or


[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.
[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MIKE & MOLLY (CBS)
· OFFICE, THE (NBC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)




[08/20/26 - 12:31 PM]
Netflix and AMC Global Media Announce New Gritty Drama Series, "Bannerman"
The series will premiere on AMC in the US and Canada and will also be available on Netflix in the US and Canada 90 days after the premiere of the season finale on AMC.

[08/20/26 - 11:24 AM]
"Agatha Christie's Tommy & Tuppence": Modernized Crime-Solving Duo Leads BritBox's Fall 2026 Slate
BritBox heads into fall with the highly anticipated return of some of its most acclaimed crime and mystery favorites.
[08/20/26 - 11:00 AM]
CBS to Mark 25 Years Since the 9/11 Terrorist Attacks with Extensive Live Coverage and Two Primetime Specials
At 8:00 PM, Tony Dokoupil will anchor a CBS News special from Ground Zero, "9/11: We Remember," featuring three stories of survival, loss and hope.

[08/20/26 - 10:01 AM]
Headed Back to Muskoka: Prime Video Renews "Sterling Point" for a Second Season
The eight-episode series debuted on August 5 and quickly became a top series on Prime Video.
[08/20/26 - 09:45 AM]
Academy Award Nominee and Emmy Winner Steven Yeun to Lead Netflix Series "Pagans"
Yeun will play Gus: A single father struggling to raise two kids alone following his wife's death.
[08/20/26 - 09:37 AM]
AMC Global Media's September Highlights Include "The Walking Dead: Dead City," "Blue Murder Motel," "Age Inappropriate," "Hell Mode," the Return of "Season of Screams" and More!
Other offerings include Sundance Now's "Murderer Behind the Mask"; Acorn TV's "The Sommerdahl Murders"; and We TV's "Love After Lockup: The Road to Rehab."
[08/20/26 - 09:33 AM]
CNN Brings Farm Aid Live to Audiences Nationwide on Saturday, September 26 at 7PM ET
CNN's airing of the evening will include star-studded performances board member artists Willie Nelson and Family, Neil Young and the Chrome Hearts, John Mellencamp, Dave Matthews with Tim Reynolds, Margo Price, Nathaniel Rateliff and more.

[08/20/26 - 09:30 AM]
From Arcade to Animated Series: "Golden Axe" Set to Premiere Exclusively on Paramount+ Wednesday, September 16
In a hilarious homage to Sega's iconic 1989 video game, "Golden Axe" follows legendary warriors Ax Battler, Tyris Flare and Gilius Thunderhead as they reunite to save Yuria from the evil giant Death Adder, who just won't seem to stay dead.
[08/20/26 - 09:17 AM]
BET Unveils "Get Your Mind Right," A Multi-Platform Mental Health Initiative Designed to Inform, Inspire, and Connect Black Communities
Rooted in BET's longstanding commitment to uplifting and serving Black audiences, "Get Your Mind Right" reflects the urgency of advancing conversations around mental wellness while encouraging communities to seek support and connecting audiences to culturally relevant support.
[08/20/26 - 08:45 AM]
Genie Bouchard Joins ESPN for 2026 US Open
ESPN will present exclusive "first ball to last ball" coverage of the 2026 US Open beginning Sunday, August 24.
[08/20/26 - 08:34 AM]
ESPN Debuts Little League Alumni Alt-Cast of the MLB Little League Classic Presented by New York Life
Mike Monaco will handle play-by-play alongside analysts Todd Frazier and Devon Travis, with the trio calling the game on-site in Williamsport.
[08/20/26 - 08:31 AM]
Netflix Renews "America's Sweethearts: Dallas Cowboys Cheerleaders" for a Fourth Season
Season four will follow a fresh batch of rookie candidates, comeback hopefuls and seasoned vets across the 2026-27 season.
[08/20/26 - 08:10 AM]
Food Network Serves Up a Frightfully Delicious Fall in New Seasons of "Halloween Baking Championship" and "Halloween Wars"
First up, on Sunday, September 13, at 9 p.m. ET/PT "Halloween Wars" will return with host Jonathan Bennett and a "Back from the Dead" theme featuring all-star expert pumpkin carving artists, sugar masters, and cake mavens who will face more difficult challenges than ever before.
[08/20/26 - 08:01 AM]
"The Hunting Wives" Season 2 - First Look Images & Date Announcement
Season two premieres on Thanksgiving Day (Thursday, November 26, 2026) and will release exclusively as a Netflix branded series in nearly all countries Netflix is available.
[08/20/26 - 08:01 AM]
Apple TV's Sports Comedy "Stick," Swings Back Into Season Two on November 4
"Stick" returns for its second season on Apple TV on Wednesday, November 4, 2026, with two episodes, followed by one episode weekly until December 30, 2026.