or


[03/28/12 - 09:12 AM]
Disney/ABC Television Group and Nielsen to Measure iPad Behavior in Consumers, Using Proprietary Metering Technology
Charles Kennedy, ABC's Senior Vice President, Research, will provide some preliminary results of the study at today's Advertiser Research Foundation's re:Think conference.

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP AND NIELSEN TO MEASURE iPAD BEHAVIOR IN CONSUMERS, USING PROPRIETARY METERING TECHNOLOGY

Early Results to Be Shared at ARF re:Think Conference

BURBANK, CA and NEW YORK, NY - March 28, 2012 - Disney/ABC Television Group's ABC Research team and Nielsen today announced a new and significant initiative to substantially improve understanding of how people use iPads, for video consumption and other activities. With Apple now reporting more than 55 million iPads sold to date and 3 million new iPads sold since March 16, the importance of understanding how, when and where consumers use tablets is a top priority for the media industry.

For the study, ABC Research commissioned Nielsen to build a proprietary, opt-in Nielsen metered iPad panel to aggregate and measure video consumption, app usage and other activity over the course of a year. Approximately 200 respondents will be asked to download the meter, which will measure reach, duration, frequency and page views of their iPad apps and web usage. As a result, the study will offer the first view of actual behavior - as opposed to self-reported data - along with demographic trends and yearlong insights.

"We have been actively studying consumer tablet usage through our own data for two years, and believe Nielsen's proprietary technology has the potential to deliver unprecedented additional details about consumer viewing patterns," said Peter Seymour, Executive Vice President of Strategy and Research for Disney Media Networks. "This study will help us -- and ultimately the entire industry -- to better understand our consumers, the complete tablet environment and the role our content plays on this fast growing and popular device."

"With our unique metering capabilities, this work with ABC represents a significant step forward in understanding how consumers are using and bringing the iPad into their day-to-day," said Cheryl Idell, Executive Vice President, Nielsen. "The insight gleaned from this study, using these metering capabilities, is an example of how we meet our commitment to deliver cross-platform understanding to the industry and provide broader understanding of consumers."

Charles Kennedy, ABC's Senior Vice President, Research, will provide some preliminary results of the study at today's Advertiser Research Foundation's re:Think conference. Initial data will include information on when web and app usage is heaviest on the iPad, as well as an overview on "A Day in the Life" of a tablet user who interacts with the ABC Player app.

The on-going study will measure reach, duration, frequency and page views of respondents' iPad apps and web usage using a propriety downloadable meter.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/27/17 - 02:32 PM]
A&E Network to Premiere New Nonfiction Series "The Lowe Files" on Wednesday, August 2 at 10pm ET/PT
The new nonfiction series follows Rob Lowe and his two sons, Matthew and John Owen, as they travel through the country to explore infamous unsolved mysteries.

[06/27/17 - 01:01 PM]
NBC's "Macy's 4th of July Fireworks(R) Spectacular" Adds Jennifer Lopez, Sheryl Crow and Charlie Puth to Slate of Incredible Performers
Previously announced acts include Lady Antebellum, Brad Paisley and Hailee Steinfeld.

[06/27/17 - 12:40 PM]
BET Awards Wins Sunday Night & Remains #1 Cable Awards Show
BET spins the numbers for Sunday, June 25.

[06/27/17 - 12:21 PM]
Hallmark Channel's "June Weddings" Programming Event Boosts Network as Highest-Rated on Saturday Nights
The Hallmark Channel spins the numbers for the week of June 19-25.

[06/27/17 - 11:03 AM]
AMC Orders Fourth Season of "Better Call Saul" - Acclaimed "Breaking Bad" Prequel Will Return in 2018
The third season averaged 3.6 million viewers per episode, including 2 million adults 25-54 in Nielsen live+3 ratings.

[06/27/17 - 10:41 AM]
American Hero Jack Decker Is Back in "Decker: Mindwipe"
All of American hero Special Agent Jack Decker's (Tim Heidecker) memories have been erased leaving him with an empty mind in "Decker: Mindwipe," the newest installment of the wildly popular "Decker" franchise.

[06/27/17 - 10:37 AM]
Spike TV Finds Strong Ratings in "The Mist"
Spike TV further spins the numbers for Thursday, June 22.

[06/27/17 - 10:18 AM]
"Chesapeake Shores" Returns Sunday, August 6 on Hallmark Channel
Season one of "Chesapeake Shores" was the most-watched and most-successful series in Hallmark Channel's history.

[06/27/17 - 10:03 AM]
Smithsonian Channel(TM) Tells the Harrowing Story of a City on Edge in "The Lost Tapes: Son of Sam"
40 years after his arrest, the latest installment of Smithsonian Channel's immersive and critically acclaimed series sets the scene for what would become a national media frenzy in search of an elusive murderer.

[06/27/17 - 10:02 AM]
OWN's Hit Drama "Greenleaf" Returns with Two-Night Premiere August 15 & 16
"Greenleaf" stars Merle Dandridge, Keith David and Lynn Whitfield.

[06/27/17 - 09:28 AM]
AMC's "Halt and Catch Fire" Will Begin Its Fourth and Final Season with a Two-Hour Premiere on Saturday, August 19th at 9:00PM ET/PT
The series, created by executive producers and co-showrunners Christopher Cantwell and Christopher C. Rogers, chronicles the tech industry and the birth of the Internet in the 1980s and early 1990s.

[06/27/17 - 09:27 AM]
Ryan Kwanten Cast in Crackle's New Drama, "The Oath," Executive Produced by Curtis "50 Cent" Jackson and His G-Unit Film and Television Inc.
Kwanten will play Steve Hammond, son of Tom Hammond (portrayed by Sean Bean) and the leader of a cop gang, The Ravens.

[06/27/17 - 09:05 AM]
It's Back to the '90s in New Netflix Series "Everything Sucks!"
The series stars Peyton Kennedy and Jahi Winston as students Kate Messner and Luke O'Neil, with Patch Darragh and Claudine Nako as their respective parents.

[06/27/17 - 08:41 AM]
All Four Episodes of Documentary Event "The Defiant Ones" to Be Available on HBO NOW and HBO GO July 9
This provides HBO subscribers the opportunity to watch "The Defiant Ones" immediately and in its entirety.

[06/27/17 - 08:31 AM]
James Van Der Beek, Lauren Graham and Isabella Crovetti Star as a Vampire Family That Moves from Transylvania to Pennsylvania in Disney Junior's Animated Series "Vampirina," Premiering This Fall
Twelve-year-old Isabella Crovetti stars as the voice of Vampirina (aka Vee), a lovable young vampire girl, who is facing the joys and trials of being the new kid in town when her family moves from Transylvania to Pennsylvania.