OWN: Oprah Winfrey Network Announces New Distribution Deal with Comcast Cable
SILVER SPRING, Md., April 3, 2012 -- OWN: Oprah Winfrey Network announced today a distribution deal with Comcast Cable, one of the nation's leading providers of entertainment, information and communications products and services that extends Comcast's existing carriage of OWN. Specific details of the multi-year agreement were not disclosed.
"OWN was the 29th network in prime for women in March and had double digit rating increases across demos in all day parts. We are seeing real momentum," said Erik Logan, President, OWN: Oprah Winfrey Network. "We're pleased to partner with Comcast to bring its customers OWN's quality programming and appreciate the support from our affiliate and advertiser partners who recognize the brand strength we are building in OWN."
OWN: Oprah Winfrey Network has posted first quarter growth across all key demos in both primetime and total day, with primetime up +14% in the key demo (women 25-54) and total day up +25% W25-54 versus year ago numbers (December 26 - March 25). For the month of March, the network also notched double-digit growth across all key demos in both primetime and total day. Primetime ratings were up +50% W25-54, up +34% in households and +35% in total viewers, with total day up +42% W25-54, +38% HH and +37% total viewers versus year ago numbers. OWN improved its standing among 97 ad-supported cable networks, climbing to #29 in primetime and #30 in total day in W25-54.
About OWN: OPRAH WINFREY NETWORK
A joint venture between Harpo, Inc. and Discovery Communications, OWN: OPRAH WINFREY NETWORK is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com.