or


[07/07/11 - 11:05 AM]
Nickelodeon's "SpongeBob SquarePants" Breaks New Ground With Exclusive Made-for-Twitter Adventure, July 12-15
The story will be told via multiple tweets and images throughout each day to set scenes and advance the action.

[via press release from Nickelodeon]

NICKELODEON'S SPONGEBOB SQUAREPANTS BREAKS NEW GROUND WITH EXCLUSIVE MADE-FOR-TWITTER ADVENTURE, JULY 12-15

SpongeBob Social Media Event, The Ice Race Cometh: A Twitter-Tale, Culminates with Brand-New Primetime Episode, "Frozen Face Off," Airing Friday, July 15, at 8 p.m. (ET/PT)

NEW YORK - July 7, 2011 - Nickelodeon's SpongeBob SquarePants will flood the Twitter-verse with the first-time-ever debut of an original story created exclusively for the social networking site. The Ice Race Cometh: A Twitter-Tale, was conceived and developed for Twitter by the SpongeBob SquarePants writing team and will run from Tuesday, July 12, to Friday, July 15. The story will be told via multiple tweets and images throughout each day to set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race. The Ice Race Cometh serves as a prequel to "Frozen Face Off," the brand-new, prime-time SpongeBob television episode, premiering Friday, July 15, at 8:00 p.m. (ET/PT) on Nickelodeon.

"SpongeBob's fan base is so broad that about a third of its audience is adults, so we wanted to extend the show's magic to new places like Twitter so those fans can experience it," said Roland Poindexter, Senior Vice President of animation and current series, Nickelodeon. "SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show."

As the Bikini Bottom gang debuts their original Twitter tale - a first for the social media site and SpongeBob - fans will be able to watch the story unfold and track the characters via a Twitter List or a custom tab on the SpongeBob Facebook page.

The Ice Race Cometh: A Twitter-Tale begins with a tweet from Bikini Bottom Action News: an anonymous "wealthy entrepreneur" offers a cool million clams to the winner of The Bikini Bottom Great Sleigh Race. Several competitors chime in, including SpongeBob, Patrick, Sandy, Mr. Krabs, Plankton and even Gary, about their preparations for the race. The messages fly back and forth, with contestants 'trash talking' one another right up to the moment when the race is about to begin.

SpongeBob is no stranger to social media. In January, Nickelodeon broke new ground with the Facebook premiere of an original animated program, "Trenchbillies," in advance of its TV debut. Nickelodeon currently has more than 84 million fans on Facebook across all of its pages, and SpongeBob himself has amassed 25 million, more than The Beatles and President Obama.

In the July 15 primetime TV special, "Frozen Face Off," Bikini Bottom is buzzing with excitement as the town prepares for a sleigh race sponsored by an anonymous donor. But the gang's dreams of winning the $1 million prize come to a screeching halt when they discover Plankton's scheme to steal the Krabby Patty formula during the race. SpongeBob and his friends must work together to navigate through the icy tundra and past a menacing snow mollusk before Plankton gets his hands on Mr. Krabs' secret formula.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the number-one animated program with kids 2-11 for more than 10 consecutive years and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. Syndicated in 171 markets in 36 languages, it's the most widely distributed property in MTV Networks' history.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).





  [july 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 03:21 PM]
ESPN NFL Programming Highlights - "Draft Academy" Debuts April 22
Projected first-round picks Blake Bortles, Jadeveon Clowney and Marqise Lee will be part of the four-week series.

[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.