or


[10/11/11 - 06:06 AM]
MTV Amplifies Youth Efforts to End Digital Abuse With "MTV Digital Rights Project"
The project is "a living, evolving, youth-led effort in which teens and young adults can declare and discuss their fundamental rights in a 24/7 connected world."

[via press release from MTV]

MTV AMPLIFIES YOUTH EFFORTS TO END DIGITAL ABUSE WITH "MTV DIGITAL RIGHTS PROJECT"

MTV to Give Away Free Special-Edition Gear by Pete Wentz and Jac Vanek to the first 10,000 People who join the "Digital Rights Project"

New York, NY - October 11, 2011 - Following the world premiere of the original movie (DIS)CONNECTED, MTV is joining forces with its audience to launch the crowd-sourced "MTV Digital Rights Project," which amplifies young peoples' voices in the fight to end digital abuse. Going beyond a pledge or simple list of do's and don'ts, the project is a living, evolving, youth-led effort in which teens and young adults can declare and discuss their fundamental rights in a 24/7 connected world. This is the latest piece of MTV's "A THIN LINE" campaign, which has already empowered more than 1 million young people to take action to stop the spread of digital abuse. MTV asked its audience to share and vote on what they deserve when interacting online and the audience rallied around the following rights:

Online and on my cell, I have the right to:

· Live without pressure or abuse.

· End unhealthy relationships.

· Step in and help if I see someone getting harassed.

· Take control of my decisions.

· Disconnect whenever I want.

Young people can support the "MTV Digital Rights Project" by adding their names to the list via rights.athinline.org, by visiting the campaign's Facebook page or by texting "rights" to 66333. Additionally, they can contribute by submitting new rights at rights.athinline.org or by tweeting #ihavetheright_____ and filling in the blank.

As a way to say thank you to the early supporters of the MTV Digital Rights Project, the network will give a free, limited-edition A THIN LINE bracelet or dog tag, designed by Pete Wentz and designer Jac Vanek, to the first 10,000 people who join in. The pieces aim to encourage young people to stand up instead of stand by when they see someone's digital rights being violated, and remind those who are struggling with these issues that they're connected to help and support. The bracelet and dog tag are also meant to ignite a dialogue about digital drama in the real world. For more information on how to snag the items, visit gear.athinline.org.

"We all have the right to respect and support, and there's no level of abuse, harassment or bullying any of us should be forced to endure - online or offline," said Jason Rzepka, Vice President of Public Affairs for MTV. "The Digital Rights Project is part of MTV's sustained commitment to supporting our audience as they navigate the pitfalls of constant-connectedness and develop a code of ethics for the digital age."

The "MTV Digital Rights Project" comes on the heels of a recent MTV and Associated Press study, which found that more than half (56 percent) of young people have experienced digital harassment or abuse and that 76 percent of 14-24 year olds say digital abuse is a serious problem for people their age. Encouragingly, a majority of young people - 56 percent in 2011, vs. 47 percent in 2009 - now report they would intervene if they see someone experiencing abuse online. The insight from this research touches on the storylines in MTV's latest original movie, (DIS)CONNECTED, which explores the collision of life, love and digital drama. MTV will rebroadcast (DIS)CONNECTED on Thursday, October 13 at 4 p.m. ET/PT, with additional dates to be announced.

The "MTV Digital Rights Project" is the latest in a series of youth-led efforts from the "A THIN LINE" campaign to empower young people to draw their own line between digital use and digital abuse. A Web and iPhone app, "Over The Line?" lets young people share, read and rate personal stories- from humorous to dramatic - about how cell phones and social networks are impacting their social lives. Enabling youth to ask peers if digital behavior has "crossed the line" as well as rate others' stories, "Over the Line?" has elicited a strong response with more than 9,000 user-submitted stories generating over 325,000 ratings. Additionally, "Draw Your Line" is an interactive, online visualization that celebrates the ways young people are taking action to stop the cycle of online bullying and abuse. To date, more than 30,000 positive actions have been posted on the site.

For more information on MTV's "A THIN LINE" please head to www.ATHINLINE.org.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy�, Grammy� and Peabody� award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [october 2011]  
S
M
T
W
T
F
S
      


· DISCONNECTED (MTV)









[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.