[02/24/11 - 12:12 PM]
"WWE(R) Tough Enough(R)" Gets Some "Stratus-Faction"
Trish Stratus and Bill Demott have been tapped as trainers on the series, to be hosted by "Stone Cold" Steve Austin.

[via press release from USA]


Trish Stratus & Bill Demott Named Trainers

Former WWE(R) Women's Champion Trish Stratus joins USA Network's upcoming, non-scripted series WWE TOUGH ENOUGH(R) as a trainer. Stratus and Tough Enough veteran trainer Bill Demott join WWE Legend Booker T. as the training team for the show. WWE Hall of Famer "Stone Cold" Steve Austin will serve as the host.

The series will premiere Monday, April 4 at 11/10c, the day after WrestleMania(R) and immediately following USA's ratings juggernaut WWE MONDAY NIGHT RAW(R), and move to its regularly scheduled slot in primetime, Mondays at 8/7c, starting on April 11.

With her natural athleticism, charismatic personality and knowledge of what it takes to be the best in WWE, Stratus is the ideal trainer for Tough Enough. In 2000, she made her television debut with WWE. Combining beauty, brains, strength, and a record breaking seven championships - for which she earned a spot in the Guinness Book of World Records - Stratus was the epitome of a "WWE DIVA" and helped to make the brand a cultural phenomenon. In 2006, Trish retired from WWE and will go down as one of the greatest Women's Champions of all time. After retiring, Stratus focused her efforts on launching her lifestyle brand, which includes a yoga studio - the largest in Canada, a travel adventure series currently airing on the Discovery Channel and a yoga/fitness product line set to be released this fall, all under the Stratusphere banner name.

Along with fellow trainers Booker T and Bill Demott, Stratus will mentor the diverse group of WWE TOUGH ENOUGH men and women who will live, train, eat and sleep under one roof in a house in Southern California. Each week, the contestants will battle it out in a series of unique challenges designed to test for such characteristics as showmanship, creativity, athleticism and desire, just to name a few. Viewers will witness the trials and tribulations of what it takes to be one of the best in the world's greatest sports entertainment organization. The grand prizewinner will be awarded a contract with WWE.

For more information on Stratus' yoga studio and her upcoming feature film debut, log onto www.trishstratus.com

Shed Media US, noted for its strong characters and memorable casting in the non-scripted arena, will produce WWE TOUGH ENOUGH. The company's previous reality credits include "The Real Housewives of New York City," "Who Do You Think You Are," "World's Strictest Parents." Producing for Shed Media US are Nick Emmerson, Alex Demyanenko and Eric Van Wagenen.

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore, and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

  [february 2011]  


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