[01/06/11 - 12:17 PM]
BBC America Enters Into Multi-Platform Marketing Partnership With The Weinstein Company
Advertising will appear on the homepage and entertainment sections of bbcamerica.com and bbc.com, as well as on air and online.

[via press release from BBC America]


New York, NY - BBC AMERICA has entered into a major marketing and promotional relationship around The Weinstein Company's (TWC) latest hit, The King's Speech, which will see cross-promotion on BBC AMERICA as well as bbc.com and bbcamerica.com

Advertising will appear on the homepage and entertainment sections of bbcamerica.com and bbc.com, as well as on air and online around titles such as The Tudors, Doctor Who, Law & Order: UK as well as Royal Wedding programming.

Herb Scannell, President, BBC Worldwide America says: "Harvey's films have a quality and intelligence about them that is entirely in keeping with our values. It's great to be able to kick start our relationship showcasing the back-story to one of the most talked-about movies of the year."

Harvey Weinstein, co-founder of The Weinstein Company added: "I'm delighted that we are working with Herb Scannell and BBC America for this special airing, it is the perfect home for this penetrating drama."

BBC AMERICA is also airing a special 30 minute behind-the scenes documentary about The King's Speech as part of a special day dedicated to the Golden Globes. As well as offering The King's Speech: Behind the Scenes, the channel will run a marathon of Luther, which stars Golden Globe nominee Idris Elba in the title role of John Luther.

The original King's speech, in which King George VI rallies the nation on the outbreak of war in 1939, and on which Tom Hooper's film is based, can be heard through the BBC's U.S. Edition website at http://www.bbc.com/news/entertainment-arts-12020794.

BBC AMERICA brings audiences a new generation of award-winning television featuring news with a uniquely global perspective, provocative dramas, razor-sharp comedies, life-changing makeovers and a whole new world of nonfiction. BBC AMERICA pushes the boundaries to deliver high quality, highly addictive and eminently watchable programming to viewers who demand more. It is available on digital cable and satellite TV in more than 68 million homes.

  [january 2011]  


[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
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[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
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