or


[07/10/12 - 03:48 PM]
USA Network Launches a Virtual Treasure Hunt With "White Collar: Neal's Stash"
The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team.

[via press release from USA]

USA NETWORK LAUNCHES A VIRTUAL TREASURE HUNT WITH "WHITE COLLAR: NEAL'S STASH"

Online Hunt Sponsored by Ford, Takes Fans Back to Neal and Mozzie's Early Days Through Digital Crowd-Sourcing & Interactive Game Challenges to Win Eligibility to Drive Away in a 2013 Ford Taurus

NEW YORK - July 10, 2012 - Today, USA Network, the top entertainment brand and pioneer in Social TV, launches Neal's Stash, a national crowd-sourcing treasure hunt inviting WHITE COLLAR fans to help track down an old score by using multiple social channels, games, and video diaries featuring show characters. This interactive experience is the final segment of a multi-phased WHITE COLLAR fan engagement, presented by Ford, building on Mozzie's Mission and The Stash Hunters. The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team including series creator and executive producer Jeff Eastin. Neal's Stash, accessible on desktops and tablets, goes live at nealsstash.com, with the return of WHITE COLLAR on Tuesday, July 10 at 10/9c.

"Neal's Stash combines the power of strong storytelling and social innovation to integrate fans into a digital experience that pulls them further into the show's mythology," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "Ford played an integral role in driving this long-term initiative, which started in February, offering fans a multi-tiered and phased immersive experience that kept them engaged with the show during its hiatus and now throughout the summer."

Neal's Stash gives fans the opportunity to help Neal and Mozzie track down a rare gem stolen from them by a rival con artist. Together they dispatched two of their old associates - the Stash Hunters - to track down the gem. As they traverse the US in a 2013 Ford Taurus hunting for the missing loot, the Stash Hunters rely on the help of fans completing social challenges and games to unlock clues that keep them on the trail of the missing stash. While fans can engage with each other via social media channels including USA's Character Chatter, they can also get more real-time feeds from the Hunters who will provide updates via their Facebook page which includes video diaries and photos. Throughout the treasure hunt, Mozzie and Peter will encourage users with their own video hints and tips from their respective points of view.

"Working with USA on this series has given us a creative way of inviting fans to interact with our vehicles within the context of this engaging Social TV activation," said Crystal Worthem, Brand Content and Alliance manager, Ford Motor Company. "Our integration in these storytelling experiences enables us to tailor a campaign that is fun for fans, while giving us a platform to seamlessly showcase our innovative features and capabilities as our cars are an integral part of the adventure."

Neal's Stash had a soft launch in the spring when fans were enlisted to help select The Stash Hunters after they played Cracked the Cookie to demonstrate that their con skills were up to snuff. USA created White Collar: Neal's Stash in conjunction with series creator and executive producer Jeff Eastin and his creative team from the show as well as technology partner Ralph Interactive. The Stash Hunters are played by Elizabeth Aldefer and Elizabeth Massucci.

In the season four opener, shot on location in Puerto Rico, Neal Caffrey (Matt Bomer) and his co-conspirator Mozzie (Willie Garson) are blissfully unaware that agent Peter Burke (Tim DeKay) is trying to find them before a ruthless agent (guest star Mehki Phifer) - eager to bring the fugitives home at any cost - descends on their island paradise. This season, Peter will struggle with his pristine career for the first time, facing probation and a possible transfer. And for the first time, the storyline will dive into Neal's family history, revealing the ideology behind how he became the con man he is today. WHITE COLLAR also stars Tiffani Thiessen, Sharif Atkins, Marsha Thomason and Hilarie Burton.

WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Mark Goffman is an executive producer and Jeff King is a co-executive producer.

The #1 network in all of basic cable, USA Network is seen in 100 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW and FAIRLY LEGAL. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [july 2012]  
S
M
T
W
T
F
S


· WHITE COLLAR (USA)





[07/29/14 - 04:58 PM]
Tiger Woods to Appear in First-Ever Exclusive Interview with FOX Sports, Tonight on FOX Sports 1
Woods discussed a range of topics over the course of the conversation, including where he is both mentally and physically at this stage of his return.

[07/29/14 - 03:39 PM]
TV Land Picks Up 10 Episodes of "The Gaffigan Show" Starring Comedian Jim Gaffigan
Ashley Williams, Adam Goldberg and Michael Ian Black also star in the project, which was previously set up at CBS.

[07/29/14 - 02:44 PM]
"Laughs," A Weekly Roundup of the Best Stand-Up Comedy in America, Premieres This Saturday, August 2nd on the Fox Television Stations
Steve Hofstetter hosts the series, which will share the funniest, laugh-out-loud moments from comedy clubs in Los Angeles, Washington DC, New York, Phoenix, Houston, Louisville, Chicago and more!

[07/29/14 - 01:27 PM]
Syfy's "12 Monkeys" to Commence Series Production in Toronto
The network also confirms additional casting, inking Tom Noonan and Emily Hampshire for recurring roles.

[07/29/14 - 12:57 PM]
VH1's "Love & Hip Hop: Atlanta" Is on Fire! All-New Episode Airing on a Special Night: Thursday, July 30th 8:00 PM ET/PT
Said installment will then encore in its regular time period on Monday, August 4 at 8:00/7:00c.

[07/29/14 - 12:52 PM]
Shawn Doyle Tapped as a Recurring Guest Star in USA Network's Globe-Trotting Espionage Drama "Covert Affairs"
He'll play Aleksandre Belenko, a Georgian diplomat educated in the U.S. and celebrated for his work with charitable organizations worldwide.

[07/29/14 - 12:35 PM]
FXX Sets Premiere Date for "The League" Season 6
The series will return on Wednesday, September 3 at 10:00/9:00c followed by new episodes of "Ali G Rezurection."

[07/29/14 - 12:02 PM]
Tom Petty & The Heartbreakers to Perform on "Jimmy Kimmel Live" Thursday, July 31 on ABC
That evening, Kimmel will also welcome actress Kerry Washington from ABC's "Scandal."

[07/29/14 - 11:33 AM]
"The World Dog Awards" Makes Its Television Debut in January, 2015 on The CW
For the first time, dogs will be celebrated for their work in entertainment, health services and the military, along with everyday dogs who found fame on the internet.

[07/29/14 - 10:45 AM]
"Does Someone Have to Go?" Will Air on CNBC on August 20
The short-lived FOX series will rebroadcast on the network beginning on said Wednesday at 9:00/8:00c.

[07/29/14 - 10:34 AM]
NBC's Summer Hit "America's Got Talent" Adds Voting and Instant Save on Google Search Starting Tonight July 29 and 30
The new "Snapple Save" in the results shows completely changes the game in how fans choose the fate of the acts.

[07/29/14 - 10:34 AM]
"Anger Management" Partners with "Partners" Beginning Monday, August 4 on FX
Both Lionsgate-produced comedies will air back-to-back episodes for five consecutive weeks.

[07/29/14 - 10:28 AM]
Original Unscripted Series "Parents Just Don't Understand" to Premiere August 23 on the Hub Network
The unique reality series gives real kids and their parents a chance to find out what it feels like to be in the other person's shoes.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 10:00 AM]
VH1 Picks Up "Hit the Floor" for a Third Season
Season 3 of VH1's "Hit the Floor" is expected to premiere in May 2015 with 10 new episodes.