or


[04/16/12 - 10:11 AM]
NBCUniversal Celebrates 100-Day Countdown to London Games With 20-Channel Promotional "Roadblock"
In the 8:00/7:00c hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games.

[via press release from NBC]

NBCUNIVERSAL CELEBRATES 100-DAY COUNTDOWN TO LONDON GAMES WITH 20-CHANNEL PROMOTIONAL "ROADBLOCK"

Networks of NBCUniversal to Increase Olympic Promotion Starting April 18, 100 Days to Opening Ceremony of 2012 London Olympics

NEW YORK - April 16, 2012 - Beginning Wednesday, April 18, the date that marks 100 days from the July 27 Opening Ceremony of the 2012 London Olympics, NBC Sports Group and the networks of NBCUniversal will take part in a multi-platform marketing initiative to promote the upcoming Olympic Games. In the 8 p.m. ET/PT hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games, and a new phase of increased Olympic promotion will begin. In addition, NBC Sports Group and the networks of NBCUniversal will be participating at the USOC's Team USA take-over of Times Square that same day.

The Olympic Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity to promote the Games, including 20 broadcast/cable channels and more than 65 websites.

"The 100-day event will begin what is unquestionably our largest Olympic promotion event ever," said John Miller, CMO, NBC Sports Group. "Thanks to our full-company Symphony efforts and the new promotional power of the larger NBCUniversal with Comcast, we can leverage all of these assets to generate massive awareness and apply it to the Olympics - the biggest event of all - to aggregate the largest possible audience."

PRIMETIME ROADBLOCK: In the 8 p.m. ET/PT hour on Wednesday, April 18, an NBCUniversal 'Roadblock' -- a 30-second promo airing across all 20 networks of NBCUniversal -- will promote the 100-day countdown. There are two versions of the Olympic spot; both creatives were produced by NBC Olympics.

The first spot generates awareness and captures the excitement of the Olympic Games and the world coming together in London. The promo features the great moments from Beijing and looks forward to London, inviting viewers to see the world's best and see the world at its best.

The second 30-second spot promotes an online campaign, the "30 Greatest NBC Olympic Moments" presented by Chevrolet. The campaign features 30 of the greatest moments on NBC, from the 1988 to 2008 Summer Olympic Games. The promo will air on the Olympic networks of NBCUniversal, including NBC and NBC Sports Network.

COUNTDOWN TO OLYMPICS TO BE SEEN ON ALL NETWORKS AND ACROSS ALL PLATFORMS:

Following is a list of NBCUniversal's plans to promote the Games starting on April 18 leading up to the Olympics:

· The NBC Peacock will add the Olympic rings to its on-screen bug starting on Wednesday, April 18 and continuing up to and through the Games.

· On Telemundo, the network's T on-screen bug will also feature the Olympic rings below.

· The news-ticker on NBC Sports Network will add Olympic rings to its logo and will feature more Olympic content.

· Online, there will be an increased editorial presence on NBCOlympics.com, the digital destination for all Olympic-related information for the Games.

· More than 30 locally-driven spots will begin to air in local markets on NBC Owned Television Stations and on NBC affiliates.

· Comcast and all of NBCUniversal's network distribution partners will begin a more active presence in promoting the Olympics.

· Shoppers, airline travelers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured on American Airlines inflight entertainment, New York City taxi cabs, PATH trains and in national retail stores, including Best Buy and Walmart.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:31 PM]
ESPN and ABC Present AT&T WNBA All-Star 2025, July 18-19
Saturday's All-Star Game will feature many of the league's biggest stars, including Captains Caitlin Clark and Napheesa Collier as well as Aliyah Boston, Paige Bueckers, Sabrina Ionescu, Kelsey Mitchell, Kelsey Plum, Angel Reese, Breanna Stewart and A'ja Wilson.

[07/15/25 - 12:05 PM]
The Walt Disney Company Earns 137 Emmy Award Nominations
Disney's FX garnered 35 nominations, of which five are for Outstanding Program - Comedy Series (two), Limited Series, Documentary Series and Unstructured Reality Series.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 11:46 AM]
NBCUniversal Receives 72 Emmy Award Nominations, Including a Record-Setting 31 Nominations for the "Saturday Night Live" Franchise As It Extends Its Lead As Most Nominated Show Ever
Universal Studio Group (USG) garnered 56 nominations, including 15 for the critically acclaimed "Hacks," which earned noms for Outstanding Comedy Series and Jean Smart for Lead Actress in a Comedy Series.

[07/15/25 - 11:35 AM]
The Search for America's Ultimate Physique Is on with "Physical 100 USA"
In the original Korean series, elite athletes, bodybuilders, and military professionals face off in grueling quests that test raw strength and endurance.

[07/15/25 - 11:00 AM]
Video: We TV and ALLBLK Release Trailer and Key Art for the Hit Music Competition Series "Deb's House"
The series is set to premiere Friday, August 22 at 9:30pm ET exclusively on We TV and streaming on ALLBLK and AMC+.

[07/15/25 - 10:29 AM]
Lionsgate Scores Record 23 Emmy Nominations for the Acclaimed Seth Rogen/Evan Goldberg Comedy Series "The Studio" on Apple TV+
Lionsgate's hit series "The Rookie" on ABC also earned two Emmy nominations, bringing the Company's total to 25 Emmy nominations.

[07/15/25 - 10:14 AM]
Warner Bros. TV Group Tops All Studios with 60 Emmy Nominations
This includes an Outstanding Drama Series nomination for Warner Bros. Television's "The Pitt," Comedy Series nods for WBTV's "Abbott Elementary" and "Shrinking," and Limited/Anthology Series honors for WBTV's "The Penguin."

[07/15/25 - 09:38 AM]
HBO Max Receives the Most Emmy Nominations with 142 Nods, Setting a New Record for the Platform
"These Emmy nominations highlight the exceptional craftsmanship and storytelling that define HBO Max," said Casey Bloys, Chairman & CEO, HBO & HBO Max Content.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/15/25 - 09:01 AM]
Video: "Red Eye" - Season 1 Official Trailer - Hulu
A red eye flight from London to Beijing becomes a thrilling journey after Dr. Matthew Nolan (Richard Armitage) is arrested and accused of murdering a woman.

[07/15/25 - 09:00 AM]
77th Emmy Awards Complete Nominations List
"Andor," "The Diplomat," "The Last of Us," "Paradise," "The Pitt," "Severance," "Slow Horses," and "The White Lotus" will compete for Outstanding Drama Series.

[07/15/25 - 07:15 AM]
Video: Official Trailer Released for New Adult Swim Stop-Motion Series "Women Wearing Shoulder Pads"
Created by Gonzalo Cordova and produced in partnership with Mexico City-based studio Cinema Fantasma, the stop-motion series follows Marioneta, a proud wealthy Spaniard living in 1980s Quito, Ecuador.