[05/16/12 - 07:15 AM]
Turner Broadcasting Creates Strategic Partnership With Digital Comedy Powerhouse Funny Or Die
The company is taking a minority equity stake and its digital sales force will serve as the exclusive seller of its advertising opportunities.

[via press release from Turner]

Turner Broadcasting Creates Strategic Partnership With Digital Comedy Powerhouse Funny Or Die

Turner's Digital Sales Force to Become Exclusive Seller Of Advertising Opportunities with Funny Or Die

Turner Broadcasting System, Inc., including multi-platform entertainment networks TBSand Adult Swim, is joining forces with Funny Or Die in a strategic partnership that links three of the biggest brands in comedy. TBS, the highest-rated comedy network on television, and Adult Swim, TV's leader with young adults, along with select Turner digital properties, will collaborate with Funny Or Die to accelerate the digital content provider's sales and cement all three brands' position as the leading multi-platform destinations for great comedy.

The agreement promises to enhance the phenomenal growth of Funny Or Die, which was launched in 2007 by Will Ferrell, writer/director Adam McKay and writer Chris Henchy. Turner Broadcasting is taking a minority equity stake in Funny Or Die, and Turner's digital sales force will serve as the exclusive seller of advertising opportunities with Funny Or Die. The reach of TBS and Adult Swim - coupled with the strength and innovation of the Turner Broadcasting System, Inc. sales division - will be an ideal pairing for Funny Or Die, which has relationships with many of the top people and brands in entertainment.

"While we are incredibly excited about how this partnership will catalyze our growth and make Funny Or Die an even better place for comedic talent, we are even more excited about the opportunities this will open up to brands and advertisers to create far-reaching, hilariously funny cross-platform content and messaging," said Dick Glover, president and CEO of Funny Or Die. "TBS, Adult Swim, Turner Digital Sales and the rest of the Turner organization are a fantastic fit with us in all ways. Plus, we are instantly gaining an even larger sales staff, something it would take us years to develop. This is very cool."

"We're thrilled by our acquisition of Turner," said Adam McKay, co-founder of Funny Or Die. "We're now taking a long hard look at Viacom. These are heady days over here at Funny Or Die."

Funny Or Die caught fire immediately after its April 2007 launch, thanks to the popularity of Ferrell's now-famous "The Landlord" video, which has been viewed about 80 million times. Since then, the company has evolved into a vertically integrated 21st century digital studio that produces high-quality content over numerous platforms, including funnyordie.com. Funny Or Die also attracts some of the most famous and talented people in entertainment, ranging from Justin Bieber to Zach Galifianakis.

Turner has already worked extensively with Funny Or Die on the creative side of the business, and the two companies will now partner on content that reaches across all platforms, including television, mobile and tablets. "We're investing in Funny Or Die because we can take their great content and give it a wider audience through the incredible reach of TBS," said Steve Koonin, president of Turner Entertainment Networks, which includes TBS. "TBS and Funny Or Die will give people a laugh anywhere, anytime and on any device."

Because comedy has proven to be a magnet for young adults, the Turner and Funny Or Die partnership will be attractive to a wide range of ad partners. "Turner's new strategic alliance with Funny Or Die adds another core asset to our unrivaled digital portfolio that will prove to be very attractive to advertisers looking to associate their brands with great content and an engaged, socially savvy audience," said David Levy, president of sales, distribution and sports at Turner Broadcasting System. "Combined with the powerful reach and content of TBS and Adult Swim, the addition of Funny Or Die provides advertisers opportunities to associate their messages with three top brands that attract young demos and engage consumers across a variety of screens."

"We've worked with Funny Or Die in the past because their sensibilities and creator-friendly environment matches ours," said Stuart Snyder, president/COO Turner's Animation, Young Adults & Kids Media Group, which includes Adult Swim. "This extension of our relationship will now allow us to bring even more great comedy content to our audience."

About Funny Or Die

Funny Or Die launched in April 2007 and has quickly become the top destination for comedy on the web. The site has over 16 million unique users per month, over 60 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high quality content over numerous platforms, operating a social media and marketing division with over 3.8 million Twitter followers (#1 Comedy Brand), approximately 5.8 million Facebook fans (Funny Or Die: 1.7M; Will Ferrell: 4.1M), and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die's founders are Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy), Creative Artists Agency (CAA), Randy Adams and Michael Kvamme. Judd Apatow is also a principal partner in Funny Or Die.

About Turner Broadcasting

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

  [may 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/21/18 - 12:56 PM]
Jay Ali Joins the Cast for Season Three of the Netflix Original Series, "Marvel's Daredevil"
He will portray Rahul "Ray" Nadeem, an honest, but ambitious FBI agent willing to go to any length for his family.

[03/21/18 - 12:15 PM]
An All-New Supersized "Jay Leno's Garage" Premieres Thursday, April 19 at 10PM ET/PT
Celebrity guests this season include Jamie Foxx, Billy Crystal, Terry Crews, Tyler Perry, Mitt Romney, Trevor Noah, James Taylor, "Weird Al" Yankovic, Martha Reeves, Guy Fieri, Chris Hardwick, and more.

[03/21/18 - 11:02 AM]
Video: First-Look and New Promo Available from NBC's "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8:00/7:00c in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn.

[03/21/18 - 10:53 AM]
Video: Go Inside FX's "Legion" with 360 Video Experience
The video culminates with an exclusive look at the first two and half minutes of the Season 2 premiere.

[03/21/18 - 10:36 AM]
TV Land's Hit Series "Younger" Returns for Season Five on Tuesday, June 5 at 10PM ET/PT
This season, series star Miriam Shor will make her television directorial debut with an episode to air in July.

[03/21/18 - 10:30 AM]
"Queen Sugar" Season Three Debuts with Two-Night Premiere Event Tuesday, May 29 and Wednesday, May 30 on OWN
Continuing a creative initiative established in the show's first season, series creator/executive producer Ava DuVernay has once again assembled an all-female directing team for the third consecutive season.

[03/21/18 - 10:00 AM]
USA Network Unveils Spring Schedule
Newly announced return dates include "Colony" (Wednesday, May 2), "Queen of the South" (Thursday, June 21) and "Shooter" (also Thursday, June 21).

[03/21/18 - 09:30 AM]
NFL Expanding Coverage of the 2018 NFL Draft to Include Two Broadcast and Four Cable Television Networks
NFL Network and FOX will team up to simulcast live coverage of Rounds 1-3 of the 2018 NFL Draft.

[03/21/18 - 09:15 AM]
Viceland Lights Up Its Second Annual "Weed Week"
To mark the occasion, the network adds a healthy dose of smoke to its air with sneak previews of new seasons of two of its most popular shows.

[03/21/18 - 09:00 AM]
Video: Trailer for Netflix Film "Come Sunday" - Starring Chiwetel Ejiofor
Martin Sheen, Jason Segel, Condola Rashad, Lakeith Stanfield and Danny Glover also star in the Joshua Marston film.

[03/21/18 - 08:16 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top
The Peacock leads the evening among total viewers and adults 18-49.

[03/21/18 - 07:05 AM]
NBC Sports Group and IndyCar Partner on Comprehensive, Multi-Year Media Rights Agreement
The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN.

[03/20/18 - 11:17 PM]
Development Update: Tuesday, March 20
Updates include: Sinbad to play father to FOX's "Rel"; E! passes on drama pilot "#FashionVictim"; and Allison Williams is bound for Netflix's "A Series of Unfortunate Events."

[03/20/18 - 02:30 PM]
FOX Announces Summer Premiere Dates
New seasons of "Beat Shazam" and "Love Connection" will help kick things off on Tuesday, May 29.

[03/20/18 - 12:16 PM]
"Saints & Sinners" Returns Sunday, April 8 at 9:00 p.m. (ET) on Bounce
Look for new episodes premiering every Sunday night through the season finale on May 27.