or


[05/18/11 - 07:54 AM]
Tassler, Kahl: New Marketing Plan Will Get Viewers to "Good Wife" on Sundays
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- "It is the best drama on television, hands down. We believe in that. The viewers tell us that," CBS Entertainment President Nina Tassler told reporters about its Sunday-bound drama "The Good Wife" following today's announcement of the network's 2011-12 season lineup (read the full release).

And With its new time period comes a new strategy. "A lot of what we talked about sort of before the upfronts this year was our marketing and how we can really be strategic and creative and how we can try some different ways to get out in front of it a little bit more," Tassler continued. "Usually there's a more traditional way of 'don't tell, don't give away secrets' but, you know, sometimes if you give people a little bit, you let them in on the secret a little bit that doesn't help them a little bit more. So we've been talking about that and especially... leading into the finale it was important for us to let people peek behind the certain a little bit more. So you're going to see a change in the marketing of the show next season and certainly with the time period you're going to see... a lot of promo weight behind it as well."

Other highlights from Tassler and CBS Primetime Senior Executive Vice President Kelly Kahl's press conference:

-- Tassler on if "Person of Interest," from executive producer J.J. Abrams, has too limited an appeal for CBS: "It was developed under J.J.'s banner. He is absolutely a part of the show. But Jonathan Nolan pitched the show, created the show, he developed the show and actually brought Greg Plageman on board kind of midway, towards the end of development. Greg ran 'Cold Case' for us for years so he is a proven established showrunner... This comes from Jonathan Nolan who is an inspired devotee of television... It's based on, I mean it's inspired by 'The Equalizer.' You've got kind of high tech meets street vigilante and they both are very vivid, real characters, very accessible. It's a strong franchise... It's got all of the bells and whistles of a [CBS] procedural but it's torqued a little bit so it's got some, a little bit of genre to it which is good. Just enough for our audience."

-- Kahl likewise on "Person of Interest": "This is a best of both worlds show. There's not a complicated mythology which would take a more traditional viewer and scare them off yet I think there are some cool things that J.J. Abrams does bring to the table that could bring maybe a younger and maybe more non-traditional CBS viewer to the table. So that's why it's [Thursdays at 9:00/8:00c] because we think it's a hugely broad appeal show."

-- Kahl on if they had a backup scheduling plan if they didn't sign Ashton Kutcher for "Two and a Half Men": "We kind of worked on the assumption that we would [have the show] because we simply thought if we tried to do two schedules we would just be talking all day and all night... If we didn't did we have backup plans? Yeah, we had ideas but we never really had to go there."

-- Tassler on if FOX's "The X Factor" will be the next "Death Star": "Who knows - I don't make predictions. I don't know what's in store. For us we feel, we're very excited about ['The Big Bang Theory'] and 'Gentleman' and think that they've, 'Big Bang' has a loyal following. So I don't know what it's going to do. We don't make predictions."

-- Kahl on moving "Rules of Engagement" to Saturdays: "It was that we had 13 episodes, we were going to order 13 episodes regardless. We liked the idea of bringing something new to Saturday night. Is the expectation sky high? No, it's Saturday night." Tassler adds that "Rules" actually has a 22-episode order. "Wherever you put 'Rules' on the schedule, people go. So having it there to help promote the new shows [encores of which will follow at 8:30/7:30c], it was a smart move."

-- Tassler on the "CSI" franchise: "What's important about all three of our 'CSI's - all three of the showrunners that have been there from the beginning with that show are there today. I mean that's really important. We support them, we support the show. They do well creatively for us. And because you've got those original showrunners there from the beginning, you know, it allows you to be a little more flexible creatively going season to season."

-- Tassler on how "Ringer" went to The CW: "I can only speak from my point of view. I don't how what happened behind the scenes at The CW but I know for us we were really excited about developing the show. It was a spec script that we got our hands on. We thought it was a very unique concept. We were really excited about Sarah Michelle Gellar. And it could have been on our schedule. I mean, like I said, we had no more time periods. And it tested well, it screened well, people really liked it... and Sarah Michelle Gellar is a force to be reckoned with. I mean she's got a huge fanbase. I kid you not, when we bought the script the e-mails started coming in: pick it up. I'm like, we just bought it."

-- Tassler on if they plan to order any midseason comedies: "We do have midseason comedies that we're going to be discussing in a couple of days. [We'll pick them up] probably in a couple of days. Soon, very soon. Maybe next week, [in] two weeks. Soon."





  [may 2011]  
S
M
T
W
T
F
S


· BIG BANG THEORY, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GOOD WIFE, THE (CBS)
· HOW TO BE A GENTLEMAN (CBS)
· PERSON OF INTEREST (CBS)
· RINGER (CW)
· RULES OF ENGAGEMENT (CBS)
· TWO AND A HALF MEN (CBS)
· X FACTOR, THE (FOX)





[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 04:10 PM]
Video: Watch First Looks at "MasterChef" Premiering Wednesday, June 1, at 9/8c, on FOX!
Judging the battle rounds will be Gordon Ramsay and Christina Tosi, who will taste for flavor, creativity and presentation.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 12:18 PM]
Showtime 2016 Summer Programming Overview
Highlights include the return of "The Circus: Inside the Greatest Political Show on Earth" on Sunday, July 10 at 8:00/7:00c.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.

[04/29/16 - 09:51 AM]
NBC Olympics and Snapchat Partner to Present Unique Perspectives of the 2016 Rio Olympics & U.S. Olympic Team Trials
NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 09:01 AM]
AMC Releases New Photos and Promo from "Preacher" - Highly Anticipated Series Launches May 22
Check out the latest images of Sheriff Root (W. Earl Brown), DeBlanc (Anatol Yusef) and Fiore (Derek Wilson).

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.