or


[01/17/11 - 07:41 AM]
Syfy's "Being Human" Marketing Campaign Includes Partnerships With Facebook, The American Red Cross, Flavorpill, Shazam, Pandora and Screenvision
"This humorous and provocative series is the centerpiece of our new winter programming season," said the network's "Blake Callaway.

[via press release from Syfy]

BEING HUMAN IS HARDER THAN IT LOOKS

SYFY'S "BEING HUMAN" MARKETING CAMPAIGN INCLUDES PARTNERSHIPS WITH FACEBOOK, THE AMERICAN RED CROSS, FLAVORPILL, SHAZAM, PANDORA AND SCREENVISION

NATIONAL BUYS IN HOLIDAY BLOCKBUSTER MOVIES ALONG WITH SYFY.COM'S GUIDE TO BEING HUMAN

"BEING HUMAN" PREMIERES MONDAY, JANUARY 17, AT 9PM

NEW YORK - January 17, 2011 - To support the premiere of its new original scripted series Being Human, premiering Monday, January 17, at 9PM (ET/PT), Syfy has developed a diverse nationwide marketing campaign called Being Human is Harder Than it Looks.

The campaign will range from a first-ever affiliate promotional partnership with Facebook and the American Red Cross (Be Human. Give Blood); a soundtrack of new music from burgeoning artists featured on the show to be distributed on platforms like Pandora; Tweet Up screening parties with Flavorpill; a New Year's Day "New Year's Resolution" campaign appearing both on-air and off channel, national advertising in holiday blockbuster movies and branded Screenvision segments to a syfy.com Guide to Being Human.

In Being Human, vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) share their secrets and a Boston brownstone. Together they try their best to be human while navigating the complexities of living double lives. Mark Pellegrino (Lost) co-stars as Bishop, Aidan's charismatic but menacing vampire mentor.

Executive producers are Michael Prupas (The Kennedys, Pillars of the Earth), Jeremy Carver (Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners, and Rob Pursey and Toby Whithouse. Irene Litinsky is series producer and Adam Kane (The Mentalist, Heroes) is co-executive producer. Muse Entertainment is producing the show's 13 one-hour episodes, which is based on the acclaimed UK series created by Toby Whithouse.

Said Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy: "This humorous and provocative series is the centerpiece of our new winter programming season. By utilizing a wide range of partners and viewing platforms, from the Tournament of Roses to music platforms like Pandora, we're promoting this imaginative program to the widest possible audience."

HIGHLIGHTS OF THE BEING HUMAN MARKETING CAMPAIGN

AFFILIATE MARKETING PROMOTION -- Participating affiliates ran a combined schedule of 250 Being Human cross-channel premiere and continuity spots in exchange for rewards points redeemable for a variety of prizes, including consumer electronics and gift cards through Syfy's "humanbook" online incentive site.

Additionally, Syfy's Being Human partnered with American Red Cross for a pro-social initiative, and, for the first time ever, offered a social media affiliate campaign extension through "Be Human. Give Blood." During the month of January--National Blood Donor Month--affiliates were provided with a taggable co-branded spot featuring cast member Sam Witwer encouraging consumers to pledge their blood and were offered a chance to participate in a turn-key, customizable Facebook component. Participating distributors opting into the social media extension were able to create a branded "Being Human" Facebook page that encouraged consumers to pledge blood and provided information on local donation sites.

FLAVORPILL PARTNERSHIP - Flavorpill plugs its younger-skewing readers into the next hot topic in entertainment and pop culture, fostering and promoting the arts, entertainment, and nightlife in New York, San Francisco, Chicago and Los Angeles. Working with Syfy, they will bring their readers together in those four markets at "Being Human Tweet Up" premiere screening parties, which will include themed drink specials and giveaways.

MUSIC - Syfy will connect music fans to the new artists and bands such as Sea Wolf, Wintersleep, Royal Wood, Hannah Georges and We Are the City, who will be showcased on Being Human. The songs will be available for download and streaming through Pandora, Shazam, syfy.com and mobile platforms with streaming capabilities.

CINEMA - Major national buys in holiday blockbuster movies such as Oscar contender The Fighter, Tron Legacy and Chronicles of Narnia: The Voyage of the Dawn Treader. The wide-ranging cinema plan includes a partnership with Screenvision, the leading innovator in cinema advertising, for an exclusive seven-week in-theatre campaign to support Being Human. The campaign will run in front of more than 25 million moviegoers, 502 cinemas, 5,256 screens - with more than 13 million impressions -- and include a :90 content segment and in-lobby digital programming.

NEW YEAR'S RESOLUTIONS - National on-air and off channel Being Human character spots revealing their humorous New Year's resolutions of the supernatural lead characters and encouraging viewers to resolve to watch the series on Syfy aired during the Tournament of Roses, among other outlets.

SYFY.COM - The Guide to Being Human will feature tips on topics like "6 Ways to Be Seen When You're Invisible" and "What Not to Do on a Date With a Human," and weekly poll questions on various situations like dealing with roommates, neighbors and the afterlife. Fans will be able to check-in with GetGlue to earn exclusive Being Human stickers, as well as share their experiences through Facebook and Twitter. Armed with Flipcams, Sam Worthington and Meagan Wrath will share their experiences on set and behind the scenes. Full episodes of Being Human will be available on Syfy Rewind along with enhanced episodes featuring audio commentary by the show's cast and producers, as well as bonus clips from upcoming episodes.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [january 2011]  
S
M
T
W
T
F
S
      


· BEING HUMAN (SYFY)











[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.