BRAD WOMACK - A CHANGED MAN - RETURNS IN A "BACHELOR" FIRST TO FIND LOVE AGAIN WHEN ABC'S HIT ROMANCE REALITY SERIES, "THE BACHELOR," PREMIERES ON JANUARY 3, 2011

The Sincere, Sexy, Successful Self-Made Man Will Be the First Star of the Series to Return for a Second Chance at Love

Brad Womack - once considered by many to be the "most hated Bachelor" in the series' history - has spent the better part of the last three years going through a radical personal transformation after the shocking finale night that changed his life forever. Now he is really ready - healthier both in body and mind - to make a genuine commitment to a relationship, as he chooses from among 30 bachelorettes when the 15th edition of ABC's hit romance reality series, "The Bachelor," premieres MONDAY, JANUARY 3 (8:00-10:00 p.m., ET) on the ABC Television Network.

Womack, 37, did the unthinkable by most fans' standards and did not choose either Jenni Croft or DeAnna Pappas on his finale back in November 2007. The day after it taped was the loneliest day of his life. Disappointed in himself for wasting this great opportunity, Brad kept to himself for two to three months afterwards. Unaware at the time that he really wasn't ready to commit to a relationship and not knowing the reasons why, his fears and worries were validated when a media firestorm and viewers from across the country let him know what they were thinking. With that, he started therapy to learn what problems were confronting him. He desperately wanted to fix whatever it was that wasn't allowing him to let people into his life.

For the last three years he has undergone intensive therapy, looking at who he was in a quite painful journey of self-awareness. In the meantime, he put his head down and worked - buying and selling three companies and building one from the ground up. And although he has dated during this time, he hasn't had a serious relationship. Adding to his sense of urgency are his two brothers: Chad, his twin, is not only married now, but also has a daughter; and Wes, his younger brother, who also is married, now has a little boy and girl. Brad is the last one without a wife or family.

Brad is convinced that he is a better person now, in many ways more, than he was in 2007. Get ready to see a changed, revitalized man who is still optimistic and confident about finding love, on "The Bachelor." He is more ready than ever to find a wife and start a family. A self-made man with strong values, coupled with great looks and undeniable sex appeal, make Brad the perfect catch.

Hosted by Chris Harrison, "The Bachelor" is produced by Next Entertainment in association with Warner Horizon Television. Mike Fleiss and Martin Hilton are the executive producers.