or


[07/10/12 - 03:48 PM]
USA Network Launches a Virtual Treasure Hunt With "White Collar: Neal's Stash"
The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team.

[via press release from USA]

USA NETWORK LAUNCHES A VIRTUAL TREASURE HUNT WITH "WHITE COLLAR: NEAL'S STASH"

Online Hunt Sponsored by Ford, Takes Fans Back to Neal and Mozzie's Early Days Through Digital Crowd-Sourcing & Interactive Game Challenges to Win Eligibility to Drive Away in a 2013 Ford Taurus

NEW YORK - July 10, 2012 - Today, USA Network, the top entertainment brand and pioneer in Social TV, launches Neal's Stash, a national crowd-sourcing treasure hunt inviting WHITE COLLAR fans to help track down an old score by using multiple social channels, games, and video diaries featuring show characters. This interactive experience is the final segment of a multi-phased WHITE COLLAR fan engagement, presented by Ford, building on Mozzie's Mission and The Stash Hunters. The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team including series creator and executive producer Jeff Eastin. Neal's Stash, accessible on desktops and tablets, goes live at nealsstash.com, with the return of WHITE COLLAR on Tuesday, July 10 at 10/9c.

"Neal's Stash combines the power of strong storytelling and social innovation to integrate fans into a digital experience that pulls them further into the show's mythology," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "Ford played an integral role in driving this long-term initiative, which started in February, offering fans a multi-tiered and phased immersive experience that kept them engaged with the show during its hiatus and now throughout the summer."

Neal's Stash gives fans the opportunity to help Neal and Mozzie track down a rare gem stolen from them by a rival con artist. Together they dispatched two of their old associates - the Stash Hunters - to track down the gem. As they traverse the US in a 2013 Ford Taurus hunting for the missing loot, the Stash Hunters rely on the help of fans completing social challenges and games to unlock clues that keep them on the trail of the missing stash. While fans can engage with each other via social media channels including USA's Character Chatter, they can also get more real-time feeds from the Hunters who will provide updates via their Facebook page which includes video diaries and photos. Throughout the treasure hunt, Mozzie and Peter will encourage users with their own video hints and tips from their respective points of view.

"Working with USA on this series has given us a creative way of inviting fans to interact with our vehicles within the context of this engaging Social TV activation," said Crystal Worthem, Brand Content and Alliance manager, Ford Motor Company. "Our integration in these storytelling experiences enables us to tailor a campaign that is fun for fans, while giving us a platform to seamlessly showcase our innovative features and capabilities as our cars are an integral part of the adventure."

Neal's Stash had a soft launch in the spring when fans were enlisted to help select The Stash Hunters after they played Cracked the Cookie to demonstrate that their con skills were up to snuff. USA created White Collar: Neal's Stash in conjunction with series creator and executive producer Jeff Eastin and his creative team from the show as well as technology partner Ralph Interactive. The Stash Hunters are played by Elizabeth Aldefer and Elizabeth Massucci.

In the season four opener, shot on location in Puerto Rico, Neal Caffrey (Matt Bomer) and his co-conspirator Mozzie (Willie Garson) are blissfully unaware that agent Peter Burke (Tim DeKay) is trying to find them before a ruthless agent (guest star Mehki Phifer) - eager to bring the fugitives home at any cost - descends on their island paradise. This season, Peter will struggle with his pristine career for the first time, facing probation and a possible transfer. And for the first time, the storyline will dive into Neal's family history, revealing the ideology behind how he became the con man he is today. WHITE COLLAR also stars Tiffani Thiessen, Sharif Atkins, Marsha Thomason and Hilarie Burton.

WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Mark Goffman is an executive producer and Jeff King is a co-executive producer.

The #1 network in all of basic cable, USA Network is seen in 100 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW and FAIRLY LEGAL. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [july 2012]  
S
M
T
W
T
F
S


· WHITE COLLAR (USA)





[01/17/18 - 02:36 PM]
New Drama Series "Instinct" Will Now Debut Sunday, March 18 on the CBS Television Network
The project, starring Alan Cumming and Bojana Novakovic, will roll out one week later than previously announced.

[01/17/18 - 12:46 PM]
Smithsonian Channel(TM) Examines the Life and Death of an Iconic Civil Rights Activist in "The Lost Tapes: Malcolm X"
Said installment relives the pivotal years of this trailblazing activist using rarely seen footage and audio tapes, including never-before-seen footage of Nation of Islam rallies and recordings made at the Audubon Ballroom on the day of his assassination.

[01/17/18 - 11:36 AM]
Car Customization Entrepenuer, Ryan Friedlinghaus, Returns to Velocity for an All New Season of "Inside West Coast Customs"
"Everyone turns to Ryan for his craftsmanship and knowledge which stems from years of experience building outstanding cars," said Robert S. Scanlon, president of Velocity and TEN video content.

[01/17/18 - 11:16 AM]
Custom Car Builder Aaron Kaufman Returns to Discovery Channel in All-New Series "Shifting Gears with Aaron Kaufman"
"Fast N' Loud" star Aaron Kaufman is back, and this time, he's the boss.

[01/17/18 - 11:00 AM]
Lynn Barrie Joins Freeform as Senior Vice President, Original Programming and Development
Prior to joining Freeform, Barrie was the vice president of Comedy Development at ABC Entertainment Group.

[01/17/18 - 10:52 AM]
"Who Wants to Be a Millionaire" and "RightThisMinute" Renewed for 2018-19 on ABC Owned Television Stations by Disney-ABC Home Entertainment and Television Distribution
Hosted by Chris Harrison and currently in its 16th season in national syndication, "Millionaire" continues to be the only game show that offers a $1 million prize to each and every contestant.

[01/17/18 - 10:15 AM]
Rupert Friend Joins Cast of CBS All Access' "Strange Angel"
Friend will play Ernest Donovan, the enigmatic neighbor of Jack Parsons (portrayed by Jack Reynor) who becomes the young scientist's tour guide into the illicit underbelly of 1930s Los Angeles.

[01/17/18 - 10:03 AM]
"Marvel's Cloak & Dagger" Panel and Live Performances Announced for First Ever "Freeform Summit"
The "Freeform Summit," taking place Thursday at NeueHouse Hollywood, includes talent, executives, showrunners and directors across multiple series spotlighting the brand new 2018 programming lineup including.

[01/17/18 - 10:02 AM]
Showtime(R) to Premiere "Eddie Griffin: Undeniable"
Celebrating his 30-year anniversary in comedy, veteran comedian Eddie Griffin takes to the stage in the hilarious new special, premiering on Friday, February 9.

[01/17/18 - 09:09 AM]
"Love at First Bite" - New Series Premieres Monday, January 22 at 10PM ET/PT on FYI
Each 30-minute episode follows a couple who met, fell in love, and followed their passion for food and creativity together by opening a restaurant.

[01/17/18 - 08:43 AM]
Jermaine Dupri, Cameo, Richelieu Dennis, Tamika Mallory, Marley Dias, Dr. Lonnie Johnson, Rhyon Brown Announced as Recipients of 2018 Bounce Trumpet Awards
The prestigious annual event celebrating African-American achievements and contributions will air exclusively on Bounce on Sunday, February 11.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/17/18 - 07:58 AM]
CMT Unveils the Cast of "Music City" from the Creator of "The Hills" and "Laguna Beach" Premiering Thursday, March 1 at 10 PM ET/PT
The highly-anticipated "Music City" follows a group of friends entering the next chapter of their lives while chasing dreams of success, fame and romance in Nashville.

[01/17/18 - 07:03 AM]
Video: First Look at the New Season of "Queer Eye" Launching Exclusively on Netflix February 7
The series returns to Netflix and is going global, introducing audiences around the world to a modern aesthetic, diverse perspective and a brand new Fab Five.

[01/17/18 - 06:30 AM]
Kendrick Lamar, Sam Smith and U2 Added to the Lineup for the "60th Annual Grammy Awards(R)" on Jan. 28 on CBS
Previously announced performers include Alessia Cara, Cardi B, Childish Gambino, Daddy Yankee, Luis Fonsi, Kesha, Khalid, Lady Gaga, Little Big Town, Logic, Patti LuPone, Bruno Mars, P!nk, Ben Platt and SZA.