HEY DUDE AND THE RETURN OF STICK STICKLY TAKE TEENNICK'S "THE '90s ARE ALL THAT" INTO PRIME-TIME

Two-Hour Block Moves to 10 p.m. (ET), Expands to Weekends Beginning Oct. 7

NEW YORK - Oct. 5 2011 - TeenNick super-serves '90s Nick fans with even more of what they want as "The '90s Are All That" programming block moves into prime-time, seven days a week, with an updated lineup to include the much-requested Hey Dude. The block also features a brand-new interactive segment, "UPick with Stick", hosted by the most famous popsicle stick from the '90s ever, Stick Stickly.

The rotating block of iconic Nickelodeon '90s shows will kick off its new 10 p.m. - 12 a.m. (all times Eastern) time slot on Friday, Oct. 7, with the inaugural viewer-voted "UPick with Stick" lineup. Every Friday night, "UPick with Stick" will be hosted by Stick Stickly, featuring the original voice actor in the role, Paul Christie. "UPick with Stick" will feature '90s Nickelodeon episodes chosen by viewers via Facebook (www.facebook.com/90sAreAllThat) and www.90sAreAllThat.com. Hey Dude joins "The '90s Are All That" block on Saturday, Oct. 8, along with All That, Kenan & Kel and Doug, with replays 12-2 a.m. on TeenNick. "The '90s Are All That" on TeenNick has scored huge gains for the net, posting double-digit increases over last year with A18-34 (+50%) in the time period.

Hey Dude aired from 1989 to 1991 and was one of Nickelodeon's first original live-action series. Hey Dude was shot on location in Tucson, Ariz., and centered on a colorful group of teenage staffers working at the Bar None western dude ranch. Whether recapturing prize stallions, rescuing guests from perilous situations or dealing with everyday growing pains, the teens were continually facing new challenges. The ranch is owned by Mr. Ernst (David Brisbin), a sometimes-too-enthusiastic, but well meaning boss. Crew members on the ranch included: Ted (David Lascher), the handsome schemer; sweet Melody (Christine Taylor), the lifeguard; Brad (Kelly Brown), the self-absorbed riding instructor and earnest Danny (Joe Torres).

Nickelodeon has ranked as the top-rated basic cable network with kids and total viewers for the last 16 years - since 1995, the longest run of its kind. The 1990s represent Nickelodeon's first major expansion into original programming and content spanning multiple genres - animation, live-action, preschool, game shows, awards shows, feature films, news and pro-social campaigns - across both television and the internet. The '90s also saw the opening of Nickelodeon Studios in Orlando, Fla., where the network's sitcoms and game shows were made before moving to Los Angeles; and the Nickelodeon Animation Studio in Burbank, Calif., where today more than 450 episodes of new animation are being produced, the largest amount in the network's history.

With Nickelodeon's first foray into original programming in 1991 -- the animated hit series Ren & Stimpy, Doug and Rugrats--the network launched a new television era of original programming for kids, as well as creating a pipeline of groundbreaking animation that continues through today. Nick's innovations in the world of live-action have also yielded a score of defining hits, ranging from the 1990s' All That and Clarissa Explains It All, to today's iCarly, Victorious and Big Time Rush. Nickelodeon's stars from the '90s to now have also gone on to have major entertainment careers, with a roll call of names including Kenan Thompson, Amanda Bynes, Nick Cannon, Mike O'Malley, Miranda Cosgrove, Victoria Justice, Drake Bell, Josh Peck and the members of Big Time Rush, among many others.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

About TeenNick

TeenNick, the 24-hour TV network exclusively for and about teens and tweens, is available in more than 71 million households via cable, digital cable and satellite, as well on mobile, VOD and broadband. TeenNick's distinct perspective connects its audience to the electricity and possibilities of teendom, anytime and anywhere, with original series and ever-popular favorites. TeenNick and all related titles, characters and logos are trademarks of Viacom International Inc.

* Source: Nielsen Media Research, Live + 7 Day data thru 9/18/11, Live + Same Day data thru 10/2/11