"THE 38th ANNUAL DAYTIME EMMY(R) AWARDS" TO BE BROADCAST LIVE SUNDAY, JUNE 19, ON THE CBS TELEVISION NETWORK

For the Second Year, Awards Ceremony Will Air from the Las Vegas Hilton

THE 38TH ANNUAL DAYTIME EMMY(R) AWARDS will be broadcast Sunday, June 19 (8:00-10:00 PM live ET/delayed PT) from the Las Vegas Hilton in Las Vegas on the CBS Television Network. This is the second time that the star-studded awards ceremony, celebrating the best in daytime television, will take place in Las Vegas. For the third year in a row, Associated Television International will be producing the telecast.

"NATAS is once again delighted to work with CBS and ATI on the broadcast of the Daytime Emmy Awards," said Darryl Cohen, Chairman, National Academy of Television Arts & Sciences. "All of us are excited to once again show America just how great and relevant daytime television is to all of us. We look forward to a fabulous evening of television that will delight, entertain and enlighten!"

"We are delighted to be working again with NATAS and CBS after last year's great success," said David McKenzie, executive producer and ATI president. "Daytime television continues to be a dominant force in the industry and we're proud that we're bringing this special night honoring the daytime community to a wide television audience."

"The best of daytime will be joined by the best of Las Vegas as some of the greatest entertainers in the world will join us for a celebration of all that is great about daytime television," said Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS Entertainment. "It will be a primetime event for television honoring daytime's best with non-stop entertainment, guest star surprises and oh, yes, we'll give out a few awards as well."

Details regarding tickets will be announced at a later date.

Nominations will be announced on Wednesday, May 11.

The Daytime Emmy Awards recognize outstanding achievement in all fields of daytime television production and will be presented to individuals and programs broadcast from 2:00 AM-6:00 PM during the 2010 calendar year.

Children's Miracle Network Hospitals is the official charity of "Daytime Gives Back," an independent philanthropic initiative of the daytime television community. Daytime Gives Back is showcased each year as a highlight segment during the Daytime Emmy Awards television broadcast.

THE 38TH ANNUAL DAYTIME EMMY AWARDS is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts & Sciences.

All balloting for THE 38TH ANNUAL DAYTIME EMMY AWARDS will be compiled by the independent accounting firm of Lutz and Carr, LLP.

About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting. Regional Emmy Awards are given in 19 regions across the United States. NATAS also presents the National Academy of Television Arts and Sciences Global Media Awards�, which recognize excellence in the world-wide intersection of digital entertainment and technology. Beyond awards, NATAS has extensive educational programs, including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications and major activities for both industry professionals and the viewing public. For more information, please visit the Web site at www.emmyonline.tv.

About Associated Television International

Associated Television International is an Emmy Award-winning company that has been successfully producing and distributing television series, specials and feature films for over three decades. ATI's programs have aired on all U.S. broadcast networks, major cable channels and with television partners all over the world. Current series in production include "Heroes Among Us," "Elizabeth Stanton's Great Big World," "World's Funniest Moments," and the Emmy-nominated "Laura McKenzie's Traveler." ATI has also been Emmy-nominated for its socially conscious programming and won for "America's Invisible Children" and "On the Edge: The Poverty Crisis in Africa."