[10/11/11 - 06:06 AM]
MTV Amplifies Youth Efforts to End Digital Abuse With "MTV Digital Rights Project"
The project is "a living, evolving, youth-led effort in which teens and young adults can declare and discuss their fundamental rights in a 24/7 connected world."

[via press release from MTV]


MTV to Give Away Free Special-Edition Gear by Pete Wentz and Jac Vanek to the first 10,000 People who join the "Digital Rights Project"

New York, NY - October 11, 2011 - Following the world premiere of the original movie (DIS)CONNECTED, MTV is joining forces with its audience to launch the crowd-sourced "MTV Digital Rights Project," which amplifies young peoples' voices in the fight to end digital abuse. Going beyond a pledge or simple list of do's and don'ts, the project is a living, evolving, youth-led effort in which teens and young adults can declare and discuss their fundamental rights in a 24/7 connected world. This is the latest piece of MTV's "A THIN LINE" campaign, which has already empowered more than 1 million young people to take action to stop the spread of digital abuse. MTV asked its audience to share and vote on what they deserve when interacting online and the audience rallied around the following rights:

Online and on my cell, I have the right to:

· Live without pressure or abuse.

· End unhealthy relationships.

· Step in and help if I see someone getting harassed.

· Take control of my decisions.

· Disconnect whenever I want.

Young people can support the "MTV Digital Rights Project" by adding their names to the list via rights.athinline.org, by visiting the campaign's Facebook page or by texting "rights" to 66333. Additionally, they can contribute by submitting new rights at rights.athinline.org or by tweeting #ihavetheright_____ and filling in the blank.

As a way to say thank you to the early supporters of the MTV Digital Rights Project, the network will give a free, limited-edition A THIN LINE bracelet or dog tag, designed by Pete Wentz and designer Jac Vanek, to the first 10,000 people who join in. The pieces aim to encourage young people to stand up instead of stand by when they see someone's digital rights being violated, and remind those who are struggling with these issues that they're connected to help and support. The bracelet and dog tag are also meant to ignite a dialogue about digital drama in the real world. For more information on how to snag the items, visit gear.athinline.org.

"We all have the right to respect and support, and there's no level of abuse, harassment or bullying any of us should be forced to endure - online or offline," said Jason Rzepka, Vice President of Public Affairs for MTV. "The Digital Rights Project is part of MTV's sustained commitment to supporting our audience as they navigate the pitfalls of constant-connectedness and develop a code of ethics for the digital age."

The "MTV Digital Rights Project" comes on the heels of a recent MTV and Associated Press study, which found that more than half (56 percent) of young people have experienced digital harassment or abuse and that 76 percent of 14-24 year olds say digital abuse is a serious problem for people their age. Encouragingly, a majority of young people - 56 percent in 2011, vs. 47 percent in 2009 - now report they would intervene if they see someone experiencing abuse online. The insight from this research touches on the storylines in MTV's latest original movie, (DIS)CONNECTED, which explores the collision of life, love and digital drama. MTV will rebroadcast (DIS)CONNECTED on Thursday, October 13 at 4 p.m. ET/PT, with additional dates to be announced.

The "MTV Digital Rights Project" is the latest in a series of youth-led efforts from the "A THIN LINE" campaign to empower young people to draw their own line between digital use and digital abuse. A Web and iPhone app, "Over The Line?" lets young people share, read and rate personal stories- from humorous to dramatic - about how cell phones and social networks are impacting their social lives. Enabling youth to ask peers if digital behavior has "crossed the line" as well as rate others' stories, "Over the Line?" has elicited a strong response with more than 9,000 user-submitted stories generating over 325,000 ratings. Additionally, "Draw Your Line" is an interactive, online visualization that celebrates the ways young people are taking action to stop the cycle of online bullying and abuse. To date, more than 30,000 positive actions have been posted on the site.

For more information on MTV's "A THIN LINE" please head to www.ATHINLINE.org.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy�, Grammy� and Peabody� award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

  [october 2011]  


[10/07/15 - 01:26 PM]
"Please Like Me" Available on Hulu Starting October 11
The first two seasons will be available to stream, giving subscribers the chance to catch up on the hilariously dark world of Josh Thomas in advance of Pivot's October 16 season three launch of the award-winning comedy.

[10/07/15 - 01:12 PM]
World Champion Christen Press Joins FOX Sports' @TheBuzzer
Stories are posted several times a day on Facebook, Twitter and YouTube and are featured throughout FS1 programming.

[10/07/15 - 11:24 AM]
TV One and NCTC Announce Long-Term Distribution Agreement
"TV One is delighted to begin a multi-year agreement with NCTC," said Michelle L. Rice.

[10/07/15 - 10:56 AM]
With Live + 3-Day Viewing, CBS Passes ABC as Friday's #1 Network in Adults 18-49 and Adults 25-54
CBS further spins the numbers for Friday, October 2.

[10/07/15 - 10:47 AM]
Culinary Chaos! Esquire Network Sets Premiere Date for "Knife Fight" for Tuesday, November 10 at 9/8c
Hosted by Chef Ilan Hall, each episode of the hit franchise features two celebrated chefs battling it out head-to-head, making at least two dishes in a single hour from a combination of secret ingredients.

[10/07/15 - 10:00 AM]
FOX Orders Seventh and Eighth Seasons of Emmy Award-Winning "Bob's Burgers"
"Six seasons in, the Belchers have become one of America's most beloved TV families, and we are so happy to keep them in the fold for another two seasons," said David Madden.

[10/07/15 - 09:48 AM]
Hallmark Channel's #1-Rated "Countdown to Christmas" Programming Event Starts Saturday, October 31
In 2014, "Countdown to Christmas" brought 74 million viewers to the network in November and December, making Hallmark Channel #1 among households and key demos.

[10/07/15 - 09:17 AM]
"Limitless" Sweeps Its Time Period in Viewers and Key Demos
CBS spins the numbers for Tuesday, October 6.

[10/07/15 - 09:03 AM]
One-of-a-Kind Wednesday: Thomas Rhett and Fall Out Boy to Hit Stage Together During "The 49th Annual CMA Awards"
CMA previously announced the collaboration of Eric Church with iconic Country rocker Hank Williams, Jr. as well as performances by critically-acclaimed CMA Awards hosts Brad Paisley and Carrie Underwood.

[10/07/15 - 08:42 AM]
NBC Ties for the Nightlong Win in 18-49, Marking Its 12th Straight Tuesday at #1 or Tied for #1
NBC spins the numbers for Tuesday, October 6.

[10/07/15 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"NCIS" and "NCIS: New Orleans" are two of only three series even or above from last week among adults 18-49.

[10/07/15 - 08:39 AM]
Video: Crackle Releases New Trailer from First Original Scripted Drama, "The Art of More"
The series, premiering November 19, explores the underbelly and surprisingly cutthroat world of premium auction houses filled with hustlers, smugglers, power mongers and collectors of the beautiful and the bizarre.

[10/07/15 - 08:30 AM]
National Geographic Channel's Emmy(R)-Nominated "StarTalk" Hosted by Neil deGrasse Tyson Returns for Second Season Beginning Sunday, Oct. 25, at 11/10c
President Bill Clinton will be the first guest of the new season, and additional guests include Susan Sarandon, Seth MacFarlane, David Byrne, Larry Wilmore, Bas Lansdorp, Penn and Teller, David Crosby, Brian Cox and Gina McCarthy.

[10/07/15 - 08:26 AM]
"Fresh Off the Boat" Grows Week to Week and Dominates Fox's "The Grinder"
ABC spins the numbers for Tuesday, October 6.

[10/07/15 - 08:25 AM]
ESPN/ABC College Football Week 5: ABC Televises Most-Viewed Prime-Time and Afternoon Games of the Week
ESPN spins the numbers for Saturday, October 3.