or


[07/29/10 - 03:25 PM]
The CW at TCA: Ostroff Touts Online Viewership
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Tapping into all the different media platforms isn't just part of our strategy, it's actually in our DNA," Dawn Ostroff said in her opening statement during The CW's executive session at the TCA Summer Press Tour.

Said aspect was the focus of several ensuing discussions, where Ostroff touted that "we were the first network to use Twitter and Facebook to connect with our audience and talk about our shows. And what's interesting is that now Facebook and Google meet with their clients and asked if they could use us as an example as to how they should be using the technology."

Also getting a lot of tubthumping: the netlet's new online sales initiative, which "could potentially be a blueprint for the entire industry... we're putting full commercial loads within our full episode streams on CWTV.com. And it's the only place you can legally get full episodes for free."

She would later add, as a result of their online efforts, "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

The proposed digital penny-to-digital dollar conversion however wasn't the only topic of discussion:

-- The upcoming 15th cycle of "America's Next Top Model" will focus on high fashion with the winner ultimately gracing the cover of Italian Vogue.

-- With "Smallville" entering its final season, the network is open to another DC Comics property but nothing has been put into development yet. "We would love to see something on the air," she added.

-- Still no half-hours in the works aside from Canadian acquisition "18 to Life," which only came after viewing "over 80 hours" of internationally produced programs.

-- "HMS" is still being considered for midseason as decisions about additional offerings are still being made.

-- Following the session, Ostroff confirmed "Life Unexpected" has a 13-episode commitment while "One Tree Hill," even with its late pickup, is a go for a full 22 episodes.





  [july 2010]  
S
M
T
W
T
F
S
    


· 18 TO LIFE (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· HMS (CW)
· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)





[07/29/16 - 01:03 PM]
National Geographic Channel Greenlights Global Scripted Event Series Based on Martha Raddatz's New York Times Best-Seller, "The Long Road Home"
Screenwriter Mikko Alanne ("The 33") is adapting and also executive producing this epic story of survival for television.

[07/29/16 - 01:02 PM]
National Geographic Channel, Imagine Entertainment and RadicalMedia Redefine Television Storytelling with "Mars" - An Unprecedented Global Event Series
The project premieres on the National Geographic Channel in 171 countries and 45 languages this November.

[07/29/16 - 01:01 PM]
USA Network Sets "Chrisley Knows Best" Mid-Season Return for Tuesday, August 23 with Two New Back-to-Back Episodes
The network previously extended the current season, bringing the total to 26 episodes, and has already announced a pick up for a Season 5, set to air next year.

[07/29/16 - 12:12 PM]
Animal Planet Celebrates "World Lion Day" with a Marathon of Lion Programming on August 10
Highlights include the all-new special "Clash of Africa's Giants," which gives audiences a look inside the lives of one of Africa's growing prides on a quest for survival.

[07/29/16 - 11:45 AM]
FOX Orders Second Season of Competition Series "American Grit"
Season two is currently casting the next group of men and women who are ready to find their inner strength and transform their lives for the better.

[07/29/16 - 11:30 AM]
Video: "Killing Reagan" - Trailer
The National Geographic Channel original movie premieres Sunday October 16 at 9:00/8:00c.

[07/29/16 - 11:02 AM]
Video: Miramax(R) and El Rey Network Release Trailer from Season Three of the El Rey Network Original "From Dusk Till Dawn: The Series"
This season the Gecko brothers find themselves in the vortex of the culebra world, thrust into a fight against the forces of Hel as they assemble an unlikely crew to take on the new enemies determined to take them down.

[07/29/16 - 10:33 AM]
"The Circus" Returns This September for the Final Act of the 2016 Election
Sunday night's episode marks the final episode in the series' summer run.

[07/29/16 - 09:26 AM]
El Rey Network Now Available on Verizon Fios
El Rey will be included in the Ultimate, Preferred, Mundo and Mundo Total TV plans on channel 198.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/29/16 - 08:33 AM]
Family, Food and Fun Rule the Road in Primetime Series "The Great Food Truck Race: Family Face-Off"
The five-episode stunt launches Sunday, August 28 at 9:00/8:00c on Food Network.

[07/29/16 - 08:31 AM]
"Teen Choice 2016" and Rock the Vote Partner to Inspire Teens to Weigh in on Who Should Be the Next President
The results of the youth poll will be revealed during the live broadcast airing this Sunday, July 31 on FOX.

[07/28/16 - 06:45 PM]
TV One Premieres Film Festival Sensation "Jean of the Joneses" on Sunday, October 23 at 7 P.M. ET
The network's latest original movie centers on 25-year-old Jean, portrayed in a break-out performance by Taylour Paige, and her multi-generational, middle-class family of strong-minded yet loving women.

[07/28/16 - 02:30 PM]
Kobe Bryant to Present Decade Award to Justin Timberlake at "Teen Choice 2016," Airing Live This Sunday, July 31, on FOX!
Lea Michele, Sarah Hyland, NE-YO, Chris Evans, Daisy Ridley, Shay Mitchell and Ashley Benson are also among the celebrities scheduled to appear.

[07/28/16 - 01:58 PM]
TV One Delivers a Knockout Punch with New Original Film "Ringside," Premiering Sunday, Sept. 4 at 7 P.M. ET
The film stars Tyler Lepley as undefeated boxer Jaxon Holley and explores the personal battles he faces outside of the ring while preparing for the biggest fight of his career.