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[01/05/11 - 08:03 AM]
Cartoon Network Enterprises and Rubies Costumes Partner for First-Ever "Generator Rex" Halloween Costumes
Plus: the network has committed to at least 40 episodes of the series.

[via press release from Cartoon Network]

Cartoon Network Enterprises and Rubies Costumes Partner for First-Ever "Generator Rex" Halloween Costumes

Debuting for Halloween 2011, Line from Rubies Costumes Features Popular Characters from Cartoon Network's Newest Hit Action-Adventure Series

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, today announced a partnership with Rubies Costumes for its smash-hit action-adventure series, Generator Rex. The Generator Rex costume line will feature kids costumes based on hit characters from the top-rated Cartoon Network original series. Fans of the series can enjoy the ultimate role play experience, as they dress up as Rex or his evil counterpart Van Kleiss and reenact favorite moments from the series. The costumes will debut at all tiers of retail in time for Halloween 2011.

"As a top action-adventure series, a key component of the success of Generator Rex has been the likeability and aspirational qualities of its main characters, and that gives us a great opportunity as we continue to build the consumer products program for the brand," said Christina Miller, senior vice president, CNE. "Rubies has done a terrific job creating costumes based on Rex and Van Kleiss that will give young trick-or-treaters the chance to dress up as their favorite young hero or villain and really bring Rex's world to life this Halloween."

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. The series follows Rex, a 15-year-old typical teenager with abnormal powers - including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents - as he uses his superhuman abilities to help fight fight mutant creatures known as E.V.O.s (Exponentially Variegated Organism). In the U.S., new episodes from the series debut on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings, and the network has committed to at least 40 episodes of the series.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· GENERATOR REX (CARTOON)









[05/27/15 - 01:53 PM]
TV One's Returing Series Lexus "Verses and Flow" Announces Season 5 Performers
Filmed over four, star-studded nights in Los Angeles filled with performances by internationally renowned recording and leading spoken word artists.

[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 01:00 PM]
Matt Millen Returns Home to FOX Sports
Millen returns to the FOX Sports family of networks as the lead game analyst for the Big Ten Network, working alongside play-by-play announcer Kevin Kugler.

[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.