[04/04/11 - 01:47 PM]
The CW and Ford Partner to Give Away One 2012 Ford Focus Each Night During the Week of April 4
Michael Steeger, Tika Sumpter, Robert Buckley, Nigel Barker, Sara Rue, Katerina Graham and Cassidy Freeman are among those featured in the branded spots.

[via press release from The CW]


Stars Enter "The CW SHOWRoom" On-Air to Learn About the New Ford Focus, Give Sneak Previews of What's Coming Up on The CW, and Show Viewers How to Win

BURBANK, CA (April 4, 2011) �� The CW and Ford have formed a strategic marketing partnership, The CW SHOWroom, giving viewers a chance to win a new 2012 Ford Focus each night of The CW's primetime, beginning Monday, April 4, through Friday, April 8. The CW will create custom commercials for an unprecedented, week-long campaign featuring stars from the network's shows, including "Gossip Girl," "The Vampire Diaries" and "90210." The spots will air each night that week, and viewers can watch to learn how to enter to win a new Ford Focus, see sneak previews of upcoming episodes of The CW shows, and get an up-close look at the all-new Ford Focus.

"We're thrilled to partner with Ford for their global launch of the 2012 Focus and create the biggest program to date for The CW Network," said Alison Tarrant, Executive Vice President, Integrated Sales and Marketing. "For the first time, we are featuring talent from across our network's primetime schedule to interact directly with the brand. This is a really exciting partnership for us; we are proud of the entertaining co-branded creative and the opportunity to give our fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows."

Each weeknight beginning April 4, The CW will air branded Ford Focus spots including stars: Michael Steeger ("90210"), Tika Sumpter ("Gossip Girl"), Robert Buckley ("One Tree Hill"), Nigel Barker ("America's Next Top Model"), Sara Rue ("Shedding for the Wedding"), Katerina Graham ("The Vampire Diaries") and Cassidy Freeman ("Smallville"). Viewers need to watch The CW each night to find out how to enter to win a 2012 Ford Focus. One Ford Focus will be given away to one winner on each of the five nights of the sweepstakes.

Customized for each night of the campaign, the longform ads showcasing the sweepstakes will feature The CW stars giving special previews of what's coming up on their shows, as a Ford product specialist � and very enthusiastic CW fan � shows them all the features of the brand new Ford Focus. As part of the partnership, Ford Focus brand messaging will also be carried across The CW on-air, online, and on mobile for the full week, with special night opens and billboards on-air each night.

"The all-new 2012 Focus has so many class-leading advanced features and content that it is hard to capture in a traditional 30 second ad," said Crystal Worthem, Ford's Brand Content & Alliance manager. "This new and creative collaboration with the CW is allowing the new Ford Focus to fully communicate its attributes to a younger, more connected consumer in a more engaging and relevant way."

The CW and Ford partnership continues in the April 6 episode of "America's Next Top Model." The models are teaming up with Ford Warriors in Pink to help raise awareness and work toward a cure for breast cancer. The relationship will be integrated into the entire episode and garner support through a print campaign for the 2011 Warriors in Pink line of apparel. Ford is a 17-year partner of Susan G. Komen for the Cure and has dedicated more than $110 million to the breast cancer cause.

Beginning Monday, April 11, viewers can also see more sneak previews from The CW stars of what's coming up this season online at www.CWTV.com/fordfocus.

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days. The network's primetime schedule includes such popular series as "The Vampire Diaries," "America's Next Top Model," "Gossip Girl," "90210," "One Tree Hill," "Supernatural" and "Smallville," as well as freshmen series "Hellcats" and "Nikita."

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

  [april 2011]  

· 90210 (CW)

[03/21/18 - 03:35 PM]
Hallmark Channel Announces Season Two of "Meet the Peetes"
"Viewers have welcomed the Peete family into their homes and have fallen in love with their heartfelt and touching narratives that families everywhere can relate to," said Michelle Vicary.

[03/21/18 - 03:34 PM]
Hallmark Expands Pet Adoption Initiative, Adoption Ever After, with New, Original Special "Cat Bowl"
"Cat Bowl" will feature adult cats and seniors playing a feline Hall of Fame game, Saturday, February 2, 2019.

[03/21/18 - 03:33 PM]
Hallmark Channel to Launch First Ever Interactive "Home & Family" Dream Holiday Home Contest
The contest offers the chance for one lucky viewer to win a holiday-themed home redecoration that will turn heads and be the envy of decorators across the country.

[03/21/18 - 03:32 PM]
Hallmark Channel Announces Season Six of "When Calls the Heart"
Currently in its fifth season, "When Calls the Heart's" ratings momentum has carried over from season four.

[03/21/18 - 03:31 PM]
Hallmark Movies & Mysteries Adds Three All-New, Original Movie Franchises to Lineup
"The Chronicle Mysteries" will join the previously announced "Picture Perfect" and "Crossword Mysteries."

[03/21/18 - 12:56 PM]
Jay Ali Joins the Cast for Season Three of the Netflix Original Series, "Marvel's Daredevil"
He will portray Rahul "Ray" Nadeem, an honest, but ambitious FBI agent willing to go to any length for his family.

[03/21/18 - 12:15 PM]
An All-New Supersized "Jay Leno's Garage" Premieres Thursday, April 19 at 10PM ET/PT
Celebrity guests this season include Jamie Foxx, Billy Crystal, Terry Crews, Tyler Perry, Mitt Romney, Trevor Noah, James Taylor, "Weird Al" Yankovic, Martha Reeves, Guy Fieri, Chris Hardwick, and more.

[03/21/18 - 11:02 AM]
Video: First-Look and New Promo Available from NBC's "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8:00/7:00c in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn.

[03/21/18 - 10:53 AM]
Video: Go Inside FX's "Legion" with 360 Video Experience
The video culminates with an exclusive look at the first two and half minutes of the Season 2 premiere.

[03/21/18 - 10:36 AM]
TV Land's Hit Series "Younger" Returns for Season Five on Tuesday, June 5 at 10PM ET/PT
This season, series star Miriam Shor will make her television directorial debut with an episode to air in July.

[03/21/18 - 10:30 AM]
"Queen Sugar" Season Three Debuts with Two-Night Premiere Event Tuesday, May 29 and Wednesday, May 30 on OWN
Continuing a creative initiative established in the show's first season, series creator/executive producer Ava DuVernay has once again assembled an all-female directing team for the third consecutive season.

[03/21/18 - 10:00 AM]
USA Network Unveils Spring Schedule
Newly announced return dates include "Colony" (Wednesday, May 2), "Queen of the South" (Thursday, June 21) and "Shooter" (also Thursday, June 21).

[03/21/18 - 09:30 AM]
NFL Expanding Coverage of the 2018 NFL Draft to Include Two Broadcast and Four Cable Television Networks
NFL Network and FOX will team up to simulcast live coverage of Rounds 1-3 of the 2018 NFL Draft.

[03/21/18 - 09:15 AM]
Viceland Lights Up Its Second Annual "Weed Week"
To mark the occasion, the network adds a healthy dose of smoke to its air with sneak previews of new seasons of two of its most popular shows.

[03/21/18 - 09:00 AM]
Video: Trailer for Netflix Film "Come Sunday" - Starring Chiwetel Ejiofor
Martin Sheen, Jason Segel, Condola Rashad, Lakeith Stanfield and Danny Glover also star in the Joshua Marston film.