or


[09/14/11 - 07:00 AM]
USA Network Integrates Character Chatter With Facebook Platform Elevating Interactivity
The new capabilities will go live in conjunction with the season finale of "Necessary Roughness," tonight at 10:00/9:00c.

[via press release from USA]

USA NETWORK INTEGRATES CHARACTER CHATTER WITH FACEBOOK PLATFORM ELEVATING INTERACTIVITY

No. 1 Cable Network to Kick Off New Capabilities of Character Chatter During NECESSARY ROUGHNESS Season Finale

NEW YORK - September 14, 2011 - USA Network is expanding its Character Chatter, the network's proprietary SocialTV messaging platform, integrating the system with Facebook, enabling people not only to connect, but also, find their friends who love the same shows and talk about them in real-time. The move furthers USA's push to drive SocialTV and second-screen viewing experiences for fans through innovative uses of new technology. The new capabilities will go live in conjunction with the season finale of USA's newest hit show, NECESSARY ROUGHNESS, during which series star Callie Thorne will speak to fans through live video chat during the program tonight at 10/9c.

Understanding the power of connecting TV and social tools like Facebook, USA's Character Chatter harnesses and amplifies the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube. The proprietary SocialTV community platform attracted 300,000 unique visits during the summer season alone. The new capabilities, including real-time exchange, empower fans to contribute to conversations, connect with cast and crew and experience the USA series and brand in a new manner. Viewers can participate by Liking the Network or individual shows. The growth and popularity of this community building SocialTV platform is taking hold rapidly.

"A presence on Facebook is crucial to the evolution of our digital initiatives supporting our original programming. Working to integrate new features and connect USA to our fans where they are has always been a focus," said Jesse Redniss, vice president of digital, USA. "Character Chatter is a key foundational element of our SocialTV strategy as it enables us to not only speak with our fans in real-time but connect them with each other driving more community interaction surrounding USA and our brand."

Facebook Character Chatter gives fans four different ways to interact with each other:

· My Friends - Find out which friends like a particular show and chat directly with them, either during an episode or anticipating the next one. Additionally, fans can invite their friends to private chats and participate on the Character Chatter Platform directly on Facebook.

· Chat with Fans - Join the larger audience of fans across the globe who are talking about their favorite moments, storylines or actors.

· Curated Feed - Interact with stars and writers throughout the season. Following the individual chat and invite their friends to do the same.

· All - Super fans can see all of the show comments 24/7. This section of the feed enables people to gauge what is trending and see what they are saying about the show while it is on-air

USA is continuing to innovate and increase opportunities to connect with viewers live as they catch a new episode or as they watch a favorite past episode.

NECESSARY ROUGHNESS has been scoring touchdowns all summer long for USA as a breakout hit. The hit series stars Callie Thorne as Dr. Dani Santino, a tough, sexy Long Island divorcee who re-energizes her life and career when she becomes a therapist for a professional football team. Underestimated at every turn, she succeeds beyond all expectations and soon finds herself the most sought - after therapist for high-profile clients. The series also stars Mehcad Brooks, Marc Blucas and Scott Cohen. The series was created and is executive produced by Liz Kruger & Craig Shapiro. Jeffrey Lieber and Kevin Dowling also serve as executive producers. Inspired by a true story, the series is a Sony Pictures Television and Universal Cable Productions co-production. NECESSARY ROUGHNESS shoots in Atlanta, GA.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· NECESSARY ROUGHNESS (USA)





[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
Carey is set to develop, executive produce, direct and co-star in the movies, with the first slated to debut as part of Hallmark Channel's 2017 "Countdown to Valentine's Day" programming event.

[05/23/16 - 02:27 PM]
ABC News and Time Inc.'s People Announce New Primetime Series "People's List"
The hour-long weekly program highlights the biggest stories in pop culture, entertainment, lifestyle, human interest and news features to bring viewers up to speed on what they may have missed.

[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
"I'm so pleased to have Universal Television in business with one of the theater's leading producers, Jeffrey Seller, and his producing partner, Flody Suarez," said Robert Greenblatt.

[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!

[05/23/16 - 08:05 AM]
CBS Studios International Announces Global Viral Video Sensation "Carpool Karaoke" Now Available as a Format
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.