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[11/04/11 - 01:12 PM]
NBCUniversal Television Consumer Products and QMx Interactive Launch "Warehouse 13" Farnsworth Video Communicator App
Users will be able to exchange video and audio messages in the signature interface of the steampunk communications device from the Syfy series.

[via press release from NBC]

NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS AND QMX INTERACTIVE LAUNCH "WAREHOUSE 13" FARNSWORTH VIDEO COMMUNICATOR APP

Fans of Hit Syfy Series Can Connect with Friends and Family In Style Beginning Today

UNIVERSAL CITY, Calif. - November 4, 2011 - NBCUniversal Television Consumer Products and QMx Interactive are bringing the latest "Warehouse 13" (from Syfy) technology to iPhone users with the "Warehouse 13" Farnswoth Video Communicator App. Fans of the hit cable series can now keep in touch with friends, family and other agents with the new app, which is officially licensed through NBCUniversal Television Consumer Products Group.

Users will be able to exchange video and audio messages and create share their own missions - all in the signature interface of the steampunk communications device from the popular Syfy series.

"The mystery and drama of 'Warehouse 13' has really resonated with viewers and we think that this iPhone app is the perfect way for fans to broaden their experience with the show," said Chris Lucero, Director of Global Licensing, NBCUniversal Television Consumer Products Group.

"QMx Interactive was founded on the principle that entertainment tie-in apps should offer users more than a mediocre app with the logo of their favorite shows or movies on top," said Andy Gore, CEO of Quantum Mechanix, Inc. "With the Farnsworth app, we've tried to build a genuinely powerful messaging platform that just happens to come with an awesome 'Warehouse 13' coating."

With just a quick download from the iTunes App Store, users can send and receive video or audio-only messages over any Internet connection, communicating securely with other "agents" who are also using the application. There are even video messages from junior "Warehouse" Agent Claudia Donovan and lead Agent Artie Nielsen, who offer tips directly from the Warehouse (with more to come). The app's lightning-fast message exchange is made possible by the QMxchange mobile messaging platform, which also allows users to install the Farnsworth Video Communicator on multiple devices and sync them all together. The app is compatible with most iDevices, including the iPhone GS and up, iPad/iPad 2 and the iPod G4.

The Farnsworth Video Communicator benefits from the knowledge and experience of Quantum Mechanix Inc. -- QMx Interactive's sister company -- which, in addition to making screen-accurate prop replicas, apparel, maquettes and novelties for "Warehouse 13," also creates the actual Farnsworth prop seen on the popular series.

About "Warehouse 13"

The most successful series in Syfy history, "Warehouse 13" follows a team of government agents who work at a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and preternatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie Nielsen (Saul Rubinek) charges Pete Lattimer (Eddie McClintock), Myka Bering (Joanne Kelly), young apprentice Claudia Donovan (Allison Scagliotti) and newcomer Steve Jinks (Aaron Ashmore) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the Warehouse itself. CCH Pounder plays the Warehouse's mysterious caretaker, Mrs. Frederic.

"Warehouse 13" is produced for Syfy by Universal Cable Productions. Jack Kenny ("The Book of Daniel") is executive producer.

Savvy consumers can keep an eye out for Web specials and exclusives by signing up for:

* QMx Insider newsletter http://insider.quantummechanix.com/

* QMx on Twitter http://twitter.com/QMxInsider

* QMx on Facebook http://www.facebook.com/QuantumMechanix

Fans can download the Farnsworth Video Communicator at: http://itunes.apple.com/us/app/farnsworth-video-communicator/id475202525?mt=8

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About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Universal Cable Productions

Universal Cable Productions creates quality content across multiple media platforms for USA, Syfy and other networks. A leader in innovative and critically acclaimed programming, UCP is the studio behind USA's "Royal Pains," "Law & Order: Criminal Intent," "Psych," "In Plain Sight," "Covert Affairs," "Fairly Legal" and "Suits," along with Syfy's "Eureka," "Warehouse 13" and "Alphas." The studio is also producing "Against the Wall" for Lifetime and "I Just Want My Pants Back" for MTV. UCP is a division of NBCUniversal.

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About QMx Interactive Inc.

QMx Interactive brings together programming wizards, brilliant artists and innovative digital alchemists with just one aim: to create mobile apps of unparalleled function, design and originality. Our goal is to create experiences that amaze, delight and push the boundaries of what's possible. For more information, please visit http://www.qmxinteractive.com.





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· WAREHOUSE 13 (SYFY)









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