or


[08/10/11 - 11:02 AM]
NBC and Bloomingdale's Team Up to Showcase New Series and Fall Fashions in Unprecedented Partnership
The partnership includes a special sweepstakes for a walk-on role in the new show "The Playboy Club."

[via press release from NBC]

NBC AND BLOOMINGDALE'S TEAM UP TO SHOWCASE NEW SERIES AND FALL FASHIONS IN UNPRECEDENTED PARTNERSHIP

Multi-faceted Partnership Includes Integration in Bloomingdale's Catalogs, On-line, Interactive In-store Red-carpet Digital Experience, as well as Prominent Windows and Events in New York, Los Angeles and Chicago for New NBC Series

Shoppers Have the Opportunity to Win a Walk-on Role on NBC's New Drama "The Playboy Club," a Bloomingdale's Shopping Spree and an On-set Meet-and-Greet with Stars of NBC's New Fall Lineup

UNIVERSAL CITY, Calif. - August 10, 2011 - NBC has joined with national retailer Bloomingdale's to create a unique and engaging partnership in September that invites consumers to "look the part and be the part," spotlighting several new fall series and the Bloomingdale's fashion brands. The venture involves NBC's new shows and talent inclusion in Bloomingdale's glossy fall catalogs for women, men and home, an in-store interactive digital experience that allows shoppers to walk the red carpet and, using cutting edge technology, download and be photographed with NBC new series stars.

The partnership will also give in-store and online shoppers a chance to enter a special sweepstakes that will award prizes including a walk-on role in NBC's new show "The Playboy Club," a $5,000 shopping spree, a trip to Los Angeles for a set visit, a meet-and-greet with stars of a new fall show or multiple $100 Bloomingdale's gift cards.

"We are thrilled to be in partnership with Bloomingdale's. The combination of NBC's new fall slate of programming with Bloomingdale's powerful brand and multiple touch points creates a very engaging consumer experience," said Tim Farish, Senior Vice President, Marketing, NBC Entertainment. "Our businesses align during this period, so the notion of Fall Fashion, Fall TV is perfect for us both."

"We enjoy giving our customers exclusive access and a first look at newness at all times," said Frank Berman, senior vice president of marketing. "Partnering with NBC has allowed us to create a diverse multichannel campaign that enlivens our customers shopping experience in an entertaining and engaging way."

Whether in-store or online, the partnership will allow the consumer to have access and interact with must-have fall fashions and some of the hottest new shows on NBC this fall, including "The Playboy Club," starring Eddie Cibrian and Amber Heard; "Up All Night," starring Christina Applegate, Will Arnett and Maya Rudolph; "Free Agents," starring Hank Azaria and Kathryn Hahn; "Whitney," starring Whitney Cummings and "Prime Suspect," starring Maria Bello.

The Bloomingdale's fall catalogs will be a vital component of the campaign, as NBC shows will be integrated into Bloomingdale's fashion narrative with added input from series stars. The catalogs include the annual Hot Book � a women's catalog that will feature a section shot at the iconic 30 Rock in New York City and includes insights on how the new series stars "look the part." Stars showcased include Azaria ("Free Agents"), Bello ("Prime Suspect"), Applegate ("Up All Night") and Cummings ("Whitney). Bloomingdale's will also include NBC in its "Best of Men's" catalog featuring Cibrian on the cover and Heard in an unprecedented center spread -- both shot by celebrity photographer Peggy Sirota. An entire section of the catalog was also shot at The Playboy Club in Las Vegas.

Taking further inspiration from NBC's new fall shows, the storefront windows in the most highly visible stores will feature elaborate sets that meld NBC's shows with fall fashion. These include: New York on 59th Street featuring "Prime Suspect," "Up All Night," "Whitney" and "The Playboy Club." Likewise, the Chicago store windows, which are walking distance from the original Playboy Club, will replicate the exterior of the original club.

As part of the ongoing collaboration across all 39 stores nationwide, consumers will have the opportunity to participate in a cutting-edge, augmented reality opportunity. From September 8-25, shoppers will be invited to walk the red carpet and via an application called "Goldrun," they will be able to download characters from the NBC shows to their Ipad2, Iphone3G and Iphone4 and snap a photo with them. Upon participation, they will be entered to win a sweepstakes featuring 25 random $100 gift cards a day. They will also be entered to win a grand prize walk-on role in "The Playboy Club," a $5,000 Bloomingdale's shopping spree or a first prize trip to Los Angeles for a set visit to one of NBC's new fall shows including a cast meet-and-greet.

In addition, online on NBC and Bloomingdale's Facebook pages (http://www.facebook.com/NBC) (http://www.facebook.com/Bloomingdales) fans will have the opportunity to take part in incentivize sampling. NBC will produce custom vignettes integrating interviews with the shows stars regarding how fashion plays a role in their character and packaged with behind the scenes footage highlighting the fashion/style in their show. Visitors can enter into the same in-store sweepstakes contest by watching these custom show samplers online.

To kick off the campaign and partnership, on September 8th, during Fashion Night Out, NBC and Bloomingdale's will co-host consumer and press facing activations featuring talent appearances and activities related to NBC new fall series.

"The NBC Fall Primetime Preview" show will feature Cummings in an exhilarating segment in Bloomingdale's Santa Monica store that serves as the finale for the 30-minute show. Other special events include Fashion's Night Out on September 8 in New York, Chicago and Century City Bloomingdale's stores as well as Men's VIP suiting events in top stores themed around "The Playboy Club."

About Bloomingdale's:

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 41 Bloomingdale's stores and 4 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow Bloomingdale's on Facebook or Twitter, and for more information, or to shop any time, visit www.bloomingdales.com.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes such critically acclaimed comedy Emmy winners as "The Office" and "30 Rock," starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include "Law & Order: Special Victims Unit" and "Chuck." Unscripted series for NBC include the new vocal competition hit "The Voice" as well as the popular "The Biggest Loser," "The Celebrity Apprentice," and "America's Got Talent."

NBC's late-night story is highlighted by "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and "Saturday Night Live." NBC Daytime's "Days of our Lives" consistently finishes among daytime's top programs in the valuable women 18-34 category. On Saturday mornings, the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids including the award-winning, 3-D animated series Veggie Tales.

For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: http://www.nbc.com/shows/.





  [august 2011]  
S
M
T
W
T
F
S
 


· FREE AGENTS (NBC)
· PLAYBOY CLUB, THE (NBC)
· PRIME SUSPECT (NBC)
· UP ALL NIGHT (NBC)
· WHITNEY (NBC)





[03/27/24 - 01:43 PM]
FOX Entertainment Unveils New Structure with Three-Pillar Focus on Global Studio Operations, Linear & Streaming Platforms and Worldwide Sales & Licensing
The new FOX Entertainment will consist of three primary business segments, including FOX Entertainment Studios, the FOX Television Network and FOX Entertainment Global.

[03/27/24 - 01:03 PM]
Video: "Big Mood" - Official Trailer - A Tubi Original
Best friends Maggie and Eddie have lived in each other's pockets for ten years. But with the future looming, can their relationship survive?

[03/27/24 - 12:32 PM]
This April, Series "Mud Madness" Debuts on Discovery Channel, Alongside All-New Seasons of "Ghost Adventures: House Calls" and "Contraband: Seized at the Border"
"Mud Madness" is a brand-new series that follows the off-road subculture of extreme Big-Tire UTV mud racing and the passionate characters that drive the sport.

[03/27/24 - 12:25 PM]
Ten American Bakers Travel to Paris for Food Network's Ultimate Pastry Competition "Next Baking Master: Paris"
Premiering Monday, May 6, the series demands that competitors prove their mettle in the pillars of great baking and pastry: technique, artistry, flavor, innovation, and inspiration.

[03/27/24 - 12:00 PM]
Video: HBO Releases Official Teaser for "The Jinx - Part Two," Debuting April 21
In Part Two, the filmmakers continue their investigation for the next eight years, uncovering hidden material, Robert Durst's prison calls, and interviews with witnesses who had not come forward until now.

[03/27/24 - 12:00 PM]
Backstabbery Is Back as E! Announces Conniving New Cast of "House of Villains" Season Two, Premiering This Fall
Season one cast member Tiffany "New York" Pollard returns for a chance at redemption.

[03/27/24 - 10:02 AM]
Lifetime Greenlights "Gaslit By My Husband: The Morgan Metzer Story" Starring Jana Kramer and Austin Nichols
Kramer, who has openly spoken about domestic abuse, will film a new a PSA for Lifetime's Stop Violence Against Women initiative to align with the subject matter of this movie.

[03/27/24 - 10:00 AM]
"The Steve Wilkos Show" Renewed for 18th Season in National Syndication
The show is hosted by Steve Wilkos, the straightforward, tough-talking former Chicago police officer and United States Marine.

[03/27/24 - 09:59 AM]
Starz's Hit Drama Series "Power Book III: Raising Kanan" Scores Early Season Five Renewal
The third installment in the "Power" franchise, "Raising Kanan" recently concluded its explosive third season and is currently filming season four in New York.

[03/27/24 - 09:30 AM]
Anna Kendrick and Blake Lively Officially Reuniting for Paul Feig-Helmed Sequel, "A Simple Favor 2"
The highly anticipated sequel is a co-production with Lionsgate and follows the studio's 2018 release of "A Simple Favor," which was a critical and commercial success, earning more than $97 million at the worldwide box office and achieving Certified Fresh status on Rotten Tomatoes.

[03/27/24 - 09:17 AM]
FOX Nation Partners with Martin Scorsese for New Docudrama "Martin Scorsese Presents: THE SAINTS"
Slated for November, the series will encompass eight one-hour episodes exploring the remarkable stories of eight men and women who risked everything to embody humanity's most noble and complex trait - faith.

[03/27/24 - 09:00 AM]
Academy Award Winner and Tony Award Nominee Ariana DeBose Returns to Host "The 77th Annual Tony Awards," Airing Live Sunday, June 16, on CBS and Paramount+
DeBose will also serve as producer and choreograph the opening number for this year's show.

[03/27/24 - 08:58 AM]
"NKOTB" Bandmate Jonathan Knight Returns for Season Three of Hit HGTV Series "Farmhouse Fixer" on Tuesday, April 23, at 9 p.m. ET/PT
The series, which attracted more than 15 million viewers to its previous season, will follow Jon, best known as a member of the Grammy-nominated band New Kids on the Block, and his go-to designer Kristina Crestin, as they take on a slew of risky renovations.

[03/27/24 - 07:01 AM]
Video: "Good Times" - Official Trailer - Netflix
In this edgy, irreverent reimagining of the TV classic, a new generation of the Evans family keeps their heads above water in a Chicago housing project.

[03/27/24 - 06:01 AM]
Hulu on Disney+ Launches Today in the U.S. for Disney Bundle Subscribers
Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.