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[08/10/11 - 12:31 PM]
Bravo Media Partners With OkCupid for Interactive Viral Campaign to Promote New Docu-Series "Most Eligible Dallas"
The newcomer premieres Monday, August 15 at 10:00/9:00c on the cable channel. |
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| [via press release from Bravo] |
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BRAVO MEDIA PARTNERS WITH OKCUPID FOR INTERACTIVE VIRAL CAMPAIGN TO PROMOTE NEW DOCU-SERIES "MOST ELIGIBLE DALLAS"
NEW YORK - August 10, 2011 - With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles." Fans can learn more about the cast by reading their profiles and watching video bios where they dish on everything from their dating style to why Dallas is the perfect city for singles. "Most Eligible Dallas" premieres on Monday, August 15th at 10PM ET/PT. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
"OkCupid is our ideal partner for a show like 'Most Eligible Dallas' that focuses on a successful, single cast looking for love," said Ellen Stone, SVP of Marketing for Bravo. "It presents Bravo with an opportunity to personalize our messaging to reach an audience in the exact mindset when they are most receptive to find love and insight on how to do so."
Adding a unique element to the campaign, OkCupid searched their Dallas database to pull "Most Eligible" related insights and correlated them with other dating stats to create interesting facts such as "Dallas residents are younger than Miami, more adventurous than Atlanta and sexier than New Jersey." In addition, users can "like" a cast member by sharing the news on their Facebook wall and in their news feed.
Bravo turns up the heat this summer with its latest series "Most Eligible Dallas." From beauty queens to pro-football players, this group of Texas socialites proves that everything's bigger in Texas - including the drama. Some are looking for true love while others have perfected the art of the one-night stand, and somehow their love lives have all crossed paths at one time or another. Dallas serves as the sexy backdrop for this jaw-dropping series that follows a group of successful friends living it up in the lone star state. For a sneak peek of the new series, visit: http://www.bravotv.com/most-eligible-dallas/season-1/videos/if-youre-single-this-is-the-place-to-be.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
Since its launch in 2004, OkCupid has combined great features with an engaged community to become the fastest growing and largest free dating site. The site was acquired by Match.com in January 2011. OkCupid can be followed on Twitter: @okcupid.
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[05/13/26 - 08:31 AM]
MVP and Netflix Announce On-Air Talent for Rousey vs. Carano
On Saturday, May 16, the Rousey vs. Carano preliminary card begins at 6:00pm ET / 3:00pm PT on Netflix's Tudum and MVP's YouTube Channel, with the main card starting at 9:00pm ET / 6:00pm PT, live only on Netflix.
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[05/13/26 - 08:30 AM]
The CW Network and ESPN Reach Sublicense Broadcast Agreement for ACC Football and Basketball Games Through 2030-31 Season
As part of this long-term relationship, The CW will air 14 regular season football games, 30 men's basketball games, and 10 women's basketball games each season.
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[05/13/26 - 08:12 AM]
Warner Bros. Discovery's Cable Portfolio Primes Programming Slate with Over 3,000 Premiere Hours Including 225 New and Returning Series
"Our brands are unstoppable, delivering the most talked about and must-watch unscripted series on TV today," said Channing Dungey, Chairman and CEO of the Warner Bros.
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[05/13/26 - 08:07 AM]
Max Original Comedy Series "Stuart Fails to Save the Universe" Debuts July 23
New episodes will debut subsequent Thursdays.
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[05/13/26 - 07:56 AM]
ESPN Networks Delivered Second Most-Watched WNBA Regular-Season Game Ever with Dallas Wings vs Indiana Fever on May 9
ESPN today announced that the Dallas Wings vs. Indiana Fever matchup on May 9 at 1 p.m. ET on ABC averaged 2.5 million viewers, making it the second most-watched WNBA regular-season game across ESPN networks ever.
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[05/13/26 - 03:01 AM]
Video: The Trailer for the Second Season of "My Family" Only on Netflix June 10
Despite the love, despite the commitment, keeping the promise made to Fausto proved impossible.
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[05/13/26 - 12:01 AM]
Netflix Announces Danish Adaptation of "Love Is Blind"
"Love Is Blind: Denmark" will be produced by Mastiff DK, with production scheduled to begin this year.
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[05/12/26 - 05:22 PM]
Fandom Takes Center Stage as Disney's Sports, TV and Film Powerhouses Command the North Javits Center
Energized by on stage appearances from more than 100 notable figures, the presentation underscored Disney's position at the forefront of the global media industry and its ambitious path ahead, driven by the powerful intersection of fandom, storytelling, innovation, and creative culture redefining the future of the industry.
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[05/12/26 - 04:01 PM]
Video: "Human Vapor" - Official Teaser - Netflix
A legendary Toho film is rebooted with a brand-new story.
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[05/12/26 - 02:29 PM]
CFP Contenders and Non-Conference Clashes Headline ESPN's Industry-Leading, Early-Season College Football Schedule Reveal at Disney Upfront
Nine of ESPN.com's Way-Too-Early Top 25 are featured in the schedule release, including No. 1 Ohio State, No. 5 Texas, No. 7 Miami, No. 8 Texas Tech, No. 9 Ole Miss and No. 11 LSU.
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[05/12/26 - 02:29 PM]
The Grammy Awards Set to Take Place Sunday, Feb. 7, 2027, and Will Air Live on ABC and Stream on Disney+ and Hulu
The upcoming ceremony marks a historic shift for the organization as the 2027 Grammy Awards will be the first ceremony to air on ABC since 1972, ushering in a new era for the most celebrated night in music.
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[05/12/26 - 02:29 PM]
Disney and the Country Music Association Extend Relationship Through 2032
As part of the new agreement, the CMA Awards will stream live on Disney+ for the first time ever, alongside its traditional broadcast on ABC, kicking off with "The 60th Annual CMA Awards" on Wednesday, November 18, 2026.
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[05/12/26 - 02:24 PM]
ESPN's "College GameDay Built by The Home Depot" Kicks Off 40th Season in Baton Rouge with 500th Show on the Road
Following Baton Rouge, College GameDay will travel to Austin, Texas on September 12 for a battle of powerhouse programs in Week 2 as the Texas Longhorns host Ohio State in a rematch of last season's 14-7 Buckeyes' win in Columbus.
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[05/12/26 - 02:06 PM]
Paul Anthony Kelly Joins Cast of FX's "American Horror Story" Installment 13 Coming This Fall to FX and Hulu
FX's "American Horror Story," the global phenomenon that has garnered more than 100 Emmy nominations since its launch in 2011, returns for an unrivaled 13th installment that will do justice to everyone's most feared number.
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[05/12/26 - 01:55 PM]
Disney+ Becomes the Exclusive Home of the Banana Bowl This October
Known for blending athleticism with entertainment, the game will include one of the biggest performances the league has ever seen, bringing together all six teams, along with its signature on-field showmanship from first pitch to final out.
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