or


[05/16/12 - 07:15 AM]
Turner Broadcasting Creates Strategic Partnership With Digital Comedy Powerhouse Funny Or Die
The company is taking a minority equity stake and its digital sales force will serve as the exclusive seller of its advertising opportunities.

[via press release from Turner]

Turner Broadcasting Creates Strategic Partnership With Digital Comedy Powerhouse Funny Or Die

Turner's Digital Sales Force to Become Exclusive Seller Of Advertising Opportunities with Funny Or Die

Turner Broadcasting System, Inc., including multi-platform entertainment networks TBSand Adult Swim, is joining forces with Funny Or Die in a strategic partnership that links three of the biggest brands in comedy. TBS, the highest-rated comedy network on television, and Adult Swim, TV's leader with young adults, along with select Turner digital properties, will collaborate with Funny Or Die to accelerate the digital content provider's sales and cement all three brands' position as the leading multi-platform destinations for great comedy.

The agreement promises to enhance the phenomenal growth of Funny Or Die, which was launched in 2007 by Will Ferrell, writer/director Adam McKay and writer Chris Henchy. Turner Broadcasting is taking a minority equity stake in Funny Or Die, and Turner's digital sales force will serve as the exclusive seller of advertising opportunities with Funny Or Die. The reach of TBS and Adult Swim - coupled with the strength and innovation of the Turner Broadcasting System, Inc. sales division - will be an ideal pairing for Funny Or Die, which has relationships with many of the top people and brands in entertainment.

"While we are incredibly excited about how this partnership will catalyze our growth and make Funny Or Die an even better place for comedic talent, we are even more excited about the opportunities this will open up to brands and advertisers to create far-reaching, hilariously funny cross-platform content and messaging," said Dick Glover, president and CEO of Funny Or Die. "TBS, Adult Swim, Turner Digital Sales and the rest of the Turner organization are a fantastic fit with us in all ways. Plus, we are instantly gaining an even larger sales staff, something it would take us years to develop. This is very cool."

"We're thrilled by our acquisition of Turner," said Adam McKay, co-founder of Funny Or Die. "We're now taking a long hard look at Viacom. These are heady days over here at Funny Or Die."

Funny Or Die caught fire immediately after its April 2007 launch, thanks to the popularity of Ferrell's now-famous "The Landlord" video, which has been viewed about 80 million times. Since then, the company has evolved into a vertically integrated 21st century digital studio that produces high-quality content over numerous platforms, including funnyordie.com. Funny Or Die also attracts some of the most famous and talented people in entertainment, ranging from Justin Bieber to Zach Galifianakis.

Turner has already worked extensively with Funny Or Die on the creative side of the business, and the two companies will now partner on content that reaches across all platforms, including television, mobile and tablets. "We're investing in Funny Or Die because we can take their great content and give it a wider audience through the incredible reach of TBS," said Steve Koonin, president of Turner Entertainment Networks, which includes TBS. "TBS and Funny Or Die will give people a laugh anywhere, anytime and on any device."

Because comedy has proven to be a magnet for young adults, the Turner and Funny Or Die partnership will be attractive to a wide range of ad partners. "Turner's new strategic alliance with Funny Or Die adds another core asset to our unrivaled digital portfolio that will prove to be very attractive to advertisers looking to associate their brands with great content and an engaged, socially savvy audience," said David Levy, president of sales, distribution and sports at Turner Broadcasting System. "Combined with the powerful reach and content of TBS and Adult Swim, the addition of Funny Or Die provides advertisers opportunities to associate their messages with three top brands that attract young demos and engage consumers across a variety of screens."

"We've worked with Funny Or Die in the past because their sensibilities and creator-friendly environment matches ours," said Stuart Snyder, president/COO Turner's Animation, Young Adults & Kids Media Group, which includes Adult Swim. "This extension of our relationship will now allow us to bring even more great comedy content to our audience."

About Funny Or Die

Funny Or Die launched in April 2007 and has quickly become the top destination for comedy on the web. The site has over 16 million unique users per month, over 60 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high quality content over numerous platforms, operating a social media and marketing division with over 3.8 million Twitter followers (#1 Comedy Brand), approximately 5.8 million Facebook fans (Funny Or Die: 1.7M; Will Ferrell: 4.1M), and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die's founders are Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy), Creative Artists Agency (CAA), Randy Adams and Michael Kvamme. Judd Apatow is also a principal partner in Funny Or Die.

About Turner Broadcasting

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/18/14 - 08:06 AM]
Celebrities, Renovating Families and Fixer-Uppers Take Center Stage in Nine New Series on HGTV
Among the network's latest additions: "Genevieve's Renovation," "Sold on the Spot" and "The Brothers Big Reno Project."

[04/18/14 - 07:45 AM]
Ed Stafford Returns to Discovery in All-New Epic Series, "Marooned" Premiering Wednesday, April 23 at 10PM ET/PT
Ed strive to prove to himself that he can tackle the challenges of any environment, once again with nothing except his camera - and find everything he needs to not just survive, but thrive in some of the world's toughest environments.

[04/17/14 - 09:31 PM]
"American Idol" Voting Results for April 17
Next week, on Wednesday, April 23, the Top Six get a little bit country and a little bit rock and roll as they perform two songs each - one country and one rock!