or


[07/29/10 - 03:25 PM]
The CW at TCA: Ostroff Touts Online Viewership
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Tapping into all the different media platforms isn't just part of our strategy, it's actually in our DNA," Dawn Ostroff said in her opening statement during The CW's executive session at the TCA Summer Press Tour.

Said aspect was the focus of several ensuing discussions, where Ostroff touted that "we were the first network to use Twitter and Facebook to connect with our audience and talk about our shows. And what's interesting is that now Facebook and Google meet with their clients and asked if they could use us as an example as to how they should be using the technology."

Also getting a lot of tubthumping: the netlet's new online sales initiative, which "could potentially be a blueprint for the entire industry... we're putting full commercial loads within our full episode streams on CWTV.com. And it's the only place you can legally get full episodes for free."

She would later add, as a result of their online efforts, "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

The proposed digital penny-to-digital dollar conversion however wasn't the only topic of discussion:

-- The upcoming 15th cycle of "America's Next Top Model" will focus on high fashion with the winner ultimately gracing the cover of Italian Vogue.

-- With "Smallville" entering its final season, the network is open to another DC Comics property but nothing has been put into development yet. "We would love to see something on the air," she added.

-- Still no half-hours in the works aside from Canadian acquisition "18 to Life," which only came after viewing "over 80 hours" of internationally produced programs.

-- "HMS" is still being considered for midseason as decisions about additional offerings are still being made.

-- Following the session, Ostroff confirmed "Life Unexpected" has a 13-episode commitment while "One Tree Hill," even with its late pickup, is a go for a full 22 episodes.





  [july 2010]  
S
M
T
W
T
F
S
    


· 18 TO LIFE (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· HMS (CW)
· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)





[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 11:34 PM]
Development Update: Friday, February 5
Updates include: Kal Penn, Maggie Q among those cast in ABC's "Designated Survivor"; FOX adds two single-camera projects to its pilot roster; and CBS orders pilot for medical drama "Sensory."

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."

[02/05/16 - 12:09 PM]
Tony Award Winner Ben Vereen Joins the Cast of "The Rocky Horror Picture Show" as "Dr. Everett Scott"
He'll play the uber intelligent, ex-science teacher, now working for the Bureau of Investigation looking into UFOs and ends up at the castle while searching for his nephew, Eddie.

[02/05/16 - 12:00 PM]
"The Last Man on Earth" to Return Sunday, March 6, On FOX
Also on March 6, "Bordertown," the new animated series from executive producers Mark Hentemann and Seth MacFarlane, will move to its new time period, Sundays at 7:00/6:00c.

[02/05/16 - 11:20 AM]
E!'s "Hollywood Medium with Tyler Henry" Expands Season One Order
The two additional installments expand its freshman run to a total of 10 episodes.