or


[08/09/11 - 10:34 AM]
The Style Network and NYX Cosmetics Announce Multi-Platform Partnership for "Jerseylicious," Including New Co-Branded Makeup Palette Inspired by the Network's Mega-Hit Series
NYX will be integrated into a new episode of "Jerseylicious" premiering Sunday, September 18 at 8:00/7:00c.

[via press release from Style]

THE STYLE NETWORK AND NYX COSMETICS ANNOUNCE MULTI-PLATFORM PARTNERSHIP FOR "JERSEYLICIOUS," INCLUDING NEW CO-BRANDED MAKEUP PALETTE INSPIRED BY THE NETWORK'S MEGA-HIT SERIES

Partnership Includes In-Show Product Integration of NYX in an Upcoming Episode of "Jerseylicious" and a Custom Interstitial That Showcases How to Apply the New "Haute Jersey Leopard Couture" Palette

LOS ANGELES, CA, August 9, 2011 - The Style Network and NYX Cosmetics have teamed up for a multi-platform sponsorship that includes the creation of a one-of-a-kind co-branded makeup palette inspired by the network's #1 series "Jerseylicious." The "Haute Jersey Leopard Couture" product, available now online at NYXcosmetics.com and in retail stores nationwide, gives "Jerseylicious" fans the chance to fashion their own signature smoky eye and sun-kissed faux tan glow. The partnership also includes exclusive short-form content to air on Style and online at NYXcosmetics.com. NYX will be integrated into a new episode of "Jerseylicious" premiering Sunday, September 18 at 8:00pm ET/PT on Style.

As part of the partnership, Style has created a custom-tailored interstitial that will begin airing in August offering tips for viewers on how the new NYX palette can have them looking like their favorite "Jerseylicious" stylist. Then on September 18, the product will be featured on a new episode of the hit series with "Jerseylicious" stars Alexa, aka "The Glam Fairy" and one of the top bridal makeup artists in the Tri-State area, helping makeup artist and friend Olivia create a variety of "how to" videos for NYX to post to their website.

Available in stores and online now, the new "Jerseylicious" inspired product will be co-branded with the show's logo and tune-in information. Fans are encouraged to purchase the exclusive palette online at NYXcosmetics.com and in retail stores across the country.

"At Style, we're constantly seeking out unique multi-platform opportunities for our partners that are creative and fun," said Heather Davidson, Vice President, Advertising Sales, The Style Network. "As our most-watched series, 'Jerseylicious' has captured a legion of fans and we are excited to partner with NYX Cosmetics to drive exposure for their brand and give fans the opportunity to create their own 'Jerseylicious'-inspired look with this exclusive makeup palette."

"I absolutely love 'Jerseylicious' and became inspired to create the hip and pretty Haute Jersey palette," said NYX's founder Toni Ko. "We were eager to expose the fans of the hit show and our NYX fans to the excitement of the creation! Makeup, attitude, beauty and style. Inspired by Jerseylicious, the Haute Jersey palette offers beauty fans a fun and creative way to feed and express their inner diva."

"Jerseylicious," the popular comedy docu-soap that follows the lives, loves and 24/7 mayhem of stylists in and out of their high-profile New Jersey salon, continues to shatter records for Style. The third season of "Jerseylicious" premiered May 15 as the most-watched season premiere in Style's history drawing 834,000 Total Viewers and continues to pace as the network's most-watched season of any program in its history, performing particularly well among Style's target Women 18-49 audience.

About the new co-branded "Haute Jersey Leopard Couture" palette:

NYX's new palette is an homage to the savvy fashionistas of the wildly outrageous "Jerseylicious" and, valued at $25.00, the makeup kit is draped with a wild leopard pattern in gold and black. Inside, 24 vibrant eye shadows in matte and shimmery hues are displayed on one side while the opposite side consists of four toasty bronzers, two luscious micro Mega Shine Lip Glosses and two rosy blushes. To complete the kit is a double-sided mirror which separates the two color palettes, allowing one to admire their new diva look. For the woman on-the-go or a professional makeup artist at a shoot, this "Haute Jersey" kit is an accessible palette that easily fits in a purse or train case to create or touch-up any stunning look.

About NYX:

NYX Los Angeles, Inc. has a wide range of classic, seasonal, and on-trend shades of eye shadows and lip colors is what places NYX in its own class in the massive color cosmetics industry. NYX is available in 40+ countries at mass retailers, department stores (like Ulta and Urban Outfitters in the US), freestanding shops, and over 10,000 beauty supply stores around the world, as well as on www.nyxcosmetics.com.

About The Style Network:

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· JERSEYLICIOUS (STYLE)











[09/30/14 - 01:02 PM]
Lifetime Announces Holiday Movie Slate for 2014
"An En Vogue Christmas," "Seasons of Love," "Wally Lamb's Wishin' and Hopin'" and "The Santa Con" will join the previously announced "Grumpy Cat's Worst Christmas Ever."

[09/30/14 - 12:55 PM]
FX Networks Stays in Relationships with "Married" and "You're the Worst"
"Married" is continuing on FX and "You're The Worst" is moving to its new home on FXX.

[09/30/14 - 11:21 AM]
FYI Orders Follow-Up Series Following Two Couples Who Remained Married in "Married at First Sight: The First Year"
Production begins immediately on eight one-hour episodes slated to premiere in 2015.

[09/30/14 - 11:10 AM]
GSN Announces Season Two Pick-Up of Original Hit Series "Skin Wars"
Along with host, Rebecca Romijn, returning judges for season two include RuPaul and body painting experts Craig Tracy and Robin Slonina.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:14 AM]
Lifetime's New Docu-Series, "The Sisterhood," Premieres Tuesday, November 25, at 10PM ET/PT
The series follows five young women who are considering the life-changing decision of taking religious vows to become Catholic nuns.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:49 AM]
ABC Family's "Pretty Little Liars" to Give Viewers an Inside Look at the Show in Special Episode, Airing Tuesday, October 21
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse sit down to answer fans burning questions about the show.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:31 AM]
FOX Sports' MLB Postseason Broadcast Teams Blend Experience, Versatility & Depth
Joe Buck, and analysts Harold Reynolds and Tom Verducci, are MLB on FOX's new lead broadcast team and carry the bulk of the postseason load.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 08:07 AM]
UEFA Champions League across ESPN Platforms
ESPN's coverage of the UEFA Champions League will continue live this Tuesday, September 30 at 12 p.m. with CSKA Moskow facing the reigning UEFA champions FC Bayern Munchen.