or


[07/10/12 - 03:48 PM]
USA Network Launches a Virtual Treasure Hunt With "White Collar: Neal's Stash"
The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team.

[via press release from USA]

USA NETWORK LAUNCHES A VIRTUAL TREASURE HUNT WITH "WHITE COLLAR: NEAL'S STASH"

Online Hunt Sponsored by Ford, Takes Fans Back to Neal and Mozzie's Early Days Through Digital Crowd-Sourcing & Interactive Game Challenges to Win Eligibility to Drive Away in a 2013 Ford Taurus

NEW YORK - July 10, 2012 - Today, USA Network, the top entertainment brand and pioneer in Social TV, launches Neal's Stash, a national crowd-sourcing treasure hunt inviting WHITE COLLAR fans to help track down an old score by using multiple social channels, games, and video diaries featuring show characters. This interactive experience is the final segment of a multi-phased WHITE COLLAR fan engagement, presented by Ford, building on Mozzie's Mission and The Stash Hunters. The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team including series creator and executive producer Jeff Eastin. Neal's Stash, accessible on desktops and tablets, goes live at nealsstash.com, with the return of WHITE COLLAR on Tuesday, July 10 at 10/9c.

"Neal's Stash combines the power of strong storytelling and social innovation to integrate fans into a digital experience that pulls them further into the show's mythology," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "Ford played an integral role in driving this long-term initiative, which started in February, offering fans a multi-tiered and phased immersive experience that kept them engaged with the show during its hiatus and now throughout the summer."

Neal's Stash gives fans the opportunity to help Neal and Mozzie track down a rare gem stolen from them by a rival con artist. Together they dispatched two of their old associates - the Stash Hunters - to track down the gem. As they traverse the US in a 2013 Ford Taurus hunting for the missing loot, the Stash Hunters rely on the help of fans completing social challenges and games to unlock clues that keep them on the trail of the missing stash. While fans can engage with each other via social media channels including USA's Character Chatter, they can also get more real-time feeds from the Hunters who will provide updates via their Facebook page which includes video diaries and photos. Throughout the treasure hunt, Mozzie and Peter will encourage users with their own video hints and tips from their respective points of view.

"Working with USA on this series has given us a creative way of inviting fans to interact with our vehicles within the context of this engaging Social TV activation," said Crystal Worthem, Brand Content and Alliance manager, Ford Motor Company. "Our integration in these storytelling experiences enables us to tailor a campaign that is fun for fans, while giving us a platform to seamlessly showcase our innovative features and capabilities as our cars are an integral part of the adventure."

Neal's Stash had a soft launch in the spring when fans were enlisted to help select The Stash Hunters after they played Cracked the Cookie to demonstrate that their con skills were up to snuff. USA created White Collar: Neal's Stash in conjunction with series creator and executive producer Jeff Eastin and his creative team from the show as well as technology partner Ralph Interactive. The Stash Hunters are played by Elizabeth Aldefer and Elizabeth Massucci.

In the season four opener, shot on location in Puerto Rico, Neal Caffrey (Matt Bomer) and his co-conspirator Mozzie (Willie Garson) are blissfully unaware that agent Peter Burke (Tim DeKay) is trying to find them before a ruthless agent (guest star Mehki Phifer) - eager to bring the fugitives home at any cost - descends on their island paradise. This season, Peter will struggle with his pristine career for the first time, facing probation and a possible transfer. And for the first time, the storyline will dive into Neal's family history, revealing the ideology behind how he became the con man he is today. WHITE COLLAR also stars Tiffani Thiessen, Sharif Atkins, Marsha Thomason and Hilarie Burton.

WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Mark Goffman is an executive producer and Jeff King is a co-executive producer.

The #1 network in all of basic cable, USA Network is seen in 100 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW and FAIRLY LEGAL. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [july 2012]  
S
M
T
W
T
F
S


· WHITE COLLAR (USA)





[04/22/19 - 11:44 AM]
Kellie Martin Returns in "Hailey Dean Mysteries" with Three Movie Installments Premiering on Consecutive Sunday Nights This May
The successful "Hailey Dean Mysteries" movie franchise is based on characters from Nancy Grace's New York Times best-selling book series.

[04/22/19 - 11:02 AM]
Showtime(R) Documentary Films Announces Docu-Series About the Legendary Comedy Store
The four-part documentary series brings to life the legends, heartbreak and history created at The Comedy Store, which over the past 47 years has launched the careers of a breathtaking array of stars.

[04/22/19 - 10:30 AM]
CBS Renews "NCIS: Los Angeles" and "NCIS: New Orleans" for 2019-2020 Season
The pickups follow the recent renewal of the original "NCIS," also for next season.

[04/22/19 - 09:47 AM]
Video: "Knock Down the House" - Trailer & Key Art Debut
Four exceptional women mount grassroots campaigns against powerful incumbents in the film, an inspiring look at the 2018 midterm elections that tipped the balance of power.

[04/22/19 - 09:43 AM]
How Sweet It Is! New Episodes of "Cake Boss" Premiere on Discovery Family Beginning Saturday, May 18
"The famiglia and I are back, baby! Season nine is easily one of our craziest with cakes and Carlo's Bakery shenanigans," said Buddy Valastro.

[04/22/19 - 09:02 AM]
Smithsonian Channel(TM) Goes Beneath the Robes and Under the Wigs of European Royalty in "Private Lives of the Monarchs"
The five-part series premieres Monday, May 20 at 8:00/7:00c on the cable channel.

[04/22/19 - 09:01 AM]
A&E to Premiere Three New "Biography" Documentaries on Chris Farley, Jeff Dunham and Jeff Foxworthy
Airing across Monday, May 27 and Tuesday, May 28, the specials will delve deep into the careers and personal lives of these dynamic performers to give viewers an insider's look at what it took for each to reach the top.

[04/22/19 - 08:41 AM]
Video: Acorn TV Original - "Ms. Fisher's Modern Murder Mysteries" - Premiering April 29
When the famous aunt she never knew, Phryne Fisher, goes missing over the highlands of New Guinea, the gorgeously reckless Peregrine Fisher (Geraldine Hakewill) inherits a windfall.

[04/22/19 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Lead Demo Race
The Alphabet tops the broadcast networks among adults 18-49 while CBS remains the most-watched of the group.

[04/22/19 - 07:32 AM]
HBO(R) Premieres Three New APA Visionaries Short Films for Asian Pacific American Heritage Month
The films will be available to stream across all of HBO's on-demand and digital platforms on May 6 at 8pm.

[04/22/19 - 07:00 AM]
Video: Netflix Debuts Trailer & Key Art for "See You Yesterday" Produced by Spike Lee
High school best friends and science prodigies C.J. and Sebastian spend every spare minute working on their latest homemade invention: backpacks that enable time travel.

[04/21/19 - 07:52 PM]
Netflix Brings True-to-Life, Korean Romance "One Spring Night"
"One Spring Night" will launch two episodes weekly in Asia and most English-speaking territories from May 22, one hour after its television broadcast in Korea.

[04/21/19 - 05:09 PM]
Netflix to Launch Korean Fantasy Drama "Abyss"
"Abyss" will launch two episodes weekly in most English-speaking territories and Asia from May 6.

[04/21/19 - 09:29 AM]
Saturday's Broadcast Ratings: ABC Wins with "The Ten Commandments" Telecast
The Alphabet's annual presentation leads the night in both total viewers and adults 18-49.

[04/20/19 - 08:41 AM]
Friday's Broadcast Ratings: ABC Tops Adults 18-49 with NBA Playoffs
The Alphabet wins the demo crown however a repeat driven CBS is the most-watched broadcaster.