or


[07/07/11 - 11:05 AM]
Nickelodeon's "SpongeBob SquarePants" Breaks New Ground With Exclusive Made-for-Twitter Adventure, July 12-15
The story will be told via multiple tweets and images throughout each day to set scenes and advance the action.

[via press release from Nickelodeon]

NICKELODEON'S SPONGEBOB SQUAREPANTS BREAKS NEW GROUND WITH EXCLUSIVE MADE-FOR-TWITTER ADVENTURE, JULY 12-15

SpongeBob Social Media Event, The Ice Race Cometh: A Twitter-Tale, Culminates with Brand-New Primetime Episode, "Frozen Face Off," Airing Friday, July 15, at 8 p.m. (ET/PT)

NEW YORK - July 7, 2011 - Nickelodeon's SpongeBob SquarePants will flood the Twitter-verse with the first-time-ever debut of an original story created exclusively for the social networking site. The Ice Race Cometh: A Twitter-Tale, was conceived and developed for Twitter by the SpongeBob SquarePants writing team and will run from Tuesday, July 12, to Friday, July 15. The story will be told via multiple tweets and images throughout each day to set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race. The Ice Race Cometh serves as a prequel to "Frozen Face Off," the brand-new, prime-time SpongeBob television episode, premiering Friday, July 15, at 8:00 p.m. (ET/PT) on Nickelodeon.

"SpongeBob's fan base is so broad that about a third of its audience is adults, so we wanted to extend the show's magic to new places like Twitter so those fans can experience it," said Roland Poindexter, Senior Vice President of animation and current series, Nickelodeon. "SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show."

As the Bikini Bottom gang debuts their original Twitter tale - a first for the social media site and SpongeBob - fans will be able to watch the story unfold and track the characters via a Twitter List or a custom tab on the SpongeBob Facebook page.

The Ice Race Cometh: A Twitter-Tale begins with a tweet from Bikini Bottom Action News: an anonymous "wealthy entrepreneur" offers a cool million clams to the winner of The Bikini Bottom Great Sleigh Race. Several competitors chime in, including SpongeBob, Patrick, Sandy, Mr. Krabs, Plankton and even Gary, about their preparations for the race. The messages fly back and forth, with contestants 'trash talking' one another right up to the moment when the race is about to begin.

SpongeBob is no stranger to social media. In January, Nickelodeon broke new ground with the Facebook premiere of an original animated program, "Trenchbillies," in advance of its TV debut. Nickelodeon currently has more than 84 million fans on Facebook across all of its pages, and SpongeBob himself has amassed 25 million, more than The Beatles and President Obama.

In the July 15 primetime TV special, "Frozen Face Off," Bikini Bottom is buzzing with excitement as the town prepares for a sleigh race sponsored by an anonymous donor. But the gang's dreams of winning the $1 million prize come to a screeching halt when they discover Plankton's scheme to steal the Krabby Patty formula during the race. SpongeBob and his friends must work together to navigate through the icy tundra and past a menacing snow mollusk before Plankton gets his hands on Mr. Krabs' secret formula.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the number-one animated program with kids 2-11 for more than 10 consecutive years and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. Syndicated in 171 markets in 36 languages, it's the most widely distributed property in MTV Networks' history.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).





  [july 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/06/15 - 01:16 PM]
NBC Announces Summer Tentpole Premiere Dates, Led by the Most-Watched Summer Show of the Last Nine Years, "America's Got Talent"
Also on tap are new seasons of "American Ninja Warrior" and "Hannibal" plus the premiere of "Aquarius."

[03/06/15 - 01:03 PM]
Date Changes for Hallmark Movies & Mysteries Original Movie World Premieres
"A Bone To Pick: An Aurora Teagarden Mystery" will now premiere on Saturday, April 4 while "Garage Sale Mystery: The Deadly Room" is now due on Saturday, April 11.

[03/06/15 - 01:01 PM]
"Supergirl" First Images Revealed as Production Begins on New Pilot for CBS from Warner Bros. Television, Based on the Characters from DC Comics
Colleen Atwood said, "In designing Supergirl, I wanted to embrace the past, but more importantly, thrust her into the street-style action hero of today."

[03/06/15 - 01:00 PM]
Disney Channel Orders Comedy Series "Best Friends Whenever"
The project centers on teenagers Shelby and Cyd, who when a science experiment goes wrong, become unstuck in time, leaping forward and backward whenever they want - and sometimes even when they don't.

[03/06/15 - 12:51 PM]
Showtime(R) Comedy Documentary "Knock Knock, It's Tig Notaro" to Debut on Friday, April 17
The film follows Notaro's travels as she embraces her most loyal fans by creating unique and intimate comedy experiences in their homes, backyards, barns, and basements.

[03/06/15 - 11:31 AM]
Crews Race for Crab and Battle Monstrous Storms Like Never Before in Discovery's Hit Series "Deadliest Catch"
The 13-time Emmy Award-winning series returns for its 11th season on Tuesday, April 14 at 9:00/8:00c on the Discovery Channel.

[03/06/15 - 10:25 AM]
"Dateline: The Real Blacklist" to Lead Into Hit Drama "The Blacklist" to Form Two-Hour Thursday-Themed Programming Block
Plus: "The Slap" will shift to 10:00/9:00c next week, replacing the hiatus-bound "Allegiance."

[03/06/15 - 09:31 AM]
"The Odd Couple" Grows in Its Third Week - Up 13% in Viewers and 7% in Adults 18-49
CBS spins the numbers for Thursday, March 5.

[03/06/15 - 08:53 AM]
"The Blacklist" Doubles Its Lead-In, Finishes Within a Tenth of Last Week's Fast-Affil Rating
NBC spins the numbers for Thursday, March 5.

[03/06/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Grows to a 2.1 in Adults 18-49 - Remains Sunday's Top Drama Debut
ABC further spins the numbers for Sunday, March 1.

[03/06/15 - 08:40 AM]
Thursday's Broadcast Ratings: ABC, CBS Split the Demo Crown
The Alphabet's "American Crime" opens on top at 10:00/9:00c among total viewers and adults 18-49.

[03/06/15 - 08:25 AM]
ABC Is Up Sharply Year to Year and Finishes No. 1 for Its 6th-Straight Thursday
ABC spins the numbers for Thursday, March 5.

[03/06/15 - 08:02 AM]
HBO Announces Featured Artists on Game of Thrones Mixtape Vol. 2
Produced by Launch Point Records, the 15-track mixtape features diverse artists representing Game of Thrones families, leveraging themes and highlights from season 4.

[03/05/15 - 02:44 PM]
Little Women Take a Bite Out of the Big Apple with Lifetime(R)'s "Little Women: NY" Premiering on March 25
Viewers first got a glimpse of New York's Lila Call, when she made waves with the "Little Women: LA" cast and now they'll get to see her in action on her home turf with her group of east coast besties.

[03/05/15 - 01:13 PM]
Samantha Bee Heading to TBS - Former "Daily Show" Correspondent Signs Up to Host Comedy Series
The new show, which is in the early stages of development, is being planned as a platform for Bee to apply her smart and satirical point of view to current and relevant issues.