[02/01/11 - 06:03 AM]
Disney/ABC Television Group Launches Innovative "Grey's Anatomy" Sync App for iPad
The app will allow fans "to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes."

[via press release from ABC]


New App for ABC's Top Rated Series Offers Enhanced Viewing Experience Powered by Nielsen's Media-Sync Platform

Disney/ABC Television Group today announced the new "Grey's Anatomy" Sync App for iPad App, now available on the App store. Powered by Nielsen's Media-Sync Platform, the app provides fans of the show the ability to interact with exclusive content in real time using iPad. Lexus is the presenting sponsor of the "Grey's Anatomy" Sync App.

Launching with the February 3rd episode, the app will allow "Grey's Anatomy" fans to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes. In addition to exclusive companion content like polls, trivia, behind-the-scenes insights, production details, character bios, video and photo galleries, users will also be able to "check-in" to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Users can then share their experiences with friends and other fans of the show through their Facebook account.

In addition to engaging with episode content, users will have the ability to interact directly with Lexus' ads through trivia and also link back directly to the Lexus website (m.lexus.com/TheHardWay).

The new offering is the latest collaboration between Disney/ABC and Nielsen following last fall's My Generation Sync app, a proof-of-concept experiment that was initially tested last fall.

Nielsen's Media-Sync Platform is a complete application development and operating environment that allows TV content producers and broadcasters to deploy sync-to-broadcast mobile apps in a rapid and scalable fashion. The platform relies on audio watermarks already inserted into nearly every TV program in the U.S. as part of Nielsen's industry standard TV audience ratings service. In addition to giving viewers the ability to interact with synchronous content tied to their favorite shows, the Media-Sync platform also delivers interactive advertising modules as companions to the ads on the big screen. This capability gives viewers the opportunity to dive deeper into TV ads for products that interest them, and gives advertisers a powerful new way to extend the effectiveness of their TV ad buy.

ABC's Grey's Anatomy Media-Sync App is available from the App Store on iPad at www.itunes.com/appstore.

A video demo of the new "Grey's Anatomy" Sync App can be viewed at www.abc.go.com/shows/greys-anatomy/ipad.

Now in its seventh season, "Grey's Anatomy" is the recipient of the 2007 Golden Globe(R) Award for Best Television Series - Drama, and multiple Emmy nominations, including two for Outstanding Drama Series. The series follows the doctors of Seattle Grace Mercy West Hospital who deal with life-or-death consequences on a daily basis and together discover that neither medicine nor relationships can be defined in black and white, but rather in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Justin Chambers as Alex Karev, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan, Chyler Leigh as Lexie Grey, Kevin McKidd as Owen Hunt, Jessica Capshaw as Arizona Robbins, Kim Raver as Teddy Altman, Jesse Williams as Jackson Avery and Sarah Drew as April Kepner. "Grey's Anatomy" was created and is executive-produced by Shonda Rhimes. Betsy Beers, Mark Gordon, Krista Vernoff, Rob Corn, Mark Wilding, Tony Phelan, Joan Rater are executive producers. Grey's Anatomy is an ABC Studios production.

About Disney/ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, including the ABC Television Network, ABC Studios, Disney Channels Worldwide, ABC Family and SOAPnet, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney Network, Hyperion publishing and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.

About Media-Sync

Media-Sync, a product of a joint venture between The Nielsen Company and Digimarc Corporation, is a complete application development and operating platform that allows TV content producers and broadcasters to deploy real-time sync-to-broadcast mobile apps in a rapid and scalable manner. The unique, real-time synchronizing capabilities of Media-Sync provide content creators and marketers the ability to create complementary consumer experiences across TV and other devices. Launched in 2010, Media-Sync is available for content owners. For more information on Media-Sync, visit www. Media-Sync.tv

About Lexus

Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for eleven years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

  [february 2011]  


[10/09/15 - 04:00 PM]
NBC Picks Up the Back Nine Episodes of "Blindspot"
The drama has scored as the fall season's #1-rated new series in adults 18-49.

[10/09/15 - 03:50 PM]
MTV's "Teen Wolf" Sinks Teeth Into New York Comic Con, Reveals New Trailer, New Night and a Shocking Return
The series will return to MTV for the second half of season five on a brand new day Tuesday, January 5 at 9:00/8:00c.

[10/09/15 - 02:35 PM]
CBS Orders "American Gothic," A New Drama Series from Steven Spielberg's Amblin Television and CBS Television Studios, For Broadcast in Summer 2016
Justin Falvey and Darryl Frank of Amblin Television, James Frey of Full Fathom Five and Corinne Brinkerhoff, who is writing the script, will serve as executive producers.

[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 12:51 PM]
Disney XD Orders Second Season of Animated Series "Marvel's Guardians of the Galaxy"
"Marvel's Guardians of the Galaxy" season two is currently in production and slated to premiere in 2017.

[10/09/15 - 12:36 PM]
Pop on Over to Joy Behar's Place for Some "Late Night Joy" on TLC
The series is produced by True Entertainment and Behar's JoyBee Productions.

[10/09/15 - 12:24 PM]
Academy Award Nominee Bradley Cooper Returns as Sen. Edward Morra, On "Limitless," Tuesday, Oct. 27
The news was announced today by executive producer Craig Sweeny at the series' New York Comic Con panel at the Hammerstein Ballroom in New York City.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:41 AM]
ABC to Bump "Beyond the Tank" Indefinitely; "Shark Tank" Repeat Set for Tuesday, October 13
The Alphabet will encore the season premiere of the parent series this Tuesday at 10:00/9:00c.

[10/09/15 - 10:18 AM]
Esquire Network Orders New High-Octane Competition Series "Team Ninja Warrior"
For the first time in ninja history, the mother of all obstacle courses is now built for two.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 09:20 AM]
ABC Family Announces January 2016 Premiere Date for Its Returning Hit Series "Pretty Little Liars"
In advance of the celebrated return of the fan favorite, the network will also air "Pretty Little Liars: 5 Years Forward," a one-hour behind-the-scenes glimpse at the highly anticipated series time jump on Tuesday, November 24.

[10/09/15 - 09:06 AM]
Disney's "The Lion Guard: Return of the Roar" Primetime Television Movie Event to Air on Disney Channel
"The Lion Guard" television series will premiere in early 2016.