or


[02/23/11 - 01:52 PM]
7-Up, OnStar and Australian Gold Headline the List of Sponsors Featured on NBC's "The Celebrity Apprentice"
Other brands featured on the new season include Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

[via press release from NBC]

7-UP, ONSTAR AND AUSTRALIAN GOLD HEADLINE THE LIST OF SPONSORS FEATURED ON NBC'S "THE CELEBRITY APPRENTICE"

(AIRS SUNDAYS, 9-11 PM ET/PT PREMIERING MARCH 6th, 2011)

Other Brands Featured On the New Season Include: Camping World, ACN, Omaha Steaks, and Farouk Hair Systems

NEW YORK - February 23, 2011 - Donald Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice" airing every Sunday (9-11 p.m. ET/PT).

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season eleven including: 7-Up, OnStar, Australian Gold, Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

"This season of 'The Celebrity Apprentice' is going to be fantastic," said Donald Trump, Host and Executive Producer. "Our cast and the tasks they perform in conjunction with our sponsor partners are just outstanding. As the top television shows for product placement and brand integration, 'The Apprentice' proves the extraordinary value we offer to our sponsor partners."

In the past ten seasons, many of the companies that have partnered with "The Apprentice" brand have achieved astonishing sales results in the days and weeks following the broadcast of their episodes. Last season, Bret Michaels and Holly Robinson Peete developed their own flavors of Snapple Iced Tea and their Trop-A-Rocka and Compassionberry flavors were some of the most popular flavors sold last year. When Crest Vanilla Mint toothpaste was featured during season two, Procter & Gamble experienced the highest level of online interest in company history with 4.7 million web hits the day after the show aired. Over 40,000 samples of toothpaste were requested. On season three, Staples sold out of "The Desk Apprentice" in the first two hours of store openings and, most notably, Pontiac sold 1,000 Solstice cars in a mere 41 minutes after their episode concluded.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products during the tasks. Over the years, these have included: Best Buy, Burger King, Clockwork Home Services, Dairy Queen, The Dial Corporation, Dove, Domino's Pizza, General Motors, The Home Depot, Kodak, Kraft, Lexus, LifeLock, M&M Mars, Microsoft, Nestle, Outback Steakhouse, Pedigree, Procter & Gamble, Priceline.com, Right Guard, Rockport, Snapple, Star Wars, Unilever and Walmart.

"This cycle of 'The Apprentice' was oversubscribed, which points to the simple fact that it is still the most elegant and efficient vehicle on TV that drives consumer engagement, intent to purchase and retail impact, which is what marketers want at the end of day," said Sadoux Kim, supervising producer, Brand Integration.

"We are pleased to partner with 'The Celebrity Apprentice' once again," said Larry Young, president and CEO for Dr. Pepper Snapple Group. "After our huge success last year with Snapple, 7Up is looking forward to celebrating its Uncola roots while entertaining viewers."

Over the course of the celebrity seasons, approximately $4 million has been donated to charities worldwide in addition to money raised from the awareness and exposure on the show. Now 16 new celebrities will rise to the challenge and once again, it will be men versus women as they fight for their charities to win prize money each episode, plus the finale prize of $250,000 for the winner's charity.

The men include: Mark McGrath, Meat Loaf, Lil Jon, Jose Canseco, David Cassidy, Gary Busey, Richard Hatch, and John Rich.

The women include: La Toya Jackson, Star Jones, Dionne Warwick, Lisa Rinna, Marlee Matlin, NeNe Leakes, Hope Dworaczyk, and Niki Taylor.

"The Celebrity Apprentice" is produced by Mark Burnett in association with Trump Productions LLC. Mark Burnett, Donald Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co- executive producer.





  [february 2011]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)





[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 02:59 PM]
Netflix Announces Premiere Date for "Haters Back Off"
All eight episodes of will premiere globally on October 14 at 12:01am PST exclusively on Netflix.

[06/24/16 - 02:08 PM]
TLC Brings Back "A Baby Story" in a Whole New Way
TLC reinvented "A Baby Story" by bringing a live birth to Facebook in an unprecedented event early this morning with "A Baby Story Live."

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 11:23 AM]
Video: HBO's "High Maintenance" Tease & Photo - Debuts this Fall
The half-hour comedy series follows a Brooklyn pot dealer who delivers to clients with neuroses as diverse as the city.

[06/24/16 - 11:08 AM]
James Earl Joins "Scream Queens" in the Series Regular Role of "Candy Striper"
Set in a hospital, where some of the most fascinating and bizarre medical cases are under observation, Earl is one of the new male leads opposite recently announced Emmy Award nominee John Stamos and Taylor Lautner.

[06/24/16 - 10:51 AM]
Hulu's Fall 2016 Slate
The streaming service confirms dates for "The Mindy Project" (October 4), "Chance" (October 19), "Shut Eye" (December 7) and more!

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/24/16 - 08:32 AM]
Third Season of Emmy-Nominated Amazon Original Series "Annedroids" is Now Available on Prime Video
The series spotlights, through trial and error, how science, technology, engineering, and math (STEM) can inspire children to do great things.

[06/24/16 - 08:23 AM]
Queen Latifah and Flavor Unit Tap Actor Anthony Anderson to Reveal "The Best Place To Be" in New Travel Channel Series
The series follows Hollywood's hottest A-List celebrities as they share the best places to eat, drink, shop and sightsee at their most favorite international destinations.

[06/24/16 - 07:30 AM]
VH1's Hit Series "Basketball Wives LA" Returns Sunday July 17th at 9:00 PM ET/PT
Returning cast members include Shaunie O'Neal, Tami Roman, Jackie Christie, Malaysia Pargo, Brandi Maxiell and Angel Brinks.

[06/24/16 - 07:19 AM]
NBA Superstar LeBron James and Business Partner Maverick Carter Draft a Winning Lineup for New CNBC Series "Cleveland Hustles"
The series teams four successful Cleveland business leaders with local entrepreneurs looking for an investment to launch their own brick-and-mortar stores.

[06/23/16 - 05:44 PM]
CBS to Encore "American Gothic" Series Premiere This Sunday
Said rebroadcast will replace the previously announced repeat of "Elementary" at 10:00/9:00c.