NICKELODEON GREENLIGHTS THREE NEW COMEDY SERIES FOR "NICKMOM," THE BRAND-NEW DESTINATION FOR TODAY'S MOMS
NEW YORK - April 19, 2012- Nickelodeon today announced three new series pick-ups for NICKMOM, the prime-time, advertiser-supported TV comedy block and convergent web site designed specifically for today's moms. The three new series for television, The Judi and Kate Show (working title), Parental Discretion with Stefanie Wilder Taylor (working title) and What Carol Brady Thinks (working title) will join the previously announced stand-up comedy series, NickMom Night Out (26 episodes). The NICKMOM block will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more.
"Nickelodeon has built a strong relationship with moms over the years, and we see a great opportunity to serve them with content just for them with NickMom," said Bronwen O'Keefe, Senior Vice President, NICKMOM. "The pick-ups of The Judi & Kate Show, Parental Discretion with Stefanie Wilder Taylor and What Carol Brady Thinks underscore our strategy to create original content on air, online and for mobile that will tap into the unique humor that mom's understand."
NICKMOM'S three new series pick-ups are:
· The Judi & Kate Show (20 episodes) - A real-life, modern-day Laverne and Shirley, these two mom video bloggers from St. Louis have a lot to say, and the worldwide web is listening. The Judi & Kate Show is a show within a show, which goes inside their world for their unique take on motherhood. Executive produced by Coolfire Originals (Welcome to Sweetie Pies).
· Parental Discretion with Stefanie Wilder Taylor (26 episodes) - This new show blends studio elements, interviews, video commentary, monologues and panel discussions with field pieces including hidden camera, mom on the street and sketch comedy. Each episode explores a different element of parenting, all through the irreverent and funny eyes of author and comedienne Stefanie Wilder Taylor. Executive produced by Hugh Fink and Stefanie Wilder Taylor.
· What Carol Brady Thinks (26 episodes) - Through graphic overlays on top of the original series, viewers go inside the mind of one of the most iconic moms of all time, Carol Brady. Finally, the chance to celebrate this mom who did it all and looked great doing it. Executive Produced by Jim Burns.
Nickelodeon previously announced NickMom Night Out (26 episodes), a stand-up comedy series that takes mom out for a night at the comedy club from the comfort of her own couch. Featured comedians include Judy Gold, Corey Kahaney, B Phlat and Dena Blizzard, all offering their humorous takes on the joy and pain of parenting. Executive produced by Bob Mittenthal.
The NICKMOM nightly TV block, launching this fall on Nick Jr., will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more. NICKMOM.com blog debuted last November and currently features editorial franchises, photos and video. Throughout this year, the site will evolve into a robust, mom-focused humor site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).