or


[08/10/11 - 12:31 PM]
Bravo Media Partners With OkCupid for Interactive Viral Campaign to Promote New Docu-Series "Most Eligible Dallas"
The newcomer premieres Monday, August 15 at 10:00/9:00c on the cable channel.

[via press release from Bravo]

BRAVO MEDIA PARTNERS WITH OKCUPID FOR INTERACTIVE VIRAL CAMPAIGN TO PROMOTE NEW DOCU-SERIES "MOST ELIGIBLE DALLAS"

NEW YORK - August 10, 2011 - With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles." Fans can learn more about the cast by reading their profiles and watching video bios where they dish on everything from their dating style to why Dallas is the perfect city for singles. "Most Eligible Dallas" premieres on Monday, August 15th at 10PM ET/PT. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.

"OkCupid is our ideal partner for a show like 'Most Eligible Dallas' that focuses on a successful, single cast looking for love," said Ellen Stone, SVP of Marketing for Bravo. "It presents Bravo with an opportunity to personalize our messaging to reach an audience in the exact mindset when they are most receptive to find love and insight on how to do so."

Adding a unique element to the campaign, OkCupid searched their Dallas database to pull "Most Eligible" related insights and correlated them with other dating stats to create interesting facts such as "Dallas residents are younger than Miami, more adventurous than Atlanta and sexier than New Jersey." In addition, users can "like" a cast member by sharing the news on their Facebook wall and in their news feed.

Bravo turns up the heat this summer with its latest series "Most Eligible Dallas." From beauty queens to pro-football players, this group of Texas socialites proves that everything's bigger in Texas - including the drama. Some are looking for true love while others have perfected the art of the one-night stand, and somehow their love lives have all crossed paths at one time or another. Dallas serves as the sexy backdrop for this jaw-dropping series that follows a group of successful friends living it up in the lone star state. For a sneak peek of the new series, visit: http://www.bravotv.com/most-eligible-dallas/season-1/videos/if-youre-single-this-is-the-place-to-be.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Since its launch in 2004, OkCupid has combined great features with an engaged community to become the fastest growing and largest free dating site. The site was acquired by Match.com in January 2011. OkCupid can be followed on Twitter: @okcupid.





  [august 2011]  
S
M
T
W
T
F
S
 


· MOST ELIGIBLE DALLAS (BRAVO)





[03/27/17 - 10:00 AM]
CBS Announces Season Finale Airdates
Said dates run from Friday, April 14 for "MacGyver" through Thursday, June 1 for "The Amazing Race."

[03/27/17 - 09:30 AM]
Academy Award-Winner Hans Zimmer and Bleeding Fingers Music to Create Score for BBC America's "Blue Planet II"
The brand new seven-part series comes from the world's leading BBC Studios Natural History Unit.

[03/27/17 - 09:06 AM]
Johnny Galecki and Science Channel Join Forces for Prank Series "Scijinks" (WT)
The series will use cutting-edge science as the foundation for outrageous stunts and practical jokes, creating the smartest prank show on television.

[03/27/17 - 09:03 AM]
Hulu Summer 2017 Programming Slate
"Dumb: The Story of Big Brother Magazine," "Becoming Bond" and "Batman & Bill" are among the projects joining new seasons of "Casual" and "Difficult People."

[03/27/17 - 09:01 AM]
Amazon to Develop One-Hour Original Limited Drama, "The Underground Railroad," Written and Directed by Barry Jenkins, Oscar Winner for Moonlight
An Oprah's Book Club 2016 selection, #1 New York Times bestseller, and the winner of the 2016 National Book Award for Fiction, "The Underground Railroad" chronicles young Cora's journey as she makes a desperate bid for freedom in the antebellum South.

[03/27/17 - 09:00 AM]
FYI(TM) Unveils Programming Slate for 2017 - 9 New Series and 5 New Season Premieres
FYI's programming slate for 2017 features a robust line-up of unscripted content focusing on three core lifestyle genres: food, relationships and home.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/27/17 - 08:22 AM]
Pull Up a Chair and Join Ayesha Curry for Family and Food in "Ayesha's Home Kitchen"
Join Ayesha through six half-hour episodes as she showcases quick and tasty recipes perfect for any get-together.

[03/27/17 - 08:22 AM]
Emmy(R)-Award Winning "Cash Cab" Returns to the Streets and Discovery in 2017 with Comedian David Steinberg and Lion USA at the Helm as Executive Producers
Revived and revved up, unwitting passengers enter the Cash Cab expecting a normal taxi journey, only to discover they're instant contestants in for a potentially lucrative ride.

[03/27/17 - 07:32 AM]
Video: Premiere Episode of IFC's New Series "Brockmire" Available Today on the Networks's VOD, Digital, Social and Mobile Platforms
The series premieres on IFC Wednesday, April 5 at 10:00/9:00c with two back-to-back episodes, followed by six episodes airing weekly.

[03/27/17 - 06:04 AM]
ION Television Signs Deal for New Original Series, "Private Eyes," From Entertainment One
"Private Eyes" follows ex-pro hockey player Matt Shade (Jason Priestley), who irrevocably changes his life when he decides to team up with fierce P.I. Angie Everett (Cindy Sampson) to form an unlikely investigative powerhouse.

[03/27/17 - 06:01 AM]
Sara Rue Stars in Hallmark Channel's "All for Love" Premiering May 13
"'All For Love' is a charming story about expanding your definition of who you can be and how you can live your life," said Michelle Vicary.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 11:53 PM]
Development Update: Friday, March 24
Updates include: Dave Erickson to exit AMC's "Fear the Walking Dead"; Sharon Lawrence cast in "Me, Myself & I" at CBS; and Cher bows out of Lifetime's "Flint" docudrama.