or


[02/23/11 - 01:52 PM]
7-Up, OnStar and Australian Gold Headline the List of Sponsors Featured on NBC's "The Celebrity Apprentice"
Other brands featured on the new season include Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

[via press release from NBC]

7-UP, ONSTAR AND AUSTRALIAN GOLD HEADLINE THE LIST OF SPONSORS FEATURED ON NBC'S "THE CELEBRITY APPRENTICE"

(AIRS SUNDAYS, 9-11 PM ET/PT PREMIERING MARCH 6th, 2011)

Other Brands Featured On the New Season Include: Camping World, ACN, Omaha Steaks, and Farouk Hair Systems

NEW YORK - February 23, 2011 - Donald Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice" airing every Sunday (9-11 p.m. ET/PT).

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season eleven including: 7-Up, OnStar, Australian Gold, Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

"This season of 'The Celebrity Apprentice' is going to be fantastic," said Donald Trump, Host and Executive Producer. "Our cast and the tasks they perform in conjunction with our sponsor partners are just outstanding. As the top television shows for product placement and brand integration, 'The Apprentice' proves the extraordinary value we offer to our sponsor partners."

In the past ten seasons, many of the companies that have partnered with "The Apprentice" brand have achieved astonishing sales results in the days and weeks following the broadcast of their episodes. Last season, Bret Michaels and Holly Robinson Peete developed their own flavors of Snapple Iced Tea and their Trop-A-Rocka and Compassionberry flavors were some of the most popular flavors sold last year. When Crest Vanilla Mint toothpaste was featured during season two, Procter & Gamble experienced the highest level of online interest in company history with 4.7 million web hits the day after the show aired. Over 40,000 samples of toothpaste were requested. On season three, Staples sold out of "The Desk Apprentice" in the first two hours of store openings and, most notably, Pontiac sold 1,000 Solstice cars in a mere 41 minutes after their episode concluded.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products during the tasks. Over the years, these have included: Best Buy, Burger King, Clockwork Home Services, Dairy Queen, The Dial Corporation, Dove, Domino's Pizza, General Motors, The Home Depot, Kodak, Kraft, Lexus, LifeLock, M&M Mars, Microsoft, Nestle, Outback Steakhouse, Pedigree, Procter & Gamble, Priceline.com, Right Guard, Rockport, Snapple, Star Wars, Unilever and Walmart.

"This cycle of 'The Apprentice' was oversubscribed, which points to the simple fact that it is still the most elegant and efficient vehicle on TV that drives consumer engagement, intent to purchase and retail impact, which is what marketers want at the end of day," said Sadoux Kim, supervising producer, Brand Integration.

"We are pleased to partner with 'The Celebrity Apprentice' once again," said Larry Young, president and CEO for Dr. Pepper Snapple Group. "After our huge success last year with Snapple, 7Up is looking forward to celebrating its Uncola roots while entertaining viewers."

Over the course of the celebrity seasons, approximately $4 million has been donated to charities worldwide in addition to money raised from the awareness and exposure on the show. Now 16 new celebrities will rise to the challenge and once again, it will be men versus women as they fight for their charities to win prize money each episode, plus the finale prize of $250,000 for the winner's charity.

The men include: Mark McGrath, Meat Loaf, Lil Jon, Jose Canseco, David Cassidy, Gary Busey, Richard Hatch, and John Rich.

The women include: La Toya Jackson, Star Jones, Dionne Warwick, Lisa Rinna, Marlee Matlin, NeNe Leakes, Hope Dworaczyk, and Niki Taylor.

"The Celebrity Apprentice" is produced by Mark Burnett in association with Trump Productions LLC. Mark Burnett, Donald Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co- executive producer.





  [february 2011]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)





[01/23/18 - 01:13 PM]
"Mary Kills People" Returns March 12 on Lifetime
Starring Caroline Dhavernas, Jay Ryan and Richard Short, the second season also features guest stars Rachelle Lefevre and Ian Lake.

[01/23/18 - 10:01 AM]
CBS Announces the Celebrity Judges and Mentor for "MVP: Most Valuable Performer," Airing Live, Thursday, Jan. 25
Katharine McPhee, Maz Jobrani and Brandon Marshall will judge the special with Sharon Osbourne serving as mentor.

[01/23/18 - 09:32 AM]
"The Assassination of Gianni Versace: American Crime Story" Premieres to 5.5 Million Total Viewers
FX further spins the numbers for Wednesday, January 17.

[01/23/18 - 09:16 AM]
All-New Series "Twin Turbos" Races to Discovery Channel on Wednesday, February 28th
For father-son duo Doug and Brad DeBerti, custom car building isn't just a hobby, it's their life.

[01/23/18 - 09:04 AM]
Starz to Air the #ThatsHarassment Film Campaign in Half Hour Primetime Special
The series of short films depicts cases of sexual harassment in the work place, all based on real events, beginning Friday, January 26.

[01/23/18 - 08:24 AM]
Monday's Broadcast Ratings: ABC Keeps Top Spot with "Bachelor," "Good Doctor"
The Alphabet leads the night in both total viewers and adults 18-19.

[01/23/18 - 07:59 AM]
Travel Channel Greenlights New Adventure Quest Series "Hunting Evidence"
Six one-hour episodes will begin airing in June 2018.

[01/22/18 - 03:11 PM]
"Corporate" Is Highest-Rated Basic-Cable Prime Comedy Premiere of the 2017-18 Season Among Men 18-34
Comedy Central further spins the numbers for Wednesday, January 17.

[01/22/18 - 01:46 PM]
Nat Geo WILD Kicks Off Safari Live Weeklong Event on Super Bowl Sunday
Tune in to experience thrilling nightly safaris from Africa's most remarkable wildlife destinations.

[01/22/18 - 12:01 PM]
Natalie Portman Set to Host "Saturday Night Live" on Feb. 3 with Musical Guest Dua Lipa
Pop artist Dua Lipa will join Portman as musical guest for the first time.

[01/22/18 - 10:31 AM]
"American Ninja Warrior: USA vs. The World" and "Timeless" Season Two Premiere Jumpstart Sunday Night Family Viewing Beginning March 11
"Timeless" will then regularly air on Sunday nights following "Little Big Shots" and "Genius Junior."

[01/22/18 - 09:46 AM]
Starz Acquires Unscripted Docuseries "America to Me" from Acclaimed Filmmaker Steve James and Participant Media
The series follows students, teachers and administrators in suburban Chicago's Oak Park and River Forest High School, one of the country's most exemplary and diverse public schools.

[01/22/18 - 08:38 AM]
Food Network Takes Game Day Eats Live
Food Network will go live Saturday, February 3, with a cross-platform Game Day Eats experience, offering game day recipes, tips and inspiration across the brand's linear, digital and convergent properties.

[01/22/18 - 08:32 AM]
SundanceTV Continues Its Exploration of True Crime by Partnering with Award-Winning Talent and Greenlighting Three New Docuseries
The first of these docuseries, "The Road to Jonestown" (w/t), will air timed to the 40th Anniversary of the massacre this November.

[01/22/18 - 08:31 AM]
Sunday's Broadcast Ratings: FOX Dominates with NFC Championship
The Eagles/Vikings blowout is not surprisingly down from last year's primetime championship on CBS.