or


[02/01/11 - 06:03 AM]
Disney/ABC Television Group Launches Innovative "Grey's Anatomy" Sync App for iPad
The app will allow fans "to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes."

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP LAUNCHES INNOVATIVE "GREY'S ANATOMY" SYNC APP FOR iPAD

New App for ABC's Top Rated Series Offers Enhanced Viewing Experience Powered by Nielsen's Media-Sync Platform

Disney/ABC Television Group today announced the new "Grey's Anatomy" Sync App for iPad App, now available on the App store. Powered by Nielsen's Media-Sync Platform, the app provides fans of the show the ability to interact with exclusive content in real time using iPad. Lexus is the presenting sponsor of the "Grey's Anatomy" Sync App.

Launching with the February 3rd episode, the app will allow "Grey's Anatomy" fans to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes. In addition to exclusive companion content like polls, trivia, behind-the-scenes insights, production details, character bios, video and photo galleries, users will also be able to "check-in" to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Users can then share their experiences with friends and other fans of the show through their Facebook account.

In addition to engaging with episode content, users will have the ability to interact directly with Lexus' ads through trivia and also link back directly to the Lexus website (m.lexus.com/TheHardWay).

The new offering is the latest collaboration between Disney/ABC and Nielsen following last fall's My Generation Sync app, a proof-of-concept experiment that was initially tested last fall.

Nielsen's Media-Sync Platform is a complete application development and operating environment that allows TV content producers and broadcasters to deploy sync-to-broadcast mobile apps in a rapid and scalable fashion. The platform relies on audio watermarks already inserted into nearly every TV program in the U.S. as part of Nielsen's industry standard TV audience ratings service. In addition to giving viewers the ability to interact with synchronous content tied to their favorite shows, the Media-Sync platform also delivers interactive advertising modules as companions to the ads on the big screen. This capability gives viewers the opportunity to dive deeper into TV ads for products that interest them, and gives advertisers a powerful new way to extend the effectiveness of their TV ad buy.

ABC's Grey's Anatomy Media-Sync App is available from the App Store on iPad at www.itunes.com/appstore.

A video demo of the new "Grey's Anatomy" Sync App can be viewed at www.abc.go.com/shows/greys-anatomy/ipad.

Now in its seventh season, "Grey's Anatomy" is the recipient of the 2007 Golden Globe(R) Award for Best Television Series - Drama, and multiple Emmy nominations, including two for Outstanding Drama Series. The series follows the doctors of Seattle Grace Mercy West Hospital who deal with life-or-death consequences on a daily basis and together discover that neither medicine nor relationships can be defined in black and white, but rather in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Justin Chambers as Alex Karev, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan, Chyler Leigh as Lexie Grey, Kevin McKidd as Owen Hunt, Jessica Capshaw as Arizona Robbins, Kim Raver as Teddy Altman, Jesse Williams as Jackson Avery and Sarah Drew as April Kepner. "Grey's Anatomy" was created and is executive-produced by Shonda Rhimes. Betsy Beers, Mark Gordon, Krista Vernoff, Rob Corn, Mark Wilding, Tony Phelan, Joan Rater are executive producers. Grey's Anatomy is an ABC Studios production.

About Disney/ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, including the ABC Television Network, ABC Studios, Disney Channels Worldwide, ABC Family and SOAPnet, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney Network, Hyperion publishing and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.

About Media-Sync

Media-Sync, a product of a joint venture between The Nielsen Company and Digimarc Corporation, is a complete application development and operating platform that allows TV content producers and broadcasters to deploy real-time sync-to-broadcast mobile apps in a rapid and scalable manner. The unique, real-time synchronizing capabilities of Media-Sync provide content creators and marketers the ability to create complementary consumer experiences across TV and other devices. Launched in 2010, Media-Sync is available for content owners. For more information on Media-Sync, visit www. Media-Sync.tv

About Lexus

Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for eleven years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.





  [february 2011]  
S
M
T
W
T
F
S
  


· GREY'S ANATOMY (ABC)









[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.

[12/19/14 - 08:00 AM]
FOX's TV Everywhere Content Now Available to More Than 20 Million DirecTV Customers Nationwide
In addition, DirecTV will make the feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo WILD available for out-of-home streaming on the DirecTV Everywhere platform.

[12/19/14 - 07:28 AM]
Travel Channel's Andrew Zimmern Gives Viewers a Tasty Look at Foods That Define Global Locations on New Series "Bizarre Foods: Delicious Destinations"
The 13-episode series, an extension of the popular "Bizarre Foods" franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not-to-be missed dishes.

[12/19/14 - 07:00 AM]
BBC America's "Broadchurch" Premiere Date Change
Season two will now premiere Wednesday, March 4 at 10:00/9:00c.