or


[04/05/11 - 06:31 AM]
Discovery Communications Unveils The New SCIENCE
The new on-air elements officially debut on June 8, in conjunction with the second season premiere of "Through the Wormhole With Morgan Freeman."

[via press release from Science Channel]

DISCOVERY COMMUNICATIONS UNVEILS THE NEW SCIENCE

-- Network Unveils New Name, Logo and On-Air Look for Television's Home for Science --

(Silver Spring, Md.) - Discovery Communications today revealed the next generation of its Science Channel brand. The network, which is carried in more than 68 million homes, will now be known as SCIENCE, and will feature a futuristic on-air look and television's most-dynamic and interactive logo, "Morph." The new on-air elements officially debut on SCIENCE beginning June 8 at 10:00 PM (ET), in conjunction with the world premiere second season of THROUGH THE WORMHOLE WITH MORGAN FREEMAN.

SCIENCE's new on-air look is inspired by the constant transformation of energy and passion for exploring the unknown. Morph celebrates the potential of the future while displaying a willingness to reshape current reality. Interstitials will feature Morph continually changing its shape, texture and sound in a manner that will consistently surprise and challenge even the most audacious of imaginations.

"SCIENCE is more than a channel - it's a multifaceted, multiplatform community that captures a distinct zeitgeist within our culture. To reflect this, we're officially dropping the "Channel" from our network name," said Debbie Adler Myers, Executive Vice President and General Manager of SCIENCE. "I'm also thrilled to unveil our new logo, Morph. It's futuristic, it's novel - and there's nothing else like it on television. Morph is constantly in motion and always will be changing, on-air and online."

While today's announcement represents the most noteworthy milestone yet in the development of the network, SCIENCE truly began its evolution at the outset of 2011. Beginning in January, SCIENCE started adding to its core science programming; such as the Peabody Award-winning WONDERS OF THE SOLAR SYSTEM, HOW IT'S MADE and MUTANT PLANET. New additions to the network feature one foot in the scientific world and the other in pop culture; including Ricky Gervais' AN IDIOT ABROAD, and the Joss Whedon sci-fi cult classic, FIREFLY. The result of the strategy has been the network's highest-rated quarter ever in Primetime across all key demographics.

The change in SCIENCE is not limited to the network's name and packaging. The ideals of the new network identity are ingrained into all aspects of the brand. SCIENCE is now the official home of the Thought Provocateur - the individual who is constantly asking the not afraid to ask "what if?" and "why not?"

"I always say that SCIENCE is far more provocative than men in white lab coats. It's for people who look at the world differently," said Myers. "SCIENCE is full of questions, curiosity, mystery, and wonder. It rides the edge of what's possible. We're not changing the direction of the network; we're just recruiting a bigger audience to sample the joys of SCIENCE."

About SCIENCE:

SCIENCE, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, SCIENCE looks for innovation in mysterious new worlds as well as in its own backyard. SCIENCE and the SCIENCE HD simulcast reach more than 68 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.





  [april 2011]  
S
M
T
W
T
F
S
     


· FIREFLY (FOX)
· HOW IT'S MADE (SCIENCE)
· IDIOT ABROAD, AN (SCIENCE)
· MUTANT PLANET (SCIENCE)
· THROUGH THE WORMHOLE WITH MORGAN FREEMAN (SCIENCE)
· WONDERS OF THE SOLAR SYSTEM (SCIENCE)









[06/29/15 - 01:11 PM]
FOX Sports Announces Broadcast Teams for FIFA Women's World Cup 2015 Semifinals, Final and Third-Place Match
Coverage of the semifinals begins this Tuesday, June 30.

[06/29/15 - 01:09 PM]
Comedy Central Is Coming to San Diego Comic-Con!
Comedy Central's no-badge-required, free and open to the public event, #ComedyCentralCon will take place from 11:00 a.m.-8:00 p.m. on Friday, July 10 and Saturday, July 11 at The San Diego Wine & Culinary Center directly across from the Convention Center.

[06/29/15 - 11:54 AM]
Great American Country Hits the Road Again with New Original Series, "Going RV"
The series returns to the network with 12 new half-hour episodes beginning Wednesday, July 8.

[06/29/15 - 11:39 AM]
Video: WGN America Releases First Promo for the "Prime Crime" Line-Up Featuring Coveted Acquistions "Elementary" and "Person of Interest" Airing This Fall
The two popular procedurals, which will join fan-favorite "Blue Bloods" on weekdays in prime, will give viewers a binge-worthy opportunity to watch these series from the very beginning, diving into the cases and capers that unfold.

[06/29/15 - 11:34 AM]
Twentieth Century Fox Television Signs "Empire" Co-Creator Lee Daniels to Multiyear Overall Deal
Under the extensive pact, he will develop, write, direct and supervise new projects for the studio under his Lee Daniels Entertainment banner.

[06/29/15 - 11:32 AM]
Discovery Channel Drives Back in Time with "Cuban Chrome"
Produced by Pilgrim Studios, the project is the first American television series to be produced entirely on location in Cuba.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 11:30 AM]
"Conan" at Comic-Con to Feature Casts of "Hunger Games," "Game of Thrones" and The Walking Dead"
In addition, the show will welcome a special surprise cast from an upcoming film to be unveiled in San Diego.

[06/29/15 - 11:04 AM]
NBC Ending Its Business Relationship with Donald Trump
The annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC.

[06/29/15 - 10:56 AM]
Discovery Family Acquires "Dream Defenders" from Tiny Island Productions
The series follows 14-year-old twins Zoey and Zane Mercer through their dual dimension adventures - in both the 'Realworld' of Meridian, and the fantastical universes of the 'Dreamworld'.

[06/29/15 - 10:49 AM]
Hit Series "Total Divas" Moves to Tuesdays at 9PM ET/PT When Season 4 Premieres July 7th on E!
The Bella Twins(TM) (Nikki and Brie Bella), Natalya(TM) (Nattie), Eva Marie(TM), Paige(TM), Alicia Fox(TM), and Naomi(TM) (Trinity) are back and ready to heat up the summer.

[06/29/15 - 10:33 AM]
Oxygen Media "Tippy Toes" Into Miami's Most Stylish Salon with the Series Premiere of "Boss Nails" Tuesday August 11 at 9PM ET/PT
The series follows 26-year-old Dana Cody, the glamorous and sassy owner of Tippie Toes Beauty Lounge in Miami.

[06/29/15 - 10:20 AM]
Warner Bros. & Comic-Con Unveil Official Bags for SDCC 2015
"The 100," "Arrow," "The Flash," "Gotham," "Lucifer," "The Originals," "Supergirl," "Supernatural" and "The Vampire Diaries" are among the featured properties.

[06/29/15 - 10:00 AM]
Ed Sheeran Joins All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
The six time Grammy nominated singer joins Dierks Bentley, Kelly Clarkson, Brad Paisley, Flo Rida and Meghan Trainor.

[06/29/15 - 09:39 AM]
Video: "Tig" - Main Trailer - Netflix
Comedian Tig Notaro finds life in the face of death in the Netflix original documentary "Tig," premiering Friday, July 17 only on Netflix.