or


[08/16/10 - 12:19 PM]
USA Network's Original Hit Series "White Collar" Gets Behind the Wheel with Ford for a Season-Long Drive
Beginning in mid-August, USA will launch an exclusive online video series that stars Marsha Thomason driving a Ford Fusion Hybrid.

[via press release from USA]

USA NETWORK'S ORIGINAL HIT SERIES "WHITE COLLAR" GETS BEHIND THE WHEEL WITH FORD FOR A SEASON-LONG DRIVE

America's Most Fuel-Efficient Sedan - Ford Fusion Hybrid - is Featured in a Multi-Platform Partnership

NEW YORK, NEW YORK - August 16, 2010 - USA Network has entered into a multi-platform partnership with Ford for its hit original series WHITE COLLAR that will feature the brand's popular Ford Fusion across various consumer touch-points. The critically-acclaimed hit series in its second season stars Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane"), Willie Garson ("Sex and the City," "John from Cincinnati"), Sharif Atkins ("ER," "Hawaii") and Marsha Thomason ("Lost," "Las Vegas"). The announcement was made today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"We're thrilled to expand Ford's in-show presence both on-air and off by creating a customized, interactive experience that organically pairs the unique brand attributes of the Ford Fusion Hybrid with agent Diana Barrigan [Thomason] of WHITE COLLAR," said Shapiro.

Ford's continued partnership with WHITE COLLAR is designed to create continuity while consistently driving a strong, organic association between the Ford Fusion and Agent Barrigan (Thomason). Beginning in mid-August, USA will launch an exclusive online video series that stars Thomason driving a Ford Fusion Hybrid. The vignettes allow fans to experience the bright lights and big city of New York as she takes users on a personalized tour of iconic NYC locations featured in WHITE COLLAR episodes from Seasons 1 and 2, all while learning about the smart features of Fusion. The vignettes will be integrated into a highly interactive Map of New York, along with images and information about each location. The guide will live on the official usanetwork.com WHITE COLLAR show site and will be promoted through Facebook, Twitter and on partner sites. Additionally, the online campaign will be supported with tagged digital drivers.

"The Fusion Hybrid is a perfect fit for this "Behind the Scenes" tour of the city. Delivering 41 MPG in the city, the Fusion Hybrid has unmatched fuel economy and all the latest technology to make navigating downtown Manhattan simple," said Jeff Eggen, Ford Experiential Marketing Manager. "Last season we used WHITE COLLAR to help launch the 2010 Ford Taurus by creating a unique experience for show fans with the popular �Chasing the Shadow' online game," said Eggen. "Ford is excited to be back for another season of WHITE COLLAR, introducing fans to the Ford Fusion and providing exclusive behind-the-scenes content."

The campaign culminates with the Ford Fusion Hybrid powering the season finale with exclusive new content in a commercial pod takeover. In addition to pre-promotional tune-ins and in-show elements, during the finale on Tuesday, September 7, Ford will receive an exclusive powerpod that includes a a 90-second scripted vignette starring Thomason exploring the show's glamorous locations and an adjacent :30-second Ford Fusion commercial that will lead viewers right back into WHITE COLLAR.

WHITE COLLAR, one of the season's most critically acclaimed dramas, focuses on the most unlikely of partnerships between a con artist (Bomer) and an FBI agent (DeKay). WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

The buying agency is Mindshare.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2010]  
S
M
T
W
T
F
S


· WHITE COLLAR (USA)









[11/25/14 - 05:08 PM]
Remaining Episodes of "Selfie" Will Be Available Weekly Starting Today on Hulu with a Plus Subscription
The series previously aired Tuesday nights at 8:00/7:00c on ABC.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:35 PM]
Video: Six New Videos for "Archer" Season Six
The electrifying new season of "Archer" premieres January 8 on FX.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 12:18 PM]
Video: "Real World: Skeletons" Trailer
The franchise's 30th installment rolls out on Tuesday, December 16 at 10:00/9:00c.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:54 AM]
MTV to Air Two New Specials "True Life Presents: Crazy Young Love" on Tuesday, December 2nd at 10 PM ET/PT and "Growing Up Greek" on Wednesday, December 3rd at 11 PM ET/PT
The former docudrama special follows three couples as they document the highs and lows of being young and obsessively in love.

[11/25/14 - 11:33 AM]
"RuPaul's Drag Race" Cast to Be Announced Live On Air During Logo TV's 2014 "New Now Next Awards"
The shroud of secrecy surrounding the 14 elite drag performers who'll comprise the seventh season cast will be lifted via a series of OMFG interstitials interspersed throughout the "New Now Next" telecast on Sunday, December 7.

[11/25/14 - 11:19 AM]
The CW Gives "Hart of Dixie" Fans an Early Holiday Present
Look for the season premiere to now debut on Monday, December 15 at 8:00/7:00c.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 10:37 AM]
Syfy Invites You Inside "The Bazillion Dollar Club"
The high-adrenaline, high-stakes docu-series immerses viewers in the brilliant and cut-throat world of today's forward thinking innovators.

[11/25/14 - 10:23 AM]
Video: WGN America Releases Spellbinding Teaser for Season Two of "Salem," Set to Return in April
In season two, the Grand Rite triggered at the end of last season is now underway and death is in the air.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 09:03 AM]
BBC America's Critically-Acclaimed Original Series "Orphan Black" Adds to Cast
Justin Chatwin and James Frain join the channel's hit original drama for its third season, which is currently in production and set to return in 2015.