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[01/05/11 - 08:03 AM]
Cartoon Network Enterprises and Rubies Costumes Partner for First-Ever "Generator Rex" Halloween Costumes
Plus: the network has committed to at least 40 episodes of the series.

[via press release from Cartoon Network]

Cartoon Network Enterprises and Rubies Costumes Partner for First-Ever "Generator Rex" Halloween Costumes

Debuting for Halloween 2011, Line from Rubies Costumes Features Popular Characters from Cartoon Network's Newest Hit Action-Adventure Series

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, today announced a partnership with Rubies Costumes for its smash-hit action-adventure series, Generator Rex. The Generator Rex costume line will feature kids costumes based on hit characters from the top-rated Cartoon Network original series. Fans of the series can enjoy the ultimate role play experience, as they dress up as Rex or his evil counterpart Van Kleiss and reenact favorite moments from the series. The costumes will debut at all tiers of retail in time for Halloween 2011.

"As a top action-adventure series, a key component of the success of Generator Rex has been the likeability and aspirational qualities of its main characters, and that gives us a great opportunity as we continue to build the consumer products program for the brand," said Christina Miller, senior vice president, CNE. "Rubies has done a terrific job creating costumes based on Rex and Van Kleiss that will give young trick-or-treaters the chance to dress up as their favorite young hero or villain and really bring Rex's world to life this Halloween."

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. The series follows Rex, a 15-year-old typical teenager with abnormal powers - including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents - as he uses his superhuman abilities to help fight fight mutant creatures known as E.V.O.s (Exponentially Variegated Organism). In the U.S., new episodes from the series debut on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings, and the network has committed to at least 40 episodes of the series.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· GENERATOR REX (CARTOON)











[01/29/15 - 04:13 PM]
Jeffrey Dean Morgan Cast as a Series Regular on the CBS Summer Drama Series "Extant" for Season Two
Morgan will play JD Richter, a roguish womanizer and a cop of the future who is a mercenary/bounty hunter.

[01/29/15 - 04:07 PM]
Video: E! Unveils Super Bowl Spot for "The Royals"
The spot offers a glimpse inside the high stakes, decadent world of the show's fictional British royal family, including leading cast members Elizabeth Hurley, Alexandra Park and William Moseley.

[01/29/15 - 03:45 PM]
FOX Fires Up February with All-New Episodes, Season Finales and Special Guest Stars
Highlights include the "Mulaney" (February 15), "Sleepy Hollow" (February 23) and "MasterChef Junior" (February 24) season finales.

[01/29/15 - 01:20 PM]
Video: First MTV Movie Awards Promo with Amy Schumer and Anna Kendrick
The 24th annual "2015 MTV Movie Awards" will air live on Sunday, April 12 at 8:00 p.m. ET/PT from Nokia Theatre L.A. Live in Los Angeles, California.

[01/29/15 - 01:00 PM]
Rachael Taylor the Latest to Join "Marvel's A.K.A. Jessica Jones"
She'll play Patricia "Trish" Walker, a syndicated radio talk show host, former model and child TV star known to her adoring fans as "Patsy" Walker.

[01/29/15 - 11:34 AM]
ABC's "Jimmy Kimmel Live" to Debut Musical "Mash Up Mondays" Starting February 2
Every Monday in February, once-in-a-lifetime musical performances will be created showcasing two artists paired up to form one unlikely supergroup.

[01/29/15 - 11:23 AM]
VH1 Moves "Mob Wives" and "Hindsight" to New Times on Wednesday Nights
Both series will now air one hour earlier at 8:00/7:00c and 9:00/8:00c, respectively.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:12 AM]
Five Greenlights, Two Renewals, And a Premiere! Comedy Central(R) Announces CC:Studios Development Slate
Available now on cc.com is "Roustabout," a comedic travelogue that follows Kurt Braunohler as he jet skis from Chicago to New Orleans to raise money for charity.

[01/29/15 - 10:00 AM]
A Disney Princess Inspired by Latin Cultures, "Elena of Avalor," Will Be Introduced in 2016 on Disney Junior Channels and Programming Blocks Around the World
The role of 16-year-old Princess Elena, the bold, caring, funny and clever ascendant to the throne in the fairytale kingdom of Avalor, will be voiced by Aimee Carrero.

[01/29/15 - 09:50 AM]
Debut Episode of Sons of Anarchy: The Prospect Mobile Game Premieres Today on the App Store
Said Kurt Sutter, "It's finally fucking here. It's awesome. Play it. Live it. Be the prospect."

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 08:15 AM]
"Shark Week" Returns to Discovery Channel on July 5
A summer long celebration of all things shark, this year's edition will deliver more hours of all new, visually-stunning and informative shark-filled specials than ever before.

[01/29/15 - 08:03 AM]
The Band Perry, Ariana Grande, Lady Gaga and John Legend to Perform on "Stevie Wonder: Songs In the Key of Life - An All-Star Grammy(R) Salute," Monday, Feb. 16 on CBS
They join previously announced performers Janelle MonĂ¡e, Ed Sheeran and Usher.