or


[04/16/12 - 10:11 AM]
NBCUniversal Celebrates 100-Day Countdown to London Games With 20-Channel Promotional "Roadblock"
In the 8:00/7:00c hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games.

[via press release from NBC]

NBCUNIVERSAL CELEBRATES 100-DAY COUNTDOWN TO LONDON GAMES WITH 20-CHANNEL PROMOTIONAL "ROADBLOCK"

Networks of NBCUniversal to Increase Olympic Promotion Starting April 18, 100 Days to Opening Ceremony of 2012 London Olympics

NEW YORK - April 16, 2012 - Beginning Wednesday, April 18, the date that marks 100 days from the July 27 Opening Ceremony of the 2012 London Olympics, NBC Sports Group and the networks of NBCUniversal will take part in a multi-platform marketing initiative to promote the upcoming Olympic Games. In the 8 p.m. ET/PT hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games, and a new phase of increased Olympic promotion will begin. In addition, NBC Sports Group and the networks of NBCUniversal will be participating at the USOC's Team USA take-over of Times Square that same day.

The Olympic Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity to promote the Games, including 20 broadcast/cable channels and more than 65 websites.

"The 100-day event will begin what is unquestionably our largest Olympic promotion event ever," said John Miller, CMO, NBC Sports Group. "Thanks to our full-company Symphony efforts and the new promotional power of the larger NBCUniversal with Comcast, we can leverage all of these assets to generate massive awareness and apply it to the Olympics - the biggest event of all - to aggregate the largest possible audience."

PRIMETIME ROADBLOCK: In the 8 p.m. ET/PT hour on Wednesday, April 18, an NBCUniversal 'Roadblock' -- a 30-second promo airing across all 20 networks of NBCUniversal -- will promote the 100-day countdown. There are two versions of the Olympic spot; both creatives were produced by NBC Olympics.

The first spot generates awareness and captures the excitement of the Olympic Games and the world coming together in London. The promo features the great moments from Beijing and looks forward to London, inviting viewers to see the world's best and see the world at its best.

The second 30-second spot promotes an online campaign, the "30 Greatest NBC Olympic Moments" presented by Chevrolet. The campaign features 30 of the greatest moments on NBC, from the 1988 to 2008 Summer Olympic Games. The promo will air on the Olympic networks of NBCUniversal, including NBC and NBC Sports Network.

COUNTDOWN TO OLYMPICS TO BE SEEN ON ALL NETWORKS AND ACROSS ALL PLATFORMS:

Following is a list of NBCUniversal's plans to promote the Games starting on April 18 leading up to the Olympics:

· The NBC Peacock will add the Olympic rings to its on-screen bug starting on Wednesday, April 18 and continuing up to and through the Games.

· On Telemundo, the network's T on-screen bug will also feature the Olympic rings below.

· The news-ticker on NBC Sports Network will add Olympic rings to its logo and will feature more Olympic content.

· Online, there will be an increased editorial presence on NBCOlympics.com, the digital destination for all Olympic-related information for the Games.

· More than 30 locally-driven spots will begin to air in local markets on NBC Owned Television Stations and on NBC affiliates.

· Comcast and all of NBCUniversal's network distribution partners will begin a more active presence in promoting the Olympics.

· Shoppers, airline travelers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured on American Airlines inflight entertainment, New York City taxi cabs, PATH trains and in national retail stores, including Best Buy and Walmart.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/24/16 - 03:32 PM]
Lifetime Greenlights Britney Spears Biopic
Production begins this September in Vancouver for a 2017 premiere on Lifetime.

[08/24/16 - 02:31 PM]
"Live with Kelly" Kicks Off 2016-17 Season on September 5, 2016
As the exciting search for Kelly's new on-air partner continues, a diverse group of personalities will join her on the show.

[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.