[01/05/11 - 06:11 AM]
NBC Kicks Off New Drama "The Cape" In an Unprecedented Partnership With the New York City Department of Parks and Recreation to "Cape" Historic Heroes
30 of New York City's historic statues will be outfitted with custom capes along with a plaque describing each hero's greatest achievement.

[via press release from NBC]


FourSquare and Twitter to Extend "Hero Behind the Cape" Campaign with "Hero a Day" Giveaway Contest for Fans Checking in Online from January 5-9

Grand Prize Winner to Receive Hero Prize Package While Daily Winners Can Win an Apple iPad

UNIVERSAL CITY, Calif. - January 5, 2011 - NBC will introduce a new superhero this month with the premiere of the drama series "The Cape," and in anticipation of the show's two-hour premiere on Sunday, January 9 (9-11 p.m. ET), NBC will partner with the New York City Department of Parks and Recreation for a unique campaign to highlight historic statues all over the city.

"The Cape" will later move to its regular time slot on Mondays (9-10 p.m. ET) starting January 17.

Beginning Wednesday, January 5 through Sunday, January 9, 30 of New York City's historic statues will be outfitted with custom capes along with a plaque describing each hero's greatest achievement and the similarities between the character traits of the star of "The Cape" Vince Faraday (David Lyons).

The statues range from a Revolutionary War hero who was the nation's first President, to the leader in the fight for Cuban independence and to the world's greatest playwright, New York City is home to a plethora of monuments and statues that pay homage to many great heroes.

Statue visitors will also be able to enter the "Hero Behind the Cape" giveaway contest using FourSquare and Twitter.

Statues and locations include such heroes as George Washington in Union Square Park and Brooklyn, William Shakespeare in Central Park, Benjamin Franklin Downtown and Eleanor Roosevelt on the Upper West Side. For all locations of the 'caped' statues and official rules of the sweepstakes, which will last the entire duration of the promotion (January 5-9), go to www.herobehindthecape.com.

"We are really honored to partner with the New York City Department of Parks and Recreation for this unique opportunity," said Adam Stotsky, President, NBC Marketing. "There is no bigger stage than New York City, which is home to dozens of statues honoring some of the most accomplished men and women in history. We wanted to introduce New Yorkers to the latest hero hitting the small screen - 'The Cape's' Vince Faraday - and pay homage to the heroes behind the City's historic statues."

"This sponsorship will benefit the preservation of New York's collection of public art in the parks while drawing new audiences to them," said Vickie Karp, Director of Public Information for New York City Parks & Recreation. "The new NBC series is a novel way to remind even the most jaded New Yorker that heroes are all around us."

Participants can enter the sweepstakes by visiting any one of the 30 caped statues all over New York City and checking in via their FourSquare account. Also, visitors can enter by taking a photo of themselves at any of the statue locations and posting their photo to Twitter. Users will simply need to direct message the official Twitter handle (www.twitter.com/NBCTheCape) or use the hashtag #herobehindthecapeswps when they post their picture.

One winner will be chosen each day as the "Hero a Day" from all the daily entries between January 5-9 and each will receive an Apple iPad. The grand-prize winner will receive the ultimate New York City "Hero" treatment including a luxurious dinner for two, limo service, two tickets to the taping of an NBC audience show and an Apple iPad.

From the producing team of Gail Berman and Lloyd Braun comes "The Cape," about a man who lost everything -- and is about to take it all back.

Lyons ("ER") stars as Vince Faraday, a cop framed for crimes he did not commit, forcing him to team up with a group of carnival misfits to take a new identity, fight crime and win his family back. Fueled by a desire to reunite with his wife, Dana (Jennifer Ferrin, "Life on Mars") and son, Trip (Ryan Wynott, "Flash Forward"), Faraday becomes "The Cape" -- his son's favorite comic book superhero -- taking the law into his own hands and battling the criminal forces that have overtaken Palm City.

Rounding out the cast are James Frain ("True Blood," "The Tudors") as billionaire Peter Fleming -- The Cape's nemesis -- who moonlights as the twisted killer, Chess; Keith David ("Death at A Funeral") as Max Malini, the ringleader of a circus gang of bank robbers who mentors Faraday and trains him to be The Cape; Summer Glau ("Terminator: The Sarah Connor Chronicles") as Orwell, an investigative blogger who wages war on crime and corruption in Palm City.

Also starring are Dorian Missick ("Six Degrees") as Marty Voyt, a former police detective and friend to Faraday; Martin Klebba ("Pirates of the Caribbean") as Rollo, member and unassuming muscle of the circus gang of bank robbers and Vinnie Jones ("Lock, Stock and Two Smoking Barrels") as Scales, resident thug and cohort of Chess, The Cape's nemesis.

"The Cape" is a Universal Media Studios and BermanBraun production from executive producer/creator Tom Wheeler ("Empire"), along with executive producers Berman and Braun, John Wirth ("Terminator: The Sarah Connor Chronicles"), and Gene Stein ("Accidentally On Purpose").

For "The Cape" embeddable clips and full episodes, visit NBC.com's official show site: http://www.nbc.com/the-cape/

For artwork and complete press kit from the show, please visit the NBC Universal Media village website at http://www.nbcumv.com/mediavillage/networks/nbcentertainment/thecape or contact benjamin.cohen@nbcuni.com.

Please follow us on http://www.facebook.com/NBCTheCape and at http://twitter.com/nbcthecape

  [january 2011]  


[10/06/15 - 03:31 PM]
E!'s Hit Series "Total Divas" Begins Production on Season Five
The Bella Twins (Nikki and Brie Bella), Natalya (Nattie), Eva Marie, Paige, Rosa Mendes and Alicia Fox are all due back in early 2016.

[10/06/15 - 03:30 PM]
Sanaa Lathan ("The Perfect Guy") to Star in New Event Series Being Developed by FOX
The project examines the dangerous aftermath of a police shooting when an African-American cop kills a white teen in Tennessee.

[10/06/15 - 01:44 PM]
National Geographic Channel and Mental Floss Celebrate the Intersection of Science and Medicine, Taking Viewers into a Cutting-Edge Operating Room to Perform "Brain Surgery Live"
The live two-hour special premieres in the U.S. on Sunday, October 25 at 9:00/8:00c.

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.