THE STYLE NETWORK AND NYX COSMETICS ANNOUNCE MULTI-PLATFORM PARTNERSHIP FOR "JERSEYLICIOUS," INCLUDING NEW CO-BRANDED MAKEUP PALETTE INSPIRED BY THE NETWORK'S MEGA-HIT SERIES
Partnership Includes In-Show Product Integration of NYX in an Upcoming Episode of "Jerseylicious" and a Custom Interstitial That Showcases How to Apply the New
"Haute Jersey Leopard Couture" Palette
LOS ANGELES, CA, August 9, 2011 - The Style Network and NYX Cosmetics have teamed up for a multi-platform sponsorship that includes the creation of a one-of-a-kind co-branded makeup palette inspired by the network's #1 series "Jerseylicious." The "Haute Jersey Leopard Couture" product, available now online at NYXcosmetics.com and in retail stores nationwide, gives "Jerseylicious" fans the chance to fashion their own signature smoky eye and sun-kissed faux tan glow. The partnership also includes exclusive short-form content to air on Style and online at NYXcosmetics.com. NYX will be integrated into a new episode of "Jerseylicious" premiering Sunday, September 18 at 8:00pm ET/PT on Style.
As part of the partnership, Style has created a custom-tailored interstitial that will begin airing in August offering tips for viewers on how the new NYX palette can have them looking like their favorite "Jerseylicious" stylist. Then on September 18, the product will be featured on a new episode of the hit series with "Jerseylicious" stars Alexa, aka "The Glam Fairy" and one of the top bridal makeup artists in the Tri-State area, helping makeup artist and friend Olivia create a variety of "how to" videos for NYX to post to their website.
Available in stores and online now, the new "Jerseylicious" inspired product will be co-branded with the show's logo and tune-in information. Fans are encouraged to purchase the exclusive palette online at NYXcosmetics.com and in retail stores across the country.
"At Style, we're constantly seeking out unique multi-platform opportunities for our partners that are creative and fun," said Heather Davidson, Vice President, Advertising Sales, The Style Network. "As our most-watched series, 'Jerseylicious' has captured a legion of fans and we are excited to partner with NYX Cosmetics to drive exposure for their brand and give fans the opportunity to create their own 'Jerseylicious'-inspired look with this exclusive makeup palette."
"I absolutely love 'Jerseylicious' and became inspired to create the hip and pretty Haute Jersey palette," said NYX's founder Toni Ko. "We were eager to expose the fans of the hit show and our NYX fans to the excitement of the creation! Makeup, attitude, beauty and style. Inspired by Jerseylicious, the Haute Jersey palette offers beauty fans a fun and creative way to feed and express their inner diva."
"Jerseylicious," the popular comedy docu-soap that follows the lives, loves and 24/7 mayhem of stylists in and out of their high-profile New Jersey salon, continues to shatter records for Style. The third season of "Jerseylicious" premiered May 15 as the most-watched season premiere in Style's history drawing 834,000 Total Viewers and continues to pace as the network's most-watched season of any program in its history, performing particularly well among Style's target Women 18-49 audience.
About the new co-branded "Haute Jersey Leopard Couture" palette:
NYX's new palette is an homage to the savvy fashionistas of the wildly outrageous "Jerseylicious" and, valued at $25.00, the makeup kit is draped with a wild leopard pattern in gold and black. Inside, 24 vibrant eye shadows in matte and shimmery hues are displayed on one side while the opposite side consists of four toasty bronzers, two luscious micro Mega Shine Lip Glosses and two rosy blushes. To complete the kit is a double-sided mirror which separates the two color palettes, allowing one to admire their new diva look. For the woman on-the-go or a professional makeup artist at a shoot, this "Haute Jersey" kit is an accessible palette that easily fits in a purse or train case to create or touch-up any stunning look.
NYX Los Angeles, Inc. has a wide range of classic, seasonal, and on-trend shades of eye shadows and lip colors is what places NYX in its own class in the massive color cosmetics industry. NYX is available in 40+ countries at mass retailers, department stores (like Ulta and Urban Outfitters in the US), freestanding shops, and over 10,000 beauty supply stores around the world, as well as on www.nyxcosmetics.com.
About The Style Network:
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.