[09/09/11 - 09:25 AM]
HGTV Offers Behind-the-Scenes Peek at Its Long-Anticipated Home/Lifestyle Publication in "HGTV: The Making of Our Magazine"
The one-hour special premieres Saturday, September 24 at 7:00/6:00c.

[via press release from HGTV]


One Hour Special Premieres Saturday, September 24 at 7 p.m. ET/PT

New York, NY. [For Immediate Release - September 9, 2011] For the thousands of homeowners, real-estate lovers, renovation aficionados and HGTV fans who can't wait until October 4 to pick up the premiere issue of HGTV Magazine, HGTV is offering exclusive behind-the-scenes access to the making of the magazine's first issue in HGTV: The Making of Our Magazine on Saturday, September 24 at 7 p.m. ET/PT.

The one-hour special hosted by the network's popular designer Genevieve Gorder captures the energy and excitement as editors at Hearst Magazines, one of the world's largest publishers of monthly magazines, brainstorm story ideas, plan photo shoots, and interview the network's biggest stars to create HGTV Magazine, a visually-stunning and idea-rich home and lifestyle publication.

As engaging and entertaining as the new magazine itself, HGTV: The Making of Our Magazine provides an insider's perspective of the talented editorial team at work, including editor-in-chief Sara Peterson, formerly the editor of Coastal Living, who was charged with translating the popular HGTV brand into print. The first two test issues of the magazine features HGTV stars throughout the pages, offering readers personal tips, tricks and expertise, as well as special access to the stars' and their shows.

"We had a blast working on the first issue," says Peterson. "The magazine is fun, friendly, and brings to print everything people love about HGTV - from easy makeovers to house hunting. Plus, readers get to tour the homes of the HGTV hosts and see how they really live."

In addition to Genevieve and Sara, HGTV experts, including David Bromstad, Vern Yip, Robert and Cortney Novogratz, Sabrina Soto and others have cameo roles in the special that was shot this summer - during the intense final preparations for the first issue.

In celebration of the magazine's launch, Genevieve and Sara will co-host a Twitter party during the premiere of the HGTV special at 7 p.m. ET. Viewers who wish to join the Twitter party can use #HGTVMag. The special also will get encore airings later that evening at 11 p.m. ET/PT, Friday, October 7 at 9 a.m. ET/PT and Saturday, October 15 at 4 p.m. ET/PT.

"I'm excited to hear what all of our viewers want to see in our magazine," said Genevieve. "Sara and I love to Tweet, so everyone is invited to tell us what they think."

About HGTV

HGTV, America's leading home and lifestyle brand, is one of cable's top-rated networks and is distributed to more than 99 million U.S. households. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. The HGTV HOME consumer products line currently includes exclusive offerings of paint, flooring, soft goods, lighting and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, will be available on newsstands beginning October 2011.

About Hearst Magazines

Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagard´┐Żre SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI). Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published nearly 100 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.

  [september 2011]  

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