NBC OLYMPICS AND FACEBOOK ANNOUNCE PARTNERSHIP FOR LONDON 2012 OLYMPIC GAMES
News, Photos and Exclusive Content to be delivered on NBC Olympics' Facebook Page
NBC Olympics Programming to utilize new Facebook Talk Meter
Numerous NBC Olympics Platforms to feature Social Media Segment during the Games
NEW YORK -- July 11, 2012 -- NBC Olympics, a division of the NBC Sports Group, and Facebook will collaborate during the London 2012 Olympic Games to serve fans of the Olympics like never before.
The NBC Olympics page on Facebook will feature the most up-to-date news and information, and will engage fans of the Olympic Games with featured polls, photo galleries, trivia and shareable images. Fans that "LIKE" NBC Olympics on Facebook will have the opportunity to unlock exclusive content made available to NBC Olympics fans. NBC Olympics has also launched a Facebook timeline app on NBCOlympics.com, so users can share the London 2012 Olympic Games content they are consuming with their friends.
As part of the collaboration, NBC Olympics' coverage of the London Games will include the launch of Talk Meter, a new Facebook data tool. The new tool will inform viewers about stories, results, athletes and events that other fans of the Olympic Games are talking about on Facebook.
Representatives from Facebook will work with NBC editorial teams to produce social media segments that will air throughout the Games across the networks of NBCUniversal that are carrying Olympic coverage. In addition, the results of a daily poll that users can vote for on the NBC Olympics Facebook page will air daily on NBC, including in primetime.
"With the Olympic Games being one of those rare cultural moments that everyone talks about, people will watch the games on NBC and engage with their friends and favorite athletes on NBC Olympics' Facebook page," said Andy Mitchell, Strategic Partner Manager at Facebook. "NBC's viewers will get to see what Olympic athletes and others connected with the Games are talking about on Facebook, adding a new element to NBC Olympics' coverage. By sharing what they choose to watch on NBCOlympics.com, people will identify the events and highlights that are important to them and discover other Olympic moments through their friends."
"NBC is committed to engaging fans and consumers on every platform," said Gary Zenkel, President, NBC Olympics. "Social media is an important part of how fans consume and interact during the Olympics. We are thrilled to be collaborating with Facebook to serve fans as they watch and celebrate the London Olympic Games."
NBC Olympics will complement its 5,535 hours of coverage of the London 2012 Olympic Games by offering fans an unprecedented amount of content on multiple social media platforms. NBC Olympics will be everywhere the consumer is and will deliver news, photos, exclusive video and information via numerous digital platforms. A social media specific on-air promo is being created to help fans know exactly what is being offered and how to follow the Olympics on NBC's social media platforms.
Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was "the best overall Olympic experience ever provided by a U.S. network."
In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.