or


[04/04/11 - 01:47 PM]
The CW and Ford Partner to Give Away One 2012 Ford Focus Each Night During the Week of April 4
Michael Steeger, Tika Sumpter, Robert Buckley, Nigel Barker, Sara Rue, Katerina Graham and Cassidy Freeman are among those featured in the branded spots.

[via press release from The CW]

THE CW AND FORD PARTNER TO GIVE AWAY ONE 2012 FORD FOCUS EACH NIGHT DURING THE WEEK OF APRIL 4

Stars Enter "The CW SHOWRoom" On-Air to Learn About the New Ford Focus, Give Sneak Previews of What's Coming Up on The CW, and Show Viewers How to Win

BURBANK, CA (April 4, 2011) �� The CW and Ford have formed a strategic marketing partnership, The CW SHOWroom, giving viewers a chance to win a new 2012 Ford Focus each night of The CW's primetime, beginning Monday, April 4, through Friday, April 8. The CW will create custom commercials for an unprecedented, week-long campaign featuring stars from the network's shows, including "Gossip Girl," "The Vampire Diaries" and "90210." The spots will air each night that week, and viewers can watch to learn how to enter to win a new Ford Focus, see sneak previews of upcoming episodes of The CW shows, and get an up-close look at the all-new Ford Focus.

"We're thrilled to partner with Ford for their global launch of the 2012 Focus and create the biggest program to date for The CW Network," said Alison Tarrant, Executive Vice President, Integrated Sales and Marketing. "For the first time, we are featuring talent from across our network's primetime schedule to interact directly with the brand. This is a really exciting partnership for us; we are proud of the entertaining co-branded creative and the opportunity to give our fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows."

Each weeknight beginning April 4, The CW will air branded Ford Focus spots including stars: Michael Steeger ("90210"), Tika Sumpter ("Gossip Girl"), Robert Buckley ("One Tree Hill"), Nigel Barker ("America's Next Top Model"), Sara Rue ("Shedding for the Wedding"), Katerina Graham ("The Vampire Diaries") and Cassidy Freeman ("Smallville"). Viewers need to watch The CW each night to find out how to enter to win a 2012 Ford Focus. One Ford Focus will be given away to one winner on each of the five nights of the sweepstakes.

Customized for each night of the campaign, the longform ads showcasing the sweepstakes will feature The CW stars giving special previews of what's coming up on their shows, as a Ford product specialist � and very enthusiastic CW fan � shows them all the features of the brand new Ford Focus. As part of the partnership, Ford Focus brand messaging will also be carried across The CW on-air, online, and on mobile for the full week, with special night opens and billboards on-air each night.

"The all-new 2012 Focus has so many class-leading advanced features and content that it is hard to capture in a traditional 30 second ad," said Crystal Worthem, Ford's Brand Content & Alliance manager. "This new and creative collaboration with the CW is allowing the new Ford Focus to fully communicate its attributes to a younger, more connected consumer in a more engaging and relevant way."

The CW and Ford partnership continues in the April 6 episode of "America's Next Top Model." The models are teaming up with Ford Warriors in Pink to help raise awareness and work toward a cure for breast cancer. The relationship will be integrated into the entire episode and garner support through a print campaign for the 2011 Warriors in Pink line of apparel. Ford is a 17-year partner of Susan G. Komen for the Cure and has dedicated more than $110 million to the breast cancer cause.

Beginning Monday, April 11, viewers can also see more sneak previews from The CW stars of what's coming up this season online at www.CWTV.com/fordfocus.

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days. The network's primetime schedule includes such popular series as "The Vampire Diaries," "America's Next Top Model," "Gossip Girl," "90210," "One Tree Hill," "Supernatural" and "Smallville," as well as freshmen series "Hellcats" and "Nikita."

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.





  [april 2011]  
S
M
T
W
T
F
S
     


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· SHEDDING FOR THE WEDDING (CW)
· SMALLVILLE (CW)
· VAMPIRE DIARIES, THE (CW)











[08/27/14 - 09:13 AM]
"Mr. Pickles" and "Squidbillies" Dominate With an Animation Doubleheader!
Look for both series on Sunday nights beginning September 21 at 11:30/10:30c.

[08/27/14 - 09:04 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on Monday, October 6 at 10:00 P.M. ET/PT
Adding to the drama this season is a twist that will make finding the perfect match more challenging, as an eleventh girl will join the house as a double match for one of the guys.

[08/27/14 - 09:01 AM]
CBS Announces the 18 Castaways Competing on "Survivor"
The Emmy Award-winning series returns for its 29th season with a special 90-minute premiere, Wednesday, September 24 at 8:00/7:00c.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:31 AM]
El Rey Network and Mark Burnett's One Three Media Announce Production Start on "Lucha Underground"
The character-driven, freestyle wrestling series is set to debut Wednesday, October 8 at 8:00/7:00c.

[08/27/14 - 08:31 AM]
Bounce TV Announces Bounce TV Summer Music Festival 2014
Perennial R&B powerhouse Maze featuring Frankie Beverly and Grammy(R)-Award winning great Patti LaBelle will headline the 11-city tour which launches in Dallas on August 29.

[08/27/14 - 08:13 AM]
Relive the Craziest Moments in "Ink Master" History and Vote on the Most Insane Moment During "You Choose Live" Before Season Five Premiere
"You Choose Live" telecasts immediately before the season five premiere of "Ink Master," airing Tuesday, September 2.

[08/27/14 - 08:07 AM]
American Heroes Channel Presents World Television Premiere of Critically Acclaimed Documentary Film "The Hornet's Nest" on Thursday, September 11 at 9/8c
The film follows Emmy Award-winning journalists Mike Boettcher and his son, Carlos Boettcher, as they are embedded with U.S. forces fighting on the front lines in Afghanistan.

[08/27/14 - 08:04 AM]
Three Episodes of Cinemax Series "The Knick" to Be Presented on HBO on Labor Day
Following a hiatus this week, "The Knick" returns with new episodes on Friday, September 5 at 10:00/9:00c.

[08/27/14 - 06:04 AM]
Amazon to Debut Jill Soloway's Highly-Anticipated Dark Comedy "Transparent" on September 26 in the US and UK
Jeffrey Tambor, Judith Light, Gaby Hoffmann, Amy Landecker and Jay Duplass star in the 10-episode series.

[08/27/14 - 06:00 AM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Returns to ABC in January 2015
Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[08/26/14 - 03:03 PM]
Video: Two New Teasers for "American Horror Story: Freak Show"
Get your first taste of the franchise's newest installment, premiering Wednesday, October 8 at 10:00/9:00c on FX.

[08/26/14 - 02:26 PM]
2015 NBC Sports Group NASCAR Sprint Cup and Nationwide Series Schedules Announced
NBC's coverage of the 2015 NASCAR Sprint Cup Series begins Sunday, July 5 with flag-to-flag coverage from Daytona in primetime, while Nationwide Series coverage begins Saturday, July 4.