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[04/05/11 - 06:31 AM]
Discovery Communications Unveils The New SCIENCE
The new on-air elements officially debut on June 8, in conjunction with the second season premiere of "Through the Wormhole With Morgan Freeman."

[via press release from Science Channel]

DISCOVERY COMMUNICATIONS UNVEILS THE NEW SCIENCE

-- Network Unveils New Name, Logo and On-Air Look for Television's Home for Science --

(Silver Spring, Md.) - Discovery Communications today revealed the next generation of its Science Channel brand. The network, which is carried in more than 68 million homes, will now be known as SCIENCE, and will feature a futuristic on-air look and television's most-dynamic and interactive logo, "Morph." The new on-air elements officially debut on SCIENCE beginning June 8 at 10:00 PM (ET), in conjunction with the world premiere second season of THROUGH THE WORMHOLE WITH MORGAN FREEMAN.

SCIENCE's new on-air look is inspired by the constant transformation of energy and passion for exploring the unknown. Morph celebrates the potential of the future while displaying a willingness to reshape current reality. Interstitials will feature Morph continually changing its shape, texture and sound in a manner that will consistently surprise and challenge even the most audacious of imaginations.

"SCIENCE is more than a channel - it's a multifaceted, multiplatform community that captures a distinct zeitgeist within our culture. To reflect this, we're officially dropping the "Channel" from our network name," said Debbie Adler Myers, Executive Vice President and General Manager of SCIENCE. "I'm also thrilled to unveil our new logo, Morph. It's futuristic, it's novel - and there's nothing else like it on television. Morph is constantly in motion and always will be changing, on-air and online."

While today's announcement represents the most noteworthy milestone yet in the development of the network, SCIENCE truly began its evolution at the outset of 2011. Beginning in January, SCIENCE started adding to its core science programming; such as the Peabody Award-winning WONDERS OF THE SOLAR SYSTEM, HOW IT'S MADE and MUTANT PLANET. New additions to the network feature one foot in the scientific world and the other in pop culture; including Ricky Gervais' AN IDIOT ABROAD, and the Joss Whedon sci-fi cult classic, FIREFLY. The result of the strategy has been the network's highest-rated quarter ever in Primetime across all key demographics.

The change in SCIENCE is not limited to the network's name and packaging. The ideals of the new network identity are ingrained into all aspects of the brand. SCIENCE is now the official home of the Thought Provocateur - the individual who is constantly asking the not afraid to ask "what if?" and "why not?"

"I always say that SCIENCE is far more provocative than men in white lab coats. It's for people who look at the world differently," said Myers. "SCIENCE is full of questions, curiosity, mystery, and wonder. It rides the edge of what's possible. We're not changing the direction of the network; we're just recruiting a bigger audience to sample the joys of SCIENCE."

About SCIENCE:

SCIENCE, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, SCIENCE looks for innovation in mysterious new worlds as well as in its own backyard. SCIENCE and the SCIENCE HD simulcast reach more than 68 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.





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· FIREFLY (FOX)
· HOW IT'S MADE (SCIENCE)
· IDIOT ABROAD, AN (SCIENCE)
· MUTANT PLANET (SCIENCE)
· THROUGH THE WORMHOLE WITH MORGAN FREEMAN (SCIENCE)
· WONDERS OF THE SOLAR SYSTEM (SCIENCE)





[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.

[12/14/17 - 12:30 PM]
Nickelodeon's New Original Animated Series, "The Adventures of Kid Danger," to Debut Friday, Jan. 19, at 6:30 P.M. (ET/PT)
The original "Henry Danger" live-action cast will continue their roles, now as voice talent, on the brand-new animated series.

[12/14/17 - 11:43 AM]
TLC Welcomes New Series "Seeking Sister Wife" and Fan Favorite "Sister Wives" Returns
The newcomer follows three families - the Alldredges, the Brineys and the Snowdens - all of whom are in various phases of seeking, dating or transitioning a new sister wife into their lives.

[12/14/17 - 11:31 AM]
Discovery Takes to the Gritty Streets of Memphis in the All New Series "Street Outlaws: Memphis"
The all new series debuts Monday, January 15 at 10:00/9:00c on Discovery.

[12/14/17 - 11:29 AM]
Food Network Renews "Best Baker in America"
The new season of seven episodes will go into production in early 2018 and is slated for a spring launch.

[12/14/17 - 11:00 AM]
History's "Pawn Stars" Celebrates 500th Episode with Back-to-Back Episodes Premieres Monday, January 22 at 10PM ET/PT on History
In the 500th episode, Rick Harrison celebrates by spending some capital in our nation's capital.

[12/14/17 - 10:47 AM]
NBC Sets Thursday, February 1 for Preview of Its New Comedy "A.P. Bio"
The series will then return Thursday, March 1 following the network's coverage of the Winter Olympic Games.

[12/14/17 - 10:18 AM]
The Dakota Boys Return to Discovery with an All-New "Gold Rush" Spin-Off "Gold Rush: White Water"
Gold miners Dakota Fred and his son Dustin are back - returning to McKinley Creek Alaska, determined to make a fortune no matter the risk.

[12/14/17 - 10:15 AM]
Jason Momoa Adventure Series "Frontier" Renewed for a Third Season on Netflix
Season three will include six episodes and premiere in 2018.

[12/14/17 - 10:11 AM]
Science Channel Decks the Halls with Mistletoe and Myths for the "MythBusters Mega Merry-Thon" Beginning Friday, December 22 at Midnight
This year's marathon is bigger than ever, starting with the very first myth - "Jet Assisted Chevy," which premiered in 2003 - and ending with the latest myths from the new episodes "MythBusters."

[12/14/17 - 10:05 AM]
Oscar(R) Nominee Catherine Keener Joins Showtime(R) Comedy Series "Kidding"
The series stars Golden Globe winner Jim Carrey in his first series regular role in more than two decades and reunites him with Oscar winner Michel Gondry, who will direct the project.

[12/14/17 - 10:00 AM]
Hit HBO Comedy Series "Curb Your Enthusiasm," Starring Larry David, to Return for Its Tenth Season
Said Larry David, "As I've said many times, when one has the opportunity to annoy someone, one should do so."

[12/14/17 - 09:56 AM]
ABC Pulls "The Great American Baking Show" from Schedule
The decision follows allegations of sexual harassment against judge Johnny Iuzzini.

[12/14/17 - 09:43 AM]
National Geographic's Groundbreaking New Documentary Series "Chain of Command" Reveals 360 Portrait of America's War Against Extremism as Never Seen Before
The series premieres Monday, January 15 at 9:00/8:00c with a double episode, and will be available for sale the day after broadcast on digital platforms including iTunes, Amazon and GooglePlay.