or


[07/25/12 - 11:16 AM]
NBCUniversal Surpasses $1 Billion in National Ad Sales for London 2012 Olympic Games
The figure includes ad sales across NBCU platforms that are airing the London Olympics.

[via press release from NBC]

NBCUNIVERSAL SURPASSES $1 BILLION IN NATIONAL AD SALES FOR LONDON 2012 OLYMPIC GAMES

Television & Digital Combine to Set New Olympic Record for Ad Sales

LONDON- July 25, 2012 - NBCUniversal has sold $1 billion of national television and digital advertising for its coverage of the London 2012 Olympic Games, the most ever for an Olympic Games and approximately $150 million more than the total for NBCU's coverage of the 2008 Beijing Olympics. The figure includes ad sales across NBCU platforms that are airing the London Olympics: NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D channel.

The decision to live stream every athletic competition -- more than 3,500 hours, including all 32 sports and all 302 medals -- on NBCOlympics.com and, for the first time, on the NBC Olympics Live Extra app for both mobile devices and tablets, significantly contributed to NBCU's ability to reach $1 billion.

"This is a tremendous accomplishment that is a credit to the hard work of our entire Olympic team and speaks to the long-term benefits of our Olympic investment," said Mark Lazarus, Chairman, NBC Sports Group. "The proliferation of our digital, mobile and tablet Olympic content, including the decision to live stream all sporting events, played a vital role in reaching this extraordinary milestone."

Digital ad sales for London have exceeded $60 million, roughly three times more than the total for Beijing when NBCOlympics.com alone (no mobile or tablet) live streamed 2,200 hours and 25 sports. National television ad sales for London account for more than $950 million, up approximately $100 million from Beijing.

"This feat is a testimony to the quality of Olympic programming and the unparalleled way NBCU presents, produces and covers the Games," said Seth Winter, EVP, Sales & Sales Marketing, NBC Sports Group. "It also demonstrates the power of the Olympics. No other property has such as diverse group of sponsors, who can target the broadest range of demographic and psychographic audiences. We are not done yet and will continue to sell during the Games."

NBCUniversal is presenting 5,535 total hours of coverage of the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

Coverage of the Opening Ceremony for the London 2012 Olympic Games begins Friday night at 7:30 p.m. ET/PT on NBC.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/18/14 - 09:14 AM]
New Five-Part ESPN Series "Snoop & Son: A Dad's Dream" Set for January 14
The series will air four consecutive Wednesday nights at 7 p.m. ET on ESPN (re-airs on ESPNU) with a fifth and final episode airing in mid-February.

[12/18/14 - 09:09 AM]
Spike TV and Ace Hardware Announce Major Partnership for the Network's Innovative New Series, "Framework"
The series will showcase the nation's best emerging furniture designers as they compete for a $100,000 cash prize and the opportunity to launch their furniture nationally.

[12/18/14 - 09:03 AM]
New Season of "Brain Games" Tunes Up Your Brain to Give You the Upper Hand, Starting Jan. 19 at 9 PM
Host Jason Silva will be taking you behind the scenes of mind-blowing hidden camera social experiments that reveal startling truths about your own brain and the brains of people around you.

[12/18/14 - 09:01 AM]
Beth Behrs, Kaley Cuoco-Sweeting, Ellen Degeneres, Kat Dennings, Kevin Hart, Hunter Hayes, The Band Perry and More to Attend "People's Choice Awards 2015"
The event, airing Wednesday, January 7, will be hosted by Anna Faris and Allison Janney.

[12/18/14 - 09:01 AM]
"Bachelor" and "Bachelorette" Couples, Fan Favorites and Host Chris Harrison Will Share Their Love With Millions of Viewers on the First-Ever "Bachelor" Float in the 126th Rose Parade(R)
Chris Soules, Trista and Ryan Sutter, Jason and Molly Mesnick, Desiree Hartsock and Chris Siegfried are among those participating.

[12/18/14 - 09:00 AM]
Hulu Announces Exclusive Multi-Year Licensing Agreement with Twentieth Century Fox Television Distribution for FX Networks' Original Series Produced by FX Productions
Said pact includes the studio's upcoming series "Man Seeking Woman," "The Comedians," "Sex&Drugs&Rock&Roll," "Taboo" and "Wayward Pines."

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:26 AM]
Alfonso Ribeiro Comes to Cooking Channel in New Year with "Unwrapped 2.0"
The newcomer launches Monday, February 2 at 10:00/9:00c on the network.

[12/18/14 - 08:18 AM]
Brantley Gilbert, Ella Henderson, Nick Jonas, Nico & Vinz and Train Join New Year's Line Up with Performances from Billboard Hollywood Party
Previously announced performers include Iggy Azalea, Bastille, Charli XCX, Jason Derulo, One Direction, Pentatonix, Rixton and Meghan Trainor.

[12/18/14 - 08:17 AM]
Steve Austin Returns to Kick Some Ass in a Bone-Crushing Season of "Broken Skull Challenge" Returning January 4 on CMT
The toughest competition series on TV, each week men and women from across the country battle it out in physically and mentally grueling challenges until only one is left standing.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 08:04 AM]
Syfy Announces Casting of New Acquired Scripted Series "Dark Matter"
Melissa O'Neil, Marc Bendavid, Anthony Lemke, Alex Mallari Jr. and Jodelle Ferland co-star alongside Roger Cross and Zoie Palmer.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/18/14 - 07:11 AM]
Higher Bets, Louder Smack Talk and Faster Cars When Discovery Channel's "Street Outlaws" Returns
The series returns this Monday, December 29 at 9:00/8:00c on the cable channel.