[01/27/11 - 07:28 AM]
BBC America Signs Embassy Row for RBS 6 Nations Rugby Championship
Coverage of the tournament, featuring the national rugby teams of England, Ireland, Scotland, Italy, Wales and France, begins Saturday, February 5.

[via press release from BBC America]


New York - January 27, 2011 - BBC AMERICA and Embassy Row announced today a deal for Embassy Row to produce live pre- and post-game shows as well as digital content around BBC AMERICA's coverage of the RBS 6 Nations Rugby Championship, one of Europe's biggest annual sporting events. The deal was signed by Perry Simon, General Manager, Channels, BBC Worldwide America, and Michael Davies, President, Embassy Row.

BBC AMERICA starts its live coverage of the legendary tournament featuring the national rugby teams of England, Ireland, Scotland, Italy, Wales and France facing off, on Saturday, February 5, 11:30 a.m. ET. The channel will broadcast five matches live over seven weeks, each wrapped with 30-minute live pre- and post-game shows. The shows will focus on key elements of the matches and feature interviews with celebrity guests including actor and avid rugby fan Billy Campbell (The 4400, Once and Again) and experts, field pieces and weekly awards.

In the lead up to the championship, Embassy Row will create digital content including videos and podcasts to be distributed online and at BBCAmerica.com. The slate features recurring comedic and factual series such as Rugby 101 and a light-hearted comparison of American football versus rugby. BBC AMERICA is also launching an aggressive outreach program to the rugby community including youth leagues, women's leagues and BBC AMERICA-sponsored watch parties with hardcore fans at pubs across the country.

Perry Simon commented: "As part of BBC AMERICA's new commitment to original programming and in recognition of rugby's devoted and growing following in the U.S., we are pleased to take our broadcast and digital coverage of 6 Nations Rugby to the next level, and Embassy Row is the perfect partner for this initiative. Beyond their major successes across multiple programming genres and platforms, Embassy Row has specifically delivered compelling and innovative content around sports including the 2010 FIFA World Cup."

Michael Davies, president of Embassy Row, added: "I have been a lifelong fan of rugby and grew up watching the BBC's coverage of these matches. In fact, I watched every match broadcast by BBC AMERICA last year. I am passionate about bringing this compelling sport to an even larger U.S. audience in addition to ex-pats like myself. I am inspired by BBC AMERICA's recent commitment to original programming and am delighted to be a part of their plan."

Embassy Row has previously worked with ESPN, ABC, Fox Sports and Versus creating content for television and the Internet. Michael Davies, president of Embassy Row, was instrumental in bringing the Emmy´┐Ż Award-winning series Who Wants To Be A Millionaire? to U.S. television and recent credits include Watch What Happens Live, The Newlywed Game, Wife Swap and content for ESPN's 2010 FIFA World Cup coverage.

As BBC AMERICA prepares its second year of broadcasting the 6 Nations Rugby Championship, the channel is looking to expand how it engages with rugby-loving audiences. Along with the Embassy Row partnership, stay tuned for an announcement next week regarding an exciting new partnership with location-based mobile platform Foursquare as well as a marketing campaign with Bottle Rocket Marketing Group.

BBC AMERICA delivers U.S. audiences high-quality, innovative and intelligent programming. Established in 1998, it has been the launch pad for talent embraced by American mainstream pop culture, including Ricky Gervais, Gordon Ramsey, Graham Norton, and successful programming formats including ground-breaking non-scripted television like Top Gear and top-rated science-fiction like Doctor Who. Owned by BBC Worldwide, the commercial arm of the BBC, BBC AMERICA has attracted both critical acclaim and major awards including an Emmy, four Golden Globes and ten Peabody Awards. The channel attracts one of cable's most affluent and educated audiences and is available on digital cable and satellite TV in more than 68 million homes. It broadcasts in both standard and high-definition, with content available On Demand across all major digital platforms. Online, www.bbcamerica.com is the place to go to dig deeper into pop culture with a British twist.

Embassy Row, a Sony Pictures Entertainment company, is a New York City-based global format and digital production studio dedicated to developing cutting-edge original concepts and the most creative international formats for television networks, online and wireless distribution in the U.S. and around the world.

  [january 2011]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.