or


[04/05/11 - 06:31 AM]
Discovery Communications Unveils The New SCIENCE
The new on-air elements officially debut on June 8, in conjunction with the second season premiere of "Through the Wormhole With Morgan Freeman."

[via press release from Science Channel]

DISCOVERY COMMUNICATIONS UNVEILS THE NEW SCIENCE

-- Network Unveils New Name, Logo and On-Air Look for Television's Home for Science --

(Silver Spring, Md.) - Discovery Communications today revealed the next generation of its Science Channel brand. The network, which is carried in more than 68 million homes, will now be known as SCIENCE, and will feature a futuristic on-air look and television's most-dynamic and interactive logo, "Morph." The new on-air elements officially debut on SCIENCE beginning June 8 at 10:00 PM (ET), in conjunction with the world premiere second season of THROUGH THE WORMHOLE WITH MORGAN FREEMAN.

SCIENCE's new on-air look is inspired by the constant transformation of energy and passion for exploring the unknown. Morph celebrates the potential of the future while displaying a willingness to reshape current reality. Interstitials will feature Morph continually changing its shape, texture and sound in a manner that will consistently surprise and challenge even the most audacious of imaginations.

"SCIENCE is more than a channel - it's a multifaceted, multiplatform community that captures a distinct zeitgeist within our culture. To reflect this, we're officially dropping the "Channel" from our network name," said Debbie Adler Myers, Executive Vice President and General Manager of SCIENCE. "I'm also thrilled to unveil our new logo, Morph. It's futuristic, it's novel - and there's nothing else like it on television. Morph is constantly in motion and always will be changing, on-air and online."

While today's announcement represents the most noteworthy milestone yet in the development of the network, SCIENCE truly began its evolution at the outset of 2011. Beginning in January, SCIENCE started adding to its core science programming; such as the Peabody Award-winning WONDERS OF THE SOLAR SYSTEM, HOW IT'S MADE and MUTANT PLANET. New additions to the network feature one foot in the scientific world and the other in pop culture; including Ricky Gervais' AN IDIOT ABROAD, and the Joss Whedon sci-fi cult classic, FIREFLY. The result of the strategy has been the network's highest-rated quarter ever in Primetime across all key demographics.

The change in SCIENCE is not limited to the network's name and packaging. The ideals of the new network identity are ingrained into all aspects of the brand. SCIENCE is now the official home of the Thought Provocateur - the individual who is constantly asking the not afraid to ask "what if?" and "why not?"

"I always say that SCIENCE is far more provocative than men in white lab coats. It's for people who look at the world differently," said Myers. "SCIENCE is full of questions, curiosity, mystery, and wonder. It rides the edge of what's possible. We're not changing the direction of the network; we're just recruiting a bigger audience to sample the joys of SCIENCE."

About SCIENCE:

SCIENCE, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, SCIENCE looks for innovation in mysterious new worlds as well as in its own backyard. SCIENCE and the SCIENCE HD simulcast reach more than 68 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.





  [april 2011]  
S
M
T
W
T
F
S
     


· FIREFLY (FOX)
· HOW IT'S MADE (SCIENCE)
· IDIOT ABROAD, AN (SCIENCE)
· MUTANT PLANET (SCIENCE)
· THROUGH THE WORMHOLE WITH MORGAN FREEMAN (SCIENCE)
· WONDERS OF THE SOLAR SYSTEM (SCIENCE)





[01/18/17 - 12:31 PM]
Logo Hits the Slopes Again for Aspen Gay Ski Week
Logo's stars will lead viewers on a new adventure each day in a series of 10 original short segments.

[01/18/17 - 12:30 PM]
BET to Premiere New Original Scripted Drama, "Rebel," from John Singleton on March 28th at 9PM ET/PT
Directed by John Singleton, the series follows a police officer who leaves the force after being under an intense Internal Affairs/criminal investigation for shooting her partner in the hopes of stopping him from gunning down her little brother.

[01/18/17 - 12:11 PM]
Fall's Best Reviewed and #1-Rated New Series "This Is Us" Receives Renewal for Two Additional Seasons
To date, 72 million total viewers have viewed the first 10 episodes in some fashion on all platforms.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 11:46 AM]
"America: Facts vs. Fiction" Returns to American Heroes Channel for Fascinating Fourth Season Hosted by Jamie Kaler
Hosted by former Naval officer and comedian/actor Jamie Kaler, this season is a wake-up call about the surprising hidden facts behind the most familiar and beloved stories from our nation's and military's past.

[01/18/17 - 11:35 AM]
National Geographic Discovers Ancient Anchors That Could Rewrite the History of Human Travel in the Bronze Age
"We set out to investigate the most interesting theories that argue that there is some kind of history behind the myth of Atlantis," said Cameron.

[01/18/17 - 10:43 AM]
Holly Robinson Peete and Rodney Peete Docu-Series "For Peete's Sake" Returns with All-New Episodes Saturday, February 18 on OWN
In a revealing new season, Holly and Rodney find themselves balancing it all amongst troubling headlines highlighting escalating police relations, and deep fears of raising sons Robinson, Roman and RJ in the current climate surface.

[01/18/17 - 10:35 AM]
TNT's Hit Series "Major Crimes" Renewed for Season Six
The show's stellar ensemble cast - including Mary McDonnell, G.W. Bailey, Tony Denison, Michael Paul Chan, Raymond Cruz, Phillip P. Keene, Kearran Giovanni, Jonathan Del Arco and Graham Patrick Martin - will return for the 13-episode sixth season.

[01/18/17 - 10:30 AM]
ABC News' Coverage of the Inauguration of President-Elect Donald Trump Begins Thursday, January 19
"20/20" will air two one-hour specials on Thursday, January 19 and Friday, January 20.

[01/18/17 - 10:13 AM]
NBC to Preview "Chicago Justice" on Wednesday, March 1 at 10 P.M.
The preview will immediately follow a crossover event between "Chicago Fire" at 8 p.m. and "Chicago P.D." at 9 p.m.

[01/18/17 - 10:05 AM]
Velocity and Ryan Friedlinghaus Join Forces to Bring the Inner Workings of the World-Renowned West Coast Customs Back to Velocity
In March, Velocity invites viewers deeper into the West Coast Customs world with all-new, never-before-seen episodes of "Inside West Coast Customs."

[01/18/17 - 10:02 AM]
James Frain Joins "Star Trek: Discovery"
Frain will star as "Sarek," the famed father of "Spock."

[01/18/17 - 09:38 AM]
NBC Reunites TV's Favorite Foursome with the Return of "Will & Grace" (and Jack and Karen)
Stars Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally will be back, and original series creators Max Mutchnick and David Kohan will act as showrunners and executive producers.

[01/18/17 - 09:05 AM]
Comedy Central Announces Celebrity Judges, Comedian Battlers for "Jeff Ross Presents Roast Battle II: War of the Words"
Whitney Cummings, Ken Jeong, Anthony Jeselnik, John Mayer, T.J. Miller, Patton Oswalt, Sarah Silverman, Jason Sudeikis and Snoop Dogg will serve as celebrity judges.

[01/18/17 - 09:03 AM]
Video: HBO Releases Video for Upcoming Season of "Last Week Tonight with John Oliver"
The video features Oliver as he wanders the sets of other returning HBO favorites, joined by surprising guest stars.