OXYGEN MEDIA ANNOUNCES THE LAUNCH OF "PARIS LIVE" - AN EXCLUSIVE ONLINE VIEWING EVENT ON FACEBOOK FOR "THE WORLD ACCORDING TO PARIS"
Viewers and fans will be able to join actress, entrepreneur and heiress Paris Hilton on Facebook Live during the premiere of her new docu-series on June 1st
NEW YORK -- May 18, 2011 - OxygenLive, Oxygen's award winning co-viewing experience is moving to Facebook for the premiere of "The World According to Paris," featuring actress, entrepreneur and socialite Paris Hilton. This announcement is being made on the heels of the 'TV of Tomorrow Show', the annual global gathering for executives, technologists and creatives working in the interactive and multiplatform television industry. Oxygen has developed a custom viewing application for Facebook Platform that will feature a live video stream and chat functionality so fans can chat live with each other and Paris Hilton during the series premiere on Wednesday, June 1st. "Paris Live" begins at 9:45 PM ET/PT, fifteen minutes prior to the start of the first episode of "The World According to Paris."
The Facebook application is an extension of Oxygen's two-screen experience OxygenLive in which fans gather with talent weekly around its 'Live Out Loud' programming in real time while a show airs. The app is the product of internal insights and data collected over the last year and a half. Oxygen identified emerging trends that supported a more personalized solution for social co-viewing. To serve this demand, Oxygen built the OxygenLive Facebook app to allow fans to either attend the party with a broad base of fans on "The World According to Paris" Facebook Page or host the experience on their personal pages and hand pick the friends they want to invite to "their" party. All fans will have the same access to Paris and the live video stream and will be able to ask her questions and see responses as she posts them.
"We're focused on the next generation of co-viewing and we believe hyper-curation of friend groups plays a key role," said Jennifer Kavanagh, Vice President, Digital, Oxygen Media. "Oxygen is offering its audience the same chance to connect with talent and each other around their favorite shows, just with less noise and in more places."
Hilton will do an exclusive interview on Facebook Live, Facebook's official live video streaming channel, to promote her live premiere party on Facebook. In addition, real-time agency Wiredset worked with Oxygen to develop the integrated Facebook experience and will leverage the Trendrr platform to monitor and measure the programs' success.
"The World According to Paris" offers an unprecedented glimpse into Paris Hilton's private life. Viewers will have the opportunity to meet some of the most important people in her life, including her mother Kathy, her boyfriend Cy Waits and her close friends Allison Melnick, Jennifer Rovero and Brooke Mueller. In the premiere episode, Paris temporarily moves out of her house after an attempted break-in, spends quality time with her mother and close friends and has a serious discussion with Cy about their future. "The World According to Paris" will air on Wednesdays this summer on Oxygen.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.
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