[02/08/11 - 07:11 AM]
truTV to Showcase Growing Lineup of Original Series At April 12 Upfront Presentation in New York, Featuring a Special Performance by Maroon 5
"Week after week, truTV proves itself to be an extraordinary success story," said the network's Marc Juris.

[via press release from truTV]

truTV to Showcase Growing Lineup of Original Series At April 12 Upfront Presentation in New York, Featuring a Special Performance by Maroon 5

Coming off its best year ever in primetime and a Top 10 finish among men 18-49, truTV is ready to build on its strong momentum with the network's 2011 Upfront presentation on Tuesday, April 12, in New York. The event will feature a look at truTV's lineup of original series, including previews of several new shows that are slated to join ever-growing hits like Operation Repo, Hardcore Pawn and All Worked Up. The event will conclude with a special live performance by Grammy-winning recording artists Maroon 5.

truTV's strength in the marketplace includes a ranking as a Top 10 network with men. The network will once again deliver its Upfront presentation on its own, apart from the May event for sister networks TNT and TBS. truTV's success has been driven by such popular original series as Operation Repo, which averaged more than 2 million viewers in 2010, and Hardcore Pawn, Southern Fried Stings and All Worked Up, which each topped more than 1.5 million viewers. Other strong series for the network include Conspiracy Theory with Jesse Ventura, Full Throttle Saloon, Las Vegas Jailhouse, Black Gold, truTV Presents: World's Dumbest�, Bait Car, It Only Hurts When I Laugh and Top 20 Most Shocking, which delivered more than 1 million viewers each.

truTV continued its record of high rankings in January, with another Top 10 basic cable finish among men 18-49. The growing hit Hardcore Pawn delivered the network's biggest telecast of all time during the month. Looking ahead, truTV has greenlit several new series, including Lizard Lick Towing, a spinoff of the network's popular All Worked Up. truTV will also carry the first four games of the NCAA Men's Basketball Tournament to kick off the network's shared coverage with TNT, TBS and CBS.

truTV's remarkable achievements are an ongoing phenomenon that began with the January 2008 transition from Court TV to truTV. Since the rebranding, the network has delivered strong double-digit growth among young adult and young male viewers. In addition, the network has slashed its median age a remarkable eight years, from 52 prior to rebrand to 44 in January 2011.

"Week after week, truTV proves itself to be an extraordinary success story," said Marc Juris, executive vice president and general manager of truTV. "We look forward to reaching greater heights with the arrival of several new series and our shared coverage of the NCAA Men's Basketball Tournament."

"Advertisers continue to respond to truTV's ability to attract the elusive young adult demos," said Linda Yaccarino, executive vice president and chief operating officer of Turner Entertainment Ad Sales/ Marketing and Acquisitions. "With truTV's growth as a Top 10 network, we have not only retained our core advertisers but also attracted new categories, from quick-serve restaurants to autos to movie studios."

truTV sister networks TNT and TBS are scheduled to hold their Upfront event on May 18.

About Maroon 5

Capturing their first of three Grammy Awards as Best New Artist of 2005 and going on to sell more than 15 million albums worldwide, Maroon 5 won over fans and critics alike with the hybrid rock/R&B sound they introduced on their debut album Songs About Jane. They followed up with the double platinum album It Won't be Soon Before Long, which included hits like "Makes Me Wonder" and "If I Never See your Face Again." In September 2010, the band released their third studio album, Hands All Over, which was produced by studio legend Robert John "Mutt" Lange and notched a #2 debut on the Billboard Top 200 Albums chart. Most recently Maroon 5 received a Grammy Award nomination for "Misery," the debut single off Hands All Over in the category of Best Pop Performance by a Duo or Group with Vocals. The nod marks the group's seventh Grammy nomination overall and fourth in that category. Hitting the airwaves this summer, "Misery" skyrocketed into the top 10 on the Top 40 radio chart within four weeks of its release, marking it the band's fastest rising chart success to date. Maroon 5's releases have gone gold and platinum in over 35 countries around the world, including Hands All Over, which was certified gold by the RIAA in December 2010. An internationally renowned touring act, Maroon 5 is in the midst of world tour that will have them on the road through 2011. The group's website is http://www.maroon5.com.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series All Worked Up, Hardcore Pawn, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo and truTV Presents: World's Dumbest� During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [february 2011]  


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