[01/30/12 - 10:08 AM]
Kraft, Walgreens and M&M's Are Just a Few of the Sponsors Featured on NBC's "The Celebrity Apprentice" Premiering Sunday, February 19
In addition, The Mars Company will support the recent launch of the new M&M's character "Ms. Brown" with a season run of bumpers.

[via press release from NBC]



NEW YORK, NY - January 30, 2012 - Donald J. Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice," airing Sunday's from 9-11 p.m. ET/PT.

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season 12, including: Entertainment.com, Farouk Hair Systems, General Motors, Good Sam, Ivanka Trump Collection, Kraft, O-Cedar, Five Star Fragrance and Walgreens. In addition, The Mars Company will support the recent launch of the new M&M's character "Ms. Brown" with a season run of bumpers.

"This season's sponsor line up of 'The Celebrity Apprentice' is unparalleled," said Donald J. Trump, Host and Executive Producer. "As the top television show for branded integration, 'The Celebrity Apprentice' proves that between our fantastic cast and the creative tasks they participate in, the show offers an extraordinary value for our partners."

In the past 11 seasons, many of the companies that have partnered with "The Apprentice" franchise have achieved astonishing sales results. Last season, finalists John Rich and Marlee Matlin hit it out of the park for Dr.Pepper/7UP Inc. with their 7UP 70's and 80's retro campaign.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products in the form of Apprentice tasks. Companies included are Best Buy, Burger King, Dove, Domino's Pizza, Dairy Queen, The Dial Corporation, General Motors, Home Depot, Kodak, Lexus, Microsoft, Nestle, Outback Steakhouse, Procter & Gamble, Staples, Pontiac, Pedigree, Priceline.com, Right Guard, Rockport, Snapple and Unilever.

"This season of 'The Celebrity Apprentice' we partner with some of the biggest brands in America. The show format has proven itself to be an engaging platform which continues to deliver unparalleled sales and customer outreach for our partners," stated Co-Executive Producer and Head of Business Development, Sadoux Kim.

A few sales highlights from past seasons are:

· Most successful product launch for the home care division for Dial US in 2007 with Softscrub

· Doubled sales of Kodak printers in 2008

· Chicken of the Sea was voted the most effective integration on a TV show by the New York Times in 2009

· Clock Work Home Services received a 30% lift in call volume in 2010

· 7UP experienced a significant lift in WOM and online chatter, increasing its Facebook fan base by over 330% in 2011.

Since the 2007 premiere of the Celebrity version of the franchise, the series has generated millions of dollars for charities worldwide.

This season 18 new business-savvy celebrity contestants will compete to raise money for their charity of choice and the final prize of $250,000.

The men are: late-night legend Arsenio Hall, pop star Clay Aiken, radio host Adam Carolla, the "Incredible Hulk" Lou Ferrigno, magician/comedian Penn Jillette, rock star Dee Snider, actor George Takei, IndyCar legend Michael Andretti, and star of "American Chopper," Paul Teutul, Sr.

The women are: supermodel Cheryl Tiegs, pop star Debbie Gibson, actress and multi-Grammy winner Tia Carrere, author and reality star Victoria Gotti, comedienne Lisa Lampanelli, former Miss Universe Dayana Mendoza, singer and actress Aubrey O'Day, actress and model Patricia Vel�squez, and star of "Real Housewives of New Jersey," Teresa Giudice.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman, and Nancy Gunn are Executive Producers. Sadoux Kim, Johnny Petillo, and George Sealey are Co-Executive Producers.

Please visit NBC.com's official show site: http://www.nbc.com/the-apprentice/

Please follow us on Facebook at http://www.facebook.com/celebrityapprentice and on Twitter @ApprenticeNBC

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman, and Nancy Gunn are executive producers. Sadoux Kim, Johnny Petillo, and George Sealey are co-executive producers.

  [january 2012]  


[03/21/18 - 10:36 AM]
TV Land's Hit Series "Younger" Returns for Season Five on Tuesday, June 5 at 10PM ET/PT
This season, series star Miriam Shor will make her television directorial debut with an episode to air in July.

[03/21/18 - 10:30 AM]
"Queen Sugar" Season Three Debuts with Two-Night Premiere Event Tuesday, May 29 and Wednesday, May 30 on OWN
Continuing a creative initiative established in the show's first season, series creator/executive producer Ava DuVernay has once again assembled an all-female directing team for the third consecutive season.

[03/21/18 - 10:00 AM]
USA Network Unveils Spring Schedule
Newly announced return dates include "Colony" (Wednesday, May 2), "Queen of the South" (Thursday, June 21) and "Shooter" (also Thursday, June 21).

[03/21/18 - 09:15 AM]
Viceland Lights Up Its Second Annual "Weed Week"
To mark the occasion, the network adds a healthy dose of smoke to its air with sneak previews of new seasons of two of its most popular shows.

[03/21/18 - 09:00 AM]
Video: Trailer for Netflix Film "Come Sunday" - Starring Chiwetel Ejiofor
Martin Sheen, Jason Segel, Condola Rashad, Lakeith Stanfield and Danny Glover also star in the Joshua Marston film.

[03/21/18 - 08:16 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top
The Peacock leads the evening among total viewers and adults 18-49.

[03/21/18 - 07:05 AM]
NBC Sports Group and IndyCar Partner on Comprehensive, Multi-Year Media Rights Agreement
The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN.

[03/20/18 - 11:17 PM]
Development Update: Tuesday, March 20
Updates include: Sinbad to play father to FOX's "Rel"; E! passes on drama pilot "#FashionVictim"; and Allison Williams is bound for Netflix's "A Series of Unfortunate Events."

[03/20/18 - 02:30 PM]
FOX Announces Summer Premiere Dates
New seasons of "Beat Shazam" and "Love Connection" will help kick things off on Tuesday, May 29.

[03/20/18 - 12:16 PM]
"Saints & Sinners" Returns Sunday, April 8 at 9:00 p.m. (ET) on Bounce
Look for new episodes premiering every Sunday night through the season finale on May 27.

[03/20/18 - 10:19 AM]
Video: Syfy Reveals "Nightflyers" Official First Look
The series follows eight maverick scientists and a powerful telepath who embark on an expedition to the edge of our solar system aboard The Nightflyer - a ship with a small tightknit crew and a reclusive captain - in the hope of making contact with alien life.

[03/20/18 - 09:56 AM]
Netflix's First Global Original Motor Series, "Fastest Car," Launches on April 6
In each episode, three souped-up "sleeper" cars, tinkered with and lovingly labored on, go head to head with one of the world's most sought-after supercars.

[03/20/18 - 09:28 AM]
TLC's Hit Docu-Series "Long Lost Family" Returns for a Third Season on Sunday, April 8 at 10/9c
This series offers viewers the chance to hear stories from people who have endured a lifetime of separation, and who long to finally be reunited with family members with whom they share an innately deep connection - but who, in many cases, they have never met.

[03/20/18 - 09:16 AM]
New Seasons of Anime Hit Series "FLCL" Crash Land This Summer
Debuting on Adult Swim's popular anime block Toonami, the new seasons bring together members of the original animation team with a whole new generation of creators.

[03/20/18 - 09:00 AM]
Additional Performers and Presenters Announced for the "53rd Academy of Country Music Awards"
Drew Brees, Nancy O'Dell, Rebecca Romijn and Lindsey Vonn have been added as presenters for the ceremony.