or


[05/23/12 - 07:22 AM]
TBS and Facebook Announce New Distribution Partnership for DumbDumb Digital Comedy Shorts
The initial agreement calls for DumbDumb to produce up to six short-form comedy videos for TBS.com, each featuring a sponsor's brand integration.

[via press release from TBS]

TBS and Facebook Announce New Distribution Partnership for DumbDumb Digital Comedy Shorts

Announcement Builds on Deal with Electus and Jason Bateman and Will Arnett's DumbDumb

TBS and Facebook [NASDAQ: FB] are coming together for a new agreement that extends TBS's distribution plan for DumbDumb comedy shorts. The new branded entertainment content opportunities were announced recently by the network, along with the advertising and digital production company launched by comic actors Jason Bateman and Will Arnett, in partnership with Ben Silverman's multimedia studio Electus, an operating business of IAC [NASDAQ: IACI]. The TBS and Facebook agreement combines branded video content with the scale, targeting and reach of the Facebook platform.

"As consumer viewing habits have changed, and advertisers look to integrate within sharable and entertaining media, we are very pleased to announce TBS's partnership with Facebook for DumbDumb branded content," said Donna Speciale, president of Turner Entertainment and Young Adults Ad Sales. "We are not just talking the talk about innovation; we are actively developing ways for our advertisers to creatively immerse their brands through a multi-screen approach that delivers great video to an engaged and interested audience on Facebook."

"Through this partnership with TBS for DumbDumb content, Facebook will not only help brands distribute and promote their content across the platform, but through social engagement will drive consumption of that content," said Carolyn Everson, VP, Global Marketing Solutions at Facebook. "Facebook and television work perfectly together, as Facebook has become the location where viewers discuss, experience, and share what they watch and what they love, creating true word of mouth at scale."

"When we built and launched DumbDumb with Jason and Will, we always wanted to deliver content wherever the consumer was consuming it," said Ben Silverman, Chairman and Founder of Electus. "The Dummies and I are very excited about this partnership so we can Turner and Facebook all at once."

Through this deal with Facebook, the comedic videos will extend even further beyond the sponsor's engaged social media platforms and the powerful reach of Turner Digital. Marketing will be custom-developed with each sponsor's target audience and brand goals in mind.

The initial agreement between Turner and Electus calls for DumbDumb to produce up to six short-form comedy videos for TBS.com, each featuring a sponsor's brand integration and the DumbDumb stable of comedic stars. In addition, participating sponsors have the opportunity to showcase the videos across multiple screens and social platforms, including their Web sites, You Tube channels, Facebook pages, and Twitter feeds, among others. To provide even further reach for the client's brand message, TBS will promote tune-in through popular and relevant comedic shows like Conan, Family Guy and The Big Bang Theory, as well as across the Turner Digital network of online and mobile destinations, including Teamcoco.com, AdultSwim.com and NBA.com.

In just two short years, DumbDumb has made a name for itself creating memorable comedy videos for such companies as Orbit, Old Navy and Denny's, the latter serving as the setting for the star-packed online talk show Always Open. Bateman and Arnett's comedic reputation, which is in part fueled by their brilliant performances on the acclaimed comedy series Arrested Development, helps DumbDumb attract an impressive array of on-screen talent, including Sarah Silverman, Amy Poehler, Will Forte and Kristen Bell, to name a few.

Click here for a video introduction to DumbDumb: http://bit.ly/GHCOvy

About Facebook

Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.

Facebook(R) is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.

About DumbDumb

DumbDumb is a digital content and production studio led by Jason Bateman and Will Arnett. By using their well-known comedic tone and sensibility, DumbDumb creates and produces brand-inspired entertainment content that reaches audiences across all forms of social, digital and traditional media. Their goal is to enhance traditional marketing and advertising activities, and ultimately revolutionize the way advertisers connect with their audiences. With the backing and distribution expertise of Ben Silverman's multimedia entertainment studio, Electus, and IAC, DumbDumb is a valuable strategic and creative resource for brands looking to harness the power of entertainment and humor. For more information about DumbDumb, visit www.DumbDumb.com.

About Electus

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.

About TBS

TBS is basic cable's #1 network among young adults in primetime. Available in 100 million households, TBS features the Emmy(R)-nominated late-night series CONAN, starring Conan O'Brien, and original primetime comedy series like Men at Work, Sullivan & Son, Cougar Town, Wedding Band, Tyler Perry's For Better or Worse, King of the Nerds (w.t.), Deon Cole's Black Box and Who Gets the Last Laugh? (w.t.). TBS also features an outstanding slate of contemporary comedies, such as The Big Bang Theory and Family Guy, as well as blockbuster movies and championship sports. In addition, TBS produces special live comedy events, like the star-studded comedy festival held each year in Chicago.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/01/14 - 09:47 AM]
New Seasons of Hit Showtime(R) Comedy Series "Shameless," "House of Lies" and "Episodes" to Return Sunday, January 11th
Emmy-nominees William H. Macy, Don Cheadle and Matt LeBlanc are back with their respective series.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:36 AM]
Bravo Media Spices Up Fall with "The Real Housewives of Atlanta" and "Fashion Queens" Returning Sunday, November 9 at 8PM and 11:30PM ET/PT
Cynthia Bailey, Kandi Burruss, NeNe Leakes, Kenya Moore and Phaedra Parks are back this season, and joined by media maven Claudia Jordan.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:01 AM]
Springhill Production Company to Executive Produce ESPN Films' and Disney XD's "Becoming," Profiling the Journeys of Today's Most-Inspiring Athletes
"Becoming" will debut Sunday, October 26 (8:00 p.m., ET/PT) on Disney XD and is in development for an ongoing series.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[10/01/14 - 07:29 AM]
"A Crime to Remember" Returns to Investigation Discovery
Look for the first of eight new episodes on Tuesday, November 11 at 10:00/9:00c.

[10/01/14 - 07:18 AM]
Nickelodeon Launches "Blaze and the Monster Machines," Brand-New Preschool Series Supercharged with Stem Curriculum, Monday, Oct. 13, at 12 P.M. (ET/PT)
The first preschool show on TV to comprehensively cover all areas of STEM in every episode, Blaze and the Monster Machines follows the amazing monster truck Blaze and his eight-year-old driver AJ.

[10/01/14 - 07:00 AM]
E! Reveals the Ambition, Talent and Savvy It Takes to Walk in the Stilettos of an Icon When "House of DVF" Premieres Sunday, November 2 at 10PM ET/PT
The series will also come to E! in 100 countries, premiering in November internationally - the same month as the U.S. premiere.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.