as decisions about additional offerings are still being made.

-- Following the session, Ostroff confirmed "Life Unexpected" has a 13-episode commitment while "One Tree Hill," even with its late pickup, is a go for a full 22 episodes.





  [july 2010]  
S
M
T
W
T
F
S
    


· 18 TO LIFE (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· HMS (CW)
· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)









[07/27/15 - 05:07 PM]
"Empire's" Jussie Smollett and Bryshere "Yazz" Gray Set to Perform on "Teen Choice 2015" Airing Sunday, August 16, Live on FOX
In addition, Laura Marano, recording artist Shawn Mendes, Ross Lynch and Michelle Rodriguez are among the latest scheduled to appear.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.

[07/27/15 - 01:42 PM]
"Save My Life: Boston Trauma" Builds on Its Week-Ago Debut by 13% in Adults 18-49 and by 10% in Adults 25-54
ABC News spins the numbers for Sunday, July 26.

[07/27/15 - 01:41 PM]
"Boston EMS" Opens as Saturday Night's Most-Watched Show
ABC News spins the numbers for Saturday, July 25.

[07/27/15 - 01:31 PM]
Video: El Rey Network Releases 37-Minute Super Cut Featuring Wall-to-Wall Action from 37 Episodes of "Lucha Underground"
The epic 39-episode debut season of "Lucha Underground" closes with the unforgettable two-week event beginning with "Ultima Lucha - Part I" airing Wednesday, July 29.

[07/27/15 - 01:07 PM]
Disney XD's "Gamer's Guide to Pretty Much Everything" Scores With Record-Setting Launch
Disney XD further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:58 PM]
Ashley Gorman Joins "FABLife" as Director
Premiering in national syndication on Monday, September 14, the daily talker features Emmy-winning talk show host, supermodel, and businesswoman Tyra Banks leading an influential panel of lifestyle experts.

[07/27/15 - 12:42 PM]
TV One's "Unsung Hollywood" Featuring Bernie Mac Premiere Night Is No. 1 with Black Viewers
TV One further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:32 PM]
2015 PaleyFest Fall TV Previews Lineup, Dates, Initial Talent & More Announced
Highlights include two special events: "NCIS: Los Angeles Fall Premiere" and "CSI: Farewell Salute."

[07/27/15 - 12:27 PM]
Oxygen Media Explores the Femme Fatale with "Snapped: She Made Me Do It" Two-Part Premiere Beginning Sunday, September 6 at 10PM ET/PT
Following the premiere, episode two will air in its regularly scheduled timeslot on Wednesday, September 9 at 10:00/9:00c.

[07/27/15 - 12:11 PM]
Comedy Central Unveils 2015 Fall Programming Schedule
Newly announced dates include the season premieres of "TripTank" (Wednesday, September 23) and "Nathan For You" (Thursday, October 15).

[07/27/15 - 12:07 PM]
NBC Sports Group Presents Season Premiere of "Mecum Dealmakers" Thursday, July 30 at 10 P.M. ET on NBCSN
The episode highlights this year's Kissimmee auction, which generated nearly $70 million in auction sales.

[07/27/15 - 12:06 PM]
"Tashi and the Monk," The Heartwarming Story of One Man's Vision of a Safe Haven for Abandoned Children, Debuts Aug. 17, Exclusively on HBO
Founded by former Buddhist monk Lobsang Phunstok, who trained with the Dalai Lama, this unique community gives boys and girls the chance to escape extreme poverty and grow up in an environment where they are free to be themselves and dream about their future.

[07/27/15 - 12:05 PM]
Official Key Art for HBO's "Show Me a Hero"
Based on the nonfiction book of the same name by Lisa Belkin, the miniseries explores notions of home, race and community through the lives of elected officials, bureaucrats, activists and ordinary citizens in Yonkers, NY.

[07/27/15 - 12:04 PM]
"Under the Dome," "Zoo" and "Extant" Among the Week's Top Five Programs in Live + 7-Day Viewer Lift
CBS further spins the numbers for the week of July 6-12.