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[09/28/10 - 08:50 AM]
BBC Worldwide and DirecTV Announce Heroic Deal
"No Heroics," "How Not to Live Your Life" and "Mutual Friends" will all make their way to The 101 Network.

[via press release from DirecTV]

BBC Worldwide and DIRECTV Announce Heroic Deal

British Comedy Award Nominees "No Heroics," "How Not to Live Your Life" and "Mutual Friends" to Make Exclusive US Debut on The 101 Network

EL SEGUNDO, Calif. -- DIRECTV, the world's most popular video service, and BBC Worldwide, the commercial arm of the BBC, today announced a deal that will bring three heralded BBC comedies, No Heroics, How Not to Live Your Life and Mutual Friends, all of which have been nominated for a British Comedy Award, to DIRECTV's The 101 Network.

"BBC Worldwide is a global leader in comedy and drama series, and these three shows exemplify the versatility and quality of our catalog"

Mutual Friends will premiere on The 101 Network Wednesday, November 3 at 10 p.m. ET/PT, followed by No Heroics and How Not to Live Your Life on Thursday, November 4 at 9:00 p.m. and 9:30 p.m. ET/PT respectively. Mutual Friends is a six-part comedy series about the dilemma of choosing between family commitment and the impulse to be irresponsible, while exploring the trials and tribulations of modern relationships. No Heroics is a sitcom focused on the lives, loves and aspirations of four friends, who just happen to be unsuccessful, B-list superheroes. How Not to Live Your Life is a quirky comedy centered around the antics of a neurotic, single man with an over-active imagination, who desperately tries but fails to navigate the basics of life.

"We are extremely excited for the opportunity to bring these brilliant shows, in their original form, across the pond," said Chris Long, senior vice president, Entertainment and Production for DIRECTV. "Comedy is universal and we believe our viewers will be thrilled with these series that come from the same country that brought us The Office, Absolutely Fabulous and Extras."

"BBC Worldwide is a global leader in comedy and drama series, and these three shows exemplify the versatility and quality of our catalog," said Matt Forde, EVP of Sales & Co-Productions, Sales & Distribution. "DIRECTV's The 101 Network is a terrific platform for these shows to make their U.S. premiere."

Brokered by Kate Livo, Director, TV Sales & Co-Productions, BBC Worldwide, this is BBC Worldwide's first deal with DIRECTV in the U.S.

About DIRECTV's The 101(R) Network

The 101 Network, DIRECTV's exclusive entertainment channel, is a unique television experience that is available to more than 18.6 million DIRECTV subscribers. In 2008, the network changed the television landscape by partnering with NBC to produce and air three additional seasons of the Emmy Award-winning series Friday Night Lights and more recently becoming the exclusive home of the critically-acclaimed, Emmy Award-winning drama Damages, with Glenn Close. As a result, The 101 Network has become the premiere destination for diverse, quality and critically acclaimed programming including Underbelly, Supreme Court of Comedy and The Dan Patrick Show. Through its partnerships with leading television and film studios, networks and top cable channels, The 101 Network offers viewers the finest in drama and comedy, with feature films and TV specials, daring, innovative series, exclusive "sneak peek" programming and premium cable series un-cut in their original form. The 101 Network showcases concert specials from superstar artists and celebrated music festivals such as Farm Aid, sporting events such as UFC Fighter expos�s and the annual DIRECTV Celebrity Beach Bowl.

About BBC Worldwide Sales & Distribution

BBC Worldwide Sales & Distribution is one of seven core businesses under BBC Worldwide, the commercial arm and wholly-owned subsidiary of the UK public service broadcaster, BBC (British Broadcasting Corporation). BBC Worldwide exists to maximize the value of the BBC's assets for the benefit of the BBC, and invests in programming in return for rights. The Sales & Distribution business negotiates, sells and distributes television programs to networks and secures co-production partners, in the Americas region.





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· HOW NOT TO LIVE YOUR LIFE (DIRECTV)
· MUTUAL FRIENDS (DIRECTV)
· NO HEROICS (DIRECTV)











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