SHAKE IT UP AND BREAK IT DOWN!

DISNEY CHANNEL'S "MAKE YOUR MARK: ULTIMATE DANCE OFF - 'SHAKE IT UP' EDITION" GIVES KIDS THE OPPORTUNITY TO SHOWCASE THEIR SKILLS IN ITS FIRST-EVER TALENT COMPETITION EXCLUISVELY FOR KIDS AND TWEENS

Winner to Perform on an Upcoming Episode of "Shake It Up"

Production Underway on Second Season of "Shake It Up"; Jeff Strauss Joins Rob Lotterstein as Executive Producer

Leveraging the success of the hit dance-driven series "Shake It Up," Disney Channel will launch its first-ever talent competition exclusively for kids and tweens, "Make Your Mark: Ultimate Dance Off - 'Shake It Up' edition," where kids will help decide the winner. Beginning Friday, July 1, with the consent of a parent, kids will have the opportunity to show off their "mad dance skills" by uploading their own short dance video, up to 45 seconds long, for a chance to compete in the ultimate dance off to air on Disney Channel this October. The Grand Prize includes a performance in an episode of "Shake It Up."

Currently, viewers can shake it up and break it down at DisneyChannel.com/DanceStudio where online dance videos by "Shake It Up" choreographer Rosero McCoy and his assistant, Claude Racine, teach kids and families signature "Shake It Up" dance moves. New videos will be posted each Wednesday, Friday and Saturday. Users can also sign up to receive a text alert when a new dance video is posted by texting the word "MOVES" to DISNEY (347639).

Production began this month on the second season of "Shake It Up," a comedy that has delivered record ratings since its 2010 premiere, and ranks as TV's No. 1 series among Kids 6-11 and Tweens. Jeff Strauss ("Reba," "All of Us," "Friends") has joined Rob Lotterstein ("The War at Home," "Ellen") as an executive-producer. Chris Thompson ("Laverne & Shirley," "Bosom Buddies") is the series creator.

Teen stars Bella Thorne and Zendaya's music video, "Watch Me," makes its world premiere on Friday, June 17 on Disney Channel. Walt Disney Records will release the digital single on Tuesday, June 21 on iTunes, Amazon.com and other online retailers. The Shake It Up: Break It Down CD + DVD Combo Pack includes "Watch Me" and the show's theme song, "Shake It Up," by Selena Gomez. The DVD features five instructional dance videos taught by the show's choreographer Rosero McCoy. The Shake It Up: Break It Down soundtrack and the Shake It Up: Break It Down CD + DVD Combo Pack will be available on Tuesday, July 12.

"Make Your Mark: Ultimate Dance Off - 'Shake It Up' edition" schedule:

Friday, July 1 - Wednesday, August 3 - "Make Your Mark: Ultimate Dance Off - 'Shake It Up' edition" commences. Kids age 8-16, with the consent of a parent, are invited to go to DisneyChannel.com/MakeYourMark to create and submit a dance video, up to 30-seconds long, with a maximum of five dancers, showing off their choreographed or free style dance moves. Kids are also invited to "like" their favorite videos and the most popular will be featured weekly on Disney Channel and DisneyChannel.com.

Thursday, July 7 - A five-city talent search kicks-off for "Make Your Mark: Ultimate Dance Off - 'Shake It Up' edition" at the Americana at Brand in Los Angeles, California, with a special guest appearance by Disney Channel stars. Kids and tweens will have the opportunity to record their dance video onsite for online submission. Additional cities include: Chicago (July 9), San Francisco (July 16), Atlanta (July 23), and Detroit (July 30).

Beginning in August, six (6) finalists will be revealed on Disney Channel to face off in front of a group of celebrity judges during the "Make Your Mark: Ultimate Dance Off - 'Shake It Up' edition" to air on Disney Channel in October 2011. Judges will narrow the selection down to three (3) contestants and kids can vote for their favorite to win. The Grand Prize includes a "spotlight dance" performance in an episode of "Shake It Up."

In the second season of "Shake It Up," which will include new original songs, Rocky and CeCe dance in an aerial show, revisit how they first met, and need to convince Rocky's dad that she can't quit the show; Ty decides to follow his dream of trying to become a professional rapper; Flynn suspects his neighbor is an alien and is determined to prove it; Deuce finds a new job at Crusty's pizza place; and Gunther and Tinka continue to exasperate their frenemies Rocky and CeCe. The series stars Bella Thorne and Zendaya as CeCe Jones and Rocky Blue, Davis Cleveland as Flynn Jones, Roshon Fegan as Ty Blue, Adam Irigoyen as Deuce Martinez, Kenton Duty as Gunther Hessenheffer and Caroline Sunshine as Tinka Hessenheffer. Recurring are R. Brandon Johnson as Gary Wilde and Anita Barone as Georgia Jones.

New episodes of "Shake It Up" air SUNDAYS (8:30 p.m., ET/PT) on Disney Channel. A production of It's a Laugh Productions for Disney Channel, the series carries a TV-G parental guideline.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.