or


[07/29/10 - 03:25 PM]
The CW at TCA: Ostroff Touts Online Viewership
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Tapping into all the different media platforms isn't just part of our strategy, it's actually in our DNA," Dawn Ostroff said in her opening statement during The CW's executive session at the TCA Summer Press Tour.

Said aspect was the focus of several ensuing discussions, where Ostroff touted that "we were the first network to use Twitter and Facebook to connect with our audience and talk about our shows. And what's interesting is that now Facebook and Google meet with their clients and asked if they could use us as an example as to how they should be using the technology."

Also getting a lot of tubthumping: the netlet's new online sales initiative, which "could potentially be a blueprint for the entire industry... we're putting full commercial loads within our full episode streams on CWTV.com. And it's the only place you can legally get full episodes for free."

She would later add, as a result of their online efforts, "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

The proposed digital penny-to-digital dollar conversion however wasn't the only topic of discussion:

-- The upcoming 15th cycle of "America's Next Top Model" will focus on high fashion with the winner ultimately gracing the cover of Italian Vogue.

-- With "Smallville" entering its final season, the network is open to another DC Comics property but nothing has been put into development yet. "We would love to see something on the air," she added.

-- Still no half-hours in the works aside from Canadian acquisition "18 to Life," which only came after viewing "over 80 hours" of internationally produced programs.

-- "HMS" is still being considered for midseason as decisions about additional offerings are still being made.

-- Following the session, Ostroff confirmed "Life Unexpected" has a 13-episode commitment while "One Tree Hill," even with its late pickup, is a go for a full 22 episodes.





  [july 2010]  
S
M
T
W
T
F
S
    


· 18 TO LIFE (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· HMS (CW)
· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.