or


[02/01/11 - 06:03 AM]
Disney/ABC Television Group Launches Innovative "Grey's Anatomy" Sync App for iPad
The app will allow fans "to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes."

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP LAUNCHES INNOVATIVE "GREY'S ANATOMY" SYNC APP FOR iPAD

New App for ABC's Top Rated Series Offers Enhanced Viewing Experience Powered by Nielsen's Media-Sync Platform

Disney/ABC Television Group today announced the new "Grey's Anatomy" Sync App for iPad App, now available on the App store. Powered by Nielsen's Media-Sync Platform, the app provides fans of the show the ability to interact with exclusive content in real time using iPad. Lexus is the presenting sponsor of the "Grey's Anatomy" Sync App.

Launching with the February 3rd episode, the app will allow "Grey's Anatomy" fans to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes. In addition to exclusive companion content like polls, trivia, behind-the-scenes insights, production details, character bios, video and photo galleries, users will also be able to "check-in" to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Users can then share their experiences with friends and other fans of the show through their Facebook account.

In addition to engaging with episode content, users will have the ability to interact directly with Lexus' ads through trivia and also link back directly to the Lexus website (m.lexus.com/TheHardWay).

The new offering is the latest collaboration between Disney/ABC and Nielsen following last fall's My Generation Sync app, a proof-of-concept experiment that was initially tested last fall.

Nielsen's Media-Sync Platform is a complete application development and operating environment that allows TV content producers and broadcasters to deploy sync-to-broadcast mobile apps in a rapid and scalable fashion. The platform relies on audio watermarks already inserted into nearly every TV program in the U.S. as part of Nielsen's industry standard TV audience ratings service. In addition to giving viewers the ability to interact with synchronous content tied to their favorite shows, the Media-Sync platform also delivers interactive advertising modules as companions to the ads on the big screen. This capability gives viewers the opportunity to dive deeper into TV ads for products that interest them, and gives advertisers a powerful new way to extend the effectiveness of their TV ad buy.

ABC's Grey's Anatomy Media-Sync App is available from the App Store on iPad at www.itunes.com/appstore.

A video demo of the new "Grey's Anatomy" Sync App can be viewed at www.abc.go.com/shows/greys-anatomy/ipad.

Now in its seventh season, "Grey's Anatomy" is the recipient of the 2007 Golden Globe(R) Award for Best Television Series - Drama, and multiple Emmy nominations, including two for Outstanding Drama Series. The series follows the doctors of Seattle Grace Mercy West Hospital who deal with life-or-death consequences on a daily basis and together discover that neither medicine nor relationships can be defined in black and white, but rather in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Justin Chambers as Alex Karev, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan, Chyler Leigh as Lexie Grey, Kevin McKidd as Owen Hunt, Jessica Capshaw as Arizona Robbins, Kim Raver as Teddy Altman, Jesse Williams as Jackson Avery and Sarah Drew as April Kepner. "Grey's Anatomy" was created and is executive-produced by Shonda Rhimes. Betsy Beers, Mark Gordon, Krista Vernoff, Rob Corn, Mark Wilding, Tony Phelan, Joan Rater are executive producers. Grey's Anatomy is an ABC Studios production.

About Disney/ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, including the ABC Television Network, ABC Studios, Disney Channels Worldwide, ABC Family and SOAPnet, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney Network, Hyperion publishing and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.

About Media-Sync

Media-Sync, a product of a joint venture between The Nielsen Company and Digimarc Corporation, is a complete application development and operating platform that allows TV content producers and broadcasters to deploy real-time sync-to-broadcast mobile apps in a rapid and scalable manner. The unique, real-time synchronizing capabilities of Media-Sync provide content creators and marketers the ability to create complementary consumer experiences across TV and other devices. Launched in 2010, Media-Sync is available for content owners. For more information on Media-Sync, visit www. Media-Sync.tv

About Lexus

Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for eleven years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.





  [february 2011]  
S
M
T
W
T
F
S
  


· GREY'S ANATOMY (ABC)





[05/31/16 - 02:45 PM]
Emmy(R) Award Winner Julianne Hough Announced as Co-Host and Creative Producer of the 2016 Miss USA(R) Competition
Hough will join Emmy(R) Award Nominee Terrence "J" Jenkins on stage this Sunday, June 5 on FOX from the new T-Mobile Arena in Las Vegas.

[05/31/16 - 01:48 PM]
5.3 Million Viewers Tune-In to the Premiere of History's Epic Event Series "Roots"
History spins the numbers for Monday, May 30.

[05/31/16 - 01:25 PM]
FX Networks Picks Up Drama Series "Legion"
Production on the eight-episode first season will begin this summer in Vancouver and the new series from FX Productions and Marvel Television will debut on FX in early 2017.

[05/31/16 - 12:34 PM]
"How to Build... Everything": A Step-by-Step Guide to Science Channel's All New Series Premiering Wednesday, June 22 at 10PM
The series features a cast of whip smart and hilarious personalities including: comedian and former airplane mechanic Alonzo Bodden, science communicator and bug expert Alie Ward and Nerdist science editor Kyle Hill.

[05/31/16 - 12:32 PM]
BBC America Announces Original Scripted Development Projects and Upcoming Summer and Fall Premiere Slate
Upcoming premiere dates include "Ripper Street" on July 28, "Dirk Gently's Holistic Detective Agency" on October 22 and "Undercover" on November 17.

[05/31/16 - 12:02 PM]
Julia Roberts Named "Woman of the Decade" by Spike TV
The star of the recently released, "Money Monster," will be honored with the "Woman of the Decade" Award at the 10th Annual Spike's Guys Choice.

[05/31/16 - 12:01 PM]
Video: AMC Releases Commercial Free Premiere Episode of "Preacher"
The full episode is now live on AMC.com, the AMC app and Apple TV.

[05/31/16 - 11:33 AM]
Esquire Network Announces Second Season of Hit Series "Team Ninja Warrior"
This season will feature an expanded 16 episodes which will include the debut of a five-part special event, "Team Ninja Warrior: College Edition" (wt), featuring top college competitors going head-to-head against rival universities.

[05/31/16 - 11:24 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off NBC, Stanley Cup Finals
The Alphabet edges out the adults 18-49 crown from the Peacock.

[05/31/16 - 10:16 AM]
"Suited," The Story of a Brooklyn Tailoring Company Making Custom Suits for Gender Non-Conforming and Transgender Clients, Debuts June 20 on HBO
From producers Lena Dunham and Jenni Konner, the film tells the story of clothier duo Rae Tutera and Daniel Friedman, who take a holistic approach to their work, considering each client's personal narrative as they strive to create the perfect suit.

[05/31/16 - 09:35 AM]
NBC and "American Ninja Warrior" Take Viewers Behind-the-Scenes with Exclusive Digital Series "Crashing the Course" and "24/B4"
Both series launch today with new episodes every week on the NBC App, NBC.com and the "American Ninja Warrior" YouTube channel.

[05/31/16 - 09:18 AM]
Patti Stanger Is Moving to WE tv... and She's Bringing All Her Clients' Baggage
"Million Dollar Matchmaker" premieres Friday, July 8 at 10:00/9:00c on the cable channel.

[05/31/16 - 09:00 AM]
Full Episode Sneak-Peek of Esquire Network's "This Is Mike Stud" Available Now, Streaming Commercial Free!
The episode will also be available on desktop and mobile via EsquireTV.com, on iOS devices with the Esquire TV Now app, as well as on video-on-demand on set-top box.

[05/31/16 - 08:12 AM]
"Tosh.0" Hits 200th Episode When the Series Returns on Tuesday, June 7 at 10 p.m. ET/PT
In an upcoming episode, the show will present a "Where Are They Now?" segment with Daniel welcoming former guests Hamish (The Illusion), Chad, Gratata and a special guest into an elite circle of "Tosh.0" legends.

[05/31/16 - 07:41 AM]
2016 NBA Finals Tip Off June 2 Exclusively on ABC: Golden State Warriors vs. Cleveland Cavaliers
Every game will be preceded by a 30-minute, on-site edition of the "NBA Countdown" pre-game show on ABC.