or


[01/17/11 - 07:41 AM]
Syfy's "Being Human" Marketing Campaign Includes Partnerships With Facebook, The American Red Cross, Flavorpill, Shazam, Pandora and Screenvision
"This humorous and provocative series is the centerpiece of our new winter programming season," said the network's "Blake Callaway.

[via press release from Syfy]

BEING HUMAN IS HARDER THAN IT LOOKS

SYFY'S "BEING HUMAN" MARKETING CAMPAIGN INCLUDES PARTNERSHIPS WITH FACEBOOK, THE AMERICAN RED CROSS, FLAVORPILL, SHAZAM, PANDORA AND SCREENVISION

NATIONAL BUYS IN HOLIDAY BLOCKBUSTER MOVIES ALONG WITH SYFY.COM'S GUIDE TO BEING HUMAN

"BEING HUMAN" PREMIERES MONDAY, JANUARY 17, AT 9PM

NEW YORK - January 17, 2011 - To support the premiere of its new original scripted series Being Human, premiering Monday, January 17, at 9PM (ET/PT), Syfy has developed a diverse nationwide marketing campaign called Being Human is Harder Than it Looks.

The campaign will range from a first-ever affiliate promotional partnership with Facebook and the American Red Cross (Be Human. Give Blood); a soundtrack of new music from burgeoning artists featured on the show to be distributed on platforms like Pandora; Tweet Up screening parties with Flavorpill; a New Year's Day "New Year's Resolution" campaign appearing both on-air and off channel, national advertising in holiday blockbuster movies and branded Screenvision segments to a syfy.com Guide to Being Human.

In Being Human, vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) share their secrets and a Boston brownstone. Together they try their best to be human while navigating the complexities of living double lives. Mark Pellegrino (Lost) co-stars as Bishop, Aidan's charismatic but menacing vampire mentor.

Executive producers are Michael Prupas (The Kennedys, Pillars of the Earth), Jeremy Carver (Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners, and Rob Pursey and Toby Whithouse. Irene Litinsky is series producer and Adam Kane (The Mentalist, Heroes) is co-executive producer. Muse Entertainment is producing the show's 13 one-hour episodes, which is based on the acclaimed UK series created by Toby Whithouse.

Said Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy: "This humorous and provocative series is the centerpiece of our new winter programming season. By utilizing a wide range of partners and viewing platforms, from the Tournament of Roses to music platforms like Pandora, we're promoting this imaginative program to the widest possible audience."

HIGHLIGHTS OF THE BEING HUMAN MARKETING CAMPAIGN

AFFILIATE MARKETING PROMOTION -- Participating affiliates ran a combined schedule of 250 Being Human cross-channel premiere and continuity spots in exchange for rewards points redeemable for a variety of prizes, including consumer electronics and gift cards through Syfy's "humanbook" online incentive site.

Additionally, Syfy's Being Human partnered with American Red Cross for a pro-social initiative, and, for the first time ever, offered a social media affiliate campaign extension through "Be Human. Give Blood." During the month of January--National Blood Donor Month--affiliates were provided with a taggable co-branded spot featuring cast member Sam Witwer encouraging consumers to pledge their blood and were offered a chance to participate in a turn-key, customizable Facebook component. Participating distributors opting into the social media extension were able to create a branded "Being Human" Facebook page that encouraged consumers to pledge blood and provided information on local donation sites.

FLAVORPILL PARTNERSHIP - Flavorpill plugs its younger-skewing readers into the next hot topic in entertainment and pop culture, fostering and promoting the arts, entertainment, and nightlife in New York, San Francisco, Chicago and Los Angeles. Working with Syfy, they will bring their readers together in those four markets at "Being Human Tweet Up" premiere screening parties, which will include themed drink specials and giveaways.

MUSIC - Syfy will connect music fans to the new artists and bands such as Sea Wolf, Wintersleep, Royal Wood, Hannah Georges and We Are the City, who will be showcased on Being Human. The songs will be available for download and streaming through Pandora, Shazam, syfy.com and mobile platforms with streaming capabilities.

CINEMA - Major national buys in holiday blockbuster movies such as Oscar contender The Fighter, Tron Legacy and Chronicles of Narnia: The Voyage of the Dawn Treader. The wide-ranging cinema plan includes a partnership with Screenvision, the leading innovator in cinema advertising, for an exclusive seven-week in-theatre campaign to support Being Human. The campaign will run in front of more than 25 million moviegoers, 502 cinemas, 5,256 screens - with more than 13 million impressions -- and include a :90 content segment and in-lobby digital programming.

NEW YEAR'S RESOLUTIONS - National on-air and off channel Being Human character spots revealing their humorous New Year's resolutions of the supernatural lead characters and encouraging viewers to resolve to watch the series on Syfy aired during the Tournament of Roses, among other outlets.

SYFY.COM - The Guide to Being Human will feature tips on topics like "6 Ways to Be Seen When You're Invisible" and "What Not to Do on a Date With a Human," and weekly poll questions on various situations like dealing with roommates, neighbors and the afterlife. Fans will be able to check-in with GetGlue to earn exclusive Being Human stickers, as well as share their experiences through Facebook and Twitter. Armed with Flipcams, Sam Worthington and Meagan Wrath will share their experiences on set and behind the scenes. Full episodes of Being Human will be available on Syfy Rewind along with enhanced episodes featuring audio commentary by the show's cast and producers, as well as bonus clips from upcoming episodes.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [january 2011]  
S
M
T
W
T
F
S
      


· BEING HUMAN (SYFY)





[10/11/25 - 01:16 PM]
Video: "Star Trek: Starfleet Academy" Reveals Official Trailer and January 15 Premiere on Paramount+
Following the premiere, new episodes of the 10-episode-long season will drop weekly on Thursdays, with the season finale on Thursday, March 12.

[10/11/25 - 12:53 PM]
Video: "Star Trek: Strange New Worlds" Warps Into New York Comic Con with Exclusive First Look at Season Four
Season four wrapped production earlier this year and the series is currently in production on its fifth and final season.

[10/11/25 - 11:26 AM]
News from Marvel Television's New York Comic Con Panels
"Wonder Man," "Daredevil: Born Again," "X-Men '97," "Your Friendly Neighborhood Spider-Man," and "VisionQuest" were the featured projects.

[10/11/25 - 10:29 AM]
Video: Bat-Fam's All Here! Prime Video Unmasks Premiere Date and Trailer for Upcoming DC Series
The half-hour action-comedy is a follow-up to the hit holiday film, "Merry Little Batman," and will be available to watch November 10 on Prime Video in more than 240 countries and territories worldwide.

[10/11/25 - 09:05 AM]
Video: Lion Forge Entertainment Unveils Exclusive "Iyanu" Season 2 Clip and Announces Spring 2026 Launch
Season 2 will premiere in Spring 2026 on Cartoon Network and HBO Max, promising new battles, new wonders, and more secrets of Yorubaland.

[10/10/25 - 06:16 PM]
News from AMC Networks' New York Comic Con Panels
"Anne Rice's The Vampire Lestat," "The Walking Dead: Daryl Dixon," and "Anne Rice's Talamasca: The Secret Order" were the featured projects.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 02:46 PM]
Video: "Invincible" Season 4 - Teaser Trailer - Prime Video
Season 4 arrives March 2026 on Prime Video.

[10/10/25 - 02:02 PM]
Warner Bros. Animation, DC, and Warner Bros. Home Entertainment Announce "Batman: Knightfall"
Currently in production, "Batman: Knightfall Part 1: Knightfall" will be coming in 2026.

[10/10/25 - 01:07 PM]
Video: "One Day in October" - Official Trailer - HBO Max
"One Day in October," a story of a of love, courage, sacrifice and survival, is a gripping and artistically interwoven narrative based on real-life accounts from the October 7, 2023, the attack on Israel.

[10/10/25 - 12:15 PM]
Video: Prime Video Unveils Exclusive Clip, New Single "Gravity," and New Details About "Hazbin Hotel: Live on Broadway" Event at New York Comic Con for Season Two of "Hazbin Hotel"
The second season, premiering October 29, consists of eight episodes, with two episodes rolling out weekly through November 19.

[10/10/25 - 11:01 AM]
Video: "Leslie Jones: Life: Part 2" - Official Trailer - Peacock Comedy Event
Leslie Jones gives the crowd at The Belasco in LA an inside look at her life - from her many soulmates to going to therapy and even her own funeral.

[10/10/25 - 10:30 AM]
Culinary Icons and Baking Enthusiasts Carla Hall and Candace Nelson Join Gordon Ramsay as Co-Mentors in the All-New Three-Week Special Event Series "Next Level Baker"
The all-new three-week special event series premieres on Thursday, December 4 at 9:00/8:00c on FOX, FOX One and Next Day Hulu.

[10/10/25 - 09:05 AM]
New Three-Part Series "Bigfoot Took Her" Reinvestigates One of History's Strangest Missing Persons Cases
When teenager Theresa Bier mysteriously vanished in California's Sierra National Forest in 1987, a surprising suspect emerged: Bigfoot.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.