NBC AND GETGLUE ANNOUNCES NEW LIVE STUDIO AUDIENCE CHECK-IN WITH NBC'S LATE NIGHT LINE-UP
Fans Can Now Check-In When They Attend Tapings of "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon" and "Saturday Night Live" to Unlock Exclusive Stickers
UNIVERSAL CITY, Calif. - September 14, 2011 - GetGlue, the leading social network for entertainment, has expanded their partnership with NBC to premiere their audience check-in initiative that will reward fans who attend tapings of television shows and entertainment related events. The new service will roll out beginning on Wednesday, September 14 with "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" studio audiences being the first to unlock and share the exclusive stickers via GetGlue, Twitter and Facebook. Audiences lining up for the fall premiere of "Saturday Night Live" on September 24 will also be able to check-in.
While waiting in line for the taping of the NBC late night shows studio audience members can use their mobile phones, go to GetGlue via the GetGlue app or the mobile site (m.getglue.com), select the venue and check-in to unlock the one of a kind stickers.
The partnership was announced today by Alex Iskold, CEO and Founder of GetGlue and Vivi Zigler, President, NBC Universal Digital Entertainment.
"We are thrilled to grow our relationship with NBC by creating super exclusive stickers for those fans who attend a live taping of the 'Tonight Show,' 'Late Night with Jimmy Fallon' and 'Saturday Night Live,'" said Iskold, "This is the first time we have created stickers for an audience taping and NBC late night is the perfect partner to start this program with."
Zigler added, "NBC's late night shows are natural partners for premiering this Get Glue initiative as fans not only tune-in, but also line-up for the 'Tonight Show' and 'Late Night' five nights a week. And what fan wouldn't want to share that they are in the studio audience for a 'Saturday Night Live' taping?"
GetGlue is a leading social network for entertainment, with 1.5 million users, 200 million data points and an 100 million daily reach through Facebook & Twitter. Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations and exclusive rewards from GetGlue partners.
GetGlue is based in New York City and is currently working with more than 50 major entertainment companies. The company has received funding from Union Square Ventures, RRE Ventures, Time Warner Investments and a number of prominent angel investors.
For more information visit http://getglue.com/about
NBC.com continues to offer full episodes and interactive experiences for all of its popular series at www.nbc.com and via their NBC app.
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