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OXYGEN MEDIA TO LAUNCH OXYGENLIVE: OBSESSED
MULTI-PLATFORM LIVE PRE-SHOW AND POST-SHOW TO INCLUDE EXCLUSIVE CONTENT FROM OXYGEN ORIGINALS
Extends Show Experience 30 Minutes Online and Via OxygenLive App
OxygenLive: Obsessed to Launch During Premiere of 'Bad Girls Club'
on January 10 at 9pm ET/PT
NEW YORK - January 4, 2011 - Beginning with the 'Bad Girls Club' premiere on January 10, Oxygen Media will be launching OxygenLive: Obsessed, an enhanced version of Oxygen's award winning real time watercooler, OxygenLive.com. The experience will feature a live companion show that will stream before, during and after the linear show. Additionally, this marks the first time viewers will be able to watch the live show on the OxygenLive app, which is available on iPad, iPhone and Android devices. Within the OxygenLive: Obsessed experience, fans will be treated to the Pre-Show to be viewed online prior to act one of the show premiering on the network at 9pm ET/PT. For the first time an hour long show will be a 90 minute event on OxygenLive: Obsessed.
Launching during the "Bad Girls Club" premiere episode, OxygenLive: Obsessed will kick off with a live video event hosted by Bad Girls alum and fan favorite, Tanisha. Fans will be treated to a pre-during-after show with past and present "Bad Girls Club" cast members and will be able to interact with the girls on OxygenLive via Twitter and Facebook.
"The 'Bad Girls Club' viewers have an insatiable appetite for the series and have flocked to OxygenLive to get access to the Bad Girls while they watch, making their viewing experience even more robust. We are excited to be able to offer them a live companion show that they can watch, and participate in, either at OxygenLive.com or through our apps, that truly transforms 44 minutes of linear content into a 90 minutes of multiplatform programming for the first time in every episode," said Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen.
As always, "Bad Girls Club's" more than 2 million Facebook fans will be given additional access to the show and on Twitter this season #UpToNoGood will take over all previous #BGC threads.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 76 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBC Universal.
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