or


[03/28/12 - 09:12 AM]
Disney/ABC Television Group and Nielsen to Measure iPad Behavior in Consumers, Using Proprietary Metering Technology
Charles Kennedy, ABC's Senior Vice President, Research, will provide some preliminary results of the study at today's Advertiser Research Foundation's re:Think conference.

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP AND NIELSEN TO MEASURE iPAD BEHAVIOR IN CONSUMERS, USING PROPRIETARY METERING TECHNOLOGY

Early Results to Be Shared at ARF re:Think Conference

BURBANK, CA and NEW YORK, NY - March 28, 2012 - Disney/ABC Television Group's ABC Research team and Nielsen today announced a new and significant initiative to substantially improve understanding of how people use iPads, for video consumption and other activities. With Apple now reporting more than 55 million iPads sold to date and 3 million new iPads sold since March 16, the importance of understanding how, when and where consumers use tablets is a top priority for the media industry.

For the study, ABC Research commissioned Nielsen to build a proprietary, opt-in Nielsen metered iPad panel to aggregate and measure video consumption, app usage and other activity over the course of a year. Approximately 200 respondents will be asked to download the meter, which will measure reach, duration, frequency and page views of their iPad apps and web usage. As a result, the study will offer the first view of actual behavior - as opposed to self-reported data - along with demographic trends and yearlong insights.

"We have been actively studying consumer tablet usage through our own data for two years, and believe Nielsen's proprietary technology has the potential to deliver unprecedented additional details about consumer viewing patterns," said Peter Seymour, Executive Vice President of Strategy and Research for Disney Media Networks. "This study will help us -- and ultimately the entire industry -- to better understand our consumers, the complete tablet environment and the role our content plays on this fast growing and popular device."

"With our unique metering capabilities, this work with ABC represents a significant step forward in understanding how consumers are using and bringing the iPad into their day-to-day," said Cheryl Idell, Executive Vice President, Nielsen. "The insight gleaned from this study, using these metering capabilities, is an example of how we meet our commitment to deliver cross-platform understanding to the industry and provide broader understanding of consumers."

Charles Kennedy, ABC's Senior Vice President, Research, will provide some preliminary results of the study at today's Advertiser Research Foundation's re:Think conference. Initial data will include information on when web and app usage is heaviest on the iPad, as well as an overview on "A Day in the Life" of a tablet user who interacts with the ABC Player app.

The on-going study will measure reach, duration, frequency and page views of respondents' iPad apps and web usage using a propriety downloadable meter.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.