or


[04/04/11 - 01:47 PM]
The CW and Ford Partner to Give Away One 2012 Ford Focus Each Night During the Week of April 4
Michael Steeger, Tika Sumpter, Robert Buckley, Nigel Barker, Sara Rue, Katerina Graham and Cassidy Freeman are among those featured in the branded spots.

[via press release from The CW]

THE CW AND FORD PARTNER TO GIVE AWAY ONE 2012 FORD FOCUS EACH NIGHT DURING THE WEEK OF APRIL 4

Stars Enter "The CW SHOWRoom" On-Air to Learn About the New Ford Focus, Give Sneak Previews of What's Coming Up on The CW, and Show Viewers How to Win

BURBANK, CA (April 4, 2011) �� The CW and Ford have formed a strategic marketing partnership, The CW SHOWroom, giving viewers a chance to win a new 2012 Ford Focus each night of The CW's primetime, beginning Monday, April 4, through Friday, April 8. The CW will create custom commercials for an unprecedented, week-long campaign featuring stars from the network's shows, including "Gossip Girl," "The Vampire Diaries" and "90210." The spots will air each night that week, and viewers can watch to learn how to enter to win a new Ford Focus, see sneak previews of upcoming episodes of The CW shows, and get an up-close look at the all-new Ford Focus.

"We're thrilled to partner with Ford for their global launch of the 2012 Focus and create the biggest program to date for The CW Network," said Alison Tarrant, Executive Vice President, Integrated Sales and Marketing. "For the first time, we are featuring talent from across our network's primetime schedule to interact directly with the brand. This is a really exciting partnership for us; we are proud of the entertaining co-branded creative and the opportunity to give our fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows."

Each weeknight beginning April 4, The CW will air branded Ford Focus spots including stars: Michael Steeger ("90210"), Tika Sumpter ("Gossip Girl"), Robert Buckley ("One Tree Hill"), Nigel Barker ("America's Next Top Model"), Sara Rue ("Shedding for the Wedding"), Katerina Graham ("The Vampire Diaries") and Cassidy Freeman ("Smallville"). Viewers need to watch The CW each night to find out how to enter to win a 2012 Ford Focus. One Ford Focus will be given away to one winner on each of the five nights of the sweepstakes.

Customized for each night of the campaign, the longform ads showcasing the sweepstakes will feature The CW stars giving special previews of what's coming up on their shows, as a Ford product specialist � and very enthusiastic CW fan � shows them all the features of the brand new Ford Focus. As part of the partnership, Ford Focus brand messaging will also be carried across The CW on-air, online, and on mobile for the full week, with special night opens and billboards on-air each night.

"The all-new 2012 Focus has so many class-leading advanced features and content that it is hard to capture in a traditional 30 second ad," said Crystal Worthem, Ford's Brand Content & Alliance manager. "This new and creative collaboration with the CW is allowing the new Ford Focus to fully communicate its attributes to a younger, more connected consumer in a more engaging and relevant way."

The CW and Ford partnership continues in the April 6 episode of "America's Next Top Model." The models are teaming up with Ford Warriors in Pink to help raise awareness and work toward a cure for breast cancer. The relationship will be integrated into the entire episode and garner support through a print campaign for the 2011 Warriors in Pink line of apparel. Ford is a 17-year partner of Susan G. Komen for the Cure and has dedicated more than $110 million to the breast cancer cause.

Beginning Monday, April 11, viewers can also see more sneak previews from The CW stars of what's coming up this season online at www.CWTV.com/fordfocus.

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days. The network's primetime schedule includes such popular series as "The Vampire Diaries," "America's Next Top Model," "Gossip Girl," "90210," "One Tree Hill," "Supernatural" and "Smallville," as well as freshmen series "Hellcats" and "Nikita."

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.





  [april 2011]  
S
M
T
W
T
F
S
     


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· SHEDDING FOR THE WEDDING (CW)
· SMALLVILLE (CW)
· VAMPIRE DIARIES, THE (CW)





[09/01/15 - 09:06 AM]
Alex Morgan, Chris Paul, CC Sabathia, Henrik Lundqvist and Tim Howard to Be Featured in Upcoming Episodes of Disney XD and ESPN Films' "Becoming"
On Sunday, September 13 (7:00 p.m., ET/PT), Disney XD will premiere "Becoming: Alex Morgan," treating audiences to the aspirational story of young American soccer superstar and Olympic gold medalist Alex Morgan.

[09/01/15 - 09:04 AM]
Schedule Changes for New Seasons of "Project Greenlight" and "Doll & Em"
The first episode of the new season of "Project Greenlight" now runs 40 minutes.

[09/01/15 - 09:02 AM]
"SNL" Announces Miley Cyrus, The Weeknd and Demi Lovato as Upcoming Musical Guests
Cyrus is returning for her third time as host and second time as musical guest.

[09/01/15 - 09:01 AM]
The Warrant Is All: "Killjoys" Renewed for Second Season on Syfy
"With exciting space-based action, deep world building, and a standout cast, 'Killjoys' has struck a nerve with viewers and critics alike," said Bill McGoldrick.

[09/01/15 - 09:00 AM]
Syfy Orders Second Season of "Dark Matter" from Prodigy Pictures
"With its mysterious premise and fascinating characters, Dark Matter has built an incredibly loyal, passionate and engaged fan base," said Chris Regina.

[09/01/15 - 09:00 AM]
GSN's Horror-Themed Game "Hellevator" Premieres Wednesday, October 21 at 8 PM ET/PT
The terrifying eight episode genre-bending series from Blumhouse dares contestants to survive a series of challenges from the depths of an abandoned slaughterhouse.

[09/01/15 - 08:37 AM]
"Garbage Time with Katie Nolan" Returns to FOX Sports 1 in September on New Day and Time
Look for new episodes beginning Wednesday, September 9 at Midnight/11:00c.

[09/01/15 - 08:23 AM]
truTV Creates Innovative Marketing and Promotional Activations for First Ever "Impractical Jokers LIVE Punishment Special" Celebrating 100th Episode
truTV will celebrate the landmark episode with a live event in New York City that will feature all four Jokers walking a high-wire five stories above the streets of the South Street Seaport.

[09/01/15 - 08:05 AM]
Donald Trump to Discuss Presidential Campaign on Friday, Sept. 11 Telecast of "The Tonight Show Starring Jimmy Fallon"
Trump, who is currently leading the Republican field in the presidential race, will sit down with Fallon and discuss his campaign and other issues of the day.

[09/01/15 - 08:02 AM]
Grab Some Popcorn, The Remote, And a Seat on the Sofa as Bravo Media's "The People's Couch" Returns Tuesday, October 6 at 10PM ET/PT
The series features recurring families and friends sitting in their living rooms watching the funniest, scariest, and craziest moments on programming across all networks.

[08/31/15 - 05:52 PM]
Kesha to Appear on "Jane the Virgin"
She'll play a rocker who moves next door to Jane and isn't exactly a "baby person" in the second episode this season.

[08/31/15 - 03:11 PM]
The Dome Will Come Down and Its Mysterious Origins Revealed During the Series Finale of "Under the Dome," Thursday, Sept. 10
All three seasons will continue to be available for unlimited streaming to fans and members of Amazon's Prime Video.

[08/31/15 - 02:31 PM]
Video: Only Three Weeks Until the Return of "Gotham: Rise of the Villains"
Check out the latest teases for the new season, premiering Monday, September 21 on FOX.

[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
"We're really proud of these shows that represent the new TV Land," said Keith Cox. "They have quality writing and great casts, and we're excited to move on to season two for both."

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.