or


[01/14/11 - 10:05 AM]
USA Network and Gilt Groupe Create Tailored "White Collar" Partnership
The collaboration marks the first time Gilt Groupe has ever partnered with a television series.

[via press release from USA]

USA NETWORK AND GILT GROUPE CREATE TAILORED WHITE COLLAR PARTNERSHIP

Partnership Includes Free Shirt Giveaway and Exclusive Curated Shopping Sales Inspired by the Characters of USA's Hit Show

New Episodes of WHITE COLLAR Premiere Tuesday, January 18 at 10/9c

NEW YORK, NEW YORK - January 14, 2011 - USA, the #1 cable network, has partnered with Gilt Groupe (www.gilt.com), the exclusive online shopping destination, to celebrate the return of WHITE COLLAR on Tuesday, January 18 at 10/9c. This first time partnership brings WHITE COLLAR fans and Gilt members together to shop customized sales for both women and men, inspired by the classic style and sensibility of WHITE COLLAR'S Neal Caffrey (Matt Bomer), Peter Burke (Tim DeKay) and Elizabeth Burke (Tiffani Thiessen). The sales are pegged to begin following the first new episode of WHITE COLLAR, it was announced today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"Both Gilt Groupe and WHITE COLLAR embody a refined concept of style, so we're excited to partner with them to launch new episodes of the show," said Shapiro. "Through this relationship, we can showcase the series' iconic fashion and provide another platform for fans to engage with the WHITE COLLAR experience."

The WHITE COLLAR Gilt limited-time event will be curated by the show's season one and season two costume designer, Stephanie Maslansky, and will take place at Gilt.com/whitecollar on Wednesday, January 19, beginning at 12pmET and will last for 36 hours. This sale will consist of four distinct sales. There will be three sales that will consist of clothing and accessories inspired by the show's popular characters. One sale will be experiential through Gilt City, paying homage to New York City, where the show is based, where Gilt members and WHITE COLLAR fans will have the opportunity to dine at restaurants, visit bars and other NYC hotspots that encompass the WHITE COLLAR lifestyle. Lastly, USA and Gilt are also giving away a limited quantity of free Brooks Brothers men and women's white-collar shirts at noon ET on January 19.

"As television shows continue to inspire and influence consumers' fashion and lifestyle purchases, Gilt is excited to partner with WHITE COLLAR and USA Network to create a unique shopping experience inspired by the characters of this popular show," said Carl Sparks, president, Gilt Groupe. "In partnering with Brooks Brothers and the show's costume designer from season one and two, we've created a unique opportunity for the five million-plus viewers of WHITE COLLAR to act on the fashion and lifestyle inspirations in the show."

The collaboration marks the first time Gilt Groupe has ever partnered with a television series. As part of the promotion, WHITE COLLAR will be featured in Gilt MAN's blog, the Gilt MANual: The Daily Guide to Permanent Style, through editorial content that will describe the style and vision behind each character.

Top-rated USA series WHITE COLLAR stars Matt Bomer and Tim DeKay as an unlikely duo of con artist and FBI agent working together to put away infamous and elusive criminals. Shot entirely in and around New York City, the series also stars Willie Garson, Tiffani Thiessen, Marsha Thomason and Sharif Atkins. WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers.

Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2011]  
S
M
T
W
T
F
S
      


· WHITE COLLAR (USA)





[09/09/26 - 10:01 AM]
Host Jane Krakowski and New Bandleader Robin Thicke Set the Stage for an All-New Season of "Celebrity Name That Tune"
Ice-T and Tony Hawk face off in the season premiere on Monday, September 21.

[09/09/26 - 10:00 AM]
"Saturday Night Live" to Premiere 52nd Season Sept. 26 on NBC and Peacock
Jalen Brunson, Dakota Johnson, Shane Gillis, and Inde Navarrette are the first wave of hosts.

[09/09/26 - 10:00 AM]
Prime Video Announces 2026 New York Comic Con Programming
"Blade Runner 2099," "Bloodaxe," and "Helluva Boss" are the featured projects.

[09/09/26 - 09:19 AM]
Johnny Knoxville and the Gang Make One Final Raucous Return for "Jackass: Best and Last," Streaming on Paramount+ September 24
Grab your buddies, raise your glasses and experience the cinematic event that promises to be the last time you'll ever laugh this hard.

[09/09/26 - 09:16 AM]
New Dating Series Will Discover If Singles Can Fall in "Love at First Sight"
Do you believe you could see someone and know instantly that they're the one?

[09/09/26 - 09:07 AM]
Nirvana to Receive Video Vanguard Award During "2026 MTV Video Music Awards" Airing Live Sept. 27 on CBS
On this date in 1992 (9/9/92), Nirvana took to the "VMAs" stage for the first time - shaping music, culture and MTV forever.

[09/09/26 - 09:05 AM]
"Ghost Adventures" Returns with Chilling All-New Season - Wednesday, September 30 on Discovery Channel
Navigating abandoned frontier towns, centuries-old landmarks and historic estates, investigators Zak Bagans, Aaron Goodwin, Jay Wasley and Billy Tolley delve into the shadows of America's turbulent past in pursuit of restless dark forces wreaking havoc on the living.

[09/09/26 - 09:01 AM]
Video: HBO Max Releases Trailer for "The Howard Stern Show"
Each week, Howard's SiriusXM show will be adapted into a streamable episode for HBO Max.

[09/09/26 - 09:01 AM]
Video: Starz Releases Trailer and Key Art for Riveting Queer Thriller "Tip Toe," Starring Alan Cumming and David Morrissey
"Tip Toe" is a darkly witty, yet harrowing and explosive thriller that explores the most corrosive forces facing the LGBTQ+ community today.

[09/09/26 - 09:01 AM]
Video: "Inside The Circle" - Official Trailer - Netflix
The murder of a popular actress unleashes a Pandora's box of secrets and espionage that threatens to destroy four childhood friends at its center.

[09/09/26 - 09:01 AM]
Bravo's "Next Gen NYC" First Ever Two-Part Reunion Event Begins Wednesday, Sept. 16 at 9:15 P.M. ET/PT
The squad reunites to unpack a season of messy friendships, complicated romances, shifting loyalties, major glow-ups and peak NYC chaos.

[09/09/26 - 09:00 AM]
Video: Paramount+ Brings the Drama on September 24 in New "Team Moms: Baseball" Trailer
The series gives viewers a front row seat to all the friendships, rivalries and drama that come with being a baseball mom.

[09/09/26 - 08:31 AM]
WWE Superstar CM Punk Will Go Head-to-Head with the Wings of Death in a New Episode of "Hot Ones: Extra Heat" on September 14!
Hosted by Sean Evans and featuring WWE Superstar CM Punk, this 30-minute special brings the signature 10-wing challenge and deeply researched conversations to the WWE.

[09/09/26 - 08:14 AM]
"Learning to Fly" Takes Flight Globally on Amazon Prime Video September 24th
Following a celebrated run in theaters nationwide, the documentary from Unreasonable Studios and Chris Hemsworth and Ben Grayson's Wild State, will make its global streaming debut on the service.

[09/09/26 - 08:01 AM]
Video: "Haunted Hotel" Season 2 - Official Teaser - Netflix
Katherine and her family find their groove as more paranormal problems come looking for vacancies. But can a haunted hotel ever really feel like home?