[02/09/11 - 09:53 AM]
"Grey's Anatomy" Scrubs Now Available Online Through a Strategic Collaboration Between ABC Entertainment Group, Barco Uniforms and CafePress
To raise awareness of Barco's Nightingales Foundation, the writers of "Grey's Anatomy" have woven the organization into this week's storyline.

[via press release from ABC]


$1 from Every Online Purchase Benefits Barco's Nightingales Foundation

ABC Entertainment Group, Barco Uniforms and CafePress today announced the launch of a new online flagship store that brings "Grey's Anatomy" scrubs to fans worldwide. Barco Uniforms' high-quality "Grey's Anatomy"(TM) Professional Wear by Barco is revered for its fashionable style and complimentary fit, and for the first time consumers can access the entire collection of "Grey's Anatomy" scrubs in every size, color and style by visiting www.greysanatomyscrubsbybarco.com. One dollar from every Barco Uniforms garment purchase of $25 or more from the new "Grey's Anatomy" flagship store will benefit Barco's Nightingales Foundation, a nonprofit organization that serves to advance the nursing profession and fund programs that help children with medical needs.

"The 'Grey's Anatomy' scrubs offering enhances the ABC Online Store, which we launched last September," said Amy Maniatis, Vice President of Marketing at CafePress. "Bringing Barco Uniforms into the fold extends our relationship with ABC Entertainment Group even further, while engaging fans of 'Grey's Anatomy' in a new way that benefits a good cause."

To raise awareness of Barco's Nightingales Foundation and promote its efforts to help children in need, the writers of "Grey's Anatomy" have woven the organization into the storyline of the February 10, 2011 episode. ABC has also produced a corresponding Barco's Nightingales Foundation PSA, starring "Grey's Anatomy" actor Eric Dane, to generate additional support for the cause.

"We are excited to expand our collaboration with Barco Uniforms on the best-selling 'Grey's Anatomy' scrubs line. By tapping into CafePress' online merchandising know-how, we are able to make the 'Grey's Anatomy' scrubs more accessible to consumers, thereby deepening the connection of our fans to the show," said Mia Rondinella, VP of Business Planning & Development at ABCEG. "This is the first online opportunity for fans to get the entire top-of-the-line scrubs collection while lending support to Barco's Nightingales Foundation through their purchases."

"We are honored that ABC is making such a significant commitment to Barco's Nightingales Foundation," said Michael Donner, Director, President and CEO of Barco's Nightingales Foundation and President and CEO of Barco Uniforms. "Their support, along with that of 'Grey's Anatomy's' fans, will help us accelerate our efforts to help children with medical needs and honor the spirit of the nursing profession."

For more information, visit the online flagship store featuring "Grey's Anatomy" scrubs, the ABC Online Store, or abc.com.

About ABC Entertainment Group

ABC Television Network provides broadcast programming to more than 220 affiliated stations across the U.S. The Network encompasses ABC News, which is responsible for news programming on television and other digital platforms; ABC Entertainment Group, a partnership between ABC Studios and ABC Entertainment responsible for the network's primetime and late-night entertainment programming; ABC Daytime, producer of the network's successful cache of daytime programming; as well as ABC Kids, the Network's children's programming platform. ABC's multiplatform business initiative includes the Interactive Emmy Award-winning broadband player on ABC.com.

About CafePress

CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.

About Barco's Nightingales Foundation

Barco's Nightingales Foundation, operating as a 501(c)(3) nonprofit organization, was founded by Michael and Frida Donner on behalf of Barco Uniforms. The Foundation serves to advance the nursing profession and honor those women and men who devote their lives to serving others through nursing. For more information, please contact Barco's Nightingales Foundation at 310.719.2108, on Facebook, or via email: info@barcosnightingales.org.

About Barco Uniforms

Barco Uniforms(R), a recognized leader in the uniform industry, fuses innovative fabric technology and fashion-forward design to create uniforms that inspire individuals and enhance the work environment. From its versatile, widely appealing Medical Collections and distinctive Spa Collections, to its Corporate Identity solutions, Barco Uniforms is committed to making professional attire that people love to wear. For more information, visit www.barcouniforms.com.

  [february 2011]  


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