or


[07/07/11 - 11:05 AM]
Nickelodeon's "SpongeBob SquarePants" Breaks New Ground With Exclusive Made-for-Twitter Adventure, July 12-15
The story will be told via multiple tweets and images throughout each day to set scenes and advance the action.

[via press release from Nickelodeon]

NICKELODEON'S SPONGEBOB SQUAREPANTS BREAKS NEW GROUND WITH EXCLUSIVE MADE-FOR-TWITTER ADVENTURE, JULY 12-15

SpongeBob Social Media Event, The Ice Race Cometh: A Twitter-Tale, Culminates with Brand-New Primetime Episode, "Frozen Face Off," Airing Friday, July 15, at 8 p.m. (ET/PT)

NEW YORK - July 7, 2011 - Nickelodeon's SpongeBob SquarePants will flood the Twitter-verse with the first-time-ever debut of an original story created exclusively for the social networking site. The Ice Race Cometh: A Twitter-Tale, was conceived and developed for Twitter by the SpongeBob SquarePants writing team and will run from Tuesday, July 12, to Friday, July 15. The story will be told via multiple tweets and images throughout each day to set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race. The Ice Race Cometh serves as a prequel to "Frozen Face Off," the brand-new, prime-time SpongeBob television episode, premiering Friday, July 15, at 8:00 p.m. (ET/PT) on Nickelodeon.

"SpongeBob's fan base is so broad that about a third of its audience is adults, so we wanted to extend the show's magic to new places like Twitter so those fans can experience it," said Roland Poindexter, Senior Vice President of animation and current series, Nickelodeon. "SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show."

As the Bikini Bottom gang debuts their original Twitter tale - a first for the social media site and SpongeBob - fans will be able to watch the story unfold and track the characters via a Twitter List or a custom tab on the SpongeBob Facebook page.

The Ice Race Cometh: A Twitter-Tale begins with a tweet from Bikini Bottom Action News: an anonymous "wealthy entrepreneur" offers a cool million clams to the winner of The Bikini Bottom Great Sleigh Race. Several competitors chime in, including SpongeBob, Patrick, Sandy, Mr. Krabs, Plankton and even Gary, about their preparations for the race. The messages fly back and forth, with contestants 'trash talking' one another right up to the moment when the race is about to begin.

SpongeBob is no stranger to social media. In January, Nickelodeon broke new ground with the Facebook premiere of an original animated program, "Trenchbillies," in advance of its TV debut. Nickelodeon currently has more than 84 million fans on Facebook across all of its pages, and SpongeBob himself has amassed 25 million, more than The Beatles and President Obama.

In the July 15 primetime TV special, "Frozen Face Off," Bikini Bottom is buzzing with excitement as the town prepares for a sleigh race sponsored by an anonymous donor. But the gang's dreams of winning the $1 million prize come to a screeching halt when they discover Plankton's scheme to steal the Krabby Patty formula during the race. SpongeBob and his friends must work together to navigate through the icy tundra and past a menacing snow mollusk before Plankton gets his hands on Mr. Krabs' secret formula.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the number-one animated program with kids 2-11 for more than 10 consecutive years and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. Syndicated in 171 markets in 36 languages, it's the most widely distributed property in MTV Networks' history.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).





  [july 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/22/19 - 10:04 AM]
Video: Netflix Debuts Trailer & Key Art for Brie Larson's Directorial Debut: "Unicorn Store"
Samuel L. Jackson, Joan Cusack and Bradley Whitford also star in the film, due on Friday, April 5.

[03/22/19 - 09:57 AM]
Chris Jacobs Joins All-Star Team of Explorers Led by Josh Gates' in Discovery's Live Broadcast from Egypt
"Expedition Unknown: Egypt Live" airs Sunday, April 7, live on both coasts at 9:00/8:00c.

[03/22/19 - 09:20 AM]
Ina Garten Returns with Brand-New Menu of Spring Dishes in "Barefoot Contessa: Cook Like a Pro" on Sunday, April 21st at 11:30AM ET/PT
Hosted by Ina from East Hampton, New York, the series helps viewers cook with confidence no matter their level of expertise.

[03/22/19 - 09:00 AM]
Kristin Cavallari to Host "Paradise Hotel," Premiering with a Two-Hour Event Thursday, May 9, on FOX
Following the Thursday night premiere, the series will air on Mondays (starting May 13 at 9:00-10:00 PM ET/PT), Wednesdays (starting May 15 at 9:00-10:00 PM ET/PT) and, with live elements, on Thursdays (8:00-10:00 PM ET/PT).

[03/22/19 - 08:44 AM]
ABC Picks Up Television's No. 1 New Comedy, "The Conners," for a Second Season
"We are proud to be continuing the story of the iconic Conners family," said Karey Burke. "This team is fearless in their willingness to tackle contemporary issues with humor and heart, and I have no doubt they will continue to outdo themselves."

[03/22/19 - 08:35 AM]
Video: Sundance Now's "Riviera" Returns June 20 - Official Season 2 Trailer
Behind every great fortune is a great crime, and the second season sees Georgina (Julia Stiles) focused on trying to get away with murder as she fights to retain power within the Clios household and her position at the top of the elusive art world.

[03/22/19 - 08:16 AM]
Thursday's Broadcast Ratings: NCAA Men's Basketball Tournament Opens on Top for CBS
The Eye takes home top honors among adults 18-49 last night.

[03/22/19 - 08:07 AM]
Netflix Original Series "The Politician" Launches September 27
Ryan Murphy's latest original series stars Ben Platt, Gwyneth Paltrow, Jessica Lange, Zoey Deutch, Lucy Boynton, Bob Balaban, David Corenswet, Julia Schlaepfer, Laura Dreyfuss, Theo Germaine, Rahne Jones, and Benjamin Barrett.

[03/22/19 - 08:06 AM]
Video: Showtime(R) Releases First Look at Its New Sports Gambling Docu-Series "Action"
The series premieres this Sunday, March 24 at 8:00/7:00c on the pay channel.

[03/22/19 - 07:04 AM]
Jeremy Wade Returns to Animal Planet in All-New Series "Jeremy Wade's Dark Waters" Which Launches as a Global Series Premiere
Jeremy returns to Animal Planet in a captivating new series that brings him back to the water's edge to investigate reports of the unimaginable and unexplained.

[03/22/19 - 06:20 AM]
From the Director of "Quicksand" Comes "Home for Christmas," A New Norwegian Original Series from Netflix
In the six-episode series, Johanne finds herself at 30 years old to be the only one among friends and family without a partner.

[03/22/19 - 06:00 AM]
Starz Satisfies Fans' "Now Apocalypse" Binge Cravings with the Full Season Release of the Critically Acclaimed Comedy March 22 at 12 AM ET
Starz also made the series premiere episode available to watch for free in its entirety online on Starz.com, Starz YouTube channel, Reddit and Pride Media platforms (Pride.com, OUT.com and Advocate.com).

[03/21/19 - 06:34 PM]
Crown Media Family Networks Taps Hallmark Channel Super Fans, "Jacks" & "Shawl" as Hosts of New Podcast, "Hallmark Channels' Bubbly Sesh"
The weekly program will debut in April, with "Jacks" and "Shawl" offering sneak peeks at upcoming programming, exclusive talent interviews, and behind-the-scenes production scoop.

[03/21/19 - 06:33 PM]
Hallmark Drama Announces New Original Series "Project Christmas Joy: Alabama" (Working Title)
The new original program coming this Christmas season will give a town in need an extreme Hallmark holiday transformation.

[03/21/19 - 06:32 PM]
Hallmark Drama's "Christmas Cookie Countdown" Series Coming This Holiday Season
The five-episode competition series featuring some of the most talented amateur home bakers around the country and the most exciting yuletide cookie challenges the holiday season has ever seen.