or


[05/18/11 - 07:54 AM]
Tassler, Kahl: New Marketing Plan Will Get Viewers to "Good Wife" on Sundays
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- "It is the best drama on television, hands down. We believe in that. The viewers tell us that," CBS Entertainment President Nina Tassler told reporters about its Sunday-bound drama "The Good Wife" following today's announcement of the network's 2011-12 season lineup (read the full release).

And With its new time period comes a new strategy. "A lot of what we talked about sort of before the upfronts this year was our marketing and how we can really be strategic and creative and how we can try some different ways to get out in front of it a little bit more," Tassler continued. "Usually there's a more traditional way of 'don't tell, don't give away secrets' but, you know, sometimes if you give people a little bit, you let them in on the secret a little bit that doesn't help them a little bit more. So we've been talking about that and especially... leading into the finale it was important for us to let people peek behind the certain a little bit more. So you're going to see a change in the marketing of the show next season and certainly with the time period you're going to see... a lot of promo weight behind it as well."

Other highlights from Tassler and CBS Primetime Senior Executive Vice President Kelly Kahl's press conference:

-- Tassler on if "Person of Interest," from executive producer J.J. Abrams, has too limited an appeal for CBS: "It was developed under J.J.'s banner. He is absolutely a part of the show. But Jonathan Nolan pitched the show, created the show, he developed the show and actually brought Greg Plageman on board kind of midway, towards the end of development. Greg ran 'Cold Case' for us for years so he is a proven established showrunner... This comes from Jonathan Nolan who is an inspired devotee of television... It's based on, I mean it's inspired by 'The Equalizer.' You've got kind of high tech meets street vigilante and they both are very vivid, real characters, very accessible. It's a strong franchise... It's got all of the bells and whistles of a [CBS] procedural but it's torqued a little bit so it's got some, a little bit of genre to it which is good. Just enough for our audience."

-- Kahl likewise on "Person of Interest": "This is a best of both worlds show. There's not a complicated mythology which would take a more traditional viewer and scare them off yet I think there are some cool things that J.J. Abrams does bring to the table that could bring maybe a younger and maybe more non-traditional CBS viewer to the table. So that's why it's [Thursdays at 9:00/8:00c] because we think it's a hugely broad appeal show."

-- Kahl on if they had a backup scheduling plan if they didn't sign Ashton Kutcher for "Two and a Half Men": "We kind of worked on the assumption that we would [have the show] because we simply thought if we tried to do two schedules we would just be talking all day and all night... If we didn't did we have backup plans? Yeah, we had ideas but we never really had to go there."

-- Tassler on if FOX's "The X Factor" will be the next "Death Star": "Who knows - I don't make predictions. I don't know what's in store. For us we feel, we're very excited about ['The Big Bang Theory'] and 'Gentleman' and think that they've, 'Big Bang' has a loyal following. So I don't know what it's going to do. We don't make predictions."

-- Kahl on moving "Rules of Engagement" to Saturdays: "It was that we had 13 episodes, we were going to order 13 episodes regardless. We liked the idea of bringing something new to Saturday night. Is the expectation sky high? No, it's Saturday night." Tassler adds that "Rules" actually has a 22-episode order. "Wherever you put 'Rules' on the schedule, people go. So having it there to help promote the new shows [encores of which will follow at 8:30/7:30c], it was a smart move."

-- Tassler on the "CSI" franchise: "What's important about all three of our 'CSI's - all three of the showrunners that have been there from the beginning with that show are there today. I mean that's really important. We support them, we support the show. They do well creatively for us. And because you've got those original showrunners there from the beginning, you know, it allows you to be a little more flexible creatively going season to season."

-- Tassler on how "Ringer" went to The CW: "I can only speak from my point of view. I don't how what happened behind the scenes at The CW but I know for us we were really excited about developing the show. It was a spec script that we got our hands on. We thought it was a very unique concept. We were really excited about Sarah Michelle Gellar. And it could have been on our schedule. I mean, like I said, we had no more time periods. And it tested well, it screened well, people really liked it... and Sarah Michelle Gellar is a force to be reckoned with. I mean she's got a huge fanbase. I kid you not, when we bought the script the e-mails started coming in: pick it up. I'm like, we just bought it."

-- Tassler on if they plan to order any midseason comedies: "We do have midseason comedies that we're going to be discussing in a couple of days. [We'll pick them up] probably in a couple of days. Soon, very soon. Maybe next week, [in] two weeks. Soon."





  [may 2011]  
S
M
T
W
T
F
S


· BIG BANG THEORY, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GOOD WIFE, THE (CBS)
· HOW TO BE A GENTLEMAN (CBS)
· PERSON OF INTEREST (CBS)
· RINGER (CW)
· RULES OF ENGAGEMENT (CBS)
· TWO AND A HALF MEN (CBS)
· X FACTOR, THE (FOX)





[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.

[09/01/15 - 09:06 AM]
Alex Morgan, Chris Paul, CC Sabathia, Henrik Lundqvist and Tim Howard to Be Featured in Upcoming Episodes of Disney XD and ESPN Films' "Becoming"
On Sunday, September 13 (7:00 p.m., ET/PT), Disney XD will premiere "Becoming: Alex Morgan," treating audiences to the aspirational story of young American soccer superstar and Olympic gold medalist Alex Morgan.

[09/01/15 - 09:04 AM]
Schedule Changes for New Seasons of "Project Greenlight" and "Doll & Em"
The first episode of the new season of "Project Greenlight" now runs 40 minutes.

[09/01/15 - 09:02 AM]
"SNL" Announces Miley Cyrus, The Weeknd and Demi Lovato as Upcoming Musical Guests
Cyrus is returning for her third time as host and second time as musical guest.

[09/01/15 - 09:01 AM]
The Warrant Is All: "Killjoys" Renewed for Second Season on Syfy
"With exciting space-based action, deep world building, and a standout cast, 'Killjoys' has struck a nerve with viewers and critics alike," said Bill McGoldrick.

[09/01/15 - 09:00 AM]
Syfy Orders Second Season of "Dark Matter" from Prodigy Pictures
"With its mysterious premise and fascinating characters, Dark Matter has built an incredibly loyal, passionate and engaged fan base," said Chris Regina.

[09/01/15 - 09:00 AM]
GSN's Horror-Themed Game "Hellevator" Premieres Wednesday, October 21 at 8 PM ET/PT
The terrifying eight episode genre-bending series from Blumhouse dares contestants to survive a series of challenges from the depths of an abandoned slaughterhouse.

[09/01/15 - 08:37 AM]
"Garbage Time with Katie Nolan" Returns to FOX Sports 1 in September on New Day and Time
Look for new episodes beginning Wednesday, September 9 at Midnight/11:00c.

[09/01/15 - 08:23 AM]
truTV Creates Innovative Marketing and Promotional Activations for First Ever "Impractical Jokers LIVE Punishment Special" Celebrating 100th Episode
truTV will celebrate the landmark episode with a live event in New York City that will feature all four Jokers walking a high-wire five stories above the streets of the South Street Seaport.

[09/01/15 - 08:05 AM]
Donald Trump to Discuss Presidential Campaign on Friday, Sept. 11 Telecast of "The Tonight Show Starring Jimmy Fallon"
Trump, who is currently leading the Republican field in the presidential race, will sit down with Fallon and discuss his campaign and other issues of the day.

[09/01/15 - 08:02 AM]
Grab Some Popcorn, The Remote, And a Seat on the Sofa as Bravo Media's "The People's Couch" Returns Tuesday, October 6 at 10PM ET/PT
The series features recurring families and friends sitting in their living rooms watching the funniest, scariest, and craziest moments on programming across all networks.

[08/31/15 - 05:52 PM]
Kesha to Appear on "Jane the Virgin"
She'll play a rocker who moves next door to Jane and isn't exactly a "baby person" in the second episode this season.

[08/31/15 - 03:11 PM]
The Dome Will Come Down and Its Mysterious Origins Revealed During the Series Finale of "Under the Dome," Thursday, Sept. 10
All three seasons will continue to be available for unlimited streaming to fans and members of Amazon's Prime Video.

[08/31/15 - 02:31 PM]
Video: Only Three Weeks Until the Return of "Gotham: Rise of the Villains"
Check out the latest teases for the new season, premiering Monday, September 21 on FOX.

[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
"We're really proud of these shows that represent the new TV Land," said Keith Cox. "They have quality writing and great casts, and we're excited to move on to season two for both."