or


[08/10/11 - 12:31 PM]
Bravo Media Partners With OkCupid for Interactive Viral Campaign to Promote New Docu-Series "Most Eligible Dallas"
The newcomer premieres Monday, August 15 at 10:00/9:00c on the cable channel.

[via press release from Bravo]

BRAVO MEDIA PARTNERS WITH OKCUPID FOR INTERACTIVE VIRAL CAMPAIGN TO PROMOTE NEW DOCU-SERIES "MOST ELIGIBLE DALLAS"

NEW YORK - August 10, 2011 - With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles." Fans can learn more about the cast by reading their profiles and watching video bios where they dish on everything from their dating style to why Dallas is the perfect city for singles. "Most Eligible Dallas" premieres on Monday, August 15th at 10PM ET/PT. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.

"OkCupid is our ideal partner for a show like 'Most Eligible Dallas' that focuses on a successful, single cast looking for love," said Ellen Stone, SVP of Marketing for Bravo. "It presents Bravo with an opportunity to personalize our messaging to reach an audience in the exact mindset when they are most receptive to find love and insight on how to do so."

Adding a unique element to the campaign, OkCupid searched their Dallas database to pull "Most Eligible" related insights and correlated them with other dating stats to create interesting facts such as "Dallas residents are younger than Miami, more adventurous than Atlanta and sexier than New Jersey." In addition, users can "like" a cast member by sharing the news on their Facebook wall and in their news feed.

Bravo turns up the heat this summer with its latest series "Most Eligible Dallas." From beauty queens to pro-football players, this group of Texas socialites proves that everything's bigger in Texas - including the drama. Some are looking for true love while others have perfected the art of the one-night stand, and somehow their love lives have all crossed paths at one time or another. Dallas serves as the sexy backdrop for this jaw-dropping series that follows a group of successful friends living it up in the lone star state. For a sneak peek of the new series, visit: http://www.bravotv.com/most-eligible-dallas/season-1/videos/if-youre-single-this-is-the-place-to-be.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Since its launch in 2004, OkCupid has combined great features with an engaged community to become the fastest growing and largest free dating site. The site was acquired by Match.com in January 2011. OkCupid can be followed on Twitter: @okcupid.





  [august 2011]  
S
M
T
W
T
F
S
 


· MOST ELIGIBLE DALLAS (BRAVO)











[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:19 PM]
Chris Brown, Jodeci, Jeremih and More Confirmed to Take the Stage During "Soul Train Awards 2014"
Presenters Trey Songz, Boris Kodjoe, Laila Ali and Wolf Blitzer will join host Wendy Williams on stage at the Orleans Arena in Las Vegas on November 7, for a November 30 air date.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 01:28 PM]
VH1 and Spotify Partner to Crown "You Oughta Know Artist of the Year" at 2nd Annual "You Oughta Know Live in Concert" Event on Thursday, November 13 at 9 PM ET/PT on VH1
A Great Big World, Aloe Blacc, American Authors, Bleachers, CHVRCHES, Echosmith, KONGOS, Mary Lambert, Tove Lo, Vance Joy, and Sam Smith are among the class of 2014.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.