or


[07/07/11 - 11:05 AM]
Nickelodeon's "SpongeBob SquarePants" Breaks New Ground With Exclusive Made-for-Twitter Adventure, July 12-15
The story will be told via multiple tweets and images throughout each day to set scenes and advance the action.

[via press release from Nickelodeon]

NICKELODEON'S SPONGEBOB SQUAREPANTS BREAKS NEW GROUND WITH EXCLUSIVE MADE-FOR-TWITTER ADVENTURE, JULY 12-15

SpongeBob Social Media Event, The Ice Race Cometh: A Twitter-Tale, Culminates with Brand-New Primetime Episode, "Frozen Face Off," Airing Friday, July 15, at 8 p.m. (ET/PT)

NEW YORK - July 7, 2011 - Nickelodeon's SpongeBob SquarePants will flood the Twitter-verse with the first-time-ever debut of an original story created exclusively for the social networking site. The Ice Race Cometh: A Twitter-Tale, was conceived and developed for Twitter by the SpongeBob SquarePants writing team and will run from Tuesday, July 12, to Friday, July 15. The story will be told via multiple tweets and images throughout each day to set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race. The Ice Race Cometh serves as a prequel to "Frozen Face Off," the brand-new, prime-time SpongeBob television episode, premiering Friday, July 15, at 8:00 p.m. (ET/PT) on Nickelodeon.

"SpongeBob's fan base is so broad that about a third of its audience is adults, so we wanted to extend the show's magic to new places like Twitter so those fans can experience it," said Roland Poindexter, Senior Vice President of animation and current series, Nickelodeon. "SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show."

As the Bikini Bottom gang debuts their original Twitter tale - a first for the social media site and SpongeBob - fans will be able to watch the story unfold and track the characters via a Twitter List or a custom tab on the SpongeBob Facebook page.

The Ice Race Cometh: A Twitter-Tale begins with a tweet from Bikini Bottom Action News: an anonymous "wealthy entrepreneur" offers a cool million clams to the winner of The Bikini Bottom Great Sleigh Race. Several competitors chime in, including SpongeBob, Patrick, Sandy, Mr. Krabs, Plankton and even Gary, about their preparations for the race. The messages fly back and forth, with contestants 'trash talking' one another right up to the moment when the race is about to begin.

SpongeBob is no stranger to social media. In January, Nickelodeon broke new ground with the Facebook premiere of an original animated program, "Trenchbillies," in advance of its TV debut. Nickelodeon currently has more than 84 million fans on Facebook across all of its pages, and SpongeBob himself has amassed 25 million, more than The Beatles and President Obama.

In the July 15 primetime TV special, "Frozen Face Off," Bikini Bottom is buzzing with excitement as the town prepares for a sleigh race sponsored by an anonymous donor. But the gang's dreams of winning the $1 million prize come to a screeching halt when they discover Plankton's scheme to steal the Krabby Patty formula during the race. SpongeBob and his friends must work together to navigate through the icy tundra and past a menacing snow mollusk before Plankton gets his hands on Mr. Krabs' secret formula.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the number-one animated program with kids 2-11 for more than 10 consecutive years and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. Syndicated in 171 markets in 36 languages, it's the most widely distributed property in MTV Networks' history.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).





  [july 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/13/18 - 03:14 PM]
Red Nose Day Returns to NBC for Fifth Year with a Special Night of Programming on Thursday May 23, 2019
In 2019, the multi-week fundraising campaign will culminate on Red Nose Day, Thursday, May 23 with a three-hour block of Red Nose Day-themed programming on NBC.

[12/13/18 - 03:02 PM]
"Black Lightning": First Look at "Lightning"!
The network teases China Anne McClain as her crime fighting alter-ego in advance of the show's January 21 return.

[12/13/18 - 02:03 PM]
Video: "Magic for Humans" Season 2 - Announcement - Netflix
Justin Willman will be back for season two in 2019.

[12/13/18 - 01:37 PM]
MTV Unveils Cast For Highly Anticipated "Lindsay Lohan's Beach Club"
Lohan returns to the spotlight as a powerhouse entrepreneur with the launch of her new club, Lohan Beach House in Mykonos, Greece.

[12/13/18 - 01:08 PM]
Go Behind-the-Scenes of the World's Premier Automotive Event in "SEMA: Battle of the Builders" on the MotorTrend App and MotorTrend TV Network
The one-hour special airs Monday, January 7 at 10:00/9:00c.

[12/13/18 - 12:18 PM]
"The Twilight Zone" Enlists Greg Kinnear - New Original Series Coming to CBS All Access in 2019
Kinnear will appear in the episode titled "The Traveler" opposite previously announced star Steven Yeun.

[12/13/18 - 12:07 PM]
IFC Aquires Acclaimed Series "Fleabag"
The BAFTA-winning six-part series will premiere on IFC on Boxing Day, Wednesday, December 26.

[12/13/18 - 12:01 PM]
Kaya Scodelario to Star in Netflix Ice-Skating Drama Series "Spinning Out"
She'll replace Emma Roberts, who was originally cast in the lead role of Kat Baker.

[12/13/18 - 11:33 AM]
Production Begins on HBO Documentary Films Presentation "Natalie Wood: What Remains Behind"
The feature-length film will explore Wood's life and career through the unique perspective of her daughter, Natasha Gregson Wagner, and others who knew her best.

[12/13/18 - 11:00 AM]
Starz Signs Exclusive Two-Year Deal with Writer and Producer Heather Zuhlke
Under the pact, Zuhlke will develop new projects exclusively for the network and join the writing staff of the drama series "The Continental" from Starz and Lionsgate as co-executive producer.

[12/13/18 - 10:02 AM]
When Trouble Is On the Way, One Little Girl Will Save the Day in "Abby Hatcher," Nickelodeon's Brand-New Animated Preschool Series Premiering Tuesday, Jan. 1, at 10 A.M. (ET/PT)
The series tells the story of a little girl with a big heart who helps her friends, the amazing and quirky Fuzzly creatures, fix their mishaps, learn from their mistakes and negotiate their emotions.

[12/13/18 - 10:00 AM]
HBO Films' "O.G." Debuts Feb. 23; Documentary "It's a Hard Truth Ain't It" Debuts Feb. 25
Filmed in Indiana's Pendleton Correctional Facility, an active maximum-security prison, "O.G." follows Louis (Jeffrey Wright), once the head of a prominent prison gang, in the final weeks of his 24-year sentence.

[12/13/18 - 09:50 AM]
Discovery Channel's Hit Motor Series "Garage Rehab" Returns Tuesday, January 8
Richard Rawlings has built an empire as the owner of Gas Monkey Garage in Dallas, TX, and last year he set out on a new venture - investing in the transformation of struggling garages across America.

[12/13/18 - 09:41 AM]
Video: FXX First Look for "You're the Worst"
The most beautiful and f'd up love story is coming to a close.

[12/13/18 - 09:02 AM]
"Tigtone" Premieres January 13th on Adult Swim
"Tigtone" is the saga of a quest-addicted hero (Tigtone) who slashes his way through a satirical fantasy universe with melodramatic ferocity and a complete disregard for the collateral damage he inflicts along the way.