[09/01/11 - 03:26 AM]
New Television Series, "Everyday Health," Hosted by Laila Ali, Ethan Zohn & Jenna Morasca to Premiere on ABC Affiliates September 3, 2011
The show, which will air as part of Litton's Weekend Adventure, is based on the popular web site of the same name.

[via press release from Litton Entertainment]

New Television Series, "Everyday Health," Hosted by Laila Ali, Ethan Zohn & Jenna Morasca to Premiere on ABC Affiliates September 3, 2011


NEW YORK, Sept. 1, 2011 -- How would it feel for a wheelchair-bound person to experience the thrill of surfing in the Ocean? Tune in to the premiere of the new television series Everyday Health. Each episode profiles ordinary people who overcome extraordinary obstacles and who are helping others lead healthier, happier lives. Laila Ali, Ethan Zohn and Jenna Morasca will host the weekly program premiering in over 95% of the country's ABC affiliates including ABC owned stations. EverydayHealth.com/TV will provide additional content and supporting materials. The show is brought to you by the leading online health site, Everyday Health, and will air as part of Litton's Weekend Adventure, beginning Saturday, September 3, 2011.

Each week, Everyday Health profiles people who are either facing a health crisis or are close to someone facing a life-altering health event, and they are not wasting time helping others in a similar situation. Each program addresses a medical condition, sometimes includes a celebrity guest, and always provides a surprise reveal for the person profiled.

Hosted by a trio of health ambassadors -- Laila Ali, a world-class, elite athlete; Ethan Zohn, a former professional soccer player and humanitarian; and Jenna Morasca, champion of Survivor: The Amazon -- the premiere episode features Jesse Billauer and his organization Life Rolls On. At age 17, Billauer had his surfing career cut short following a spinal cord injury which left him a quadriplegic � and there are an average of 6,700 new spinal cord injuries among youths annually. Determined to surf again and help others, he founded Life Rolls On. His organization improves the quality of life for young people affected by spinal cord injuries and utilizes action sports as a platform to inspire infinite possibilities despite paralysis. Everyday Health surprises Billauer by hosting an overwhelmingly successful fundraiser, with help from friends including a musical performance by Jason Mraz. Jesse is surprised with an adaptive bicycle, and an adaptive surfboard is also provided by Everyday Health.

Original content from each episode will be available at EverydayHealth.com/TV. It will include in-depth coverage of the medical conditions addressed in each episode, expert interviews, video, images and resources to get involved with any of the not-for-profit organizations profiled. Everyday Health is a 30-minute, weekly program which aims to inspire its audience as it educates. Episodes will profile various organizations and medical conditions, including:

Life Rolls On, Spinal Cord Injuries

Claire's Place Foundation, Cystic Fibrosis

The Sparkle Effect, General Disabilities

Katie's Krops, Healthy Nutrition

Girl Talk, Bullying

Tanner's Tote, Cancer

Overcoming Disabilities with Canine Assistants, General Disabilities

Childhood Obesity, Obesity

The Granville Gang, Diabetes

Unified Theater, Childhood Disabilities

Amanda's Healing Hearts, Children's Cardiatric

Living With Psoriasis, Psoriasis


Young Women's Breast Cancer Awareness Foundation, Breast Cancer

Eryn's Healing Hearts, Sickle Cell Anemia

Dare2Tri, Amputees

Lupus Foundation of America, Lupus

Prince and Princess Beauty Pageant, Cancer

The Miracle Project, Autism

The Children's Kidney Foundation, Kidney Failure

First Descents, Cancer

Trium Entertainment's founder Mark Koops, the creator and executive producer of the hit television series The Biggest Loser, is the executive producer of the Everyday Health TV series. Everyday Health, Inc. co-founders, Ben Wolin, CEO, and Mike Keriakos, President, are co-producing. The show is distributed by Litton Entertainment.

About Everyday Health, Inc.

Attracting 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum�from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health, the television series, is brought to you by EverydayHealth.com. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

About Litton Entertainment

Litton Entertainment, the preeminent independent distributor in the television industry has been creating and distributing quality programming for over twenty years. Programs include Jack Hanna's Animal Adventures and Jack Hanna's Into the Wild, Storm Stories, and Animal Exploration with Jarod Miller. Litton also operates Litton NewsSource which distributes Consumer Reports Television. For more information, visit www.litton.tv.

  [september 2011]  


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