or


[02/23/11 - 01:52 PM]
7-Up, OnStar and Australian Gold Headline the List of Sponsors Featured on NBC's "The Celebrity Apprentice"
Other brands featured on the new season include Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

[via press release from NBC]

7-UP, ONSTAR AND AUSTRALIAN GOLD HEADLINE THE LIST OF SPONSORS FEATURED ON NBC'S "THE CELEBRITY APPRENTICE"

(AIRS SUNDAYS, 9-11 PM ET/PT PREMIERING MARCH 6th, 2011)

Other Brands Featured On the New Season Include: Camping World, ACN, Omaha Steaks, and Farouk Hair Systems

NEW YORK - February 23, 2011 - Donald Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice" airing every Sunday (9-11 p.m. ET/PT).

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season eleven including: 7-Up, OnStar, Australian Gold, Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

"This season of 'The Celebrity Apprentice' is going to be fantastic," said Donald Trump, Host and Executive Producer. "Our cast and the tasks they perform in conjunction with our sponsor partners are just outstanding. As the top television shows for product placement and brand integration, 'The Apprentice' proves the extraordinary value we offer to our sponsor partners."

In the past ten seasons, many of the companies that have partnered with "The Apprentice" brand have achieved astonishing sales results in the days and weeks following the broadcast of their episodes. Last season, Bret Michaels and Holly Robinson Peete developed their own flavors of Snapple Iced Tea and their Trop-A-Rocka and Compassionberry flavors were some of the most popular flavors sold last year. When Crest Vanilla Mint toothpaste was featured during season two, Procter & Gamble experienced the highest level of online interest in company history with 4.7 million web hits the day after the show aired. Over 40,000 samples of toothpaste were requested. On season three, Staples sold out of "The Desk Apprentice" in the first two hours of store openings and, most notably, Pontiac sold 1,000 Solstice cars in a mere 41 minutes after their episode concluded.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products during the tasks. Over the years, these have included: Best Buy, Burger King, Clockwork Home Services, Dairy Queen, The Dial Corporation, Dove, Domino's Pizza, General Motors, The Home Depot, Kodak, Kraft, Lexus, LifeLock, M&M Mars, Microsoft, Nestle, Outback Steakhouse, Pedigree, Procter & Gamble, Priceline.com, Right Guard, Rockport, Snapple, Star Wars, Unilever and Walmart.

"This cycle of 'The Apprentice' was oversubscribed, which points to the simple fact that it is still the most elegant and efficient vehicle on TV that drives consumer engagement, intent to purchase and retail impact, which is what marketers want at the end of day," said Sadoux Kim, supervising producer, Brand Integration.

"We are pleased to partner with 'The Celebrity Apprentice' once again," said Larry Young, president and CEO for Dr. Pepper Snapple Group. "After our huge success last year with Snapple, 7Up is looking forward to celebrating its Uncola roots while entertaining viewers."

Over the course of the celebrity seasons, approximately $4 million has been donated to charities worldwide in addition to money raised from the awareness and exposure on the show. Now 16 new celebrities will rise to the challenge and once again, it will be men versus women as they fight for their charities to win prize money each episode, plus the finale prize of $250,000 for the winner's charity.

The men include: Mark McGrath, Meat Loaf, Lil Jon, Jose Canseco, David Cassidy, Gary Busey, Richard Hatch, and John Rich.

The women include: La Toya Jackson, Star Jones, Dionne Warwick, Lisa Rinna, Marlee Matlin, NeNe Leakes, Hope Dworaczyk, and Niki Taylor.

"The Celebrity Apprentice" is produced by Mark Burnett in association with Trump Productions LLC. Mark Burnett, Donald Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co- executive producer.





  [february 2011]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)





[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 12:35 PM]
TBS & TNT Get Into the Holiday Spirit with "SURPRISE! Instant Xmas Carol" and 20th Annual 24 Hours of "A Christmas Story"
The all-new music special puts a unique twist on the caroling tradition.

[12/06/16 - 11:12 AM]
Dodge Those Holiday Blues When Esquire Network Delivers the "Better-Than-a-Sweater" Marathon
The marathon features fan favorite full seasons, including critically acclaimed scripted series "Spotless" and "Beowulf."

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:46 AM]
"The Leftovers" Third and Final Season Debuts April 2017
The Peabody Award(R)-winning drama series focuses on the ways ordinary people react to inexplicable events, following the lives that were forever changed when 140 million people inexplicably vanished from the face of the earth.

[12/06/16 - 09:57 AM]
Video: CBS Unveils First-Look Trailer for "Hunted"
The new competition series premieres immediately following the AFC Championship Game on Sunday, January 22.

[12/06/16 - 09:40 AM]
Travel Channel Greenlights Production on "Booze Traveler: Best Bars" with Jack Maxwell
The series will follow cocktail connoisseur Jack Maxwell on a new, fun-filled mission to find the best bars and drinks in the United States for any and every occasion.

[12/06/16 - 09:21 AM]
Video: Look Away! As Netflix Reveals Second Trailer for Lemony Snicket's "A Series of Unfortunate Events"
Based on the internationally best-selling series of books, the series chronicles the turbulent lives of Violet, Klaus, and Sunny Baudelaire after their parents' untimely death in a fire.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/06/16 - 08:41 AM]
Bask in the Summer Heat with Bravo Media's New Series "Summer House" Premiering Monday, January 16 at 10PM ET/PT
"Summer House" brings together a group of nine friends who work hard during the week, but on the weekends between Memorial Day and Labor Day, they share a summer house to let loose in a big way that speaks to their exclusive, high-end lifestyle.

[12/06/16 - 08:11 AM]
Ring in the New Year with Marathons of Award-Winning Series "Breaking Bad" and "The Walking Dead" on AMC
Also look for binge opportunities from "Humans" and "Into the Badlands."

[12/05/16 - 06:18 PM]
Jimmy Kimmel Talks Oscars(R) Host Gig on "Jimmy Kimmel Live!"
"Mike [De Luca] and Jennifer [Todd] have an excellent plan and their enthusiasm is infectious," said Kimmel. "I am honored to have been chosen to host the 89th and final Oscars."

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.