or


[08/10/11 - 11:02 AM]
NBC and Bloomingdale's Team Up to Showcase New Series and Fall Fashions in Unprecedented Partnership
The partnership includes a special sweepstakes for a walk-on role in the new show "The Playboy Club."

[via press release from NBC]

NBC AND BLOOMINGDALE'S TEAM UP TO SHOWCASE NEW SERIES AND FALL FASHIONS IN UNPRECEDENTED PARTNERSHIP

Multi-faceted Partnership Includes Integration in Bloomingdale's Catalogs, On-line, Interactive In-store Red-carpet Digital Experience, as well as Prominent Windows and Events in New York, Los Angeles and Chicago for New NBC Series

Shoppers Have the Opportunity to Win a Walk-on Role on NBC's New Drama "The Playboy Club," a Bloomingdale's Shopping Spree and an On-set Meet-and-Greet with Stars of NBC's New Fall Lineup

UNIVERSAL CITY, Calif. - August 10, 2011 - NBC has joined with national retailer Bloomingdale's to create a unique and engaging partnership in September that invites consumers to "look the part and be the part," spotlighting several new fall series and the Bloomingdale's fashion brands. The venture involves NBC's new shows and talent inclusion in Bloomingdale's glossy fall catalogs for women, men and home, an in-store interactive digital experience that allows shoppers to walk the red carpet and, using cutting edge technology, download and be photographed with NBC new series stars.

The partnership will also give in-store and online shoppers a chance to enter a special sweepstakes that will award prizes including a walk-on role in NBC's new show "The Playboy Club," a $5,000 shopping spree, a trip to Los Angeles for a set visit, a meet-and-greet with stars of a new fall show or multiple $100 Bloomingdale's gift cards.

"We are thrilled to be in partnership with Bloomingdale's. The combination of NBC's new fall slate of programming with Bloomingdale's powerful brand and multiple touch points creates a very engaging consumer experience," said Tim Farish, Senior Vice President, Marketing, NBC Entertainment. "Our businesses align during this period, so the notion of Fall Fashion, Fall TV is perfect for us both."

"We enjoy giving our customers exclusive access and a first look at newness at all times," said Frank Berman, senior vice president of marketing. "Partnering with NBC has allowed us to create a diverse multichannel campaign that enlivens our customers shopping experience in an entertaining and engaging way."

Whether in-store or online, the partnership will allow the consumer to have access and interact with must-have fall fashions and some of the hottest new shows on NBC this fall, including "The Playboy Club," starring Eddie Cibrian and Amber Heard; "Up All Night," starring Christina Applegate, Will Arnett and Maya Rudolph; "Free Agents," starring Hank Azaria and Kathryn Hahn; "Whitney," starring Whitney Cummings and "Prime Suspect," starring Maria Bello.

The Bloomingdale's fall catalogs will be a vital component of the campaign, as NBC shows will be integrated into Bloomingdale's fashion narrative with added input from series stars. The catalogs include the annual Hot Book � a women's catalog that will feature a section shot at the iconic 30 Rock in New York City and includes insights on how the new series stars "look the part." Stars showcased include Azaria ("Free Agents"), Bello ("Prime Suspect"), Applegate ("Up All Night") and Cummings ("Whitney). Bloomingdale's will also include NBC in its "Best of Men's" catalog featuring Cibrian on the cover and Heard in an unprecedented center spread -- both shot by celebrity photographer Peggy Sirota. An entire section of the catalog was also shot at The Playboy Club in Las Vegas.

Taking further inspiration from NBC's new fall shows, the storefront windows in the most highly visible stores will feature elaborate sets that meld NBC's shows with fall fashion. These include: New York on 59th Street featuring "Prime Suspect," "Up All Night," "Whitney" and "The Playboy Club." Likewise, the Chicago store windows, which are walking distance from the original Playboy Club, will replicate the exterior of the original club.

As part of the ongoing collaboration across all 39 stores nationwide, consumers will have the opportunity to participate in a cutting-edge, augmented reality opportunity. From September 8-25, shoppers will be invited to walk the red carpet and via an application called "Goldrun," they will be able to download characters from the NBC shows to their Ipad2, Iphone3G and Iphone4 and snap a photo with them. Upon participation, they will be entered to win a sweepstakes featuring 25 random $100 gift cards a day. They will also be entered to win a grand prize walk-on role in "The Playboy Club," a $5,000 Bloomingdale's shopping spree or a first prize trip to Los Angeles for a set visit to one of NBC's new fall shows including a cast meet-and-greet.

In addition, online on NBC and Bloomingdale's Facebook pages (http://www.facebook.com/NBC) (http://www.facebook.com/Bloomingdales) fans will have the opportunity to take part in incentivize sampling. NBC will produce custom vignettes integrating interviews with the shows stars regarding how fashion plays a role in their character and packaged with behind the scenes footage highlighting the fashion/style in their show. Visitors can enter into the same in-store sweepstakes contest by watching these custom show samplers online.

To kick off the campaign and partnership, on September 8th, during Fashion Night Out, NBC and Bloomingdale's will co-host consumer and press facing activations featuring talent appearances and activities related to NBC new fall series.

"The NBC Fall Primetime Preview" show will feature Cummings in an exhilarating segment in Bloomingdale's Santa Monica store that serves as the finale for the 30-minute show. Other special events include Fashion's Night Out on September 8 in New York, Chicago and Century City Bloomingdale's stores as well as Men's VIP suiting events in top stores themed around "The Playboy Club."

About Bloomingdale's:

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 41 Bloomingdale's stores and 4 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow Bloomingdale's on Facebook or Twitter, and for more information, or to shop any time, visit www.bloomingdales.com.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes such critically acclaimed comedy Emmy winners as "The Office" and "30 Rock," starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include "Law & Order: Special Victims Unit" and "Chuck." Unscripted series for NBC include the new vocal competition hit "The Voice" as well as the popular "The Biggest Loser," "The Celebrity Apprentice," and "America's Got Talent."

NBC's late-night story is highlighted by "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and "Saturday Night Live." NBC Daytime's "Days of our Lives" consistently finishes among daytime's top programs in the valuable women 18-34 category. On Saturday mornings, the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids including the award-winning, 3-D animated series Veggie Tales.

For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: http://www.nbc.com/shows/.





  [august 2011]  
S
M
T
W
T
F
S
 


· FREE AGENTS (NBC)
· PLAYBOY CLUB, THE (NBC)
· PRIME SUSPECT (NBC)
· UP ALL NIGHT (NBC)
· WHITNEY (NBC)





[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.

[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.

[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.