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[04/07/11 - 05:31 AM]
ESPN Launches New "WatchESPN" App for iPad, iPhone and iPod touch
Said app is available to Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers.

[via press release from ESPN]

ESPN Launches New "WatchESPN" App for iPad, iPhone and iPod touch

App Gives Time Warner Cable, Bright House Networks and Verizon FiOS TV Subscribers Live Access to ESPN, ESPN2, ESPNU and ESPN3.com content

NEW YORK, N.Y. - ESPN announced today its flagship network ESPN as well as ESPN2, ESPNU and ESPN3.com are now available to Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers via the new 'WatchESPN' App for iPad, iPhone and iPod touch, now available on the App Store.

In time for the early rounds of the Masters, the NBA Playoffs and the beginning of the Major League Baseball season, Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers who receive the linear networks as part of their video subscription can now watch the channels from the convenience of their iPad, iPhone or iPod touch.

"Innovation continues to drive ESPN," said George Bodenheimer, president, ESPN, Inc. and ABC Sports. "When we launched in 1979, nobody envisioned a day when people would carry ESPN in their pockets. But here we are. And we've reached this watershed moment for the industry through tremendous collaboration with forward-thinking partners."

The free WatchESPN App includes a simple user interface that takes the current online viewing experience to the high-resolution, Multi-Touch displays of iPad, iPhone and iPod touch. Once a user downloads WatchESPN from the App Store, they will receive instructions to enter their cable subscriber credentials and access their favorite ESPN content on their device. A version of the application optimized for the Apple iPad will be available free to download in May.

Added Sean Bratches, executive vice president, sales and marketing for ESPN, "This represents the culmination of our efforts over the last five years. We strive to serve the sports fan wherever they consume sports, and I can't think of a better way to do that than making our networks available to fans whenever and wherever they might be."

The company first launched an online-accessible authenticated version of ESPN in October, 2010. Authenticated versions of ESPN2, ESPNU and ESPN Buzzer Beater/Goal Line launched in January, 2011. Consumers can access the channels through a centralized website, ESPNnetworks.com.

The WatchESPN App is available for free from the App Store on iPad or at www.itunes.com/appstore.

The App will be available on other smartphones and tablets in the near future.

About ESPN, Inc.

ESPN, Inc., is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. The company is comprised of seven 24-hour domestic television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes and ESPN 3D). ESPN, ESPN2, ESPNU and ESPNEWS HD are simulcast services. Other businesses include ESPN Regional Television, ESPN International (46 networks, syndication, radio, websites), ESPN Radio, ESPN.com, ESPN3.com (broadband sports network) ESPN Mobile, ESPN The Magazine, ESPN Enterprises, ESPN PPV and other growing new businesses, including ESPN on Demand and ESPN Interactive. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.





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