or


[11/10/10 - 12:02 PM]
USA Network & Hyundai Reunite to Introduce An Immersive Storytelling Experience
The Hyundai Genesis Coupe will be integrated into "Burn Notice" as Fiona's (Gabrielle Anwar) vehicle.

[via press release from USA]

USA NETWORK & HYUNDAI REUNITE TO INTRODUCE AN IMMERSIVE STORYTELLING EXPERIENCE

Hyundai Genesis Coupe comes to life on every medium through a fresh new integrated campaign aligned with No. 1 Series Burn Notice

NEW YORK, NEW YORK - November 10 - USA Network announced today a 360 degree marketing collaboration between Hyundai and the hit television series, BURN NOTICE. The multiplatform partnership marks the second consecutive year that USA and the innovative automotive brand Hyundai have teamed up to introduce new fan experiences. This time the partners are kicking it up a notch by launching a unique cross-media adventure called Black Ops. The transmedia nature of the adventure allows fans different experiences across TV, online and mobile mediums, providing fresh activities that tie back to the larger show narrative. BURN NOTICE, the No. 1 scripted series on cable in the coveted P18-49 demo, returns to USA for its new season on November 11 on Thursdays at 10/9c.

"We're excited to re-team with Hyundai to create an immersive program that highlights the shared brand attributes of innovation and style found in both the series and the Genesis Coupe," said Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

As the exclusive presenting sponsor of the fall premiere, the Hyundai Genesis Coupe will be integrated into the series as Fiona's (Gabrielle Anwar) vehicle, featured in a custom on-air vignette and star in all six levels of the groundbreaking new immersive storytelling experience, BLACK OPS (www.BURNNOTICEOPS.COM). BLACK OPS allows fans to live out their fantasy spy lives through a series of increasingly challenging weekly missions.

"My writing team and I approach the development of this gaming experience a lot like we would an episode of the series," said Matt Nix, creator, executive producer and writer, BURN NOTICE. "The experience ties directly into the show's story-line, is based on the program's mythology and gives fans something new so they can engage with the series beyond watching the show."

Black Ops follows fans as they're taken hostage by the show villain, Vince Cutler (played by Rhys Coiro, who is prominently featured in the digital narrative) and whisked through the streets of Miami, featuring adrenaline-pumping car chases, explosions and stunts that were shot on location in Miami. Black Ops provides one of the most realistic first-person video alternate reality environments from the network to-date. Additionally, each week fans have the chance to win prizes for completing missions and can enter to win the ultimate prize - a Hyundai Genesis Coupe.

In another "first" for USA, the net will take its "Character Builder" on-air vignette series to the streets to provide a unique look at the "anatomy of a chase." The action-packed vignette allows fans to go behind the scenes with legendary stunt coordinator Artie Malesci as he breaks down what goes into creating some of the show's most intricate chase scenes, featuring the performance and remarkable handling of the Hyundai Genesis Coupe.

"Hyundai's partnership with USA Network's BURN NOTICE and integration with Black OPS creates numerous opportunities for fans of the show to experience Hyundai's most dynamic performance car ever, the Hyundai Genesis Coupe," said Jackie Kim, director of Marketing Strategy and Promotions, Hyundai Motor America

BURN NOTICE stars Jeffrey Donovan as Michael Westen, a blacklisted spy who finds himself stranded in sun-soaked Miami. The action-packed season four commenced with a new counterintelligence expert, Jesse Garcia, played by Coby Bell ("Third Watch"), who loves to fight bad guys just as much as Michael does. Also heating up the night with our hot undercover agent are Fiona (Gabrielle Anwar), the beautiful ex-IRA operative and Michael's ex-girlfriend; Sam (Bruce Campbell), our favorite washed-up military intelligence muscle; and Michael's mother (Emmy Award-winner Sharon Gless), who is one tough cookie herself.

In its fourth season run, BURN NOTICE continues to be one of the most popular shows on the television landscape with a record-breaking audience of 9.1 million viewers in last season's finale.

The BLACK OPS experience was developed in conjunction with Glow Interactive (www.glowinteractive.com) and the buying agency was Initiave.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [november 2010]  
S
M
T
W
T
F
S
 


· BURN NOTICE (USA)











[10/31/14 - 10:12 AM]
Iggy Azalea to Perform at the 2014 American Music Awards(R)
She joins a star-studded lineup of previously announced must-see performers including 5 Seconds of Summer, Charli XCX, Mary J. Blige, Fergie, Lorde, One Direction, Sam Smith and the evening's host, Pitbull.

[10/31/14 - 09:36 AM]
PBS to Air Second Season of Shine International's Boisterous Sitcom "Vicious" Stateside, Summer 2015
Following a re-commission by UK broadcaster ITV, the series will return with Freddie (Sir Ian McKellen) and Stuart (Sir Derek Jacobi) delivering more biting remarks, snide comments and cruel asides.

[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/31/14 - 08:12 AM]
ABC Beats CBS' Thursday Night Premieres to Win the Opening Night Of the November Sweep for the 2nd Straight Year in Adults 18-49
ABC spins the numbers for Thursday, October 30.

[10/31/14 - 07:50 AM]
Global Mystery Solved: Investigation Discovery Did It!
Since Investigation Discovery debuted in February 2008, it has been one of the fastest-growing networks in U.S. cable television and has seen a parallel growth track internationally.

[10/31/14 - 07:32 AM]
USA Network to Air Academy Award(R) Nominated Film "Do the Right Thing" with Special Introduction by Critically Acclaimed Lead Actress Rosie Perez
On Saturday, November 1, USA Network will air the Spike Lee film, that sparked a national dialogue more than two decades ago about racial tension in America and which still remains relevant today.

[10/31/14 - 03:01 AM]
Death-Defying Stunts and Famous Cars Take Center Stage in Two New Original Reality Series
"Extreme Escapes" (Saturday, November 29) and "Screen Machines" (Tuesday, December 2) are both on tap at ReelzChannel in the coming weeks.

[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 12:53 PM]
"Who Wants to Be a Millionaire" Shakes Things Up This November with an Exciting Lineup of Theme Weeks
"Millionaire: Whiz Kids," "Celebrity Week," "Millionaire: Daytime Talk Show Week" and "Millionaire: Guinness World Records(R) Edition" are all on tap.

[10/30/14 - 11:35 AM]
GSN's "Idiotest" Settles the Ongoing Election Night Debate as Democrats and Republicans Battle It Out to Determine Who Is Smarter
The themed episode airs Tuesday, November 4 at 9:00/8:00c on the cable channel.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 11:18 AM]
"Hawaii Five-0" Celebrates 100 Episodes by Revealing Hidden Nods to the Original Series Placed Within the Show Over the Past Five Years
Said anniversary installment airs next Friday, November 7 at 9:00/8:00c on CBS.

[10/30/14 - 11:03 AM]
E! Entertainment Extends "The Soup" Host Joel Mchale Through 2016
Additionally, McHale's production company, Free Period Productions, will continue its production development deal, in which he will give the network first look rights to ideas for non-scripted series.