or


[07/19/12 - 06:01 AM]
"Project Runway" Season 10 Multi-Platform Social Media Campaign Unveils "Real-Time Runway" and "Favorite Fan" to Complement "Fan Favorite"
Lexus and L'Oreal Paris will both sponsor said initiatives, which leverages more than 1.4 million Facebook fans of the show.

[via press release from Lifetime]

"Project Runway" Season 10 Multi-Platform Social Media Campaign Unveils "Real-Time Runway" and "Favorite Fan" to Complement "Fan Favorite"

New Initiatives Leveraging Real-Time Data For First-of-Its-Kind Experiences Part of Larger Campaign with Facebook, Twitter, Instagram, Pinterest, Viddy and Piictu

NEW YORK, July 19, 2012 -- Building on the success of its Fan Favorite social media initiative, Lifetime's Emmy(R) Award-nominated series Project Runway invites fans to really "make it work" with the addition of two new social-media based initiatives:Real-Time Runway and Favorite Fan. The show will break new ground for how TV shows leverage the real-time nature of social media when Project Runway Season 10 premieres Thursday, July 19 at 9/8c. This season marks the 10th anniversary of the hit series.

These initiatives -- sponsored by Lexus and L'Oreal Paris-- are part of Project Runway's multi-platform social campaign which leverages more than 1.4 million Facebook fans of the show and encourages fans to use #MakeItWork across Twitter, Instagram, Pinterest, Viddy and Piictu. Project Runway is looking to build on its laurels as the most engaging cable TV series in social media when it was on air last season (July 28-Oct. 27, 2011) with 4.9 comments per unique user (Source: SocialGuide).

"Project Runway's passionate fan base embraced Fan Favorite last season so we wanted to create more opportunities for them to engage with the show across social media platforms" said Dan Suratt, Executive Vice President, Digital Media and Business Development, A+E Networks. "It's exciting to utilize real-time data to create two new great experiences -Real-Time Runway and Fan Favorite - that will reward our fans for their enthusiasm around the live viewing experience of Project Runway."

The new social media initiatives announced today for Project Runway Season 10 are as follows:

"REAL-TIME RUNWAY" PRESENTED BY LEXUS: Real-Time Runway provides the ultimate social experience around all linear airings of the show by aggregating the conversation and providing an array of exclusive filtering and curation. (Lifetime will be the first TV network ever to leverage social data and content solutions company SocialGuide's Twitter TV API Suite.) Live three hours prior, during, and three hours after each linear airing of Project Runway, Real-Time Runway features include show-specific trending hashtags and two Twitter streams: one curating the conversation of all fans and the other displaying the accounts of Tim Gunn, Heidi Klum, the judges, guest judges and other notable accounts. Designed to avoid spoilers, Real-Time Runway automatically detects if fans are visiting from the east or west coast and displays their specific feed, keeping everyone engaged and guessing about each episode's fashion, drama and who makes the cut. It will be available online at www.mylifetime.com/realtimerunway.

"FAVORITE FAN" PRESENTED BY L'OREAL PARIS: Project Runway is recognizing its dedicated audience on Twitter with the Favorite Fan contest that will highlight fans' most popular tweets each episode.Thanks to a customized data feed from SocialGuide, Project Runway will display the show's most re-tweeted comments from the audience in real-time, creating a Twitter leader board that will be live during each broadcast from 9pm EST Thursday until 1:30am EST Friday. One winner will be chosen per episode and will receive a $500 prize along with the coveted title of Favorite Fan. It will be available online at www.mylifetime.com/favoritefanand within the Project Runway iOS app.

"FAN FAVORITE" PRESENTED BY L'OREAL PARIS: Fan Favorite, which helped Project Runway become the most engaging cable TV series in the social landscape during the Season 9 timeframe, returns for Season 10. Viewers are asked to vote for their favorite designer by using specific hashtags in their tweets throughout the season to help that designer win a $10,000 prize and the designation of Fan Favorite. Live rankings will be revealed during each episode and the winner will be revealed on-air during the season finale. It will be available online at www.mylifetime.com/fanfavoriteand within the Project Runway iOS app.

To get a front row seat on Real-Time Runway, Favorite Fan, Fan Favorite or to learn about the other offerings for Project Runway Season 10, visit www.mylifetime.com/projectrunway.

About A+E Networks Digital Media

A+E Networks Digital Media, a division of A+E Networks, is a leading provider of digital content for properties including HISTORY(R), Lifetime(R), A&E Network(R), BIO(TM), Lifetime Moms and Roiworld. More than 22 million unique visitors per month engage with the company's digital brands across six properties and millions more consume the content via syndication, social media and mobile.





  [july 2012]  
S
M
T
W
T
F
S


· PROJECT RUNWAY (LIFETIME)





[01/23/17 - 01:30 PM]
Stephen Colbert to Host the "69th Primetime Emmy(R) Awards" Sunday, Sept. 17 on CBS
"This will be the largest audience to witness an Emmys, period," said Stephen Colbert. "Both in person and around the globe."

[01/23/17 - 01:01 PM]
HBO Confirms March Debut Dates for Special "Jerrod Carmichael: 8" and Second Season of "Animals."
Look for said events on Saturday, March 11 and Friday, March 17, respectively.

[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.