or


[09/14/11 - 07:00 AM]
USA Network Integrates Character Chatter With Facebook Platform Elevating Interactivity
The new capabilities will go live in conjunction with the season finale of "Necessary Roughness," tonight at 10:00/9:00c.

[via press release from USA]

USA NETWORK INTEGRATES CHARACTER CHATTER WITH FACEBOOK PLATFORM ELEVATING INTERACTIVITY

No. 1 Cable Network to Kick Off New Capabilities of Character Chatter During NECESSARY ROUGHNESS Season Finale

NEW YORK - September 14, 2011 - USA Network is expanding its Character Chatter, the network's proprietary SocialTV messaging platform, integrating the system with Facebook, enabling people not only to connect, but also, find their friends who love the same shows and talk about them in real-time. The move furthers USA's push to drive SocialTV and second-screen viewing experiences for fans through innovative uses of new technology. The new capabilities will go live in conjunction with the season finale of USA's newest hit show, NECESSARY ROUGHNESS, during which series star Callie Thorne will speak to fans through live video chat during the program tonight at 10/9c.

Understanding the power of connecting TV and social tools like Facebook, USA's Character Chatter harnesses and amplifies the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube. The proprietary SocialTV community platform attracted 300,000 unique visits during the summer season alone. The new capabilities, including real-time exchange, empower fans to contribute to conversations, connect with cast and crew and experience the USA series and brand in a new manner. Viewers can participate by Liking the Network or individual shows. The growth and popularity of this community building SocialTV platform is taking hold rapidly.

"A presence on Facebook is crucial to the evolution of our digital initiatives supporting our original programming. Working to integrate new features and connect USA to our fans where they are has always been a focus," said Jesse Redniss, vice president of digital, USA. "Character Chatter is a key foundational element of our SocialTV strategy as it enables us to not only speak with our fans in real-time but connect them with each other driving more community interaction surrounding USA and our brand."

Facebook Character Chatter gives fans four different ways to interact with each other:

· My Friends - Find out which friends like a particular show and chat directly with them, either during an episode or anticipating the next one. Additionally, fans can invite their friends to private chats and participate on the Character Chatter Platform directly on Facebook.

· Chat with Fans - Join the larger audience of fans across the globe who are talking about their favorite moments, storylines or actors.

· Curated Feed - Interact with stars and writers throughout the season. Following the individual chat and invite their friends to do the same.

· All - Super fans can see all of the show comments 24/7. This section of the feed enables people to gauge what is trending and see what they are saying about the show while it is on-air

USA is continuing to innovate and increase opportunities to connect with viewers live as they catch a new episode or as they watch a favorite past episode.

NECESSARY ROUGHNESS has been scoring touchdowns all summer long for USA as a breakout hit. The hit series stars Callie Thorne as Dr. Dani Santino, a tough, sexy Long Island divorcee who re-energizes her life and career when she becomes a therapist for a professional football team. Underestimated at every turn, she succeeds beyond all expectations and soon finds herself the most sought - after therapist for high-profile clients. The series also stars Mehcad Brooks, Marc Blucas and Scott Cohen. The series was created and is executive produced by Liz Kruger & Craig Shapiro. Jeffrey Lieber and Kevin Dowling also serve as executive producers. Inspired by a true story, the series is a Sony Pictures Television and Universal Cable Productions co-production. NECESSARY ROUGHNESS shoots in Atlanta, GA.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· NECESSARY ROUGHNESS (USA)





[02/21/17 - 05:04 PM]
Video: "Marvel's Iron Fist" - "I Am Danny" Featurette
All 13 episodes of "Marvel's Iron Fist" will premiere exclusively on Netflix on March 17.

[02/21/17 - 02:30 PM]
Demi Moore to Join "Empire" in a Recurring Role
Moore will play a take-charge nurse with a mysterious past, who will become ever more treacherously entangled with the Lyon family.

[02/21/17 - 02:02 PM]
VH1's Hit Series "Love & Hip Hop: Atlanta" Set to Return for Season 6 on Monday, March 6 at 8 PM ET/PT
The series returns for its sixth season with several new additions and returning series vets.

[02/21/17 - 01:16 PM]
Keith Cox Named President, Development and Production of Paramount Network and TV Land
Cox will oversee the strategic development and production of all series for both TV Land and the newly-announced Paramount Network which will feature distinctive, high-quality scripted and non-scripted original programming.

[02/21/17 - 12:50 PM]
NBC Renews Iconic Drama "Days of Our Lives" for 52nd Season
"We feel so privileged to be able to continue the remarkable legacy of 'Days of our Lives,'" said Jennifer Salke.

[02/21/17 - 12:33 PM]
Showtime(R) Announces Premiere Date for "Dark Net" Season Two
The series chronicles the ways in which the Internet has pervaded our communities, relationships and minds, and exposes the dangers of an unregulated, unsupervised digital frontier.

[02/21/17 - 11:56 AM]
Live Broadcast of Science Channel's "MythBusters: The Search" Finale on Saturday, February 25 at 9PM ET to Reveal New MythBusters
The finale, featuring host and Nerdist science editor Kyle Hill, will originate from Jersey City's Liberty Science Center.

[02/21/17 - 11:22 AM]
Iwan Rheon Set for Key Role in "Marvel's Inhumans" Series for ABC
In the series, Maximus is a clever and charming Inhuman that is fiercely devoted to the people of Attilan, especially his brother, the King - although he harbors an intense desire to wear the crown himself.

[02/21/17 - 11:00 AM]
HBO Confirms Documentary "Rock and a Hard Place" Will Debut March 27
The film looks at incarcerated young people who are granted a second chance: the opportunity to trade an extensive prison sentence for a fresh start by completing the famed Miami-Dade County Corrections & Rehabilitation Boot Camp.

[02/21/17 - 10:46 AM]
Hulu Teams with J.J. Abrams, Stephen King and Warner Bros. Television for New Hulu Original Series "Castle Rock," Set in the Stephen King Universe
A teaser trailer for "Castle Rock" has been viewed more than one million times since it was released on Friday.

[02/21/17 - 10:17 AM]
Video: Nickelodeon's "The Fairly Odd Phantom" Animated Short Features Butch Hartman's Characters All Together for First Time
The original animated short features an ensemble cast of characters from the Nickelodeon animated series created by Butch Hartman: "The Fairly OddParents," "Danny Phantom," "T.U.F.F Puppy" and the brand-new "Bunsen is a Beast."

[02/21/17 - 10:15 AM]
"The Mick" Renewed for a Second Season on FOX
"From the earliest stages of development, all of us at FOX had enormous faith in 'The Mick,' and it hasn't disappointed," said David Madden.

[02/21/17 - 10:13 AM]
"Jerrod Carmichael: 8," Featuring the Comedy Star in His Second HBO Special, Debuts March 11
Taped in December before a live audience at historic Masonic Hall in New York City, the show features his subversive, thought-provoking take on cultural norms.

[02/21/17 - 10:12 AM]
"Cries from Syria," An Unforgettable Account of the Five-Year Syrian Civil War from the Inside, Debuts March 13 on HBO
This harrowing film tells the story of a people who, despite great suffering, have never lost hope for a better tomorrow.

[02/21/17 - 09:57 AM]
WGN America Presents "Breaking Free," A Documentary Special On The Underground Railroad Ahead of the Season Two Premiere of Its Critically Acclaimed Scripted Series "Underground" Premiering March 8
Viewers will get a chance to see the making of "Underground" season two and hear from cast, crew and civil rights leaders on why this story deserves to be told today.